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News Update

Conversion Optimization 101: Simple Techniques That Can Make Your Company More Profitable

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If you want to make your business more profitable in 2017, know that there are many techniques you can use to realize your objective. Below you’ll find just three of many conversion optimization techniques you can use to make your company more profitable this year:

1. Enhance Your Digital Presence.

One great conversion optimization strategy that can work wonders for your organization is enhancing your digital presence. This technique is important because it will empower you to share your company’s products and services with individuals who haven’t learned of your brand through offline advertising efforts. Also know that maintaining a strong online presence is helpful because it enables you to provide prospective clients with instant updates. This organic, immediate connectivity is typically not possible with traditional advertising mediums like commercials and print ads. Some of the digital advertising techniques that a team of business owners might use on behalf of your company include:

• content marketing
• email marketing
• social media optimization
• web design and development
• search engine optimization
• online reputation management
• responsive web design

2. Focus On Employee Development.

Another strategy you can use to optimize your company’s conversion rates is focusing on employee development. This approach works because the more confident and skilled your staff is, the more capable they’ll be of converting prospects into clients. Also know that employee development can improve your retention rates, a factor which can save your organization the money that would have been spent on training new people. One great way to expedite and optimize the staff development process is with the help of business consultants such as those from KEYGroup Consulting. These industry experts can provide you with tools like a 360 degree employee survey to help ensure that you can determine the staff’s strengths and weaknesses.

3. Make Self-Development A Must.

One final technique that can help you optimize your company’s conversion rates is self-development. This technique works for multiple reasons. First, self-development enhances your self-esteem and can thus make you more assertive and confident when you sell products. Also note that developing a skill set or learning how to handle conflict in a proactive, productive manner helps you elevate your company culture. From decreased office hostility to the creation of an environment where people are excited about ongoing personal growth, your self-development process will almost always have a tangible, positive impact on those around you.

In recognizing the value of self-development, start thinking critically about what you can do to improve on yourself. Some strategies you may want to consider include earning a degree online, volunteering in your local community, or learning another language.

Start Optimizing Your Company’s Conversion Rates Now!

If you want your company to attain an exceptional bottom line, know that you can. Three conversion optimization techniques you can use to make it happen include building a strong online presence, focusing on employee development, and making self-development an integral component of your lifestyle!

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News Update

3 Key Manufacturing Challenges That You Can Solve with Automation

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The days of hiring more and more people to expand your business are long gone. Cutting-edge robotics and task automation processesare getting more advanced by the moment, allowing machines to take over more responsibilitiesthat were traditionally undertaken by people. This has only positive benefits for many different fields, but it’s especially true for the manufacturing industry.

Indeed, automating important fabrication stages can have a lot of all-around benefits for your entire production process.In this article, we discuss three important challenges where automation can help your business:

Fluctuations in Demand

As your business grows, you can expect your manufacturing needs to grow more complicated. Clients come and go, and orders can rise and fall unexpectedly. Thankfully, automation technologiescan help manufacturers adjust through these fluctuations in demand. Barcode checkers and RFID scanners can optimize your inventory processes, while upgrading to the latest high-efficiency precision equipment will allow you to accommodate sudden changes in demand or quality requirements. This allows your business to stay nimble andto adapt efficiently to growth-related challenges.

Rising Production Costs

Even if you stay adaptable, it can still be tough to keep up with rising production costs. This is especially true for industries that depend on rare earth metals and other costly raw materials. However, embracing automation can provide factory owners a means to keep costs down. This is achieved mostly by preventingthe need to have items or products go through different employees, various stagesof processing.

After an upgrade to the latest auto-fabrication machines, you’ll find a lesser need to hire assemblers, sorters, pickers, checkers, loaders, and other workers. The amount of money you’ll save from a smaller payroll is guaranteed to offset the initial cost of getting new manufacturing equipment. What’s more, this can help you stay competitive in the long term—especially when you make the jump to greater automation ahead of your rivals.

Quality Control Issues

Due to one or both of the previous main points, the quality of your business’s goods can fall below the usual standard. Indeed, changing deadlines and order quantities can have negative effects on a product’s quality.A good example of this is whenan order is rushed or whentired workers are forced to work extra hours. What’s more, unavoidable increases in production costs can force a business to scrimp on quality control, further worsening the issue of low-quality products. Luckily, this is another area where embracing automation can have positive results for a business.

Employing equipment with precision linear stages, motors, and motion control systems doesn’t just lead to a higher overall quality in your final products. It also allows for a higher degree of repeatability for every step of your fabrication processes. After all, machines don’t get tired and quality variations are few and far in between. With automation, you avoid inconsistencies in your product quality and avoid disappointing your clients.

