This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
Organizations in B2B and B2C increasingly need to organize for the digital customer journey.
It’s no secret that the buying behavior of customers is increasingly influenced through digital content consumption and digital interactions using smartphone apps, tablets, social media and now als wearables.
Baby boomers, generation X and millennial spend more time consuming content, up to 20% hours a week, according to a new study “The Generational Content Gap”, in which Fractal and Buzzstream surveyed over 1200 people about digital content consumption.
Companies need to respond by understanding this digital behavior, and rethink the organization. Internally, and externally. From a marketing perspective this requires a different type of marketing.
I usually call it modern marketing these days, because it’s difficult to cover this subject in a couple buzzwords.