Jaymin Shah is making some serious dent in the blogging industry

At the age of 19, many of us were either drowning in the sea of assignments or were too stoned to think about our future. But then there was Jaymin shah, at the first meeting Jaymin comes off like a breath of fresh air just how Rancho came in for Frahan. When we all Chaturs were busy jumping through the hoops of exams Jaymin was busy publishing his columns on Huffingpost.

At the age of 19 Jaymin successfully founded a news portal – NewsEnquire, and hell even hired a few people while many of his age were busy taking loans from our friends for a cigarette (Smoking is injurious to health, FYI). Jaymin, who was once blogging about tech and the stock market has now expanded his horizon to Bollywood and lifestyle. He is one of the youngest bloggers to cover such a wide range of news.

Don’t miss judge him for Steve Job, though he wears glasses like Jobs, he has not taken a rain check on his education. The 19-year-old influencer holds a diploma in L J Polytechnic and has a brain of pure Gujarati i.e he knows how to make money. The way he is tirelessly putting out content suggests it won’t be long when he will become one of the biggest names in the blogging industry.


How Digital Marketing Is Becoming A Game Changer In Lead Generation

How Digital Marketing Is Becoming A Game Changer In Lead Generation

An underlying fact every businessman is aware of is continuous lead generation translate into higher sales. A fresh lead calls for action in terms of pitching the services or products to someone who is in need of the same and is all set to pay if their requirement is met.

In most industries, 10% of new leads make a purchase. Clearly, greater the lead generation, the greater will its revenue be. In the current times, businesses are looking to surge the lead counter by using digital marketing.

Digital marketing proves to be an effective way of lead generation for a variety of reasons some of which are described below.

Digital Marketing Is Affordable

A traditional marketing campaign executed on print, TV, and radio is frightfully expensive. The expense of such campaigns exceeds lakhs and in some cases over 1 crore may need to be spent. Despite such high costs, a traditional marketing campaign doesn’t guarantee to deliver the expected results.

This is because such campaigns reach a wide audience, an overwhelming majority of who have little reason to purchase the product or service advertised. Therefore the large expense of traditional marketing campaigns is unjustified because they are grossly inefficient at lead generation from the quality aspect.

Digital marketing can easily be crafted to reach segments of consumers likely to buy what’s marketed. The first step to reach a niche audience is identifying the traits of those likely to buy a product or service. Young single men who’re shown adverts of stuffed toys and premium chocolates before Valentine’s Day are likely to buy them for their girlfriends.

Because digital marketing reaches a narrow audience it is affordable and produces results superior to those of traditional marketing campaigns. Before digital marketing, it was difficult for new brands to attract loyal customers.

The only way to reach a nationwide audience was through TV, newspaper, magazine, and radio. Hence the number of brands in the consciousness of consumers was small. Since the introduction of digital marketing, many new brandshave found tremendous success and there has been an increase in the number of brands stored in the psyche of consumers.

Everyone Is Always Online

It’s no secret that smartphone addiction is commonplace. An average person checks his or her smartphone approximately 70 times a day. Among younger people, spending time online has usurped time spent with friends and family. Many free apps have been downloaded by millions and earn revenue only through digital advertisements. Across urban and rural India people of all ages spend at least an hour using their smartphone. This makes online platforms an ideal way to reach consumers.

Nearly 30 crore Indians own a smartphone and data is abundant and cheap. Smartphones are always connected to the internet and always within the reach of their owners. This makes digital marketing very effective in lead generation because consumers likely to be interested in a brand can be reached daily.

Measuring the Effectiveness of Digital Campaigns is Simple

Money spent on traditional marketing can seem akin to dumping money into a black hole. A company may spend many lakhs of rupees on a traditional marketing campaign, yet the campaign may not only be unsuccessful but also present inaccurate or vague data that doesn’t reveal consumer sentiment about the product or service advertised.

Over the years many companies spent astronomical sums on traditional marketing yet they failed. What’s worse they never understood what they did wrong.

The beauty of digital campaigns lies in their precise metrics that reveal their effectiveness. Real-time tracking of the campaign is a stellar feature of digital marketing. This allows companies to tweak unsuccessful campaigns so they have a better chance of success or repeat successful campaigns.

