Tag:

influencers

17 Online Marketing Influencers To Keep Your Eyes On In 2017

by Loknath Das April 5, 2024

written by Loknath Das

Online marketing influencers.

An increasing number of consumers now use social media and Google to conduct preliminary product and price research before making purchasing decisions. Hence, most businesses today use online marketing to build trust with prospects and customers, build their brand reputation and increase revenue.

While many marketing campaigns flop daily, some others get great results too. But who are the people behind these successful online marketing campaigns? Here are 17 of the online marketing influencers you should keep your eyes on this year.

From social media rock stars and bestselling authors to world-renowned bloggers as well as some below-the-radar names you don’t hear about often, these are all standout marketers who continue to push the boundaries, wield enormous influence on a large portion of the Internet and collectively generate billions of dollars in revenue for their clients.

1. Gary Vaynerchuk is a marketer, serial entrepreneur and four-time New York Times bestselling author who became famous for growing his family’s wine business from four million dollars to 45 million dollars a year. Owner of the digital marketing agency, VaynerMedia, Vaynerchuk is an investor in companies including Snapchat, Facebook, Twitter and Uber and his shows #DailyVee and #AskGaryVee reach tens of millions of people every month.

2. Neil Patel, definitely one of the most well-known and prolific figures in online marketing, is the cofounder of Crazy Egg, Hello Bar and Kissmetrics. In addition to providing education and amazing tools for online marketers, Patel is also helps companies like HP, Amazon, NBC, Viacom and GM grow their revenue.

3. Tim Ferriss is a popular blogger and author of four amazing books – The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, and Tools of Titans – all of which were #1 New York Times and Wall Street Journal bestsellers. An early-stage investor or advisor in Uber, Evernote, Twitter, Alibaba, Facebook and Shopify, Ferriss’ podcast has had over 150 million downloads, leading to his being dubbed the “Oprah of Audio” by Observer.

4. Michael Hyatt is a blogger, speaker and bestselling author of Platform, which is a New York Times, Wall Street Journal, USA TODAY and Amazon bestseller. Formerly the Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S., Hyatt has over 700,000 subscribers and now coaches marketers and entrepreneurs on building influence online, leadership and personal development.

5. Derek Halpern is a marketer, entrepreneur and the founder of Social Triggers, which has reached millions of marketers online. An expert at helping startups use human psychology to increase traffic and sales, Halpern’s work has been recognized by Forbes, Entrepreneur, The Next Web and more.

6. Kotton Grammer is a marketer, entrepreneur and the founder of Kotton Grammer Media, an 8-figure advertising and media company. Grammer consults for some of the biggest companies in the world and is also the cofounder of the renowned SEO mastermind, OMGmachines.com, which has sold over 30 million dollars in online information products since 2015.

7. Amy Porterfield is a marketer and entrepreneur providing data-driven marketing insights to help business owners build a highly engaged email list, create online training courses and use innovative strategies to sell. Featured in Fast Company, MSNBC, Entrepreneur and Mashable, and named a top 50 social media influencer by Forbes, Porterfield has built multiple 7-figure businesses and has over 250,000 email subscribers.

8. Abdullahi Muhammed is a writer, content marketing consultant and the CEO of Oxygenmat, an agency providing content marketing services to some of the world’s biggest brands. Named by Inc. as the #1 content marketer to follow in 2017, Muhammed is a thought leader for creatives and contributes to Forbes, USA TODAY and Entrepreneur.

9. Jayson DeMers is a marketer and the CEO of AudienceBloom, a Seattle-based Internet marketing company. DeMers specializes in creating high ROI digital marketing strategies for brands and regularly shares tons of free tips in his regular contributions on Forbes, Inc., Business Insider, Fortune and Entrepreneur.

10. Jay Baer is a marketing consultant, speaker and the founder of Convince & Convert, one of the Internet’s most respected marketing blogs and strategy consulting companies. Baer has consulted over 700 companies on marketing including Nike, Caterpillar, The United Nations and 32 of the Fortune 500 companies and his book, Youtility, is a New York Times bestseller.

11. Rand Fishkin, the go-to guy for the latest SEO advice, is a blogger and the founder of Moz, one of the most popular tools and communities for marketing professionals. Also the cofounder of Inbound.org, Fishkin has given presentations at Google, Facebook, Microsoft, the United Nations, Stanford University, Public Media, NPR, YCombinator and Hackers & Founders.

