OnePlus 7 Pro receives exclusive update that improves camera, fixes other bugs

The OnePlus 7 Pro was launched earlier this month.

ONEPLUS 7 PRO CAMERA IMPROVEMENTS: OnePlus 7 Pro has started receiving OxygenOS’ newest update that fixes some camera issues and ambient display problem. The OxygenOS 9.5.4 is exclusive to OnePlus 7 Pro, meaning other OnePlus devices would not receive this update. The update is being rolled out in stages so it might not be available on every OnePlus 7 Pro device at the moment. You may expect it in the coming weeks.

OnePlus launched the OnePlus 7 Pro earlier this month. The smartphone was praised for the features it brings at a reasonable price tag, but some users complained about its camera quality. The company promised an update in about a week’s time to fix the issues.

According to the official changelog, the v9.5.4 update fixes issues like unnatural smoothness in beauty effect, lack of details, smudgy areas in telephoto images and more. The update also fixes white balance issue in pictures as well as focus issue in several scenarios.

Apart from this, the update also improves system optimization. That includes a fix for the ambient display, double tap to wake the screen, audio delay with the Bluetooth headset during gameplay and other general bug fixes.

The OnePlus 7 Pro is currently available in two variants – 6GB/128GB priced at 48,999, 8GB/256GB priced at 52,999 in Mirror Grey colour. The OnePlus 7 Pro will be available in an all-new Nebula Blue colour in 8GB/256GB priced at 52,999 and 12GB/256GB at 57,999 from May 28, 2019 on Amazon.in.

It features a 6.67-inch Fluid AMOLED display panel with a QHD+ resolution and refresh rate of 90Hz. The display is notch-less and has curved edges, much like the Samsung Galaxy S10 and Huawei P30 Pro. It is powered by Qualcomm’s new Snapdragon 855 SoC paired with three RAM and storage configurations that max out at 12GB/256GB. It comes with a “RAM Boost” mode that allows app to load from RAM memory instead of ROM, hence reducing app load times. It is also the first smartphone to ship with UFS 3.0 memory which offers speeds up to 79% faster than the previous UFS 2.1 standard.

At the back it sports a 48MP+16MP+8MP combination. The 16MP and 18MP sensors have wide angle and telephoto lenses respectively. The front facing pop-up mechanism houses a 16MP camera. The phone is backed by a 4,000mAh battery.

[“source=livemint”]

7 Digital Marketing Channels for Apparel Wholesalers

Apparel wholesalers and manufacturers often neglect digital marketing, focusing instead on trade shows and in-person events. This is a mistake.

A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows. It means booking space, creating and printing marketing materials, funding travel, and entertaining clients — spending big bucks for a limited number of buyers.

Unfortunately, apparel wholesalers don’t typically devote an equal amount of money and effort to online marketing. This is a huge mistake. Exhibiting at a trade show can expose products to a few hundred buyers for a couple of days. Marketing online can expose those products to thousands of potential customers every day, worldwide.

I call this “manufacturers’ mentality” — i.e., just obtain orders and manufacture products. Many manufacturers and wholesalers view online marketing as a gamble. They spend the money and pray for results. And most of the time, the results are unsatisfactory because the manufacturers don’t invest in top talent, consultants, tools, and other resources.

But it doesn’t have to be that way. I recently took a startup apparel manufacturer from zero sales to hundreds of thousands — all with a small budget. It’s a simple strategy with, usually, seven components.

I’ll describe it in this post.

High-converting Website

The owner of fashion wholesaler recently told me that he spent tons of money on pay-per-click ads with insignificant results. The problem was high bounce rates on the home page and fewer than expected customer registrations. The site was unclear as to what kind of business it was and why a retailer would buy from it. New visitors — potential customers — could not understand. I impressed on the owner that he has just a few seconds to convince visitors to stay.

I suggested these steps:

  • Have a dominant and clear message that explains the website.
  • Treat the primary home-page banner as a booth display at a trade show.
  • Have consistent colors and images.
  • Use readable, traditional fonts — not trendy or old fashioned.
  • Pay close attention to photography. It is the primary selling tool when prospects can’t touch a product.

The site should also emphasize compelling content.