The ROI of such campaigns can be measured to the last rupee and because digital campaigns are so affordable, multiple campaigns can be run at a fraction of the cost of traditional campaigns.

Digital Campaigns Offer Variety Suited to Needs

The subtle and obvious differences between companies and their requirements mean some marketing strategies are likely to be more successful than others. For instance, some businesses may not need to pay for a robust digital marketing campaign.

This is possible when they use organic strategies that highlight their brand but don’t require them to spend. A well-executed organic strategy will allow a brands message to be shared with audiences seamlessly.

Some companies may find paid campaigns more suitable. A paid campaign will highlight brands advert when users request products or services sold by the brand. The ecosystem of paid digital marketing campaigns is vast and companies may choose those that suit them best.

Experts Understand Conceptualising and Executing Campaigns

A digital marketing campaign doesn’t need a large team to implement or execute it. Because of this, the cost of a digital marketing campaign is low. However, despite the fact that a digital marketing campaign can be executed at low cost using a small team, expertise in conceptualising and managing a digital marketing campaign is required for it to be a success.

Such expertise is provided by a number of competent digital marketing experts who know how to create successful campaigns. Using their services a company can be confident its digital campaign reaches as many as possible and generates ample leads.

Both small and large companies benefit from digital marketing campaigns. Most large companies already use digital marketing extensively not only to create awareness about their products but also to gauge consumer sentiment. Swift feedback from digital advertising makes possible the latter.

Small companies using digital marketing are making inroads into new markets and challenging incumbents. It’s not uncommon for small companies to find success simply as a result of thoughtfully planned and executed digital marketing campaigns.


Blogging Platform Market: Interactive Websites Is Creating Lucrative Market Opportunities For The Players Operating Into The Global Market

Image result for Blogging Platform Market: Interactive Websites Is Creating Lucrative Market Opportunities For The Players Operating Into The Global MarketA blogging platform is a software associated service which provides a user to publish his content such as blog, onto the internet. A blogging platform is a dedicated form of a content management system. Blogging platform supports blogger to design a professional website using its predesigned templates and available tools. Blogging platforms are broadcast style content delivery and communication systems. The blogging platforms enable bloggers or authors to publish opinions or product review and articles which can be rendered through email, stand-alone websites, social networks and feed syndications systems.

Blogging platform features an interactive website wherein use can engaged with the published content on the site. To feature reader author engagement or reader and other participant engagement, blogging platforms enable user comments. Unlike static websites, blogging platform highlights reverse chronically arranged events. This in turn help reader to easily locate latest and new content, further the platforms supports key word search feature, which help reader to find the appropriate content, moreover the advanced blogging platforms supports ecommerce feature. The chronological arrangement, ecommerce and key-word search feature help bloggers to generate significant traffic compared to traditional websites.

Blogging platforms are useful for commercial and noncommercial applications. Under no commercial applications, an author or a blogger who wish to spread the content onto the internet are opting for both free blogging platforms. Whereas, a blogger or an author with an aim to make money from its content are demanding for paid and premium blogging platforms. Since last 5 to 6 years, commercial applications of blogging platforms are gaining much traction. Wherein, the bloggers are monetizing the blogging platforms. The new and first hand content being published on the blogging platforms, help bloggers to raise its website up in Google’s website ranking.

Thus the website is likely to get more reader’s traffic. Knowing the fact, the other companies such as travel, ecommerce, insurance, etc., pay blogging platform providers to enable their advertisement, the trend of online advertisement is surging very exponentially, this in turn driving blogging platform market during the forecast period 2018 – 2026. Moreover, in the world of digitization need for interactive websites is creating lucrative market opportunities for the players operating into the global blogging platform market.

The global blogging platform market can be segmented into by component, enterprise size, application, and by end user. The component segment is sub divided into solution and services.  The enterprise segment is divided as small and medium enterprises (SMEs) and large enterprises. On the basis of application the global blogging platform market is further segmented as commercial and non-commercial. The end use segment is further categorized into education and research, ecommerce, information and technology (IT) and others.

