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Google AMP Pages Finally Allow You to View and Share Original URLs

Google’s Accelerated Mobile Pages (AMP) project is now over a year old and has been taking on the likes of Facebook’s Instant Articles and the Apple News app. Google’s AMP is aimed at providing compatible content faster to users of its Search product on mobile. The company on Monday made few minor changes to its AMP results page that is focused on providing additional functionalities to users to view, copy, and share the original URL instead of Google’s own AMP URL while also providing true origin of the content appearing on the AMP results.

The new changes will start showing up on the Android Google app in the coming weeks. On Android, Google app will share the original URL of a document when users tap on the app’s share button. Notably, this functionality is already available on the iOS Google app.

The move to show publisher’s own link is said to be due to backlash from publishers that alleged Google stole mobile traffic, as pointed by TechCrunch. Google explains why AMP documents used to show three different kinds of URLs, which actually made it worse for publishers. The original URL was the publisher’s document written in the AMP format; AMP Cache URL was the document served through an AMP Cache though most users never saw this URL, and lastly, Google AMP viewer URL, which displayed in an AMP viewer or on the search result page. Google however defended its decision to stick with three URL formats. It said that the different URLs existed for caching and pre-rendering.

To provide appropriate attribution of content, Google will add a header bar that displays the “true” origin of a page. “On the web, a lot – URLs and origins represent, to some extent, trust and ownership of content. When you’re reading a New York Times article, a quick glimpse at the URL gives you a level of trust that what you’re reading represents the voice of the New York Times. Attribution, brand, and ownership are clear,” said Alex Fischer, Software Engineer, Google Search in a new blog post.

Google will be also adding support for access, copy, and share the canonical URL of a document which the company says was requested by publishers. The new feature will allow users to use their browser’s native share functionality by long-tapping on the link that is displayed. “Today [Monday], we’re adding a feature to the AMP integration in Google Search that allows users to access, copy, and share the canonical URL of an AMP document,” further said Fischer.

Google started India rollout of Accelerated Mobile Pages for mobile search results last year.

[Source:- gadgets.ndtv]

Google AMP Lite Brings More Optimisations for Low-RAM Devices on Slow Internet Connections

Google’s Accelerated Mobile Pages (AMP) technique has been beneficial to mobile users since its introduction as it helps devices with weak Internet connection to access webpages using minimum amount of data. Now, the search giant has tried to further improve upon its existing technology as it has announced AMP Lite, a stripped down version of its earlier technique.

AMP Lite, which Google claims causes a combined 45 percent reduction in data across all optimisations, essentially allows the pages to load faster even on devices with low-RAM or that have weak Internet connections, as pointed out in a report by 9to5Google. In order to achieve these results, the search giant has made several optimisations to AMP, Google said in its blog post.

Google points out that on an average, images form around 64 percent of the data of a webpage. This is why the company decided to remove that part of the image data which is not visible to the users, including thumbnail and geolocation data. The search giant has further reduced the size of JPEG images as well as quality to a point where the difference does not become noticeable.

The image data is then compressed “exhaustively” and as per the company, these optimisations reduce data by around 40 percent while the differences are not noticeable. The company says that it further converts JPEG images to WebP format for supported browsers, which leads to further 25 percent data reduction to JPEG images.

With AMP Lite technique, Google uses the “amp-font” tag which enables fonts to be displayed instantaneously even if the search giant did not cache them earlier.

Google says that AMP Lite is rolling out for bandwidth-constrained users in countries like Vietnam and Malaysia as well as for users with low-RAM devices around the world.

[Source:- gadgets.ndtv]

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