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Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018

by Loknath Das
written by Loknath Das

TBWA Worldwide’s annual 2018 insights report examines what the agency calls  “pre-trends” rooted in evolving cultural shifts.

Convergence is the emerging theme uniting the predictions, says TBWA. Genetic technology will collide with activism, memes with currency, digital goods with fashion, creative direction with algorithms and cults will meet social media.

Among the Omnicom-owned agency’s top five pre-predictions, Insta-Cults is the agency’s most “out-there pre-trend,” says Sarah Rabia, global director of cultural strategy, TBWA. “We believe that next year, we may see the formation of a new kind of cult: one built around an influencer who manipulates social media, monopolizes attention and mobilizes their fans, a la Trump.”

Brands, therefore, must ask themselves how they can leverage these cult Influencers and loyal fandoms to build a modern culture brand, she advises. “It wouldn’t take much for many mainstream celebs to tip the balance into cult leader, arguably we have some already,” Rabia says. Singer Lana Del Rey, for instance, asked her fans to join a mass occult ritual against Trump and Gwyneth Paltrow’s Goop sparked a community of wellness that has made some extreme followers ill with the eating disorder orthorexia.

As the physical and online worlds blur, TBWA believes what it calls “Vaporwear” will introduce computer-generated goods like lenses, filters and virtual designs created purely to be worn for social media. Brands can engage with this trend by enabling audiences to buy in to these products without buying anything.

Another tech-driven trend will allow brands to decide whether their content will be made by humans or machines, possibly resulting in algorithm-penned songs, games, novels, and feature films.

With what TBWA calls Meme Money, Blockchain advancements will help advertisers and brands trace social media shares, likes and follows to a legitimate source for credit and remuneration.

And as DNA technology empowers people to predict and manage their healthcare, brands will need to ask how far they will go with genetic technology, if at all?

This is the first year that TBWA’s cultural insight studio Backslash has published a trends report. The year-old start-up serves mostly as an internal cultural service but plans call for expanding it over the coming months to do more public content and work with brands within and beyond TBWA. The unit’s team comprises journalists, strategists, TV and documentary makers.

[“Source-mediapost”]

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News Update

Hong Kong Arm of China’s LeEco Files for Liquidation

by Loknath Das
written by Loknath Das

Hong Kong Arm of China's LeEco Files for Liquidation

HIGHLIGHTS

  • LeEco has struggled to pay debts after rapid expansion led to a cash crun
  • In Hong Kong, LeEco sold smartphones, Internet TVs, online content
  • At its peak in early 2016, LeEco employed hundreds in the city

A Hong Kong arm of embattled Chinese tech conglomerate LeEco has filed a petition to the territory’s high court to wind up the company, media in the Asian financial hub said on Thursday.

LE Corporation Limited, a unit of LeEco, has applied to liquidate the business according to court documents, government-owned Radio Television Hong Kong and other local media said.

LE Corporation could not immediately be reached for comment. The customer service hotline listed on its website did not appear to be working.

LeTV Sports Culture Develop (Hong Kong) Co. Limited, another LeEco unit in Hong Kong that broadcasts sports events, said on its Facebook page that its operations were unaffected by LE Corporation’s application for liquidation as it is a separate entity.

It said it would continue its NBA basketball and Premier League soccer broadcasting business in the city under the brand name LeSports HK.

LeEco, an entertainment, electronics and electric vehicles group founded by Jia Yueting, has struggled to pay its debts after rapid expansion led to a cash crunch, share price plunge and multiple defaults.

In Hong Kong, LeEco sold smartphones, Internet TVs and online content. At its peak in early 2016, the group employed hundreds across several subsidiaries in the city, which was its Asia Pacific headquarters.

Cheng Shisheng, a Beijing-based spokesman for LeEco, told Reuters by phone that he now only works for LeEco’s car business and declined to comment on all matters related to LeEco Hong Kong’s situation.