On the basis of geographic region, the global blogging platform market can be segmented into North America (NA), Asia Pacific (APAC), Europe (EU), South America (SA)., and Middle East & Africa (MEA). Top countries across North America include the U.S. and Canada. Europe includes market analysis of the U.K., Germany, France, and Rest of Europe. The blogging platform market analysis across APAC comprises country level analysis across China, India, Australia, Japan, and Rest of Asia Pacific. Top countries in the Middle East & Africa and South America include GCC Countries, South Africa, and Brazil. Further, demand for enterprise IT infrastructure market from Asia pacific, Middle East & Africa, and South America

Companies operating in the global blogging platform market provide advanced and scalable services in domestic and international markets. Moreover, players in the market are investing in service based models driving the global blogging platform market. Some of these major players in the market include Techclient, WordPress, Blogger, Oath Inc., and Blog.com.


What is the right way to ask neighbours for help on the internet?

Small trees, shrubbery beds and tables and chairs with city buildings in the background

Viral internet content, whether meme or catastrophe, burrows into our minds, because that is its way. But occasionally, rather than being replaced by something meaner or madder, a piece of it will set up home there, put the kettle on, never leave. And then I must work out… why.

A man in Philadelphia screenshotted and tweeted a post from nextdoor.com, a request from his pregnant neighbours for meals and favours. It included recipe ideas, their food preferences, and the detail that they’d leave a cooler for meals outside the door. The Sun headlined its piece on the Twitter thread, “YOU WHAT!?” continuing, “Fury as deluded millennial couple expecting baby ‘ask strangers to chip in cooking and cleaning’ because ‘they’ll be tired’.’’ A thousand more “YOU WHAT!?”s abounded, and a familiar kind of internet fury was unleashed, that heightened outrage, a brief sugar high.

This is what fuels the internet, of course, and many friendships, too – the mean bliss of mutual hatred, a linking of arms to form a community of righteous anger. And community is the thing that I kept coming back to, when, the following night, the couple’s cooler turned up in my dream, and the following week, when I found myself contemplating one of their recipe ideas for my tea.

I’ve written before about my own experience of Nextdoor, the website where neighbours are encouraged to share gardening recommendations and information about lost cats, a place that fosters a synthetic (if often warming) sense of community, in a time when such a thing is rare. Having spent time on this site, the pregnant couple’s request felt familiar, if only for its mundanity. But it jarred with the world beyond their doorstep for a number of reasons, the most obvious being the scope of the favour they were asking. They’d exposed themselves as needy – they’d asked for help, but… they’d asked wrong. Which makes you wonder, doesn’t it, what would be the correct way? When you are living far from family and those who love you, what is the correct way to ask for help?

When I first read it, I chuckled, I did. But as I swam deeper into the reactions my sense of unease grew, shifting quickly into a glum sort of hopelessness. I was lucky never to have to ask for help when I had a baby. It arrived in Tupperware, on tube trains, balanced carefully on laps. When I was going into labour, my friend cleaned our windows. When I was a week into a hospital stay and couldn’t bear the idea of company, my mum silently delivered meatballs then drove away again, an hour each way. Later, another friend took the baby while I had the most magical haircut of my life, an inch off the ends, spread thickly over an afternoon.

The question comes sometimes when sick or in need, “What can I do to help?” But often the true reply is gritty and dirty and dull, and few are prepared for honesty here. That exchange of love is only possible when you’re surrounded by people who know you. And today, few of us are.

These poor pregnant sods were vilified for asking for the benefits of a community. It became increasingly clear that reader outrage was based in disbelief that such benefits were a possibility. Which makes sense – it’s difficult to grasp the idea of physically taking part in such openhanded compassion, in part because we get so little respite from individual striving, and in part because the idea of community today is so nebulous and scarred.

It’s spring now, and I find myself impossibly moved by the sight of community gardens, thorn-strewn and blooming, and so departed from the rest of cities’ public spaces. Those spaces, now colonised by private money, and growing, it seems, into well-swept metaphors for the state of community today. A state where 2.4 million adult British residents report chronic loneliness. And yet, many are talking all the time, into the internet, where the possibilities of intimate connection are advertised like wartime propaganda.

There is little understanding that many of these communities are based in words, not action. It’s no wonder that Nextdoor couple got confused – like other internet spaces, they seemed to expect that if they clicked in the right place, their order for love would arrive before 9am the following day.

The international reach of this Nextdoor post has proven that today we’re all neighbours. Sometimes social media works in our favour, by aiding real conversations and providing entertainment in the dark, and sometimes it feels as if we’re pouring our entire selves into a beaker, only for it to turn immediately into steam.