  • The “about us” section should explain what the company can do for customers.
  • A “frequently asked questions” section is for selling. It should clearly address common buyer questions.
  • Testimonials are for selling, too. Use them to explain your company’s top benefits.
  • Non-gated pages should have keyword-based text and multimedia.

And the most important aspect of a high-converting website is having the right products that retailers want and need.

Search Engine Optimization

In my experience, most apparel executives know that search engine optimization is critical. They just don’t know how to do it.

To start, search on Google for important keywords, such as “wholesale clothing.” Then analyze the organic results. Why are companies on page 1?

For example, when a client asked why his site is not ranking for “wholesale clothing,” I pointed out that his page 1 competitor had 3.6 million backlinks from 903 referring domains. I explained that he needed to match or at least to get close to those numbers.

Google Ads

If you don’t have an experienced employee, consultant, or agency to run your pay-per-click advertising, use Google AdWords Express. Do not spend heavily on Google Ads (formerly, AdWords) without experience. You can quickly lose money. Start slow, with low budgets. Do not advertise worldwide, at least initially. Target a city or state, test the results, and expand from there.

If you are a fashion wholesaler — clothing, accessories, handbags, cosmetics — in my experience, most customers will come from five states, in this order: Texas, California, Florida, Georgia, and Illinois.

Email Marketing

For apparel wholesalers, at least 40 percent of sales should come from email marketing. Open rates should exceed 25 percent.

Emphasize transactional emails to follow up with buyers who create new accounts. Use the space to address your company’s benefits, promotions, and anything else that can help your company to stand out.

Social Media

Content creation and content promotion are equal parts of social media marketing. Create compelling content — how-to guides, fashion tips — to generate leads. And then promote it.

Which social media channels are best for fashion wholesalers? Here are my choices.

  • YouTube because it is the number two search engine.
  • Pinterest because it is more search engine than a social network.
  • Instagram because it is visual and because most retail businesses have Instagram accounts.
  • Facebook Groups because they are targeted with, typically, engaged members.

Influencer Marketing

Influencer marketing works for wholesalers in much the same say as for retail companies. But, in my experience, influencers for wholesalers are more professional — they cater to businesses — and have smaller followings, which make them more approachable.

Owners of Facebook Groups are often influencers. Working with those owners can be effective since the members are so engaged. Influencers’ YouTube channels can generate targeted traffic. But LinkedIn influencers are less effective.

Online Marketplaces

Fashion wholesalers often ask if they should join an online marketplace. Generally, the answer is always “yes.” Wholesale fashion marketplaces are a tremendous opportunity for growth. Typically, each marketplace has its own buyer niche, at least partially. And wholesale marketplaces typically offer attractive advertising options, including dedicated emails.

However, join a wholesale marketplace only if you are willing to invest time in updating your collection and adding new items. If you upload your collection once and then ignore it, marketplaces would be a waste of money — even for premium, attractive products.

 

 

[“source=practicalecommerce”]

Some iPhone 7 Users Report Microphone Issues on iOS 11.3, Apple Said to Acknowledge Problem

Some iPhone 7 Users Report Microphone Issues on iOS 11.3, Apple Said to Acknowledge Problem

HIGHLIGHTS

  • A microphone issue spotted on some iOS 11.3 running iPhone 7 models
  • Apple has reportedly acknowledged the existence of the issue
  • It is affecting a limited number of iPhone 7 and iPhone 7 Plus

It hasn’t been a fortnight since Apple released iOS 11.3.1 to fix the touch functionality of some iPhone 8units with aftermarket displays that had become unresponsive after installing iOS 11.3. And now, Apple is in the headlines for an issue that is said to be affecting the iPhone 7 series. The issue, which has reportedly been acknowledged by the iPhone maker, affects the microphone of a limited number of iPhone 7 and iPhone 7 Plus models running iOS 11.3 or later during voice calls. It appears to be an uncommon problem, noticed by a few users worldwide. However, the Tim Cook-led company is said to be all set to provide a warranty exception through Apple Authorised Service Providers for the affected units that are no longer covered under warranty.

According to a leaked document that has been circulated to Apple Authorised Service Providers, as spotted by MacRumors, Apple has asserted that users using the affected iPhone 7 units may experience a greyed-out speaker button during phone calls. The issue is said to mute the built-in microphone to prevent users from being heard during phone calls or FaceTime video calls.

