How Digital Marketing Is Becoming A Game Changer In Lead Generation

How Digital Marketing Is Becoming A Game Changer In Lead Generation

An underlying fact every businessman is aware of is continuous lead generation translate into higher sales. A fresh lead calls for action in terms of pitching the services or products to someone who is in need of the same and is all set to pay if their requirement is met.

In most industries, 10% of new leads make a purchase. Clearly, greater the lead generation, the greater will its revenue be. In the current times, businesses are looking to surge the lead counter by using digital marketing.

Digital marketing proves to be an effective way of lead generation for a variety of reasons some of which are described below.

Digital Marketing Is Affordable

A traditional marketing campaign executed on print, TV, and radio is frightfully expensive. The expense of such campaigns exceeds lakhs and in some cases over 1 crore may need to be spent. Despite such high costs, a traditional marketing campaign doesn’t guarantee to deliver the expected results.

This is because such campaigns reach a wide audience, an overwhelming majority of who have little reason to purchase the product or service advertised. Therefore the large expense of traditional marketing campaigns is unjustified because they are grossly inefficient at lead generation from the quality aspect.

Digital marketing can easily be crafted to reach segments of consumers likely to buy what’s marketed. The first step to reach a niche audience is identifying the traits of those likely to buy a product or service. Young single men who’re shown adverts of stuffed toys and premium chocolates before Valentine’s Day are likely to buy them for their girlfriends.

Because digital marketing reaches a narrow audience it is affordable and produces results superior to those of traditional marketing campaigns. Before digital marketing, it was difficult for new brands to attract loyal customers.

The only way to reach a nationwide audience was through TV, newspaper, magazine, and radio. Hence the number of brands in the consciousness of consumers was small. Since the introduction of digital marketing, many new brandshave found tremendous success and there has been an increase in the number of brands stored in the psyche of consumers.

Everyone Is Always Online

It’s no secret that smartphone addiction is commonplace. An average person checks his or her smartphone approximately 70 times a day. Among younger people, spending time online has usurped time spent with friends and family. Many free apps have been downloaded by millions and earn revenue only through digital advertisements. Across urban and rural India people of all ages spend at least an hour using their smartphone. This makes online platforms an ideal way to reach consumers.

Nearly 30 crore Indians own a smartphone and data is abundant and cheap. Smartphones are always connected to the internet and always within the reach of their owners. This makes digital marketing very effective in lead generation because consumers likely to be interested in a brand can be reached daily.

Measuring the Effectiveness of Digital Campaigns is Simple

Money spent on traditional marketing can seem akin to dumping money into a black hole. A company may spend many lakhs of rupees on a traditional marketing campaign, yet the campaign may not only be unsuccessful but also present inaccurate or vague data that doesn’t reveal consumer sentiment about the product or service advertised.

Over the years many companies spent astronomical sums on traditional marketing yet they failed. What’s worse they never understood what they did wrong.

The beauty of digital campaigns lies in their precise metrics that reveal their effectiveness. Real-time tracking of the campaign is a stellar feature of digital marketing. This allows companies to tweak unsuccessful campaigns so they have a better chance of success or repeat successful campaigns.

The ROI of such campaigns can be measured to the last rupee and because digital campaigns are so affordable, multiple campaigns can be run at a fraction of the cost of traditional campaigns.

Digital Campaigns Offer Variety Suited to Needs

The subtle and obvious differences between companies and their requirements mean some marketing strategies are likely to be more successful than others. For instance, some businesses may not need to pay for a robust digital marketing campaign.

This is possible when they use organic strategies that highlight their brand but don’t require them to spend. A well-executed organic strategy will allow a brands message to be shared with audiences seamlessly.

Some companies may find paid campaigns more suitable. A paid campaign will highlight brands advert when users request products or services sold by the brand. The ecosystem of paid digital marketing campaigns is vast and companies may choose those that suit them best.

Experts Understand Conceptualising and Executing Campaigns

A digital marketing campaign doesn’t need a large team to implement or execute it. Because of this, the cost of a digital marketing campaign is low. However, despite the fact that a digital marketing campaign can be executed at low cost using a small team, expertise in conceptualising and managing a digital marketing campaign is required for it to be a success.