[“Source-gadgets.ndtv”]

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Education

Akanksha Bapana’s Evaldesign aims to make education effective for all

by Loknath Das
written by Loknath Das

Scientist Akansha Bapana’s research-based consulting firm focuses on effective learning for children through education programmes

The government’s efforts towards the education sector in the past have been restricted to formulating a curriculum and setting up schools. That, however, is changing as policy-makers are putting in efforts of their own, and also partnering with non-government agencies to improve the efficiency of education.

Evaldesign is a research-based consulting firm where founder Akanksha Bapana is focusing on assessing the impact of education programmes, and efforts to improve learning.

Started in 2013, Evaldesign provides government agencies, and even private institutes research-based inputs, evaluates data, and guides agencies on effective implementation of educational programmes. A biochemist and scientist by profession, Akansha turned her passion to make learning more effective for children.

The first steps

Hailing from Jodhpur, Akansha was raised in Mumbai, Pune and Delhi.

“Despite being from Rajasthan, which has poor statistics on women’s education, everyone in my family is well-educated,” she says.

“We didn’t have the money to pay for my education in Cambridge, which is why I deferred my admission by a year to get a scholarship.” Akansha has a PhD in Pharmacology (Biochemistry) from Cambridge University, and completed her postdoctoral research in biochemistry and biophysics from Stanford University and the University of California, San Francisco.

“I was volunteering for a non-profit that does fundraising in the US to fund education projects in South Asia. Through the volunteering work, I was coordinating the funding for a project from the Ganjam District in Odisha, and was intrigued by the kind of impact policy level decisions had on what really happened on the ground,” says Akansha.

This led her to study education policy at Harvard, and she later decided to work in the education space.

Before starting up Evaldesign, Akansha and her cohorts at Cambridge often discussed ideas to make available tablets and provide free internet access to children to help with effective learning.

In 2013, Akansha was approached by Google’s Bengaluru office for references on sampling methods to map NCERT chapters on YouTube videos.

“Google wanted to understand how children would learn through videos and free access to the internet. This was a dream come true, and Google ended up approving a research grant to study for the same. So, I had the grant to purchase a hundred tablets and the company had to be incorporated so that we could take in that grant.”

Evaluation of schemes

“We were working for long periods of time without furniture, and only a mattress and a chair and two people,” says Akansha of the early days. “We look at the good practices from larger organisations, always aspiring to be something like Google. We would work on the basis of the honour code, spend money like it was our own, and take whatever is a reasonable amount of leaving by mutual agreement with the team,” she adds.

Evaldesign has worked with a number of organisations to design and implement impact evaluations, exclusively in the education space.

Recalling the first year of Evaldesign, Akansha says one of biggest challenges was when she wrote a white paper for a government body in collaboration with two international firms, and hours before publishing, “they took our names off the paper. It was a huge shock.”

Evaldesign uses Machine Learning tools to map learning processes.

The research methodologies used by Evaldesign range from quantitative methods such as pre-post quasi-experimental studies, randomised controlled trials, and random sample surveys, and secondary data analysis, to qualitative methods such as case studies.

Running on a consulting model, the team offers research design and design instruments for quantitative as well as qualitative research. It also conducts semi-structured interviews, focused group discussions, case studies and large-scale data collection and analysis.

In addition to its research publications, some of the recommendations have been implemented in state-level education programmes, and have reached over two lakh students.

Evaldesign has worked with several well-known education institutes in India and has recently expanded the scope of our work internationally to East Africa, Thailand and Europe, working with organisations such as the LEGO Foundation, and Project Concern International.

“We have managed to make the government rethink the goals of education, and start making changes to the education system that can allow children to ask questions, and institute a culture of enquiry,” says Akansha.

“Learning is cool, and I wish everyone could have that passion for learning as our team does. That would be our success,” she concludes.

If you’re a part of an all-woman team that has achieved your dreams against all odds, participate in the Enamor #WeAreAllFabulous contest and stand a chance to win big! Sign up now!

