A vital aspect of successful marketing programs is staying up to date on the latest news, trends and best practices across the industry. Great resources for staying on the leading edge of what’s working and what’s not are the many blogs that report on the digital marketing industry — including topics ranging from search engine optimization to social media marketing to conversion intelligence.
To help you stay on top of the latest and greatest in digital marketing we’ve created a list of eight of the best marketing blogs — highlighting their special features, why you should visit them regularly and what “extra credit” special insight they provide today’s marketing organizations.
Check out these leading marketing blogs and bookmark the ones that resonate with your information needs.
Top Digital Marketing Blogs to Follow
1. Occam’s Razor
Each week Google’s Digital Marketing Evangelist, Avinash Kaushik, shares solutions to real-world analytic challenges, unpacks future-looking opportunities and highlights frameworks to inspire marketing professionals to “think smart and move fast.”
Go for the: Unique insights on deciphering Google’s search engine mysteries.
Stay for the: In-depth, how-to guidance on both Google Analytics basics and advanced Google Analytics tricks to help measure website and campaign performance. The blog is a goldmine of inspiring and practical information on web analytics and data intelligence — including qualitative analysis, competitive intelligence analysis, web metrics and more. In particular, Kaushik presents insight on how to extract meaningful stories from data and turn them into actionable insights.
Extra credit for: Bringing the fairly dry subject of analytics to life.
Recent post examples:
- Smart Data Visualizations: Quality Assessment Algorithm
- Responses to Negative Data: Four Senior Leadership Archetypes
- The Impact Matrix: A Digital Analytics Strategic Framework
2. The Moz Blog
The Moz inbound marketing and SEO blog provides tips, tricks and advice for improving websites and doing better search, social and inbound marketing. Industry experts contribute their experiences, advice, insights, how-tos and more.
Go for the: Step-by-step SEO how-to guides.
Stay for the: Proven insights on earning customers through winning search strategies. Blog posts keep readers up to date on industry news related to SEO or inbound marketing initiatives, including the ever-changing guidelines, rules and regulations for search. The blog gives marketers an opportunity to deepen their knowledge of SEO and learn how they can better integrate it into their overall marketing plan.
Extra credit for: “Whiteboard Friday” videos, which dive deep into niche topics under the vast SEO umbrella.
Recent post examples:
- When (and When Not) to Outsource Link Building
- 6 Ways to Build Brand Authority with Content Marketing
- Sustainable Link Building: Increasing Your Chances of Getting Links
3. Neil Patel’s Blog
Marketing expert Neil Patel’s digital marketing blog provides a wealth of insight into email marketing, content marketing and more. Patel is one of the top marketers in the country and has built successful companies of his own, including KISSMetrics and CrazyEgg. He is also a consultant for several Fortune 100 brands.
Go for the: Tactical resources on how to get things done.
Stay for the: Actionable insights that can help drive marketing results in digital marketing, conversion optimization, e-commerce and SEO. Blog posts feature engaging content that is useful regardless of where a marketer is in their journey.
Extra credit for: Daily Marketing School podcast episodes with top-level marketing tips and strategies from entrepreneurs who “practice what they preach.”
Recent post examples:
- How to Find Paid Social Media Keyword Ideas from Top Hashtags
- How Core Web Vitals Affect Google’s Algorithms
- How to Choose the Right Technical SEO Agency
4. MarketingLand
Publishes daily posts on marketing news and management insights, including breaking stories, industry trends, and the tips and tricks of various aspects of the digital marketing industry. It is the sister publication of MarTech Today and Search Engine Land.
Go for the: Daily breaking news stories about all aspects of the digital marketing industry, which help marketers stay ahead of the competition.
Stay for the: Practical tips and strategies marketers can use in their digital marketing campaigns. Blog post topics are informative and relevant, ranging from updates in content management systems to new features on social media platforms to the latest best practices in email marketing.
Extra credit for: Detailed analytic reports, such as MarTech Intelligence Report Enterprise Digital Personalization Tools: A Marketer’s Guide, B2B Marketing Automation Platforms: A Marketer’s Guide, and Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.
Recent post examples:
- Why businesses that Prioritized Martech, Data and Organization are Faring Better during COVID
- Is Your Transformation Strategy Really a Strategy?
- Virtual Events are Here to Stay: and They’re a Digital Channel
5. Search Engine Land
Publishes the latest news on search engines, search engine optimization (SEO) and search engine marketing (SEM).
Go for the: Comprehensive guide to SEO to get the basics down fast.
Stay for the: Data-driven articles about SEO and search engine marketing (paid search). The blog also features breaking news, trending topics and data projection forecasts related to local search, retail, Google and Bing. Blog posts are excellent resources for helping marketers maximize search traffic. Posts share insight that allows readers to take actionable insights to improve their online marketing efforts.
Extra credit for: Its series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land.
Recent post examples:
- Google December 2020 Core Update Rolling Out
- The Problem with the ‘Structured Content’ Mindset
- Be a Digital Marketing Winner with these 3 Powerful Video Storytelling Strategies
6. Econsultancy
The latest global marketing and digital insights marketers need to know from Econsultancy’s analysts and experts.
Go for the: Practical advice for brands on how to market themselves online in a way that both follows best practices and integrates innovative trends.
Stay for the: Insights on the entire digital marketing spectrum, along with deep dives into niche industries. The blog shares marketing advice that businesses can apply to their marketing programs to help reach their objectives.
Extra credit for: In-depth reports on everything from mission-critical SEO tactics to data-driven analytics.
Recent post examples:
- The Vital Role of ‘Slow Data’ in Ecommerce
- Will Subscriptions be the Next Big Thing in Travel?
- Preparing for Google’s Page Experience Update: What Should Marketers do Between Now and May?
7. Social Media Examiner
Insights to help marketers discover how to best use social media marketing to connect with customers, generate awareness and increase sales.
Go for the: In-depth, step-by-step guides on strategies, content calendars and more to stay ahead in the social media game.
Stay for the: Advice on social media platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, TikTok and more, including what’s working today. The insight shared helps marketers formulate effective social media strategies on different channels. Posts include the latest social media updates and news, along with case studies, podcasts, interviews with experts and reviews of the latest industry research.
Extra credit for: The annual social media marketing industry report on the major social platforms.
Recent post examples:
- YouTube Ad Targeting: What Marketers Need to Know
- Facebook Lead Form Ads: How to Optimize for Results
- TikTok Content Marketing: How to Grow Your Business with TikTok
8. Unbounce Conversion Intelligence
Publishes conversion intelligence insights on all things related to marketing since 2009, from landing pages to conversion rate optimization to A/B testing.
Go for the: Landing page templates.
Stay for the: Great content on building optimized web pages that convert site traffic, e-commerce and using AI in digital marketing. Insights shared in posts help marketers increase conversions on landing pages, improve content and get the best results from e-commerce.
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