Such expertise is provided by a number of competent digital marketing experts who know how to create successful campaigns. Using their services a company can be confident its digital campaign reaches as many as possible and generates ample leads.

Both small and large companies benefit from digital marketing campaigns. Most large companies already use digital marketing extensively not only to create awareness about their products but also to gauge consumer sentiment. Swift feedback from digital advertising makes possible the latter.

Small companies using digital marketing are making inroads into new markets and challenging incumbents. It’s not uncommon for small companies to find success simply as a result of thoughtfully planned and executed digital marketing campaigns.


‘Game of Thrones’: ET Will Be Live Blogging the Series Finale!

Image result for 'Game of Thrones': ET Will Be Live Blogging the Series Finale!It’s here.

Get ready to sing “Jenny’s Song” because Game of Thrones is officially coming to an end. After eight glorious seasons, the HBO epic is set to conclude on Sunday — and we’re still not sure who will end up on the Iron Throne.

After last week’s shocking penultimate episode, in which Daenerys ignored King’s Landing’s surrender and instead lit the place up, it’s become clear she’s not the benevolent ruler she wanted to be. Most of the Lannisters are dead — Tyrion, however, remains shocked by his queen’s actions — but the Starks are alive, and may be coming for Dany’s crown.

Despite fans’ petition to have season eight remade, we’re pretty sure this is the season eight we’ve got. ET will be live blogging Sunday’s episode from start to finish as we learn our favorite characters’ fates. Circle back when the episode starts for minute-by-minute updates of what’s going down.


How to boost your blogging game

Image result for How to boost your blogging game

BUSINESS BLOGGING has become a powerful marketing tactic to help boost brand visibility.

Posting regular blogs can reap many benefits including increased traffic to your website, increased search engine optimization, and helping to establish authority in your industry

Furthermore, blogging has been shown to benefit your bottom line. According to research, six out of ten US online consumers have made a purchase based on recommendations they received from a blog.

Put simply, if you haven’t already jumped onto the blogging trend, you may risk losing out to your competitors.

Yet, coming up with engaging ideas for your next blog post can often be a challenging task. Sometimes it’s hard to find something to write about that hasn’t already been posted 100 times over.

But don’t let this put you off- there is an abundance of ideas just waiting to discovered and packaged into a wonderfully written blog.

If you’re looking for inspiration to fuel your editorial calendar, try looking in these three spots.

Your email inbox

Having you considered transforming your emails into engaging blog content? Source: Shutterstock

A great place to start looking for ideas for your next blog post is your email inbox. Here, you should find a wide variety of emails from customers.

Compile a list of the questions they’re asking you- even the ones that may seem painfully obvious to you.

You can take these questions and transform them into individual blog posts on these topics. Not only does this provide good content for your customers by answering their queries in an engaging blog post, but it will save you a whole lot of time.

Instead of responding to each individual customer query, you can direct them to your blog. This will free up some time for you to spend on other, perhaps more valuable tasks.

The content of your competitors

Your competitors content can be a great source of inspiration. Source: Shutterstock

The idea here isn’t to copy the entire content of your competitor’s website, but a little peek into the content they’re creating can be a great source of inspiration.

Head over to your top competitor’s website and social media channels and note down the kind of topics they’re writing about, the customer queries they are answering, and the industry-related content they’re sharing.

You can leverage tools such as Buzzsumo to find and rank your competitor’s posts in terms of engagement (for instance, by how many social media shares the post received).

Here, you will be sure to discover some topics that you can either put your own spin on or give a more in-depth explanation of.

Why not collaborate with your competitors? You might want to consider brainstorming ideas together or creating a joint blog post.


What are the trending topics on social media? Source: Shutterstock

Social media platforms such as Twitter, Facebook, and LinkedIn are perhaps the best source of rocket-fuel for your blog.

Here, you can follow and join conversations relating to your industry. These conversations may make for great topics to expand on in a blog.