Automating key fabrication processes goes a long way towards preparing your business for the future. Though it’s not the solution to every challenge your business might face, it provides you with plenty of room to adapt to the changing times.

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Internet

How the Internet Can Help You Prepare for a Plant Expansion

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Developing a new plant from the ground up can be a difficult and time-consuming process, especially if you’re trying to juggle multiple aspects of the project at once. Although the Internet can significantly help with these issues, it can be difficult to know where to look. After all, there are plenty of sites that offer to provide user with guidance that is ultimately misguided or incorrect. In order to help you make the most use of the tools available to you though, this guide will point out a few ways in which online communities can help you improve your plant’s efficiency and ensure that you don’t waste an unnecessary amount of money on the project.

Digital Consultants

One of the easiest tools available to you on the Internet is access to knowledgeable experts. In some cases, you can find online communities that offer their knowledge freely, but there are also plenty of highly recommended specialists that can be found online as well. For instance, if you’re in need of an industrial mixer specialist, then you can get in touch with a company like AIM Blending online and then set up an appointment to meet with them in person. Of course, you should conduct thorough research into any particular company or specialist that you seek to meet up with, but all of that can also be done just as easily through digital search engines and review sites. If you’re still struggling to find a qualified specialist, then seek out recommendations from communities that regularly deal with your area of interest. You might be surprised at the answers you receive.

Online Blogs

Even if you find a consultant that you trust, there may be questions that you simply can’t afford to speak to a consultant about. In those cases, an online blog might have the answers you need. While magazines have all but disappeared, they live on through websites dedicated to providing specialized information on a regular basis. If you find a blog that focuses on your specific industry, you’ll be able to stay up to date on everything that’s relevant to your business, without having to worry about being left behind by your competitors.

Bringing your business into the 21st century doesn’t have to be as painful as it sounds. As long as you’re smart about who you interact with on the Internet, you’ll quickly find that it can help you with everything you might struggle with throughout the growth of your company.

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Internet

Google Home Smart Speaker Can Now Be Used to Buy Things

by Rajdeep
written by Rajdeep

Google Home Smart Speaker Can Now Be Used to Buy Things

Google has announced that its Google Assistant-powered Home smart speakers can now be used to purchase things online, a feature that was noticeably absent on search giant’s voice-activated speakers but present on rival Amazon Alexa-powered speakers. As Google Home and Amazon’s Echo speakers are now being considered direct rivals, this new addition means there is a little less to differentiate between the products by both companies.

To start shopping with Google Home speakers, users just need to say “Ok Google, how do I shop?” or “Ok Google, order” followed by name of the product they want to purchase online, Google said in its blog post. Interestingly, Google says that users don’t have to worry about additional service or membership fees until April 30. This indicates that the search giant might charge the fees post the aforementioned date.

Users can already start ordering from participating Google Express retailers, which currently include Whole Foods Market, Costco, Walgreens, PetSmart, Bed Bath & Beyond, and more than 50 other national and locally available retailers, the company said. The entire list of supported retailers can be found over here. Note that Google Home is currently available only in the US, and the list of retailers reflects this fact.

In order to set-up your Google Home for purchase, you need to go to the Google Home app head to More Settings > Payments, set your default credit card and delivery address.

Google says that this is just the beginning of what is possible for shopping with Google Assistant and that over coming months it will continue to add features and enable purchases for other apps and services.

[Source:- gadgets.ndtv]

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Education

This 20-cent whirligig toy can replace a $1,000 medical centrifuge

by Rajdeep
written by Rajdeep

Centrifuges, which separate materials in fluids by spinning them at great speed, are found in medical labs worldwide. But a good one could run you a couple grand and, of course, requires electricity — neither of which are things you’re likely to find in a rural clinic in an impoverished country. Stanford researchers have created an alternative that costs just a few cents and runs without a charge, based on a children’s toy with surprising qualities.

It’s a whirligig, and it’s a simple construction: a small disc, probably a button, through which you thread a piece of string through twice. By pulling on the threads carefully, you can make the button spin quite quickly. You may very well have made one as a child — as Saad Bhamla, one of the creators of what they call the Paperfuge, did.

“This is a toy that I used to play with as a kid,” he says in a video produced by the university. “The puzzle was that I didn’t know how fast it would spin. So I got intrigued and I set this up on a high-speed camera — and I couldn’t believe my eyes.”

The whirligig was spinning at around 10,000 to 15,000 RPMs, right in centrifuge territory. The team then spent some time intensely studying the motion of the whirligig, which turns out to be a fascinatingly efficient way to turn linear motion into rotational motion.

