Online Marketing

The 4Ps of Online Marketing

  The 4Ps of marketing have remained the guiding principle for marketers for several decades. However, with advancement in technologies of today’s digital age, the marketing landscape has totally transformed and so have the guiding…



3 Keys to One-to-One Engagement With Consumers

New partnerships in data-driven marketing continue to come fast and furious. For example, the recent announcement from IBM and Facebook. The agreement integrates data analytics and the IBM marketing cloud, which is trying to make…


Intentionally In-Tune With U.S. Hispanics

As the U.S. Hispanic demographic continues to grow, companies are learning that they need to diversify their marketing efforts. This demographic is about 17 percent of the U.S. population, and streams more content via digital…



The Evolution of Marketing: Then and Now

Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is, the modern consumer has a broader set of expectations and…





The Many Uses of Social Media

  To get the most out of social media for your business you need to think of it in a completely different way than you would for your personal life. In business, social media isn’t…