Apple has reportedly directed service providers to run audio diagnostics on the affected devices. It has also instructed service providers to ask users to manually disconnect or power off any audio accessories connected to their iPhone to replicate the problem. Furthermore, if the diagnostic screen shows that the affected device “could not detect dock” or “accessory not supported” alert, the service providers have been instructed to initiate the repairing process. Alongside providing free of charge service to devices that are covered under warranty, the service providers can request for a warranty exception for the devices that are not under warranty but are impacted from the microphone issue. But notably, the company didn’t specify in the leaked documents whether the repairs will be entirely free of charge for the out-of-warranty iPhone 7 units.

A few complaints about the microphone issue have emerged on the Web. Nevertheless, the problem doesn’t seem to have impacted all iPhone 7 and iPhone 7 Plus users. We weren’t able to notice its existence on our iPhone 7 unit. That said, Apple hasn’t clarified the cause of the microphone issue. Considering the reported document, the company is not in favour of fixing the issue through a software update and has instead instructed its service providers to repair the affected devices.

We’ve reached out to Apple for clarity on the issue and will update this space accordingly. Meanwhile, if you’re among the users who own the affected iPhone 7 units, you should visit your nearby Apple authorised service centre to fix your device.

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Apple iPhone 7

Apple iPhone 7

Rs.41,649*
Buy
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Best-in-class performance
  • Good battery life
  • Improved cameras
  • iOS 10, timely updates
  • Bad
  • Low light camera performance not best in class
BUY AT
  • Apple iPhone 7 (Black, 32GB)
    *Includes Rs. 4,750 cashback
    Rs.41,649*
  • Apple iPhone 7 (Black, 32GB)
    Rs.43,499
  • Apple iPhone 7 (Silver, 32GB) – 
    Rs.44,999
  • Refurbished – Apple iPhone 7 (Silver)
    Rs.30,570
Apple iPhone 7 Plus

Apple iPhone 7 Plus

Rs.53,500*
Buy
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great performance
  • Dual camera
  • Excellent battery life
  • Improved cameras
  • iOS 10, timely updates
  • Bad
  • Low light camera performance not best in class
  • Expensive
  • Ungainly
BUY AT
  • Apple iPhone 7 Plus (Black, 32GB)
    *Includes Rs. 5,500 cashback
    Rs.53,500*
  • Apple iPhone 7 Plus (Silver, 32GB) –
    Rs.56,999
  • Apple iPhone 7 Plus (Silver, 128GB)
    Rs.67,999
  • Refurbished – Apple iPhone 7 Plus (Black, 32GB)
    Rs.39,370

[“Source-gadgets.ndtv”]

Redmi 5 With 5.7-Inch Display, 3300mAh Battery Launched at Starting Price of Rs. 7,999

Redmi 5 With 5.7-Inch Display, 3300mAh Battery Launched at Starting Price of Rs. 7,999

Redmi 5 has been launched in India in three RAM/ storage variants

HIGHLIGHTS

  • Xiaomi Redmi 5 price in India starts at Rs. 7,999
  • The Redmi 5 bears an LED selfie light
  • The smartphone sports a 12-megapixel rear camera

Redmi 5 has been launched in India by Xiaomi. To recall, the smartphone was first unveiled in China in December alongside the Redmi 5 Plus. The latter was launched in India last month as the Redmi Note 5 and Redmi 5 Pro. Now, the Chinese company has brought the Redmi 5 to India, and made it available exclusively via Amazon India, apart from Mi.com, the Mi Home stores, and offline retail partners; all units sold in India will be manufactured locally, the company says. The Redmi Note 5 on the other hand was exclusive to Flipkart. Xiaomi has revealed the Redmi 5 price in India, availability, and launch offers. Read on for more details.

Redmi 5 price in India, launch offers

The Xiaomi Redmi 5 price in India starts at Rs. 7,999 for the 2GB RAM, 16GB storage variant, going up to Rs. 8,999 for 3GB RAM, 32GB storage variant, and Rs. 10,999 for the 4GB RAM and 64GB storage variant. It will be available exclusively from Amazon India, as well as Mi.com and Mi Home stores in flash sales, starting March 20 at 12pm IST, before being made available via offline retail partners.

