Even since fast Internet connections around the world became the standard, video has been a dominating force online. The explosion of smartphones and mobile Internet only reinforced this trend, as people are now able to watch videos on the go and 24 hours per day.
Guess what, if you want to make money online, you certainly need to consider a strategy that involves video. Below you’ll find some tips to help you in this path.
1. Know The Business Models
There are basically two available business models to make money with online video: release the videos for free and earn with advertising, or charge a fee to let users access your videos.
The first model is suitable for videos that will attract a large number of views on platforms like YouTube or Facebook. Funny videos and videos about celebrities, technology, politics or other popular topics tend to do well under this model. Keep in mind that you will need to publish many videos for this model to become profitable. It’s not uncommon to see publishers releasing several videos on the same day!
The second model is suitable for premium and educational content. For instance, educational videos that teach people how to program or build websites, how to earn money through investing, or how to gain skills necessary to make money on some professional field. The advantage of this model is that you will need to produce fewer videos, but it will take some work to produce the videos and to structure the learning platform.
2. Use a Professional Hosting Platform
Especially if you are going with the second model, using a professional platform to host your videos is essential. Online video streaming is complex, and if you try the do-it-yourself approach you might end up causing problems for your paying customers.
If you need a recommendation, check out UScreen. It is one of the most popular platforms around, and it has the advantage of coming with several other services that you might need for your educational or premium video website.
For instance, they have tools that will help you build your landing page and video pages. They also have built-in payments for both subscriptions and one-time payment for the videos. This can save you a lot of time if you don’t have technical know-how.
3. Have Your Own Website
If you are going to release videos on YouTube and make money via advertising, you might think that you don’t need to have a website. Even if you are going to charge for premium videos, you might be tempted to use some third party platform instead of hosting your own domain name.
This is a mistake. You need to have your own domain and promote it to your audience. That is because your own domain and site is pretty much the only online presence you control 100%. If your audience get used to visiting your site, subscribing to your email list and so on, you will never risk getting cut out of the business by external circumstances.
Imagine the despair of people who published all their videos on an external platform that went out of business and decided to shut down the website! You could lose everything overnight. If you are not a technical personal, check out SquareSpace, as it is pretty easy to build a website with them.
4. Leverage Social Media
Like it or not, social media is an essential part of any marketing plan these days. You will need to have, at the very least, a presence on Facebook and Twitter. Pinterest, Instagram and LinkedIn are also recommended options, depending on your target audience.
Make sure that you share all your videos on those platforms, as they can drive a lot of views. Facebook, for instance, is already the second largest video platform online, losing only to YouTube.