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17 Online Marketing Influencers To Keep Your Eyes On In 2017

by Loknath Das
written by Loknath Das

Online marketing influencers.

Online marketing influencers.

An increasing number of consumers now use social media and Google to conduct preliminary product and price research before making purchasing decisions. Hence, most businesses today use online marketing to build trust with prospects and customers, build their brand reputation and increase revenue.

While many marketing campaigns flop daily, some others get great results too. But who are the people behind these successful online marketing campaigns? Here are 17 of the online marketing influencers you should keep your eyes on this year.

From social media rock stars and bestselling authors to world-renowned bloggers as well as some below-the-radar names you don’t hear about often, these are all standout marketers who continue to push the boundaries, wield enormous influence on a large portion of the Internet and collectively generate billions of dollars in revenue for their clients.

1. Gary Vaynerchuk is a marketer, serial entrepreneur and four-time New York Times bestselling author who became famous for growing his family’s wine business from four million dollars to 45 million dollars a year. Owner of the digital marketing agency, VaynerMedia, Vaynerchuk is an investor in companies including Snapchat, Facebook, Twitter and Uber and his shows #DailyVee and #AskGaryVee reach tens of millions of people every month.

2. Neil Patel, definitely one of the most well-known and prolific figures in online marketing, is the cofounder of Crazy Egg, Hello Bar and Kissmetrics. In addition to providing education and amazing tools for online marketers, Patel is also helps companies like HP, Amazon, NBC, Viacom and GM grow their revenue.

3. Tim Ferriss is a popular blogger and author of four amazing books – The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, and Tools of Titans – all of which were #1 New York Times and Wall Street Journal bestsellers. An early-stage investor or advisor in Uber, Evernote, Twitter, Alibaba, Facebook and Shopify, Ferriss’ podcast has had over 150 million downloads, leading to his being dubbed the “Oprah of Audio” by Observer.

4. Michael Hyatt is a blogger, speaker and bestselling author of Platform, which is a New York Times, Wall Street Journal, USA TODAY and Amazon bestseller. Formerly the Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S., Hyatt has over 700,000 subscribers and now coaches marketers and entrepreneurs on building influence online, leadership and personal development.

5. Derek Halpern is a marketer, entrepreneur and the founder of Social Triggers, which has reached millions of marketers online. An expert at helping startups use human psychology to increase traffic and sales, Halpern’s work has been recognized by Forbes, Entrepreneur, The Next Web and more.

6. Kotton Grammer is a marketer, entrepreneur and the founder of Kotton Grammer Media, an 8-figure advertising and media company. Grammer consults for some of the biggest companies in the world and is also the cofounder of the renowned SEO mastermind, OMGmachines.com, which has sold over 30 million dollars in online information products since 2015.

7. Amy Porterfield is a marketer and entrepreneur providing data-driven marketing insights to help business owners build a highly engaged email list, create online training courses and use innovative strategies to sell. Featured in Fast Company, MSNBC, Entrepreneur and Mashable, and named a top 50 social media influencer by Forbes, Porterfield has built multiple 7-figure businesses and has over 250,000 email subscribers.

8. Abdullahi Muhammed is a writer, content marketing consultant and the CEO of Oxygenmat, an agency providing content marketing services to some of the world’s biggest brands. Named by Inc. as the #1 content marketer to follow in 2017, Muhammed is a thought leader for creatives and contributes to Forbes, USA TODAY and Entrepreneur.

9. Jayson DeMers is a marketer and the CEO of AudienceBloom, a Seattle-based Internet marketing company. DeMers specializes in creating high ROI digital marketing strategies for brands and regularly shares tons of free tips in his regular contributions on Forbes, Inc., Business Insider, Fortune and Entrepreneur.

10. Jay Baer is a marketing consultant, speaker and the founder of Convince & Convert, one of the Internet’s most respected marketing blogs and strategy consulting companies. Baer has consulted over 700 companies on marketing including Nike, Caterpillar, The United Nations and 32 of the Fortune 500 companies and his book, Youtility, is a New York Times bestseller.