The team then put together a custom whirligig with a disc of paper into which can be slotted a vial with blood or other fluids. By pulling on the strings (they added handles for ease of use) for a minute or two, less than a dollar’s worth of materials does a superb job of replicating the work of a device that costs thousands of times more. They’ve achieved RPMs of 125,000 and 30,000 G-forces.

paperfuge_field

“There is a value in this whimsical nature of searching for solutions, because it really forces us outside our own sets of constraints about what a product should actually look like,” said Manu Prakash.

They’ve just returned from field tests in Madagascar, where they tested the device and checked in with local caregivers. Up next will be more formal clinical trials of the Paperfuge’s already demonstrated ability to separate malaria parasites from blood for analysis.

If the concept of a simple, cheap alternative to existing lab equipment rings a bell, you might be remembering Foldscope, another project from Prakash. It put a powerful microscope in flatpack form for a few bucks, enabling scientific or medical examination at very low budgets.

The details of the Paperfuge and its development by Bhamla, Prakash and the rest of the team can be found in the most recent issue of Nature Biomedical Engineering.

[Source:- techcrunch]

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News Update

How New Software Can Improve Retail Sales

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Although the holiday season may be over, that doesn’t mean retail stores should happily see their overall sales drop. There’s still plenty that can be done throughout the rest of the year to ensure that customers are still coming in and buying everything they need from your store instead of a different one’s. Although it might be tempting to adopt any new technology that comes along your way, the truth is that this can be a mistake. When stores bring in too many new and complex technologies, it can actually have an adverse effect on the store’s overall productivity. In order to help avoid this issue, this guide has picked out a few of the most effective software advances that are currently available in the market. Each software platform outlined in this list has a clear purpose and can be easily adapted into virtually any retail store, ensuring that they begin improving store productivity at a rapid pace.

Inventory Management Systems

Barcode inventory software can be a useful tool for managing when items have gone missing, or when they need to be restocked due to rising popularity. As it stands, there are many different companies that sell inventor software systems, including tech firms like IT Systems. It’s difficult to overstate the value of inventory software systems, as they’re particularly useful to small businesses that have struggled in the past to keep track of inventory movements. Of course, inventory management systems are also a good choice for any business owners that prefer to let a computer handle any data-related tasks anyway.

eCommerce Platforms

Although most people tend to think of retail stores as being physical locations that rely on actual customers visiting them on a daily basis, it’s also important to keep the Internet in mind. Through eCommerce software platforms, companies can substantially boost their productivity when dealing with transactions over the Internet. Even if your retail store doesn’t regularly do business over the Internet, these platforms can still be a useful marketing agent, ensuring that people are still thinking of your brand even when they’re not at your store.

Adopting new technologies can sometimes be a scary and difficult process, but it doesn’t have to be. With these recommendations, you should feel a little more confident in your decisions, and hopefully you’ll begin to see the many improvements to productivity that new software platforms have to offer. Whether you’re hoping to improve your store’s inventory management capabilities, or simply want to give your digital marketing a little boost, there are plenty of options out there to help you get the job done.

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Online Marketing

5 Ways Outbound Call Center and Telemarketing Services Can Improve Your Business

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Discovering leads and converting them to sales is key to generating business revenue. To do this, companies need to market their products and services well,and one of the ways to do this is through telesales and telemarketing.

While social media and email marketing tools are now becoming increasingly popular, sales calls are still one of the fastest ways to look for prospects because it is cost-effective and the responsebusinesses receive from clients is very direct. In fact, a 2013 report by Discover.org revealedthat 75% of IT executives were more likely to take an appointment because of such calls.

But what happens if your telemarketing needs become too big to handle internally? This is where outsourcing telemarketing processes to outbound call centerscan help.Outsourcingtelemarketingto a third-party workforce can save you from paying additional labor costs and training fees for an in-house staff.

Let’s take a look at how hiring an outbound call center for your telemarketing services can help improve your business.

Faster lead generation

By outsourcing to a call center, you’ll get the manpower to call numerousprospects at once, which means more chances to get clients and sales. Depending on the outbound call center you hire, some might even have their own database of people to call. If not, you could also direct them to look for these leads on their own.

The other benefit you get is that call centers can monitor the status of these prospects for you. This saves your company time when it comes to determining if the lead is a good one or not. The only thing you need to do is to finalize the actual transaction once your outsourced call center notifies you.

Flexible workload for agents

Getting new leads is only the first step step in maintaining a business. The next important stepis nurturing these in preparation for finalizing your sale. At the start, it’s fine to reach as many prospects as possible, but what if your company’s workload becomes too big to handle?

