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Engagement Questions for Social Media

by Loknath Das

Have you been utilizing social media engagement questions as a part of your marketing strategy? If not, you should be!

Organic reach on social media isn’t what it used to be. Social media algorithms favour brands that start conversations and engage their followers. The more engagement you get on your posts (especially comments and shares, not just “likes”), the more reach your brand will continue to get on social media.

On Facebook, Instagram, and most of the platforms, the more comments your post gets, the more the algorithm will continue to show it in people’s newsfeeds. The result is more eyes on your brand overall; with engagement questions gaining visibility, the algorithm tends to show your other brand and sales posts more consistently too.

A simple way to get more engagement from your audience is to pose questions—delivered via an eye-catching graphic—that are quick, easy, fun, and irresistible to answer. After all, people use social media to be, well… social, and everyone loves talking and sharing information about themselves!

At Barker Social, we have really tapped into the power of engagement questions and have used them to boost our clients’ reach and drive their sales. Of course, not every brand will suit every type of engagement question, but for certain brands, like the community that our client Unique in the Creek has built, it’s been just the ticket to drive brand visibility and skyrocket sales. (We’ve included some of the engagement graphics we’ve made for them in this client in the content below.)

If you’re looking for some great questions to get your social media followers commenting, liking, and sharing, here’s an extensive list of social media engagement question ideas!

Engagement Question Ideas for Social Media

  • If you won a million dollars TODAY, what would be the first thing you’d do?
  • What was the first concert you ever attended?
  • Have you binge-watched anything good recently? What was it?
  • What’s the best thing you’ve ever eaten?
  • What movie have you seen at least 5 times and still enjoy watching?
  • _______ always makes me smile.
  • You can add 3 toppings on your hot dog. What are you adding?
  • You can only put 3 toppings on your pizza. What are they?
  • What did you want to be when you grew up?
  • When you order takeout, what kind of food is your go-to?
  • What was your favourite childhood television show?
  • If you could choose one food to be calorie-free for the rest of your life, which food would you choose?
  • You just won a lifetime supply of the last thing you bought. What do you have?
  • Cooking by Recipe or Intuition?
  • What do you associate with (colour)?
  • What’s your favourite way to relax after a long day?
  • Explain your pet’s name without saying the actual name.
  • If you could pick up one new skill overnight, what would it be?
  • What’s the first thing you do in the morning to prepare for the day?
  • Refer to your pets as your “roommate.” Tell us something that your roommate does!
  • Morning Person or a Night Owl?
  • What’s your favourite cereal of all-time?
  • What’s your go-to cocktail?
  • Refer to your pets as your “roommate.” Tell us something that your roommate does!
  • Plan your ultimate dinner party guest list: 1) One person who’s deceased. 2) One person who’s alive. 3) One person who’s fictional. Go!
  • Peanut Butter: Chunky or Smooth?
  • What’s your favourite kind of pie?
  • Video call or old-fashioned phone call?
  • What flavour of cake would you choose for your birthday? (photo choices)
  • Do you make the bed every morning?
  • If you could travel anywhere right now, where would you go?


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