12. Filip Boksa is a marketer and serial entrepreneur most known for growing a multi-million dollar cleaning service, King of Maids using BookingKoala, the software he created and turned into a software company. Recognized by Forbes and Inc. as an innovative entrepreneur at age 22, Boksa now mainly focuses on investing in startups through Sassy Egg, Inc., his marketing company.

13. John Lee Dumas is a marketer and the host of the daily podcast Entrepreneur on Fire, which was awarded Best of iTunes in 2013 and has over 1700 published episodes with incredible guests including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss and Brian Tracy. Dumas’ The Freedom Journal was the 6th most funded publishing campaign of all time on Kickstarter.

14. Daniel Wallock is a marketer and heart condition survivor who’s worked with The American Heart Association, BMW i Ventures, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Recognized as a top content marketer by Inc. and featured in Forbes, Los Angeles Times and Yahoo News, Wallock was behind the viral crowdfunding campaigns for Perseus Mirrors and OneX, both of which raised over $100,000.

15. John King is a growth hacker who raised over four million dollars in series A funding for his startup at age 19. One of the most sought-out startup growth hackers in the state of Pennsylvania, King now runs Agency Tailored, a 7-figure internet marketing company with clients including franchise groups such as JDByrider and the International Hotel Group.

16. Joanna Wiebe is a marketer, conversion copywriter and cofounder of Copy Hackers who has consulted and optimized copy for companies like Tesco, Crazy Egg, Buffer, Wistia, Shopify, MadMimi, Intuit, BT and MetaLab. A sought-after speaker, she has presented at conferences like Mozcon, INBOUND, SearchLove, Call to Action Conference, Business of Software, Microconf, SearchLove, ConversionXL and HeroConf.

17. Zaid Ammari is the CEO of PPC Masterminds and a leading expert on data driven digital marketing reputed for doubling revenue for his clients within 3 months. He runs two popular marketing meetup groups with over 3,000 members and has over 5,000 students on his free monthly webinars and two online courses.

For more social media tips and lifehacks, follow me on Twitter @JimmyRohampton and check out my website, HowToCreateABlog.org.

[“Source-ndtv”]

April 5, 2024 0 comment

Online Marketing

Working with influencers monetizing social dialogue

by Loknath Das April 5, 2024

written by Loknath Das

At one time, TV was advertising’s golden child in reaching the masses. You would create a commercial, hold the door open, and welcome consumers as they came to you.

But that was then.

Today, your customers (especially Millennials) crave two-way brand interactions. If you want to generate organic conversations around your brand, discover influencer marketing.

People and Their Secrets

We all love a good secret, which is why “Hey, have you heard about this?” gets our attention.

We eagerly bend forward and listen, hoping to learn something juicy. We trust our friends in a way we don’t trust companies. Only a third of us are moved by traditional advertising, but when a buddy talks, 90 percent of us take their words at face value.

10 minutes on Facebook, Instagram, Snapchat, or Twitter will show you plenty of collaboration among users.

It’s not idle chatter; it’s a reality you can monetize.

Social media influencers tend to have loyal and impressively large follower collections and connections. When they speak, those followers hear their words like you and I would hear the words of a trusted colleague.

What happens when influencers bring brands into their active dialogues? Suddenly, the brand has tangibility and recognition, and that translates into economic possibilities you can take to the bank.

Monetizing Social Dialogue

All consumer demographics are moving away from traditional advertising.

Some avoid it altogether, like young people whose indoctrination didn’t include a finicky remote and a handful of channels. The only way to reach mass audiences is through some type of word-of-mouth marketing.

As John Winsor, founder of Victors & Spoils, notes, “Marketing’s goal is to bring a brand and its customers closer together.”

In today’s evolving marketplace, Winsor recommends influencer marketing, touting its ability to make brands more culturally relevant. Plus, it “removes several steps in the marketing process, allowing more of a brand’s marketing resources to be used to directly connect with customers.”

Of course, this isn’t anything new. For years, companies have been dabbling in the digital world. They’ve slapped together beautiful Facebook pages and diligently tweeted five times a week to a smattering of followers.