Depending on the size of your company’s workforce, it may be necessaryto scale back on the amount of leads you generate to avoid overburdening them. While you may not need as many salespeople in this phase, you won’t need to lay off in-house telemarketers when you outsource. This is because call center agents can be reassigned to other accounts when you’re at the lead nurturing phase. In effect, you can upsize and downsize as needed without having to lose or hire personnel.

Can be used for surveys

Another function of the outbound call centers is customer survey generation. While online surveys exist, calling customers and interviewing them can generate more accurate insights. This is because agents are not limited to the questions on a sheet. If instructed to do so, they can ask more questions to get specific insights on why exactly customers buy or avoid certain products. This can save you the problem of having to interpret what exactly customers have written on survey forms.

Measurable results

Since agents can have assigned quotas, you can measure exactly how many prospects were called and how many leads were gained. You can then use this data to estimate the volume of sales you will get, depending on how many leads are converted. From here, steps can be taken to improve the quality of sales pitches that agents use. Your company can even decide to target different kinds of leads depending on who responds. For example, if you’re a software provider looking to make B2B transactions, you can analyze the data to see which types of businesses are more likely to respond to your sales calls. From there, you can target those who respond positively or even nurture these leads.

More detailed explanation of the subject matter

While websites can explain what your business can provide, prospects will always have clarifications. For instance, they can ask more information about specific payment terms, package inclusions, or special offers not mentioned in your site. Being able to discuss these personally with a trained call center agent can give prospects a better picture of how you do business and what you can offer.

When you outsource telemarketing to a call center, you gain the advantages of speed, flexibility and cost efficiency. They can generate a large amount of leads in a short time, monitor prospects, and obtain accurate consumer insights that you can use to grow your business. By coordinating with your call centers, you can also find out which parts of your sales pitch work and which ones don’t, depending on their feedback. This lets you improve how you reach out to prospects as well.

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Internet

Tesco Bank Cyber-Attack Said to Involve ‘Guessing Attack’ That Can Work Out Visa Card Details

by Rajdeep
written by Rajdeep

Tesco Bank Cyber-Attack Said to Involve 'Guessing Attack' That Can Work Out Visa Card Details

It can take hackers just six seconds, a laptop and an internet connection to hack any Visa credit or debit card, researchers claim.

The research paper (via The Guardian), published in the journal “IEEE Security and Privacy”, said that the “distributed guessing attack” circumvents all the security features put in place to protect online payments from fraud.

Neither the network nor the banks are able to detect attackers making multiple, invalid attempts to get payment card data, researchers claim.

The current online payment system does not detect multiple invalid payment requests from different websites.

This allows unlimited guesses on each card data field, using up to the allowed number of attempts – typically 10 or 20 guesses – on each website, explained Mohammed Ali, a PhD student in Newcastle University.

“Different websites ask for different variations in the card data fields to validate an online purchase… This means it’s quite easy to build up the information and piece it together like a jigsaw,” Ali added.
The combination of these two factors – unlimited guesses and variation in the payment data fields – makes it easy for attackers to hack all the card details.

Each generated card field can be used in succession to generate the next field and so on.

“If the hits are spread across enough websites then a positive response to each question can be received within two seconds – just like any online payment,” Ali warned.

The researchers explained that even starting with no details at all other than the first six digits – which tell you the bank and card type – a hacker can obtain essential pieces of information.

These are – card number, expiry date and security code – to make an online purchase within as little as six seconds.

Researchers believe this ‘guessing attack’ method could have been used in the recent Tesco cyber-attack where the hackers defrauded customers of GBP 2.5 million.

The risk is higher at this time of the year as many people are making online purchases ahead of Christmas.

However, researchers found that unlike Visa cards, MasterCard’s centralised network was able to detect the guessing attack after less than 10 attempts – even when those payments were distributed across multiple networks.

The researchers suggested that to minimise the chances of hacking, card-holders should use just one card for online payments and keep the spending limit on that account as low as possible.

“If it’s a bank card then keep ready funds to a minimum and transfer over money as you need it,” said Martin Emms, co-author of the research.

[Source:- gadgets.ndtv]

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Internet

SBI Reassures Customers; Says Debit Cards Can Be Used Without Concern

by Rajdeep
written by Rajdeep

SBI Reassures Customers; Says Debit Cards Can Be Used Without Concern

The country’s largest bank SBI on Friday said its existing debit cards are not at any risk and customers can use them without any concern.

“We would like to emphasise that our bank’s system is absolutely robust and secured and existing debit cards are not at any risk and can securely continue to enjoy the superior banking services on their State Bank debit cards for transactions at ATMs, point of sale (PoS) terminals and on e-commerce websites, without any concern,” the bank said in a regulatory filing.