But we shouldn’t deny the many possibilities for connections here, nor let the policing of favours get in the way of kindness. Real communities are often irritating, grabby of time, and require the dirtying of hands, but they are also nourishing. And they are also home. If we’re serious about ending loneliness, a neighbour shouldn’t have to ask for help – we should already have offered.


How technology is helping teachers redefine education

Vineeta Garg, an educator at the SRDAV Public School in Delhi, uses virtual reality (VR) to make teaching more impactful for her students.

“VR helps me to take my students anywhere in the world – from Mount Everest to the Statue of Liberty,” she said. “My students could easily learn history by visiting stunning ancient ruins in Greece or significant war sites in Vietnam without leaving the classroom.”

Garg was one of the educators selected to attend the Microsoft Innovative Educator (MIE) in Paris in recognition of her use of technology in education.

VR field trips

Similarly, Mohammed Fazil uses virtual reality to take his students in Bengaluru on virtual field trips. The students explore the Taj Mahal and national parks, go on underwater expeditions and then write about their experience. He also uses a Microsoft Kinect controller to get the students to play motion-sensing math games such as Jumpido.

Technology in education is also making an impact in rural areas. In a zila parishad school in the Warud village of Maharashtra, a 31-year-old schoolteacher, Amol Bhayur, has not only deployed Amazon’s Alexa, but also installed the device inside a self-designed robot to pique the curiosity of the students.

“Armed with a power bank, a mannequin, an Echo smart speaker, and a mobile hotspot in the absence of wireless internet infrastructure, Amol was now ready to debut Alexa into the classroom,” said the company’s blog. He has realised that Alexa could be a game changer for education, the blog said.

“The emergence of technology has had a profound impact on the educational landscape, especially in rural India,” said Lloyd Mathias, senior technology executive and former Asia Marketing Head of HP. “It has helped in learning. It helps students have an active engagement with the learning material. By using the internet, students can research real issues, keeping their learning contemporary and relevant. The internet or software tools can help them create virtual communities that connect them in real-time with other students and teachers,” he said.

Tech solutions for the world

India is one of the first few countries to receive grants from Google.org’s $50-million global commitment to support non-profits that are building tech-based solutions to tackle challenges in education in developing countries. “We are committed to enabling and democratising access to high quality, world-class education to everyone. Our objective is to ensure that India’s large developer and student community can equip itself with all the latest technology, and inspire them to not only build products to solve the needs of users in India, but also for the world,” said the company.

The Microsoft Innovative Educator (MIE) Expert programme, created to recognise global visionaries in the field of education who use technology to pave the way for their peers in the effective use of technology for better learning and student outcomes, has a community of 660 educators from India.

“By leveraging the power of technology, these passionate teachers are adopting new approaches to teaching and learning, and are reinforcing critical skills in today’s youth in India,” said Manish Prakash, Country Manager – Public Sector, Healthcare and Education,Microsoft India.


DHS Cyber Chief is Ready to Update Federal Tech Hiring

The U.S. is facing a severe shortage of cybersecurity expertise, and agencies need to rethink their hiring methods if they want to keep up their digital defenses, according to the Homeland Security Department’s cyber chief.

“There’s not enough capability to go around,” said Chris Krebs, director of the Cybersecurity and Infrastructure Security Agency. ”There’s no question there’s a security consolidation happening—particularly with some of the big tech companies, the rich are getting richer.”

As cyber talent gravitates toward higher paying, more flexible jobs in the private sector, the government must look beyond its traditional employee pools, Krebs said Thursday at the Forcepoint Cybersecurity Leadership Forum. And his agency is already broadening its sights.

In a field like cybersecurity, real-world experience could be just as valuable as any degree or credential, but the government’s current hiring process may overlook those with less traditional backgrounds, he said. The current schedule system also lumps together every cyber specialist into a single job code, which “doesn’t work” when building a workforce with such a wide array of specialities, he added.

A personnel system set to launch later this year could help Krebs and other federal tech leaders bring on specialists who might otherwise fall through the cracks.

The Cybersecurity Talent Management System, first announced in the White House’s 2018 reorganization plan, would allow Homeland Security to speed up the hiring process, offer more competitive salaries and attract more people from nontraditional educational background. According to its most recent budget request, the department plans to use the additional authorities to hire at least 150 people by the end of fiscal 2020.

