A geographic fence or “GeoFence” is a virtual way to define a physical area for marketing purposes. This brings a lot more flexibility for marketers than using pre-defined designated marketing areas (DMAs) or ZIP code….
With increasing pressure from alternative energy sources, it is not surprising that this movement resulted in the creation of several portable solar devices. Harnessing the sun’s energy is not only friendlier to the environment than…
In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your…
In light of ever-shrinking advertising budgets and human resources, marketers are under mounting pressure to do more with less so increasing ROI has never been more critical in keeping executives at bay when the monthly…
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s no secret that the buying behavior…
Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: “We’re all here…