Guest blogging is one of the best ways to expand your brand’s reach, yet it’s also one of the most under-utilized marketing strategies among business owners. The practice of guest blogging has come under fire over the past few years, largely because of how many marketers were using it as a way to generate loads of low-quality backlinks; and with Google’s Matt Cutts coming out strongly against this use of guest blogging, many marketers have given up this marketing strategy altogether.
However, guest blogging as a way to generate traffic, brand awareness, and yes — even backlinks — is still very much alive and well. Business owners and marketers can (and do) still use guest blogging as a way to reach a targeted audience; an audience they would otherwise not be able to access.If you’re looking to incorporate guest blogging into your marketing strategy, this post will cover all the ins and outs of the process; from the preliminary steps you must take before you even start, to finding guest posting opportunities, to getting well-known sites to actually publish your content.
[“Source- huffingtonpost”]