[“Source-yourstory”]
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Gadgets News

Gifts for the kitchen: Housewares for the Holidays show unwraps latest gadgets

by Loknath Das
written by Loknath Das

NEW YORK, N.Y. — What will you be getting for the cook on your list this holiday season? Whether you celebrate Christmas or Hanukkah, most people have at least one person who loves to cook and wants the latest gadgets. Or do you have a potential sommelier in the family? There are new wine-related items on the market this season, too.

“Manufacturers and retailers alike are continually in search of the next best thing or trend,” says Jon Jesse, vice president of industry development for the International Housewares Association, which recently showcased a plethora of new kitchen and bar wares ideal for gift-giving at its annual Housewares for the Holidays show. Here are just a few standouts, most of which are available online to get your shopping finished at the click of a mouse.

» Tovolo’s Precision Pie Crust Cutter. One of the most difficult things about making a beautiful pie is creating the perfect crust with even sides and gorgeous scalloped edges. Tovolo makes it easy with its new Precision Pie Crust Cutter.

It’s a handy tool that adjusts to different sizes. Remember using a compass in algebra class? The crust cutter follows the same technique, allowing you to place the body of the cutter in the center of the dough and extend its arm to cut perfect dough circles. The cutter has four discs that cut different crust designs — fluted, tight wave, light wave and scalloped. The discs are stored in the base so they won’t get lost, making the Precision Pie Crust Cutter very compact. At a price point of less than $10, it’s affordable enough for every would-be pastry chef on your list.

Price: $9.99.

Buy it at: www.amazon.com and www.surlatable.com.

» Bonny Bar Bottle Tag Corkscrew. A nice bottle of wine makes the perfect host/hostess gift during the holidays. Add a corkscrew and a card, and your gift becomes more than just another bottle to add to the collection, so make yours stand out with Bradshaw International’s Bonny Bar Bottle Tag Corkscrew. It’s an all-in-one corkscrew and “card” that bears a holiday greeting, such as “Making Spirits Bright,” with a space for “To” and “From” messaging on the back. The card is made of durable cardboard and fits over the bottle neck. It also has a pocket on the front holding a Bonny Bar winged corkscrew.

“It really dresses up a wine bottle,” says Bradshaw communication manager Bert Tanimoto.

Price: $9.99.

Buy it at: JC Penney and Tru Value hardware stores.

» Kilner Fermentation Set. The continuing popularity of the farm-to-table movement has sparked a new trend in the culinary world that has housewares company Typhoon Homeware flooding the market with items that allow cooks to get back to the basics, such as its new fermentation set. The company predicts it will be a top-seller, so don’t wait till the last minute if the cook on your list is one who follows the do-it-yourself trend, a movement that company spokesman Ryan Murphy says is popular among millennials.

Pottery crocks have been used for centuries to make sauerkraut, kimche, pickles and other foods that require fermentation, but there are some drawbacks to the opaque containers. Topping that list is the fact you can’t see what’s happening. The Kilner fermentation vessel is made of glass so you can witness the fermentation process in action. Plus, there’s a glass valve on top “that lets the bad gases out and keeps the good stuff in without having to open the lid,” Murphy notes.

Price: $30.

Buy it at: www.bedbathandbeyond.com or amazon.com.

» Gourmia WiFi Air Fryer. Air-frying is not a new cooking technique, but lately, it’s taken off as Americans become more health-conscious and try to follow better diets that don’t allow heavy fried foods. Air-frying allows us Southerners to enjoy more healthful versions of fried chicken, french fries and tater tots.

It’s a very multifunctional products that not only air-fries but also bakes and roasts. The three-in-one device takes the place of your toaster oven and deep fryer, allowing more counter space, making it ideal for those on your list who reside in tight living spaces with small kitchens.

Not only is air-frying more healthful than pan-frying in an oil bath, Gourmia has made it fun. The new model has a built-in “cook cam” that you can sync to your phone (iPhone or android), so you can watch your food from another room as it cooks and/or share your air-frying with friends via social media.

Price: $189.

Buy it at: www.bestbuy.com, www.kohls.com or www.bedbathandbeyond.com.