Once the department works out the kinks in the new system, it will work with the Office of Management and Budget to roll it out at agencies across government.

The system “gives me those capabilities to hire people based on their skill sets, not what’s on a piece of paper,” Krebs said. “I need a different set of hiring authorities and that’s part of what we’re doing.”

The new system will also make it easier for the department to hire cyber specialists on a continuous basis, he said, mirroring the approach taken by the intelligence community. People may drop out midway through the hiring process, “so we’re trying to figure out how we keep … that pipeline established and just keep running people through,” Krebs said.

“I would love to be in a situation where I don’t have enough seats to put somebody,” he added. “If I’m there, that means we’ve done something right. [We’re doing] something wrong in the meantime.”


Forced to Log Off: Why the Global Internet Shutdown Score is Not Good News for Kashmir

Image result for Forced to Log Off: Why the Global Internet Shutdown Score is Not Good News for KashmirSrinagar: Internet shutdowns in Kashmir, perhaps, remain the missing pages in the narrative of a Digital India. A country attempting a digital revolution, while also globally leading the internet shutdown track record, undisputedly, reflects the irony in the world’s largest democracy.

According to a study at the Stanford University (Of Blackouts and Bandhs: The Strategy and Structure of Disconnected Protest in India), India has witnessed 134 network shutdowns in 2018 alone and more than 100 in 2016-17. Most of these blackouts happened in the volatile Kashmir region.

The aim of the internet shutdowns is to control the spread of rumours, misinformation and restore law and order. However, the study suggests that the shutdowns do not seem to be meeting their intention.

The study found that approximately half of the world’s known network shutdowns have happened in India alone, mostly in Kashmir. “A cursory look at the trajectory of shutdowns in India shows that the northern border states have acted as ‘innovators’ and shutdown contagion has advanced south with time,” read the research.

It also points out that these shutdowns are neither executed on the national level nor concentrated in a single state. Internet shutdowns are as decentralised as state power, it then comes to appear. The study also found a correlation between the co-occurrence of violence with a shutdown and non-violent action. An internet shutdown seems to encourage violent action.

“Information blackouts compel participants in collective action in India to substitute non-violent tactics for violent ones that are less reliant on effective communication and coordination,” it reads.

These shutdowns are measures of deliberate action by the authorities and are imposed by the state governments who find it “useful in pacifying or preventing protest”, the study says, supporting its arguments with strong empirical evidence.

The 2016 unrest in Kashmir gave the state its longest internet shutdown, which lasted for 203 days. In India, the number and diversity of both protests and network shutdowns affect life and livelihood deeply.

The study, hence, maintains that “widespread institutional support makes India the most shutdown-prone sovereign state in the world by several orders of magnitude”.

State governments and judicial entities ordered approximately 100 blackouts and disrupted several communication networks, which stands more than all other countries combined, the study says.

As per different estimates used in the study, the total duration of shutdowns in India between 2012 and 2017 remains 16, 315 hours (680 days), which has generated an economic loss of approximately $3.04 billion.

“Despite the prolific use of network shutdowns across the country,” the study points, “neither India nor any other national government has conducted publicly acknowledged studies on the effectiveness of shutdowns as a means of suppressing unrest”.

Nearly 23 deadly violent incidents, the study has found, and at least as many that did not prove fatal were linked to WhatsApp between mid-2017 and November 2018.

The majority of blackouts in the country occur in the states of Gujarat, Rajasthan, Haryana, and Jammu and Kashmir (J&K), with the state alone comprising about 47% of the total shutdowns.

“Of 36 states and union territories, these four regions account for more than 75% of all recorded shutdown events in India (2012-17), while Jammu and Kashmir alone comprises about 47%,” it reads.

The author of the study, Jan Rydzak, has found that a large proportion of these shutdowns are implemented with the explicit goals of ensuring or restoring public order, as against the known practice maintaining security “during peaceful mass events such as festivals and processions”. However, it finds that “in most instances, this has been tantamount to preventing or quashing protests, riots, or collective violence”.

In India, the institutional variables, the study reads, play a significant role in the expansion of network shutdowns as a form of information control. “Before August 2017, shutdowns were executed primarily under Section 144 of the Code of Criminal Procedure — a legal provision with roots in the British Raj which grants states broad powers to prevent or disperse unlawful assemblies during curfews,” it reads.

