How Digital Marketing Is Becoming A Game Changer In Lead Generation

How Digital Marketing Is Becoming A Game Changer In Lead Generation

An underlying fact every businessman is aware of is continuous lead generation translate into higher sales. A fresh lead calls for action in terms of pitching the services or products to someone who is in need of the same and is all set to pay if their requirement is met.

In most industries, 10% of new leads make a purchase. Clearly, greater the lead generation, the greater will its revenue be. In the current times, businesses are looking to surge the lead counter by using digital marketing.

Digital marketing proves to be an effective way of lead generation for a variety of reasons some of which are described below.

Digital Marketing Is Affordable

A traditional marketing campaign executed on print, TV, and radio is frightfully expensive. The expense of such campaigns exceeds lakhs and in some cases over 1 crore may need to be spent. Despite such high costs, a traditional marketing campaign doesn’t guarantee to deliver the expected results.

This is because such campaigns reach a wide audience, an overwhelming majority of who have little reason to purchase the product or service advertised. Therefore the large expense of traditional marketing campaigns is unjustified because they are grossly inefficient at lead generation from the quality aspect.

Digital marketing can easily be crafted to reach segments of consumers likely to buy what’s marketed. The first step to reach a niche audience is identifying the traits of those likely to buy a product or service. Young single men who’re shown adverts of stuffed toys and premium chocolates before Valentine’s Day are likely to buy them for their girlfriends.

Because digital marketing reaches a narrow audience it is affordable and produces results superior to those of traditional marketing campaigns. Before digital marketing, it was difficult for new brands to attract loyal customers.

The only way to reach a nationwide audience was through TV, newspaper, magazine, and radio. Hence the number of brands in the consciousness of consumers was small. Since the introduction of digital marketing, many new brandshave found tremendous success and there has been an increase in the number of brands stored in the psyche of consumers.

Everyone Is Always Online

It’s no secret that smartphone addiction is commonplace. An average person checks his or her smartphone approximately 70 times a day. Among younger people, spending time online has usurped time spent with friends and family. Many free apps have been downloaded by millions and earn revenue only through digital advertisements. Across urban and rural India people of all ages spend at least an hour using their smartphone. This makes online platforms an ideal way to reach consumers.

Nearly 30 crore Indians own a smartphone and data is abundant and cheap. Smartphones are always connected to the internet and always within the reach of their owners. This makes digital marketing very effective in lead generation because consumers likely to be interested in a brand can be reached daily.

Measuring the Effectiveness of Digital Campaigns is Simple

Money spent on traditional marketing can seem akin to dumping money into a black hole. A company may spend many lakhs of rupees on a traditional marketing campaign, yet the campaign may not only be unsuccessful but also present inaccurate or vague data that doesn’t reveal consumer sentiment about the product or service advertised.

Over the years many companies spent astronomical sums on traditional marketing yet they failed. What’s worse they never understood what they did wrong.

The beauty of digital campaigns lies in their precise metrics that reveal their effectiveness. Real-time tracking of the campaign is a stellar feature of digital marketing. This allows companies to tweak unsuccessful campaigns so they have a better chance of success or repeat successful campaigns.

The ROI of such campaigns can be measured to the last rupee and because digital campaigns are so affordable, multiple campaigns can be run at a fraction of the cost of traditional campaigns.

Digital Campaigns Offer Variety Suited to Needs

The subtle and obvious differences between companies and their requirements mean some marketing strategies are likely to be more successful than others. For instance, some businesses may not need to pay for a robust digital marketing campaign.

This is possible when they use organic strategies that highlight their brand but don’t require them to spend. A well-executed organic strategy will allow a brands message to be shared with audiences seamlessly.

Some companies may find paid campaigns more suitable. A paid campaign will highlight brands advert when users request products or services sold by the brand. The ecosystem of paid digital marketing campaigns is vast and companies may choose those that suit them best.

Experts Understand Conceptualising and Executing Campaigns

A digital marketing campaign doesn’t need a large team to implement or execute it. Because of this, the cost of a digital marketing campaign is low. However, despite the fact that a digital marketing campaign can be executed at low cost using a small team, expertise in conceptualising and managing a digital marketing campaign is required for it to be a success.