» Vinturi On Bottle Wine Aerator. In a perfect world, a nice bottle of wine achieves ideal aeration in a couple of hours. But who has time or wants to sit around and wait that long to enjoy a glass or two of your favorite vintage? The wine lover on your list will appreciate the latest aeration technology that marries science with style: the Vinturi On Bottle Wine Aerator.

It’s a one-piece appliance that fits snugly into the wine bottle like a cork, followed by a sleek, acrylic spout that allows for both aeration and no-mess pouring. Decanting takes place in seconds, not hours.

“Every single Vinturi is tested, because if one is off just 5/1,000th of an inch, it won’t work,” explains Eileen McHale, director of marketing and business development for Vinturi parent company Legacy Companies.

The device is wider on the bottom and narrower at the top so that as air velocity speeds up, pressure decreases. “And right in that magical spot, air is pulled in like a vacuum,” McHale says. The entire process takes just seconds. Its size makes for a great stocking stuffer, too.

Price: $19.99.

Buy it at: www.bedbathandbeyond.com.

[“Source-timesfreepress”]

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Gadgets News

How to design your kitchen for weight-loss success

by Loknath Das
written by Loknath Das

Forget expensive appliances, you likely already own everything you need to set yourself up for weight-loss success.Spaces Images / Getty 

As a registered dietitian nutritionist, I spend a lot of time thinking about kitchen organization. After all, the average American is in the kitchen for 37 minutes a day, prepping food and cleaning up, per data from the United States Department of Agriculture. And then there’s the time you spend eating.

Although I love to shop for pretty kitchen tools and gadgets, the real fun is in making easy organizational tweaks to promote healthy eating and maximize weight-loss efforts. Here are a few of my favorite tips for doing so. The best part? They’re all super easy to implement!

  • Have a set of measuring cups and spoons. Using measuring tools helps you get a handle on what a portion looks like so you won’t overeat. If my clients don’t own these tools, I send them to the store after our first meeting to buy them! One set works — but if you’re like me, you may find multiple sets useful. I like to keep tablespoons in containers of nuts and seeds to make healthy snacking a no-brainer.
  • Place fruit on the counter. Display those apples, pears, oranges and bananas on the countertop. You can use a pretty fruit bowl, or you can repurpose a pie plate (that’s what I do!). People who keep fruit on the countertop are more likely to have a lower BMI, a measure of body fat based on height and weight, according to a study published in Health Education and Behavior. When you want a snack, you’ll be more likely to reach for the fruit because it’s visible.
  • Hide the sugary stuff.Love chocolate? Can’t stop yourself when the jelly beans are in plain sight? People who kept candy on their desk ate almost three times more candy than volunteers who hid candy containers in their desks — and close to six times more than people who had to walk a short distance to get to the candy — according to a study published in the journal Appetite. Use this strategy in your kitchen: Hide candy in the back of the pantry or freezer. Better yet, remove the treats from the house completely. If you want a cookie, go to the bakery and buy one so you’re not tempted to eat an entire package!
  • Rearrange your pantry. Make healthy food easier to get to by placing it in the front of a cabinet. In the Health Education and Behavior study, normal-weight people were more likely to store snack foods out of sight in a cupboard or a drawer and to place healthier foods in more visible places. Women who had soda and breakfast cereal on the countertop weighed more, as did men with candy visible on the counter.
  • Have an emergency stash. One of the first things I advise new clients is shopping for a supply of healthy food. Fresh fruits, veggies and proteins are fantastic to have on hand. But if you’re a few days late with this week’s grocery run or you’re just getting back from vacation, you’ll want to dip into your emergency supply for a healthy meal. Store frozen veggies and fruit in the freezer and brown rice, quinoa, canned beans, nuts and seeds in the pantry.
  • Confine food to the kitchen. Don’t hide food throughout the house! This means saying good riddance to that candy bowl in the family room and the cookie stash in your home office. Obese participants were more likely to have food stored in rooms beyond the kitchen, according to a study in the International Journal of Obesity.
  • Bring sound into your kitchen. Whether you have a radio, speakers for your iPhone, or another way to listen to music, play soft tunes while you cook and eat. This may help you feel relaxed and encourage you to eat less, found a study by Cornell University researchers.