The internet blackouts are perceived as a logical extension of curfews and measures whose purpose is to inhibit public gatherings. The study concludes to position India “as an extreme case in several respects”.

“India’s contribution to their total count has never been smaller than 23 percent, with a clear increasing trend,” the study has found. Globally, India is “one of the few democracies to have exercised the power to shut down communication networks”.

With the increasing number of internet blackouts, the study has found that the “public dissent in India has also been on a steady upward trajectory, with every previous year surpassing the number of events in the previous”.

“In many ways, India is a Petri dish of information control in the developing world,” the study says in its concluding remarks.


Is distance learning the future of education?

Is distance learning the future of education?

Online learning was once frowned upon and thought to disturb the normal learning process students were accustomed to in the classrooms, but with the impact technology has on the life of every individual nowadays, that’s not the case anymore.

Online courses can help students reach the depth of different subjects without having to take an excessive number of classes in a semester as they can do it at their own pace in a familiar environment and with all the help they would get in a normal study group.

Numerous studies have been conducted over the years, to determine whether online learning is more effective than face-to-face courses or should it only be used as an additional method, in parallel with conventional classes.

The results were varied and while some students did better with online classes, others reported their grades were significantly worse. In 2017, a study showed that online classes are a poor option for students who did not have an advanced knowledge of the subject and the dropout ratio was bigger. However, other studies showed that online courses are the best option for students who have a more challenging life such as working full time or raising a kid.

Research conducted on students from rural schools that lack specialised and advanced courses for those more advanced than their peers, shows that online courses can be an excellent addition to conventional studying. The study showed that students who took the online courses did better than those who stuck to the curriculum.

Online teaching has no geographic boundaries
Another advantage that has been brought up when discussing online classes is the cultural diversity and the chances students have to connect with either colleagues or teachers from all over the world. Students have more time to discuss and exchange opinions with other individuals from different cultures, without the pressure of a ticking clock.

Coming in contact with people with a different background can have a huge impact on individuals, as they learn to communicate and listen to different opinions. This increases their opportunity to familiarize themselves with the way other communities see things, an experience they would not have in a classroom.
For instance, an individual from Cyprus can choose to take an online chemistry tuition form a teacher in Singapore, an option that would not normally be available in a conventional classroom.

A way of reaching the masses
Studies have shown that distant learning benefits those less fortunate, who have limited access to education. Whether we are talking about rural communities or individuals who have difficulties attending regular classes due to various reasons regarding time, distance or particular situations at home, online courses come to their help. Children from less developed communities, who have limited access to resources like textbooks or attend schools who suffer from a deficit of personnel now have the opportunity to fathom the subjects they are interested in. They can this way prepare for higher education without feeling they are missing out on vital information.

What do professors think? 
While most studies and discussions about distance learning focus on the students, it’s worth knowing what opinions do teachers and counselors have about it. Teachers who embraced the idea of online tutoring want to remind others that learning communities can also be found online. They say the process is much more complex than just downloading 100 pages of content and uploading their final paper at the end of the course. Communication plays a huge role in effective teaching and the online community knows it.
Other professionals say that online teaching helped them enhance their teaching abilities. They learned how to construct their courses and now have a better understanding of the education system and their institution policy, skills they did not develop with just working in a classroom and following a strict curriculum.

What will the future bring? 
It is becoming more and more obvious that online education is going to continue to change and adapt to suit our needs and lifestyle. But what direction is it taking and how will it look in the future, as special education apps are no news and courses are already available everywhere? Will it one day replace the conventional classroom?

Researchers say that online learning is going to be based more on projects than papers, as technology nowadays makes it really simple for students to present and broadcast their projects with the use of a mobile phone.
While online education will not replace classroom education anytime soon, there are many reasons why they should work together, to compensate one another. Teachers should be more open to the idea of bringing their teaching into the present day and adapt to the ever-changing needs of students.




3 Reasons Creative Blogging Is Vitally Important for Black Entrepreneurs in 2019

Content marketing has been an indispensable trend for some time. This is due to the rapid evolution of the digital world and has meant that traditional forms of marketing have lost their impact (and possibly overall value). Reaching consumers through creative content is very much the way things are done now. When done right, information, education, and opinion should come before any sales techniques. Blogging is also transforming as websites need to work harder to pull in their core audience with organic content.