In order to quickly locate conversations that are related to your industry or niche, you should harness the power of a #hashtag.

On Twitter, for example, search for hashtags related to your specific industry, location, and competitors.

Are there any common conversations taking place? This might relate to consumers expressing their pain-points on a particular topic, or raising queries which they are looking to be answered.

Paying attention to what your customers, community members, competitors, and influencers are talking about online will give you a good understanding of the specific issues that people are facing.

There are also many media monitoring tools such as Mention, which allow you to set up alerts for key terms, topics, and hashtags that are in line with your brand and industry.

With this abundance of information, you will be sure to create some great blog content that resonates with your audience.


Skyrocket your digital marketing game to the next level with these TED Talks

Started with the novel concept of sharing ideas on public platforms, TED has over the years amassed a cult following with a league of legendary conferences and keynotes. It surely occupies a place as one of the most influential think tanks of our times. TED’s core belief lies in the power of ideas to change the world, and this reflects in its selection of elite speakers and the thoughts and perspectives they bring to our screens in an easy, engaging style. So when these speakers talk about social and digital marketing, we have no choice but to sit up and take notice.

At a time when the rules of social and digital marketing seem to be changing every day, we have compiled a list of inspirational TED Talks for timeless lessons in digital marketing:

Design and discovery, David Carson

Digital and social marketing, or even marketing in general, has the art of communication design at its heart. Whether it is the digital creatives of your Instagram handle or that video you’d love to see go viral on Facebook, design aesthetics and storytelling play a crucial role. That is what makes David Carson’s talk on communicating ideas, understanding the audience, and human-centric UX so relevant for digital marketers. He rightly says that design and storytelling in communication are timeless arts, despite the constant evolution of technologies and platforms.

Why videos go viral, Kevin Allocca

Kevin is the head of culture and trends for YouTube. So when a video goes or is about to go viral, he is usually one of the first people to know. Naturally, he is an expert in a space where a lot of work is trial-and-error. In this talk, Kevin shares from experience the four key reasons behind and elements present in all viral videos. He also showcases real-life examples of how these elements have been engineered in much of YouTube’s viral content. Kevin’s talk is a must-watch for content creators as well as marketers who try day-in and day-out to match the now-clichéd briefs of “making videos go viral”.

Where good ideas come from, Steven Johnson

A lot of numbers, jargon, and science are attached to digital and social marketing in workplace discourse, which is all very well given the need to drive ROIs and reach. However, it is important not to lose sight of the fact that a lot of marketing itself is an art. It is where ideas and data sciences come together to tell compelling stories – they are both equally important. This is where Steven Johnson’s talk holds importance. He speaks of creating environments that encourage the brewing of ideas, and he likens these environments to those of coffee shops, which are often perfectly designed for collaboration, conversation, and creative thinking.

Part of Steven’s message is also on shaping our own minds in order to think creatively. He says that being open and connected gives new perspectives to our thought process, which is crucial for creative ideation.

The nit-picking glory of The New Yorker’s Comma Queen, Mary Norris

The clamour for use of videos and similar creative elements is growing massively within the ambit of digital marketing. But they are just one part of the digital marketing game, the other being the power of words – in Instagram captions, tweets, video descriptions, blog posts, newsrooms, newsletters, and Facebook updates. It’s a given that social and digital marketers have to write a lot, hence every word and punctuation can make your content more compelling or less. That’s what makes New Yorker Copy Editor Mary Norris’ TED Talk relevant to digital marketers.

In work circles, Mary’s almost-eccentric approach to language and punctuation is very well-known, and she is often known as the “Comma Queen”. The most interesting part of the talk – especially for digital marketers – is when Mary speaks about the fluid nature of language and how conversational language affects the written word. We suppose that’s how “googled” became a real word too!

Adventures in Twitter fiction, Andrew Fitzgerald

For language purists, writing fiction on Twitter can sound blasphemous. Yet, that’s exactly what Andrew Fitzgerald speaks of in his TED Talk. The erstwhile editor of Twitter Moments, Andrew dives deep into the way online platforms, especially ones like Tumblr and Twitter, are changing how stories are told in our times. The talk is educational for social and digital marketers who are often adapting to new formats, like six-second videos that disappear in 24 hours and 280-character-press releases on Twitter.