[“Source-nbcnews”]

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Internet

Twitter’s Testing a 280-Character Limit for Tweets

by Loknath Das
written by Loknath Das

Twitter's Testing a 280-Character Limit for Tweets

HIGHLIGHTS

  • Jack Dorsey last year said the 140-character count would stay
  • Twitter is testing a feature allowing users double the character amount
  • The 280-character limit will only be available to a small group of people

Twitter chief executive Jack Dorsey last year made a definitive announcement about the company’s famous 140-character count amid rumors that the firm would substantially relax the limit. “It’s staying,” Dorsey told the “Today” show’s Matt Lauer. “It’s a good constraint for us.”

On Tuesday, the company took it back – for some people, at least.

Starting Tuesday, Twitter said, it’s testing a feature to let some users double the amount of characters allowed in a tweet. The 280-character limit will only be available to a small group of people on the site. When asked for more information, Twitter said it would be a “single-digit percentage” of its 328 million users – so, millions – who will be “randomly chosen.”

The company declined to comment directly on how it’s choosing those people or why it changed its mind about sticking to its 140-character limit. But in a company blog post, product manager Aliza Rosen and senior software engineer Ikuhiro Ihara said the team started looking into the restrictions of the 140-character limit after noticing differences among languages.

Some languages – specifically Chinese, Japanese and Korean – allow for greater expression in fewer characters, Rosen and Ihara said.

“We see that a small percent of tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of tweets have 140 characters (9%). Most Japanese tweets are 15 characters while most English tweets are 34,” the post said.

The 280-character test will roll out in all languages except for Chinese, Japanese and Korean.

It’s true that some languages allow each character to count for more. My own last name, Tsukayama, is nine letters in English; phonetically in Japanese, it’s four letters. If you use Japanese kanji characters, it’s three.

But Twitter users in other languages have found workarounds to bypass the 140-character limit. It’s common to see someone send out a thread, or “Twitterstorm,” by signaling that their thoughts are going to come in several bite-sized chunks – i.e., typing 1/6 to note the first installment of six related tweets. Twitter itself did this Tuesday morning, when addressing why it hasn’t suspended President Donald Trump from its platform.

Dorsey himself has used a common workaround – posting an image of longer text – to get around the character limit, even while extolling the virtues of brevity early last year.

It’s surprising that Twitter would revisit such an integral part of its network, especially after definitively stating the 140-character limit would remain. And, judging by the post, the company clearly expects some backlash (perhaps after seeing the reaction to the rumors Dorsey felt compelled to address on the “Today” show).

“Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone,” the blog post said. “We understand since many of you have been tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.”

Despite the big announcement, Twitter is being pretty quiet about how this will look to the everyday Twitter user – how likely they are to see the feature on their own accounts, the accounts of others in their timeline, or perhaps in the hands of a certain tweeter-in-chief.

But one thing that’s telling: Rosen and Ihara said that “in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting – which is awesome!”

In other words, Twitter has found that removing this pain point – even if it means giving up something that’s been core to its identity – can help it reach more people who will then use its product more. And, ultimately, that’s what Twitter has been seeking for years: a way to gain more users and to make its quirky ways easier to understand.

Year by year, the social networking site has made changes to improve its usability, including tweaking the way timelines work, as well as modifying its rules to prevent images, videos and GIFs from counting against the number of characters in a tweet. Not all of those changes have been welcomed by its most devoted users; Twitter has also reversed policy due to user complaints. With this test, Twitter is evolving once more in its pursuit of new users. It’s the company’s biggest step away from its past yet.