Such expertise is provided by a number of competent digital marketing experts who know how to create successful campaigns. Using their services a company can be confident its digital campaign reaches as many as possible and generates ample leads.

Both small and large companies benefit from digital marketing campaigns. Most large companies already use digital marketing extensively not only to create awareness about their products but also to gauge consumer sentiment. Swift feedback from digital advertising makes possible the latter.

Small companies using digital marketing are making inroads into new markets and challenging incumbents. It’s not uncommon for small companies to find success simply as a result of thoughtfully planned and executed digital marketing campaigns.


Microsoft Surface Book 2 With Eighth Generation Intel Core Processors Launched: Price, Specifications

Microsoft Surface Book 2 With Eighth Generation Intel Core Processors Launched: Price, Specifications


  • Microsoft has launched the Surface Book 2 hybrid laptop
  • It comes in some variants that have eighth generation Intel Core i7 CPU
  • There is no word on when Microsoft will bring the laptop to India

Alongside making the Windows 10 Fall Creators Update available to the general public on Wednesday, Microsoft also announced the Surface Book 2, the successor to the Surface Book it had launched two years ago. The Surface Book 2, which doubles as a tablet, packs in Intel’s eighth generation Core i7 processors (there are variants with seventh-generation Core i5 processor as well) and is the “most powerful” Surface device yet, the company said.

The Surface Book 2 is a result of Microsoft managing to integrate the silicon (hardware) with the software in a more cohesive way, the company said. It is “powerful enough” to fuel the next wave of computing, the company claims. Whether you want to dapple with mixed reality, or with artificial intelligence, or play immersive games, the Surface Book 2 will be able to handle that. It is a hybrid laptop that “empowers the designers, developers, artists, and scientists to imagine and build without limits and without compromises. To achieve more,” the company writes.

As for the specifications, the Surface Book 2 comes in two sizes: one with a 13.5-inch display, the other with a 15-inch screen. In total, there are seven different variants of the Surface Book 2, offering different processor, RAM and screen sizes. The configurations are: 13.5-inch, 256GB SSD, and Intel Core i5 processor; 13.5-inch, 256GB, Intel Core i7; 13.5-inch, 512GB SSD, Intel Core i7; 13.5-inch display, 1TB SSD, Intel Core i7; 15.inch display, 256GB SSD, Intel Core i7; 15.inch display, 512GB SSD, and Intel Core i7; and 15-inch display, 1TB SSD, and Intel Core i7.

The 13.5-inch PixelSense Display has a screen resolution of 3000 x 2000 pixels (267PPI) with an aspect ratio of 3:2. The 15-inch PixelSense Display has a screen resolution of 3240 x 2160 pixels with aspect ratio of 3:2. The company is claiming 17-hours of battery life (on continuous video playback). The company says it has also improved the Surface Pen.

On the processor side, the models with eight generation Intel Core i7-8650U processors have quad-core and are clocked up to 4.20GHz on Max Turbo. The models with seventh generation Intel Core i5 Core i5-7300U processor are clocked up to 3.50GHz. As for graphics, the 13.5-inch models come with Intel HD Graphics 620 integrated GPU, Intel UHD Graphics 620 integrated GPU, or NVIDIA GeForce GTX 1050 discrete GPU w/2GB VRAM across their available SKUs. The 15-inch models have Intel UHD Graphics 620 integrated GPU or NVIDIA GeForce GTX 1060 discrete GPU w/6GB VRAM.

All the variants support Wi-Fi 802.11ac, Bluetooth BT4.1 LE, Xbox Wireless built-in (in 15-inch models). The Surface Book 2 have two USB 3.0 Type A ports, and one USB Type-C port. There is a UHS-II SDXC card reader, one 3.5mm headphone jack, 2 Surface Connect, a 5.0MP front-facing camera with 1080p HD video, and a 8.0MP rear-facing autofocus camera with 1080p Full HD video, dual microphones, and front-facing stereo speakers with Dolby Audio Premium.

The Surface Book comes in magnesium casing, and in silver colour option. The base 13-inch model starts at $1,499, and $2,499 for the 15-inch. Preorders of it in the United States will start on November 9, with shipping starting November 16. There is no word on India availability yet.