RAM Storage Redmi 5 price in India
2GB 16GB Rs. 7,999
3GB 32GB Rs. 8,999
4GB 64GB Rs. 10,999

 

Redmi 5 launch offers include an instant Rs. 2,200 cashback from Reliance Jio with 100GB of additional data, and a 5 percent discount on Amazon India and Mi.com using SBI credit cards. Users will also get 90 percent off on their first Kindle eBooks purchase (up to Rs. 400). Buyers will get a free ultra-slim cover with the smartphone.

Redmi 5 specifications

The dual-SIM (Nano) Xiaomi Redmi 5 runs MIUI 9. It sports a 5.7-inch HD+ (720×1440 pixels) display with an 18:9 aspect ratio, 282ppi pixel density, 450-nit peak brightness, 72 percent NTSC colour gamut, and an eye protection mode. It is powered by an octa-core Qualcomm Snapdragon 450 SoC clocked up to 1.8GHz, coupled with Adreno 506 GPU, and 2GB, 3GB, or 4GB of RAM.

The Redmi 5 bears a 12-megapixel rear camera with 1.25-micron pixels, f/2.2 aperture, PDAF, HDR, and LED flash. On the front, it bears a 5-megapixel camera with an LED selfie light, face recognition, and the Smart Beauty 3.0 app. The smartphone comes in three inbuilt storage options – 16GB, 32GB, and 64GB – all of which are expandable via microSD card. Connectivity options include 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS/ A-GPS, and a 3.5mm audio jack, and the battery capacity is 3300mAh.

Sensors on board the Redmi 5 include accelerometer, ambient light sensor, gyroscope, and proximity sensor. It measures 151.8×72.8×7.7mm and weighs 157 grams. It is available in Black, Gold, Lake Blue, and Rose Gold colour variants. It bears a fingerprint sensor on the rear panel, and the company is touting the dual pyrolytic sheet technology on the smartphone for heat dissipation optimised for Indian environmental conditions.

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Redmi 5

Redmi 5

  • KEY SPECS
  • NEWS

Display

5.70-inch

Processor

1.8GHz octa-core

Front Camera

5-megapixel

Resolution

720×1440 pixels

RAM

2GB

OS

Android 7.1.2

Storage

16GB

Rear Camera

12-megapixel

Battery Capacity

3300mAh

Also See
  • Redmi Y1 Lite (Gold,16GB) –
    Rs.6,999
  • Samsung Galaxy On Nxt (Gold, 64GB, 3GB RAM)
    Rs.11,900
  • Refurbished – Xiaomi Redmi Note 5 (Gold, 64GB, 4GB RAM)
    Rs.13,350

[“Source-gadgets.ndtv”]

Mi MIX 2S Leaked Specifications Show 4400mAh Battery, Mi 7 Said to Support Wireless Charging

Mi MIX 2S Leaked Specifications Show 4400mAh Battery, Mi 7 Said to Support Wireless Charging

Xiaomi Mi MIX 2S has been a part of rumours for a long time. But earlier this week the company confirmed that the handset with a Snapdragon 845 SoC will debut on March 27. And now, it’s time for a screenshot that reveals the new Mi MIX variant’s bezel-less design – without any notch or space for a front-facing camera sensor. The leaked screenshot also features some of the key specifications of the upcoming smartphone that match with the previous reports. In another piece of news, Xiaomi is said to be developing the Mi 7 with a similar wireless charging technology that was adopted by Apple for the iPhone X, iPhone 8, and iPhone 8 Plus.

Mi MIX 2S specifications leaked

The alleged Mi MIX 2S screenshot, which has surfaced on Weibo, displays the MIUI About screen, showing the presence of a Snapdragon 845 SoC, a 4400mAh battery, a 16-megapixel primary camera sensor, a 6.01-inch full-HD+ (1080×2160 pixels) display, and 8GB of RAM. The screenshot in question also highlights 256GB of onboard storage on the smartphone that is rumoured as the Mi MIX 2S. All these aren’t any new specifications and are the ones that were leaked through some other sources in the past.