[“Source-gadgets.ndtv”]

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Internet

Facebook Says Digital India Initiative Is a Key Growth Enabler for It

by Loknath Das
written by Loknath Das

Facebook Says Digital India Initiative Is a Key Growth Enabler for It

Digital India is certainly a big opportunity for both economic growth and innovation and the growth Facebook is witnessing in the country is a clear example of that, a top company executive said on Wednesday.

According to Kevin Martin, Vice President for Mobile and Global Access Policy at Facebook, the government’s digital initiative has opened several opportunities when it comes to innovate and build for the country.

“In India, 201 million people are active on Facebook. The country is home to one of the world’s largest developers’ community. There are over two million SMB (Small and Medium Business) Pages on Facebook in India,” Martin said during one of the plenary sessions at the first-ever ‘India Mobile Congress 2017’ here.

Before joining Facebook, Martin worked as Chairman of the US Federal Communications Commission (FCC).

A recent survey by Facebook revealed that while 43 percent of Indian exporters in small and medium-sized enterprises (SMEs) depend on online tools for 75 percent of their international sales, 63 per cent agree that using online tools for selling internationally has increased their revenue.

“More than 270 million people around the world are connected to a small business in India. These businesses are using technology to grow, build new opportunities and find customers at home and abroad,” said Ankhi Das, Director of Public Policy for Facebook India and South Asia, recently.

[“Source-gadgets.ndtv”]

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Blogging

50 Small Business Ideas for Bloggers

by Loknath Das
written by Loknath Das

50 Blogging Business Ideas

Blogging isn’t just a way for businesses to promote their products and services. It can actually be the main concept behind a number of different businesses. If you want to start your very own blogging business, here are 50 different ideas.

Blogging Business Ideas

Freelance Blogger

If you want to get paid to blog, you can offer your services as a freelance blogger to other businesses and publications that will pay for your expertise.

Ghost Blogger

You could also offer your services as a ghost blogger, where you can essentially write content for other bloggers which they publish as their own.

Affiliate Marketer

Affiliate marketing can be a great way for bloggers to earn income. You can start a blog in basically any niche and use affiliate links to promote products or services from other brands and earn a percentage of each sale that you send their way.

Influencer

If you’re able to build up a significant following and some influence with that following, you can work with brands to promote products or services as an influencer.

Blogger with Advertisers

You can also earn an income as a blogger by offering visual advertising opportunities on your sidebar or other parts of your blog.

Email Marketer

Bloggers also often have the ability to start a significant following with their email newsletters, which you can also use to sell various products or services.

eBook Author

50 Blogging Business Ideas - eBook Author

You can also use your writing skills to put together and publish ebooks. And you can use your blog as a way to showcase your talents for potential readers.

Infopreneur

Or you could opt to sell other types of informational products like forms or guides. And use your blog as a platform to showcase your expertise and facilitate the sale of those products.

Online Course Creator

Online courses can also be a great way for bloggers to earn money. You can use blogging as a way to build your expertise and then host your courses on your website or email list.

Product Reviewer

You can also review products from various companies on your blog in exchange for a fee.

Sponsored Post Writer

Or you could work with brands to put together sponsored posts on your blog as a way of earning an income from blogging.

Business Blogger

If you’re knowledgeable about business topics, you can start your own business blog as a way of building up your influence and expertise so you can offer business consulting, coaching or similar services.

Social Media Blogger

Similarly, you can start a blog about social media and use that as a way to market social media management or consulting services.

Event Blogger

50 Blogging Business Ideas - Event Blogger

You can also cover different events on your blog and charge a fee to promote them or even use your blog to promote your own event planning services.

Fashion Blogger

If fashion is your area of expertise, you can start a blog related to the subject and then work with fashion brands to facilitate ads or sponsored content opportunities.

Beauty Blogger

Likewise, you can work with beauty brands by starting a blog about hair, makeup or other beauty related topics.

DIY Blogger

You could also start a blog that features a lot of DIY tutorials and projects and then work with craft brands and other companies that might provide some of the supplies you use.

Recipe Blogger

Food brands can also provide opportunities for bloggers to earn an income if you start a blog that provides recipes and other food related content.