3 ways to (usefully) lose control of your brand, Tim Leberecht

At first glance, “losing control of one’s brand” sounds like every digital marketer and PR professional’s worst nightmare. However, the very concept of a tight control on messages and content is old-school in the age of social media. Conversations and comments ensure that if a marketing message is actually relevant or persuasive, there will be constant chatter about the brand that its marketers have no control over. Tim’s talk provides an antidote to it – if you can’t control the narrative, you might as well design your communication in a way that sharing and conversation only regurgitate your core messages.

Tim calls for co-creation and collaboration with the brand’s audience. It is clear from the talk that an open world means that more empowerment for the audience is the only tool for brands to empower themselves.

The Founder of the Blog Revolution, Mena Trott

Much before we started documenting every little life moment – on Facebook check-ins, in Tweets, and in six-second videos on Instagram and Snapchat – there was one woman who revolutionised the idea of sharing. Mena Trott believed that common people sharing their life stories in blog format had the power to change the world. With her husband, Mena founded Six Apart, the company responsible for Type Pad, LiveJournal, and Vox, which revolutionised how the common people document their life and times online. In this talk, Mena speaks about the early days of blogging, when sharing was the key to a friendlier, more connected world.

A lot of this talk is a lesson in telling authentic stories because that’s what actually connects people and creates open, positive conversations. Such deep level of honesty has the power to redefine brand communication at a time when there is significant trust deficit in brands as well as media around the world. That’s what makes Mena’s talk that much more relevant to digital marketers of our times.

The tribes we lead, Seth Godin

Seth Godin is one of the most successful independent digital marketers of our time and his TED Talks are always relevant and educational. In this talk, he says that social and digital platforms have ensured the coming together of humans in a way that went out of fashion years ago. He likens these social units to tribes that are founded on shared ideas, goals, and values. According to Seth, years ago these tribes formed the basis of the way we live. Internet tribes or communities have the same power. They give ordinary people the support system they need to bring real, positive change. The lesson in this TED Talk for digital marketers is that the promise of positive change is the most crucial element of getting people together and building strong communities. That is why brand social media pages must speak of powerful positive ideas and change, such as Nestle’s strategy of focusing on nutritious eating on their Facebook page.

How to get your ideas to spread, Seth Godin

Yet another TED Talk by Seth that has lessons for digital marketers, this one is all about capturing the interest of your audience despite their increasingly cluttered social media feeds. Seth speaks of unique ways in which brands can stand out in their marketing. He says that a good idea is not enough – it should be unique. The talk also focuses on the importance of constantly listening to your audience, knowing what they want to hear and then telling them exactly those stories. In conclusion, an engaged audience is the hallmark of great digital marketing and marketers must do everything they need to in order to achieve that.

What consumers want, Joseph Pine

Although this talk is almost a decade-and-a-half old, it just keeps getting more relevant as consumers become more and more focused on not just pricing and products but experiences and brand personalities. Now more than ever, consumers are interacting with brands as they do with peers, in conversation on social media, calling them out for mistakes and lauding them for a job well done. According to Joseph, authenticity and positive experience have become the hallmark of great brand communication. This is an important lesson for digital marketers and social media community managers who are usually now the first point of contact for consumers.

Joseph also adds that even as brands and their product offerings evolve, thoroughly understanding the brand’s legacy is key to being consistent, authentic, and engaging on social media.

These TED Talks have the potential to raise the bar of the kind of conversations, experiences, and content digital marketers produce because they are shaping brand reputations by the minute. Ultimately, the idea is to move away from clichéd click- and engagement-baits on social media and instead focus on honest, meaningful, and engaging conversations with your brand’s audience. All recent algorithm changes point in this direction and it is about time digital marketers read the writing on the wall.