Having said that, the screenshot comes with rounded corners, suggesting a symmetrical display panel of the Mi MIX 2S. This is unlike the lately released render that showed a selfie camera on the top-right corner of the device. Notably, the Mi MIX 2 arrived with a similar symmetrical display panel, though it had a front-facing camera sensor on the bottom, which didn’t impress some users, and the company even recommended to hold the smartphone in landscape mode to capture selfies.

xiaomi mi mix 2s screenshot weibo Xiaomi Mi MIX 2S

Photo Credit: Weibo

While Apple brought the trend of using a notch for the front camera module, some companies are exploring other opportunities as well. Vivo, for instance, at MWC 2018 showcased its APEX concept phone with an elevating selfie camera that rises and retracts from the top to give space to the ultra-thin display bezels.

We need to wait for some more weeks, until the launch date of the Mi MIX 2S, to see how Xiaomi will position the front camera sensor. Meanwhile, we can certainly expect some more rumours and leaks of the device.

Alongside the Mi MIX 2S, the Xiaomi Mi 7 is also a part of the rumour mill nowadays. The smartphone was already expected to come with a Snapdragon 845 SoC and is now rumoured to support wireless charging with 7.5W power, matching the wireless charging support of the latest iPhone models. China’s Chongdiantou reports that Xiaomi has started testing the new support.

Xiaomi joined the Wireless Power Consortium (WPC) in September last year to start offering Qi standard-based wireless charging technology on its devices. That development is likely to be leveraged to make the Mi 7 a competitive offering against the iPhone X and its siblings. The handset is rumoured to use the same Broadcom chip and NXP transmitter that Apple used last year to deliver 7.5W wireless charging. It is expected to be based on the Qi Specification Version 1.1.

The Mi 7 is rumoured to feature a 6.01-inch display with 18:9 aspect ratio, 6GB or 8GB RAM options, and dual 16-megapixel rear camera sensors. A Weibo post suggests that the handset could come with an under-display fingerprint sensor, much like the Vivo X20 Plus UD that was launched last month.

 

 

[“source=gadgets.ndtv”]

Nokia 1, Nokia 7 Plus Renders Reveal Design, Specifications

Nokia 1, Nokia 7 Plus Renders Reveal Design, Specifications

Just days after reports spotted a compact phone from HMD Global on US certification site FCC, reputed tipster Evan Blass (@evleaks) has outed the alleged press renders of the Nokia 1. The photos show a smartphone with a compact form factor, apparently meant for the budget segment. Additionally, Blass also posted renders of what is supposed to be the rumoured Nokia 7 Plus. The Nokia 1 is seen to sport a single rear camera, while the Nokia 7 Plus is shown to have a dual rear camera setup.

This seems to be the first instance where we have seen renders of the rumoured Nokia 1 from a credible source. The curved body design in the Nokia 1 renders is, however, unlike the leak we saw last week. Apart from that, the smartphone is seen in two unnamed colour variants.

Previous rumours of the Nokia 1 suggest the entry-level smartphone will sport an HD (720×1280 pixels) IPS display along with 1GB of RAM and 8GB of inbuilt storage.

nokia 1 evan blass twitter Nokia 1 Evan Blass Twitter

Photo Credit: Evan Blass/ Twitter

Blass also tweeted two images of the upcoming Nokia 7 Plus. The images reveal that the phone will run Google’s Android One out-of-the-box. Additionally, the renders show the Nokia 7 Plus will sport a dual rear camera setup with Zeiss lens and dual LED flash. There is also a fingerprint sensor below the camera module.

Rumours around the Nokia 7 Plus suggest the mid-range smartphone will be announced at MWC 2018. Reports claim the Nokia 7 Plus is expected to sport a 6-inch, 18:9 display, and a dual 12-megapixel + 13-megapixel camera sensor module on the back. The phone might come with 4GB of RAM and 64GB inbuilt storage.

[“source=gadgets.ndtv”]

7 Online Marketing Trends That Will Dominate 2018

Tayloright.com

What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences that force the online marketing world to evolve.

As a daily participant in the industry, I can’t help but be excited about the changes to come. New tech and new trends keep me on my toes, and prevent my job from ever getting boring. Still, it’s easy for some opportunities to slip past, and it’s sometimes hard to predict exactly what trends will manifest in the near future—or how fast they’ll develop.