11. Rand Fishkin, the go-to guy for the latest SEO advice, is a blogger and the founder of Moz, one of the most popular tools and communities for marketing professionals. Also the cofounder of Inbound.org, Fishkin has given presentations at Google, Facebook, Microsoft, the United Nations, Stanford University, Public Media, NPR, YCombinator and Hackers & Founders.

12. Filip Boksa is a marketer and serial entrepreneur most known for growing a multi-million dollar cleaning service, King of Maids using BookingKoala, the software he created and turned into a software company. Recognized by Forbes and Inc. as an innovative entrepreneur at age 22, Boksa now mainly focuses on investing in startups through Sassy Egg, Inc., his marketing company.

13. John Lee Dumas is a marketer and the host of the daily podcast Entrepreneur on Fire, which was awarded Best of iTunes in 2013 and has over 1700 published episodes with incredible guests including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss and Brian Tracy. Dumas’ The Freedom Journal was the 6th most funded publishing campaign of all time on Kickstarter.

14. Daniel Wallock is a marketer and heart condition survivor who’s worked with The American Heart Association, BMW i Ventures, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Recognized as a top content marketer by Inc. and featured in Forbes, Los Angeles Times and Yahoo News, Wallock was behind the viral crowdfunding campaigns for Perseus Mirrors and OneX, both of which raised over $100,000.

15. John King is a growth hacker who raised over four million dollars in series A funding for his startup at age 19. One of the most sought-out startup growth hackers in the state of Pennsylvania, King now runs Agency Tailored, a 7-figure internet marketing company with clients including franchise groups such as JDByrider and the International Hotel Group.

16. Joanna Wiebe is a marketer, conversion copywriter and cofounder of Copy Hackers who has consulted and optimized copy for companies like Tesco, Crazy Egg, Buffer, Wistia, Shopify, MadMimi, Intuit, BT and MetaLab. A sought-after speaker, she has presented at conferences like Mozcon, INBOUND, SearchLove, Call to Action Conference, Business of Software, Microconf, SearchLove, ConversionXL and HeroConf.

17. Zaid Ammari is the CEO of PPC Masterminds and a leading expert on data driven digital marketing reputed for doubling revenue for his clients within 3 months. He runs two popular marketing meetup groups with over 3,000 members and has over 5,000 students on his free monthly webinars and two online courses.

For more social media tips and lifehacks, follow me on Twitter @JimmyRohampton and check out my website, HowToCreateABlog.org.

[“Source-ndtv”]

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Internet

Myntra Eyes 25-Fold Jump in Revenue From ‘End of Reason’ Sale

by Rajdeep
written by Rajdeep

Myntra Eyes 25-Fold Jump in Revenue From 'End of Reason' Sale

Fashion e-commerce platform Myntra expects its sales to grow 25 times during its ‘End of Reason’ sale (EORS) to be held between January 3-5, 2017.

The event will also help the Flipkart-owned company recover from the impact of demonetisation, which saw its growth rate falling to about 50 percent.

“We are expecting 25X sales (during EORS) compared to that on a normal day. We also expect this sale to see 2X growth over the previous edition that was held in July 2016,” Myntra CEO Ananth Narayanan told PTI.

He added that about 15 million people will shop on its platform on the three sale days. In its fifth edition, EORS is held twice a year to coincide with the spring-summer and fall-winter collection.

“About 1,800 brands will be part of the sale offering 50-80 percent discount. This event will also help us acquire 5-6 lakh new customers,” he said.

While Narayanan declined to comment on revenue expectations from EORS, he said the three sale days are expected to make up about 50 percent of its topline for the month of January.