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HBO Hack: No Game of Thrones Material in Latest Leak

HBO Hack: No Game of Thrones Material in Latest Leak


  • HBO hackers released unaired episodes of Curb Your Enthusiasm
  • The latest dump includes Sunday night’s episode of Insecure
  • The criminals may be holding on to more damaging data

Hackers continue to pester HBO, but didn’t release any material related to the network’s hit show Game of Thrones in their latest leak.

The hackers, who broke into HBO’s computer network and have been doling out stolen information for the past several weeks, released more unaired episodes, including several of the highly anticipated return of Curb Your Enthusiasm, which debuts in October.

The latest dump includes Sunday night’s episode of Insecure, another popular show, and what appear to be episodes of other lower-profile shows, including Ballers, the unaired shows Barry and The Deuce, a comedy special and other programming.

ALSO SEEHBO Hack: Probe Still Ongoing, Company Says

The network acknowledged the hack in late July, and the thieves have been dribbling out stolen video and documents since then while demanding a multimillion-dollar ransom .

They have leaked Game of Thrones scripts, sensitive internal documents like job offer letters and a month’s worth of emails from a programming executive. But the intrusion has so far fallen well short of the chaos inflicted on Sony when the studio was hacked in 2014.

Still, the criminals may be holding on to more damaging data – both intellectual property, like unaired programming, and sensitive personal information of HBO employees – that they can use as leverage to try to get money from HBO, said Gartner analyst Avivah Litan.

ALSO SEEHBO Offered $250,000 to Hackers to Prevent Leaks: Report

“It’s kind of like kidnap and ransom and torture,” she said. “Eventually HBO may have to give in.”

In an emailed statement Sunday, HBO said it’s “not going to participate” in what it described as attempts to generate attention by dropping “bits and pieces of stolen information.” The company added that it was not in communication with the hackers. It has said previously that it doesn’t believe its email system as a whole was breached.


Why Amazon’s Use of Self-Driving Technology Would Be a Game Changer

Why Amazon's Use of Self-Driving Technology Would Be a Game Changer

Self-driving vehicles have yet to hit the road in a major way, but Amazon already is exploring the technology’s potential to change how your packages are delivered.

Amazon is the nation’s largest online retailer, and its decisions not only turn heads but influence the entire retail and shipping industries, analysts say. That means any foray into the self-driving arena – whether as a developer or customer – could have a significant effect on the technology’s adoption.

Amazon has assigned a dozen employees to determine how it can use the technology as part of its business, the Wall Street Journal reported Monday. It’s unclear what shape Amazon’s efforts will take or how far along they might be, although the company has no plans to create its own vehicles, according to the report.

Nevertheless, the Amazon group offers an early indication that big companies are preparing for the technology’s impact.

Transportation experts anticipate that self-driving cars will fundamentally alter the way people get around and the way companies ship goods, changes that stand to disrupt entire industries and leave millions of professional drivers without jobs. The forthcoming shift has attracted the money and attention of the biggest names in the technology and automotive industries, including Apple, Uber, Google, Ford, General Motors and Tesla, among others.

In particular, the technology could make long-haul shipping cheaper and faster because, unlike human drivers, machines do not command a salary or require down time. That would be important to Amazon, whose shipping costs continue to climb as the company sells more products and ships them faster, according to its annual report. Amazon even invested in its own fleet of trucks in December 2015 to give the company greater control over distribution.

If Amazon adopts self-driving technology, it may push others to do the same.

“When Amazon sneezes, everyone wakes up,” said Satish Jindel, president of SJ Consulting Group, a transportation and logistics advisory firm.

The company said it shipped more than 1 billion items during the 2016 holiday season.

An Amazon spokeswoman declined a request for an interview, citing a “long-standing practice of not commenting on rumors and speculation.” The company’s chief executive, Jeffrey P. Bezos, owns The Washington Post.

Amazon has become something of a pioneer in home delivery, in part by setting the standard for how quickly purchases arrive on your doorstep. The company has begun using aerial drones in an effort to deliver goods more quickly, completing its first successful flight to a customer in the United Kingdom in December. Like self-driving vehicles, drones will need to overcome regulatory hurdles before they’re widely deployed.