Accordingly, I like to spend the end of each year researching and brainstorming to solidify a list of trends I think will take the online marketing world by storm in the next year.

These are some of the most important trends I see developing in 2018:

1. Big, big data. Big data’s been a big trend for many years now, but it’s mostly been confined to big businesses and major players. With the prevalence of big data now—after all, there are over 6 million developers working on big data projects—and its growing accessibility thanks to machine learning and AI, big data will become more available to small- to mid-sized business owners. With more advertising platforms and marketing outreach methods incorporating big data into their usual infrastructure, it’s going to be hard to stay competitive if you aren’t tapping into the thousands of customer data points that are now available.

2. Non-visual experiences. Nobody expected the smart speaker industry to blow up the way it did in 2017. By 2022, smart speakers are expected to be a staple part of more than 55 percent of US households, and they’ve already sold more than 20 million units this year alone. People are starting to interact with these devices as a part of routine, daily life, using voice commands and listening back to results. Consumers are gradually getting used to interfaces that require no visual surface or physical inputs, and that’s going to have a huge impact on how marketers communicate with them.

3. App capitalization. There’s an app for everything now. And yes, there’s been a diversity of apps available for the past decade or so, but now, consumers rely on certain apps—like map, transportation, and review apps—as part of their daily life. They’ve become as ingrained as Google as a primary search engine, and therefore represent strong real estate in which a brand can grow. I think in 2018, we’re going to see more app capitalization—more brands purchasing ads and making deals to earn exposure on other, highly popular apps.

4. Native ads and smart content. Native advertising is expected to drive more than 74 percent of all ad revenue by 2021. With a more natural placement and formatting, native ads tend to get more exposure and more engagement than traditional banner ads—and are less annoying for consumers. The only problem is, native advertising requires a fundamentally different approach to copy—one that can capitalize on the unique preferences of the people seeing the ads. In 2018, we’ll definitely see increased spending on native ads, and we’ll also see the rise of “smart content” for those ads, able to adapt to audiences using cookies and an in-depth understanding of target audiences.

5. Micro-moments. Google defines micro-moments as any moment that drives a customer to use their mobile device on the fly, whether they want to learn something, go somewhere, do something, or buy something. In 2018, the brands that spend the most time trying to learn, understand, and capitalize on these micro-moments are going to have the highest possibilities of success. It requires deeper demographic research and a mobile-intensive strategy, but with the new tools I think we’ll see develop, it’s going to be easier to approach for modern brands.

6. Content and influencer networks. Content marketing has been a top strategy for a long time, but we’re running into a problem: oversaturation. Every brand with a website has some kind of content strategy, and social media networks are full to bursting with content producers fighting for visibility. That’s why in 2018, I think we’ll see a major shift in investment; rather than trying to keep fighting for new space, marketers will capitalize on space that’s already taken. In other words, I think we’ll see more brands trying to increase their visibility and grow their own influence by capitalizing on influencers who have already built an audience and a reputation. These influencer networks will be less expensive to manage, can reduce the sheer volume of content being produced, and can give brands a leg-up in online visibility.

7. Individual communications. The internet is a busy place, so it’s easy to get lost in the shuffle. That’s why more consumers are favoring individual, personalized experiences, including one-on-one communications with brands. Obviously, a purely one-on-one approach isn’t sustainable, but that’s why more brands are turning to chatbots as a cost-effective alternative. Chatbots have started to grow more intelligent and more customizable, and are getting more popular with brands and consumers alike. By the end of 2018, chatbots will become even more of a norm—and a practical necessity if you want to give your customers a large-scale yet personal experience.

These aren’t the only trends we’ll have to look forward to in 2018, but they are some of the biggest and most currently established. If you haven’t yet, this is a perfect time to audit your 2017 strategies, and start preparing a budget for 2018—with all the new twists and turns the year will have to offer.