Asked about the impact of demonetisation on its business, Narayanan said the company saw its growth rate falling to 50 percent year-on-year in the days that followed the government’s announcement of scrapping old Rs. 500 and 1,000 notes.
“We did not de-grow but our growth rates fell from almost 100 percent to 50 percent y-o-y. We expect to return to 90-100 percent growth rates in the coming month,” he added.

Narayanan said the company will offer benefits like additional discounts for customers using digital modes of payment.

Myntra expects 45 percent of the sales to come from tier II and III cities. For the fiscal ended March 2017, Myntra is eyeing the $1 billion mark.

[Source:- gadgets.ndtv]

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Tech Update

Tesla eyes ‘robotaxis’ by 2020 with new self-driving technology (Update)

by Loknath Das
written by Loknath Das

Tesla CEO Elon Musk maintained that the electric carmaker had developed the "best" computer chip for autonomous drivin

Tesla CEO Elon Musk maintained that the electric carmaker had developed the “best” computer chip for autonomous driving

Tesla said Monday it is expecting to deploy self-driving “robotaxis” by 2020 as it unveiled its upgraded technology for driverless vehicles.

Chief executive Elon Musk told an investor presentation he expected regulator approval in some jurisdictions for autonomous ride-hailing that could use some of the Teslas on the road if their owners agree to share the vehicles.

“I feel very confident in predicting autonomous robotaxis next year,” Musk told the event, saying he expected the plan to operate on a model similar to that of Uber or Airbnb.

He said Tesla would be adding a rideshare app and that owners who chose to participate in the network could benefit from that.

“The fundamental utility of the vehicle increases by a factor of five” with a rideshare system, he said.

Musk commented on the robotaxi plan after the company unveiled computer hardware for “full self-driving” capabilities—part of its strategy to bring autonomous cars to the mainstream.

Tesla already enables partial autonomy for its cars, but the road to full autonomy faces considerable legal and regulatory hurdles.

The chip announcement comes as Tesla races with Waymo, Uber and traditional automakers to bring autonomous vehicles to market.

Musk said its custom-designed chip for the vehicle, which he called the best available, was a significant milestone in self-driving.

“At first, it seems improbable—how could it be that Tesla, which has never designed a chip before, could design the best chip in the world?” he said.

“But that is objectively what has occurred.”

The new chip is being installed in all its vehicles, clearing the way to improve its software and “neural networks” that will effectively drive the autonomous vehicles.

“All Tesla cars being produced have all the hardware necessary… for full self driving,” Musk told the event.

“All you need to do is improve the software.”

Despite Tesla’s claims, its electric vehicles are not using the standard definition of “level 4” autonomy that would handle all functions with a human on standby or “level 5” autonomy that would need no human.

Musk said he expected that with Tesla technology, drivers “would not need to touch the wheel” sometime early next year and that he hoped for regulatory approvals in some areas later in 2020.

He maintained that Tesla’s approach using data from its vehicles on the road was better than those of its rivals, which rely on simulations.

“We have quite good simulation too, but it does not capture the long tail of things that happen in the real world,” Musk said.

“The real world is really weird and messy.”

Musk also argued that the neural network technology, based on artificial intelligence, was better than the Lidar systems used by rivals that are based on light pulses.

Musk said his space exploration firm SpaceX uses Lidar for some purposes but that “in cars it’s pretty stupid, it’s expensive and unnecessary.”

[“source=techxplore”]

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Internet

Internet service JV eyes double-digit growth in Myanma

by Loknath Das
written by Loknath Das

Passakorn Hongsyok, general manager of Myanmar Information Highway at the MIH Office in Yangon.

Myanmar Information Highway (MIH), a joint venture between Benchachinda Group and local companies that provides broadband Internet services in Myanmar, hopes to enjoy double-digit growth this year, according to Passakorn Hongsyok, the firm’s general manager.

Passakorn said in an exclusive interview to The Nation that the firm aims to serve 2,000 corporate clients in Yangon by the end of 2019. MIH currently serves less than 1,000 businesses and its monthly revenue is in the low six-digit figure in US dollar terms.

