Online aggregator of branded hotels Oyo Rooms has inked an pact with Uttarakhand Tourism Development Board (UTDB) to develop better stay experiences for the visitors in the state.
As per the Memorandum of Understanding signed, the partnership is to develop tourism-related hospitality ecosystem in the state, Oyo Rooms said in a statement.
Oyo Rooms will use its expertise in standardising the hospitality real-estate units and make local homestays better equipped to suit the need of visitors and tourists, it added.
Oyo Rooms Chief Operating Officer Abhinav Sinha said: “The pace of our efforts is aligned towards ensuring that while infrastructure is upgraded and standardised, the local ecosystem is not disrupted.”
The standardisation process, will be followed by listing and marketing these properties on Oyo’s channels, the statement said.
“We are confident that Oyo’s expertise in standardising and marketing large inventories to customers in different parts of India will drive immense value to this partnership,” UTDB CEO Shailesh Bagauli said.
The partnership would boost the tourist traffic to the state, Bagauli added: “We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand.”
Founded in 2013 Oyo Rooms operates in more than 180 Indian cities with a network of around 6,000 hotels.