But they’re not really hitting the target; they’re just skirting around the perimeters.

Harnessing Influencer Marketing’s Power

Businesses that want to impress need to find new voices.

In other words, they need the help of influencers who can tell the brand’s story, solicit feedback, drive recommendations, and get sales moving along.

Their followers aren’t expecting a corporate ad; they want to be educated and entertained. And they’ll pay for the privilege by spending their money on brands that influencers tout.

Consider these three reasons to work with influencers:

1. You remove the middleman

Part of the beauty of quick, flexible influencer marketing is the built-in audience.

Media is no longer controlled by a few companies; social media sites have become strong, powerful entities.

Every day, content is being commoditized by individuals who are content creators themselves. Join forces, and you can reach a massive user base.

Axe knows all about influencer marketing. Rudy Mancuso is one of its influencers. With a stellar following and a grab-your-attention look, he has become an extension of the company’s brand.

Firms like ours can help create the necessary caliber of content without overspending. In the case of Mancuso’s video, it took 24 hours to produce, reached 2.5 million people, and hit 1.7 million views. Those are serious numbers.

2. The return on investment exceeds that of traditional marketing

Who wouldn’t want better ROI? The cost of a 30-second television ad has been close to or around $400,000 for more than a decade.

By comparison, influencer marketing campaigns often start at around $25,000 to $50,000. So, for the same amount of money, you could have one television ad or up to 16 influencer programs.

Plus, influencer campaigns bring in roughly $6.85 in earned media value for every dollar of paid media.

Looking at that figure, if your influencer marketing program costs $25,000 to make, it could net around $170,000.

3. You’ll enjoy authentic, organic content

Sure, influencers are working for your brand, but their audiences see them as authentic, fresh, and real despite that fact. Passion is hard to fake.

Create a genuine relationship with an influencer, and anything the influencer says or does on behalf of your company will come off as down to earth, not forced.

Stop forcing your brand on savvy audiences that crave candidness and people-powered marketing.

Let them come to you through the paths you pave with the help of compelling social media influencers.

[Source:- marketingtechnews]

April 5, 2024 0 comment

Internet

Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018

by Loknath Das December 29, 2017

written by Loknath Das

TBWA Worldwide’s annual 2018 insights report examines what the agency calls “pre-trends” rooted in evolving cultural shifts.

Convergence is the emerging theme uniting the predictions, says TBWA. Genetic technology will collide with activism, memes with currency, digital goods with fashion, creative direction with algorithms and cults will meet social media.

Among the Omnicom-owned agency’s top five pre-predictions, Insta-Cults is the agency’s most “out-there pre-trend,” says Sarah Rabia, global director of cultural strategy, TBWA. “We believe that next year, we may see the formation of a new kind of cult: one built around an influencer who manipulates social media, monopolizes attention and mobilizes their fans, a la Trump.”

Brands, therefore, must ask themselves how they can leverage these cult Influencers and loyal fandoms to build a modern culture brand, she advises. “It wouldn’t take much for many mainstream celebs to tip the balance into cult leader, arguably we have some already,” Rabia says. Singer Lana Del Rey, for instance, asked her fans to join a mass occult ritual against Trump and Gwyneth Paltrow’s Goop sparked a community of wellness that has made some extreme followers ill with the eating disorder orthorexia.

As the physical and online worlds blur, TBWA believes what it calls “Vaporwear” will introduce computer-generated goods like lenses, filters and virtual designs created purely to be worn for social media. Brands can engage with this trend by enabling audiences to buy in to these products without buying anything.

Another tech-driven trend will allow brands to decide whether their content will be made by humans or machines, possibly resulting in algorithm-penned songs, games, novels, and feature films.

With what TBWA calls Meme Money, Blockchain advancements will help advertisers and brands trace social media shares, likes and follows to a legitimate source for credit and remuneration.

And as DNA technology empowers people to predict and manage their healthcare, brands will need to ask how far they will go with genetic technology, if at all?

This is the first year that TBWA’s cultural insight studio Backslash has published a trends report. The year-old start-up serves mostly as an internal cultural service but plans call for expanding it over the coming months to do more public content and work with brands within and beyond TBWA. The unit’s team comprises journalists, strategists, TV and documentary makers.

[“Source-mediapost”]

December 29, 2017 0 comment