“We only focus on B2B [business to business] operations. Our target clients are businesses in Myanmar willing to substantially improve their performance with the help of technology,” he said.

According to Passakorn, the income from corporate clients mainly drives MIH’s revenue, though small and medium enterprises account for around 30 per cent of its client base. He seemed content with providing high-speed broadband Internet to a large number of Thai companies based in the neighbouring country.

This year, the firm plans to expand its network coverage in Yangon, rather than expanding to other cities. Passakorn expects to cover 80 per cent of Myanmar’s commercial hub by March 2019.

“Expansion beyond Yangon is definitely on our radar. But we do not want to make haste. For the time being, our focus is Yangon where the majority of corporates are based,” said Passakorn.

The firm has fully covered 23 townships in Yangon including the central business district areas. This year, MIH’s expansion plan will prioritise on industrial zones to better serve its corporate clients. From 2020 onwards, the firm aims to expand to other cities including Mandalay and Nay Pyi Taw.

“Banks, financial services, wholesalers and some ISPs [Internet service providers] are using our services. We have our own cloud so we can bring high standard cloud services to them. We are also providing value-added services for business customers,” said Passakorn.

The firm was incorporated in 2014 under Myanmar’s existing laws to provide premier broadband Internet and data communication services to the nation. In 2015, Benchachinda Group started investing in MIH and bringing in the expertise of its subsidiary, United Information Highway. Utilising advanced optical fibre technology, MIH offers a stable and high capacity broadband platform in Myanmar. Currently, Benchachinda Group holds around 70 per cent stake in the firm.

“We put our investment into MIH in 2015, as part of our plan for regional expansion. In the early years, we had to struggle a lot because there was some hesitation and disputes during the previous government’s term. Things were stalled and not really active until 2017,” Passakorn recalled.

In September 2018, the firm commenced its commercial operations with the launch of Myanmar’s fastest fibre-optic Internet service for businesses. By incorporating its expertise in Thailand and the latest technology, MIH aims to provide a professional service on the most stable telecom platฌform in Yangon.

In pursuit of its vision to become the best broadband service provider for businesses in Myanmar, the firm aims to create a benchmark in the industry for comprehensive connectivity solutions for its clients via extensive netฌwork coverage and international accreditation, said Passakorn.

“Our mission is to connect businesses and society through innovative ICT solutions. We have dedicated technical support teams and round-the-clock monitoring ensures that our business clients will be able to run smoothly. So, we ensure that we maintain high reliability and quality for infrastructure,” he said.

MIH offers premium data services to businesses via a stable and advanced optical fibre technology, up to 10 gigabytes per second.

For IP VPN service, MIH provides a virtual private network to business customers who need private and secured services as well as round-the-clock data centre solutions where the customers choose the environment they need – servers, databases, storage, Internet connection, bandwidth and rack space. MIH’s network is able to connect with the global network via Point of Presence in Singapore, Hong Kong and Thailand.

“Our backbone network capacity is developed to support up to 100Gbps. With global technology partners, we are ready to support leading corporates to operate effectively in Myanmar,” said Passakorn.

Last year, MIH secured approval from the Yangon City Development Committee to lay down fibre-optic netฌwork across townships in the city. On October 12, 2018, the firm rolled out Myanmar’s first hybrid Cloud service (MIH CloudShare) for enterprises. The service supports Windows, Mac, iOS and Android without any hardฌware implementation, and provides easy collaboration through online editฌing with daily backup. It provides easy access anywhere regardless of device or operation system, at a reasonable price.

“Our CloudShare service marks a new era, particularly in Myanmar, with its versatility, agility and security for users in the market. The service offers users opportunities for closer collaboration, access to a virtual office that is user-friendly and secure,” said Passakorn.

The firm now has nearly 50 team members, the majority of them locals, except seven Thai employees. It aims to expand its workforce to 70 employees within one year, hiring more marketing and engineering staff.

[“source=nationmultimedia”]

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