Lifestyle Blogger

You could also potentially start a blog that covers several different topic areas and call it a lifestyle blog. Then you could potentially work with brands in a variety of different industries.

Email Newsletter Writer

If you want to actually write for other companies on a freelance basis, you could also offer your services as an email marketing expert or writer.

Tech Blogger

50 Blogging Business Ideas - Tech Blogger

For those whose expertise lies in the technology industry, you could start a blog about tech and then work with brands in that niche.

Membership Site Creator

You could also earn an income by starting a blog on a specific topic and then offering a membership section of your site that people can access for a regular fee.

Industry News Site Creator

Or you could specialize in covering news related to a specific industry and market your content and marketing services to companies in that niche.

Comedy Writer

If you have a great sense of humor, you could try to channel that into a humorous blog where you could sell ad space or earn income from affiliate programs.

Giveaway Blogger

Giveaways are also incredibly popular in the blog world. So you could specialize in hosting those contests and even charging a fee for brands that want to take part.

Photography Blogger

If you’re a photographer, you can use blogging as a way to share your work so that you can gain clients. Or you  can use it as a way o  offer your own photos for sales as downloads.

Fitness Blogger

Or if you specialize in fitness, you can use blogging to earn an income and to promote your services to potential clients.

Web Design Blogger

50 Blogging Business Ideas - Web Design Blogger

Web design is another area that you can blog about as a way to bring in potential clients.

Mobile App Blogger

Or you could specialize in blogging about mobile apps and then work with mobile app companies to offer ad space, affiliate links or even offer your own app development services or apps for download.

Gaming Blogger

You can also start a blog about video games and similar topics and then work with gaming brands to earn an income.

Family Blogger

It’s also possible to start a blog about your own family or one that offers tips on family related topics and then work with brands that want to market family related products.

Education Blogger

Or you could specialize in blogging about educational topics and then work with educational institutions or companies that make educational materials.

Finance Blogger

Or you could start a blog about financial topics as a way to share your expertise and offer financial services or products.

How-to Blogger

If you start a blog that offers instructions for people on how to do anything from losing weight to learning an instrument, you could potentially turn it into a business by offering more in-depth guides for sale or working with brands that relate to your instructional posts.

Directory Site Operator

For bloggers who specialize in pretty much any subject, you could also start an income stream by having a directory section of your site where you charge businesses or individuals a listing fee.

Job Board Operator

If your blog topic relates to jobs at all, you could potentially start a job board on your blog as well and charge businesses a fee to list their openings.

Blogging Coach

For those who have a lot of experience in blogging, you could start a business as a coach for other bloggers to help them get off the ground.

Community Leader

You could also start your own community on your blog or another platform and use that as a way to monetize your blogging skills.

Industry Thought Leader

Or you could build a business as a thought leader in a specific niche or industry and use blogging as your main way of showcasing your expertise for hire as a consultant, coach or speaker.

eCommerce Blogger

If you run an ecommerce business, you can use your blog as way to promote your products on other sites or sell them  directly from your blog.

Copywriter

You could also build a business as a copywriter and use blogging as a way to show potential clients your writing skills.

Printables Seller

If you’re a skilled designer, you could showcase your design skills on your blog and then use it as a place to sell printables of your work that customers can download.

Workshop Host

You can also blog about a specific topic and then host workshops related to that topic, either in person or online, and earn an income from that.

Conference Host

Or you could set up a larger conference type event related to your blog and use that as a source of income.

Podcaster

If you want to start a podcast, you can easily use a blog site as a way to host and sum up all of your episodes so that listeners can easily access content and learn more about your podcast.

Vlogger

Likewise, you could start your own video blog and then also have your own site where you can host ads or earn income in other ways.

Blogging Tutor

If you want to help beginners learn the very basic technical or writing elements behind blogging, you could start a tutoring service.

Underwritten Post Writer

Underwritten posts are like sponsored posts, but the main content is completely your own and there’s only a small section at the bottom that includes information about your sponsor. This is another way bloggers can earn money from blogging.