In its warehouses, Amazon has used thousands of robots that pull items from shelves and pack them. Last summer, Deutsche Bank analysts found the robots reduced the time to fulfill an order from more than an hour to 15 minutes, according to business news site Quartz. They also saved Amazon about $22 million per warehouse. Amazon acquired Kiva, the company that makes the robots, in 2012 for $775 million.


Fantasy books such as Game of Thrones can damage children’s brains, head teacher says

Fantasy titles 'encourage difficult behaviour in children', according to the teacher 

Aprivate school head teacher has urged pupils not to read Game of Thrones books, claiming they can damage their “sensitive subconscious brains”.

Graeme Whiting also said fantasy titles – such as Lord of the Rings, The Hunger Games and Harry Potter – “encourage difficult behaviour in children”.

He told parents to steer clear of the “mystical and frightening texts” and they should instead read classics such as those by Wordsworth, Keats, Shelley and Shakespeare.

Writing on his blog, Mr Whiting – head of the independent Acorn School in Nailsworth, Gloucester – said fantasy books can be bought without a “special licence”, despite damaging the “sensitive subconscious brains of young children”.

He wrote: “I want children to read literature that is conducive to their age and leave those mystical and frightening texts for when they can discern reality, and when they have first learned to love beauty.

“Harry Potter, Lord of the Rings, Game of Thrones, The Hunger Games, and Terry Pratchett, to mention only a few of the modern world’s ‘must-haves’, contain deeply insensitive and addictive material which I am certain encourages difficult behaviour in children; yet they can be bought without a special licence, and can damage the sensitive subconscious brains of young children, many of whom may be added to the current statistics of mentally ill young children.

“For young adults, this literature, when it can be understood for what it is, is the choice of many!

“Buying sensational books is like feeding your child with spoons of added sugar, heaps of it, and when the child becomes addicted it will seek more and more, which if related to books, fills the bank vaults of those who write un-sensitive books for young children!”

He added: “Children are innocent and pure at the same time, and don’t need to be mistreated by cramming their imagination that lies deep within them, with inappropriate things.”

Mr Whiting says he stands for the ‘old-fashioned values of traditional literature’ rather than the modern ‘dark, demonic literature’ which could warp children’s subconscious minds.

Ironically, one of Keats’ most famous poems, ‘Lamia’, is about a seductive serpent woman and Shakespeare’s plays are full of ghosts, demons and bloody violence.

He ends by telling parents: “It is the duty of parents to spend time to study such matters and form their own conclusions, not to think that because the world is filled with such sensational literature they have to have it for their children, because everyone else does!

“Beware the devil in the text! Choose beauty for your young children!”

Mr Whiting refused to comment further on his blog, but Nikki Ellis, parent and former teacher at the school, agreed with his views – even though she had only read one Harry Potter book.

She said: “I absolutely agree with Graeme Whiting’s views. For me, having read the first book of Harry Potter and watched one of the movies I feel that the darkness of the books is so palpable that it wasn’t the sort of thing that we would want to expose young children to in their formative years.

“I thinks there’s an element that’s so detailed and about occultism that it can desensitise children to the dark things in the world at a time when we want to build them up in a positive way.

“They are being exposed to things that can drag them into the dark world and the occult.

“And particularly in Harry Potter it suggests that ordinary people are boring or wrong and only the people who have magic powers are interesting. And right from the beginning the child is orphaned. These things are portrayed in a graphic way.”

She suggested that children should not read Harry Potter books before the age of 12 and warned parents off children’s favourite Roald Dahl.

“I love the humour of Roald Dahl but there’s a degrading element to his books. There are better books out there for children.”

Mr Whiting founded the Acorn School, where children do not wear uniforms or take state exams, in 1991.

It has been assessed as “outstanding” by Ofsted and its ethos is to “educate students as threefold human beings, nurturing the will, feeling, and thinking elements which are related to the head, heart, and hands”.

The last Ofsted report said “the school aims to provide young people with the finest education possible, using the principles of Rudolf Steiner, as well as those developed by the proprietor and his wife”.