Xiaomi to Have Presence at MWC 2018, Mi 7 Launch Expected

Xiaomi to Have Presence at MWC 2018, Mi 7 Launch Expected

Alongside some long-standing exhibitors such as Samsung and Sony, Xiaomi is joining the Mobile World Congress (MWC) 2018 in Barcelona, Spain. There are speculations that the Chinese smartphone maker will launch the Mi 7 as its next flagship at the forthcoming MWC, which is happening between February 26 and March 1. Notably, the company skipped the last year’s MWC but came to the MWC 2016 to preview the globally-focused Mi 5.

The official Mobile World Congress site confirms Xiaomi as one of the exhibitors at MWC 2018. The Shenzhen-based company will host its offerings at Stand 6B30 in Hall 6. However, it is unclear whether the offerings would include some new models or just the old launches. There are rumours that the company will bring the anticipated Mi 7 at the exhibition to grab some attention from what companies like Samsung, Sony, and Lenovo-owned Motorola are set to showcase at the venue.

Last month, Xiaomi at the second annual Snapdragon Technology Summit in Hawaii announced that the Mi 7 will be the first smartphone to feature Qualcomm’s Snapdragon 845 SoC. “Xiaomi is committed to making devices that combine cutting-edge innovations in technology and beautiful design while defying price expectations, and we have chosen Snapdragon 845 to power our next flagship smartphone,” Xiaomi founder and CEO Lei Jun had said while announcing a close relationship with Qualcomm.

Apart from the Snapdragon 845 SoC, the Xiaomi Mi 7 is rumoured to sport a proprietary face unlock feature and abandon the traditional fingerprint scanner. Unlike software-based face unlocking functionality that is widely available in the current market, the Mi 7 is said to have a 3D face sensing technology to map users’ faces to unlock the screen. This would be similar to what Apple designed for its Face ID feature that is so far exclusive to the iPhone X.

There are also reports that are claiming the presence of a 6-inch bezel-less 18:9 OLED display on the Xiaomi Mi 7. Further, the smartphone is likely to come with a dual rear camera setup. It will come as an upgrade to the Mi 6 that was debuted with a 5.15-inch LCD display.

The launch of the Xiaomi Mi 7 at the MWC is expected to accompany the likes of the Samsung Galaxy S9 and Galaxy S9+, Moto X5, Sony Xperia XZ Pro, and the LG Icon.

[“source=gadgets.ndtv”]

28-year-old who paid off $38,000 in 7 months: This is the first step to take to pay down debt

Image result for 28-year-old who paid off $38,000 in 7 months: This is the first step to take to pay down debt

Michelle Schroeder-Gardner fast-tracked her college education and graduated with two degrees in two and a half years.

Still, she owed about $20,000 worth of student loan debt. After completing her Master’s in finance two years later, she racked up more debt and owed a total of $38,000.

Schroeder-Gardner, now 28, managed to pay it all off in just seven months.

Michelle Schroeder-Gardner paid off $38,000 in 7 months

Courtesy of Michelle Schroeder-Gardner
Michelle Schroeder-Gardner paid off $38,000 in 7 months

The first step to getting out of debt sounds obvious, but it is often overlooked, she tells CNBC Make It: Add up the total amount that you owe.

“A lot of people don’t know the exact amount down to the dollar,” she says. “They just kind of guesstimate. Once they realize how much debt they actually have, it can be pretty shocking.”

If you’re paying off student loans, “pull up each student loan and tally everything, down to the penny,” she writes on her blog. “By doing so, you will have a much more realistic view of exactly how much you’re dealing with.”

This woman paid off over $8,000 in credit card debt in 90 days — here's how she did it

One woman paid off over $8,000 in credit card debt in 90 days—here’s how she did it

Next, Schroeder-Gardner focused on making more money: “The biggest reason for why I was able to pay off my student loans is because I earned as much money as I could outside of my day job. I mystery shopped and got paid to take surveys, but the biggest thing I did was I made an income through my blog,” which she launched in 2011.

The extra income not only allowed her to pay off her loans but also to quit her job as a financial analyst.

Schroeder-Gardner has been blogging full-time since October 2013, when she left her day job. At the time, it was generating about $10,000 a month. Today, she regularly earns over $100,000 a month from her blog.

Whether you’re paying down debt or looking to achieve financial independence ASAP, focus on earning, the millionaire blogger advises: “While cutting your budget is great, usually there’s a limit to how much you can save. Find ways to make more, because there’s no limit on how much extra money you can make in your spare time.”