Premium Content Seller

You could also have a blog where you share some content for free, but offer some other, more advanced content for a fee.

Blog Seller

Or you could start a blog, create content, build up an audience and then sell that blog to someone who doesn’t want to start from scratch.

[“Source-smallbiztrends”]

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Gadgets News

Nokia 2 With a ‘2-Day Battery Life’ Goes Up for Pre-Orders in US

by Loknath Das
written by Loknath Das

Nokia 2 With a '2-Day Battery Life' Goes Up for Pre-Orders in US

Nokia 2, HMD Global’s most affordable smartphone, is finally being made available in more markets. After going up for pre-orders in Russia, the Nokia 2 is now up for pre-orders in the US. Priced at $99 (roughly Rs. 6,500), the Nokia 2 can be pre-ordered via Amazon where it is available as an unlocked unit.

The Amazon listing confirms that the Nokia 2 will support AT&T and T-Mobile mobile networks. There’s no clarity whether the smartphone will be launched in the country with support for Sprint or Verizon networks.

HMD Global is yet to reveal an India price tag of the new Nokia smartphone. Nokia licensee HMD Global has already announced the Nokia 2 will be globally available starting mid-November and revealed a global average price of EUR 99 (roughly Rs. 7,500).

The company is marketing the 4100mAh battery, and premium design with polycarbonate body as well as 6000 Series Aluminium frame as the highlights of the smartphone. Running through the specifications, the Nokia 2 runs on Android 7.1.1 Nougat, and is powered by a Qualcomm Snapdragon 212 SoC (quad-core, clocked up to 1.2GHz) coupled with 1GB of LPDDR3 RAM. The smartphone sports an 8-megapixel rear autofocus camera with LED flash, and a 5-megapixel front fixed focus camera.

As for storage, the Nokia 2 comes with 8GB of inbuilt storage, which is expandable via microSD card (up to 128GB). Connectivity options on the Nokia 2 include 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.1, GPS/ A-GPS, FM radio with RDS, Micro-USB, and a 3.5mm headphone jack.

It measures 143.5×71.3×9.3mm, and is IP52-rated (for drip protection). It comes in three colour options – Pewter Black with black face and frame, Pewter White with white face, black frame, and Copper, with black face, black back, and copper frame.

[“source=gadgets.ndtv”]

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Internet

Microsoft Unveils Azure Databricks, New AI Tools for Developers

by Loknath Das
written by Loknath Das

Microsoft Unveils Azure Databricks, New AI Tools for Developers

To help increase developers’ productivity and simplify app development, Microsoft has announced new data platform technologies and cross-platform developer tools.

The company launched a new AI-powered platform “Azure Databricks” during an event for developers late Thursday.

Designed in collaboration with the founders of Apache Spark, Azure Databricks analytics platform delivers one-click setup, streamlined workflows and an interactive workspace.

The platform will enable organisations to provide self-service analytics and machine learning over all data with enterprise-grade performance and governance, Microsoft said in a statement.

“With today’s intelligent cloud, emerging technologies like Artificial Intelligence (AI) have the potential to change every facet of how we interact with the world,” said Scott Guthrie, Executive Vice President.

“Developers are in the forefront of shaping that potential. We’re announcing new tools and services that help developers build applications and services for the AI-driven future, using the platforms, languages and collaboration tools they already know and love.”

Microsoft is releasing tools designed to help developers, development teams and data scientists collaborate and work together more efficiently for application development, deployment and management.

The company announced the general availability of a “Visual Studio App Centre”.

Developers can use App Centre to increase productivity and accelerate application lifecycle, freeing them to spend more time on new features and better user experiences.

Developers and data scientists can also develop AI models with all the productivity of Visual Studio, on frameworks and languages.

Microsoft also announced “Azure IoT Edge” that will enable AI, advanced analytics and machine learning for the Internet of Things (IoT) powered devices.

[“Source-gadgets.ndtv”]

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