SBI’s response is in response to clarification sought by stock exchange on recent reports on debit cards blocking in the wake of suspected data breach.

On the suspected debit card data breach, SBI said the bank was alerted by card network – Visa/MasterCard and RuPay – that they have been notified by multiple acquires of a potential data vulnerability at their payment card processor system that may put member bank’s cards at risk.

“After receipt of the alerts from the networks, bank has proactively taken measures to ensure full security of all cards which had even the remotest possibility of being at risk,” SBI said.
All these cards have been blocked and replacement cards have been sent to all such customers, without any cost, it said further.

Besides, these customers were kept suitably informed, the bank added.

SBI said it also provided options to cardholders to choose channels of usage such as ATM/POS/e-commerce and restrict card usage to domestic and international through SBI Quick mobile application, Internet banking or through SMS.

Customers can also set their own card limit through Internet banking based on requirement, SBI said, adding these services are easy to operate and available free of cost to the cardholders.

SBI said this has been investigated thoroughly by cyber experts under guidance of NPCI and RBI and there is no security issue within the Bank.

Earlier on Tuesday, private sector ICICI Bank and HDFC Bank in their responses to the stock exchange had told that debit card data security breach was on account of third-party payment processor and the amount involved was not material.

Besides, Axis Bank and Yes Bank have also been asked to furnish their responses on the suspected data breach incident.

Taking cognisance of the gravity of cyber security, the Parliamentary Standing Committee on Finance headed by Congress MP Veerappa Moily, had asked officials from the finance ministry, corporate affairs ministry and various banks to appear before it on November 9.

The Reserve Bank of India has also initiated forensic audit to investigate the entire matter.

The suspected data breach is said to have affected over 32 lakh debit cards, where the security mishap happened through a malware in the systems of Hitachi Payments Services.

[Source:- gadgets.ndtv]

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Internet

Internet can be ‘paedophile playground’, warns NSPCC

by Rajdeep
written by Rajdeep

Girls looking at phones

The internet can be “a playground for paedophiles”, the NSPCC has warned.

The warning came as figures showed a rise in children, worried about online abuse and grooming, contacting the charity’s Childline service.

Counselling sessions for young people worried about online sexual abuse rose 24% to 3,716 in 2015-16.

The Home Office described it as “a global problem” adding that “the UK is at the forefront of efforts to combat this dreadful crime”.

Childline’s figures also showed that:

  • Most children contacting the helpline were aged between 12 and 15
  • More than half were girls
  • One in eight counselling sessions in the year to March 2016 related specifically to grooming – up 21% on the previous year

‘Vulnerabilities’

“Most of us talk to people online and it’s a great way to stay connected and make new friends,” said NSPCC chief executive Peter Wanless.

“But it can be a playground for paedophiles, exposing young people to groomers who trawl social networks and online game forums exploiting any vulnerabilities they may find.”

Mr Wanless he said that he hoped that by putting the issue into the spotlight, more people would feel able to speak up if they were worried or scared by a situation or relationship.

Childline founder Esther Rantzen said the internet had brought many positive changes but added: “It has also brought dangers and online grooming is a real risk.”

The charity’s new Listen To Your Selfie campaign aims to help young people recognise the signs of grooming and unhealthy relationships.

It includes two films where selfies come to life and question a situation.

The Game focuses on a same-sex online grooming scenario and The Partyhighlights peer-to-peer sexual pressure and grooming.

One 16-year-old girl said her boyfriend was older and made her share images with his friends online.

“He gives me money and food when I go online and do things via webcam.

“I have not told anyone else what is happening, I am so scared and drink to forget.

“I just know I am not normal, I am weird and nobody understands. I am disgusting, so rather me than another young girl.”

‘Fake’

A 15-year-old boy feared he was being groomed by a man he had met online.

“He has asked for pictures and one time I made the mistake of sending a nude selfie.

“He won’t show me any pictures of him, which makes me think he is fake. I have not agreed to meet him because I am scared. He has threatened to show my nude selfie to the world.

“I am gay, but nobody knows, so it would ruin me if people found out. I cry myself to sleep every night with worry.”

A Home Office spokeswoman said the National Crime Agency was working closely with social media companies and police in the UK and overseas to identify offenders and their victims, with GCHQ helping target the most technologically advanced offenders and specialist funding almost doubled.

“The sexual exploitation of children is a heinous crime and this government will do whatever it takes to tackle offenders and prevent abuse wherever it takes place,” said the spokeswoman.

[Source:- BBC]

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