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Don’t miss: Freelancer who paid off $111,000 of debt in 2 years shares his secret

[“Source-cnbc”]

7 Ways To Maximize Your Online Marketing Budget

7 Ways to Get the Most Out of Your Online Marketing Budget

I try to promote the idea that marketing isn’t an expense; it’s an investment. Every dollar you spend should be working toward earning you more than a dollar in benefits, whether that means more conversions, attracting more traffic, or just increasing your overall brand exposure.

In any case, throwing more money into your marketing and advertising strategy is almost sure to earn you more results if you allocate budget strategically. The key to achieving efficiency in a marketing campaign is to make sure you’re getting the full value out of every dollar you spend—no matter how big or small your budget is.

These are some of the best approaches to earn you the highest return from your marketing spend:

1. Use complementary strategies.

You can get more out of your marketing budget by distributing it among strategies that naturally complement each other. Rather than investing in two completely separate tactics, you can invest in two tactics that naturally enhance each other. For example, content marketing and SEO are two strategies that could feasibly be invested in separately; but if you invest in both of them, each will help the other see better results. In this case, content will give you more opportunities to build relevance for your target SEO keywords, and SEO will drive more traffic to your content so it gets more views, shares, and conversions.

2. Ditch what isn’t working.

This is a strategy that too many marketers are unwilling to follow. If you have your budget distributed evenly among three separate campaigns, and one is clearly getting inferior results compared to the others, don’t keep dumping your money into it—ditch it. There are some exceptions to this rule; some strategies, like SEO, take at least several months (depending on the competition) to fully develop. But for the most part, if you’re consistently seeing lackluster results from one of your investments, don’t invest any more money into it, even if its ROI is technically positive.

3. Repurpose your material.

Every marketing or advertising strategy you use will demand some type of core content or material. For example, in social media marketing, you’ll need short headlines or updates, along with on-site material to link to, and every ad you create will need a central message and a call to action. If you create new material every time you have a marketing need, you’ll end up in a constantly demanding cycle of creative effort. Instead, you can recycle content from one medium, and reuse it in other applications in the future.

4. Avoid overpaying.

Even if you take a mostly DIY approach, you’re still going to end up paying for some of your resources and services. For example, you might pay a graphic designer to help you finalize an ad design, or you might spend some money to boost one of your Facebook posts to a wider audience. When paying for services, do your research, and avoid overpaying; marketing services range from very cheap to very expensive. Sometimes, those cost fluctuations are justified. Other times, they’re completely unfounded. Look at each provider’s experience, the value you’re getting for the money, and all other options available to you.

5. Experiment.

If you’re seeing a positive ROI on a given strategy, that’s a good thing—but chances are, there’s another strategy out there that can give you an even higher ROI. For that reason, it’s vital that you’re willing to keep experimenting. Try different tactics, different content, and different audiences, and make sure you measure and compare the results you get. This is especially important when there are major changes in a given field, or when a new technology makes a previously inaccessible strategy available to you.

6. Target your audience effectively.

Every marketing strategy is more effective when it’s targeted specifically to the right audience. Many marketers, especially newcomers, make the mistake of “optimizing” marketing strategies to reach as many people as possible. There is some credence to the idea that reaching more people gives you more potential visitors and customers, but if your messages aren’t relevant, they aren’t going resonate, and it won’t matter how many people you end up reaching. Even if you’re working with large volumes of customers, all your messaging should be specifically targeted.

7. Trust the experts.

Finally, though you should spend your money wisely and frugally, it’s far more cost efficient in the long run to hire an expert who knows what they’re doing, rather than hiring a novice or trying to do the work yourself. Experts are going to have access to more resources, they’ll be able to operate more efficiently, and you’ll be able to hold them accountable for whatever results they get in your campaigns. Once you find an expert worth paying for, keep investing in them.

Spending more money on marketing isn’t always the best solution; sometimes, optimizing the money you’re already spending can earn you better results than a direct increase in cash flow. If followed consistently, these efficiency strategies should lead you to a more productive and higher-returning marketing approach, especially if you stick to them as your needs and budget increase.

Remain vigilant, and don’t spend any more money than necessary to see the results you want.

[“Source-forbes”]