Creative blogging is critical for black entrepreneurs to gain a leg up on their competition. For tips on leveraging your content for content acceleration head over to my recent BLACK ENTERPRISEarticle here.


The days when large blocks of text could be used are virtually gone. A large portion of people now access blog posts on a phone or tablet. This means that text needs to be split up in a number of creative ways. Listicle content has become incredibly popular because of this (think Buzzfeed style content).

It’s also important to use multimedia tools and strategies such as embedding tweets, video content, and engaging images. An advantage is that you can manually post (or automate) the same or similar graphics to promote posts on multiple social media platforms (reducing a brands digital marketing outsourcing cost). As a bare minimum, you want to have a feature image for each post and make content uniquely yours. Within a short amount of time, you will start developing a voice through your content and differentiate yourself from the crowded marketplace. As a black entrepreneur, it’s essential to give the market a unique viewpoint on your brand all while promoting your unique skill set and passion for running your enterprise. Don’t be modest, stop being humble and let the world know how great you (and your brand) are!


It’s certainly true that opinion writing still has a part to play and in certain circumstances it is sufficient. However, when thinking about your company’s blog, it’s necessary to build your authority as much as possible. This may mean using industry data to validate your point.

For example, social media content with images tends to be more successful than text-based updates. However, if you can add more depth to it by saying that visual social media content is more likely to be shared and citing a specific number, then you grow your authority. Doing this also gives you the opportunity to link to other sites, which can increase your influence on Google. As a nationally syndicated columnist, I have leveraged opinion writing to establish myself as an industry expert, however, be cautious regarding the type of industry you want to insert your opinion into. Simply put, stay in your expertise lane.


Looking around company blogs, it’s fair to conclude that there isn’t an awful lot of content originality. It’s good to see more blogging happening, but the level of the content quality you put out is essential. This means you should continually look for ways you can leverage your expertise and choose topics that won’t age too quickly.

A lot of companies in your sector will report breaking news or generic content that anyone in your industry could have written. Try not to do that, instead look to put a unique spin on things using real expertise. Talk about your experiences rather than the theory of something and look for ways to present your information distinctly. If you look at blogs from your competitors, it will quickly become apparent there are things they are not doing, which ultimately creates an opportunity for you!

Hopefully, by now, you have already experimented with content marketing. Simply having a blog isn’t enough though, so this article has looked at some of the reasons that creative blogging is vital for black entrepreneurs in 2019. To sum this piece up, opinion alone isn’t always enough, and generic content won’t allow you to stand out in our hypercompetitive business environment.




Online marketing is the way to go for Ugandan businesses

Robert Ssenkasi

By Robert Ssenkasi

The Internet has radically transformed how we build and promote businesses. With this trend, entrepreneurs have access to far more resources and far more potential than ever before. However, so many of them end up neglecting these fruitful opportunities by foregoing marketing or delaying it as an unnecessary expenditure. With online marketing, entrepreneurs can use a wide range of methodologies to promote their business activities (products and services).

Unlike the traditional marketing strategies, online marketing avails entrepreneurs with a couple of marketing essentials because of the extra channels and marketing mechanisms available online. These include banner ads, pop-ups, search advertising, emails/newsletters and heard-behaviours.

However, majority of customers seem not to be taken up by the online marketing strategies widely adopted by various entrepreneurs and businesses, this is likely to be attributed to the ineffective approaches.
This discussion explores and addresses the silent strategies businesses and entrepreneurs need to embrace for an attractive online marketing effort.

These range from effective personal branding, content designs and marketing, conversion optimisation among others. By developing proper personal branding under this strategy, Ugandan entrepreneurs need to use the best brand of their businesses since this will provide opportunities for influencing a more trustworthy and personal image that later boosts the business brand.
Secondly, business operators in Uganda need to adopt a modest content marketing system a key in attracting customers’ attentions concerning a particular product posted instantly. This strategy involves various forms that are dependent on the nature of business. Ugandan business operators, therefore, need to embrace content marketing because it allows online customers to buy products of their real choice willingly and convincingly, thus paving away in issues related with refunds.
For effective online marketing, enterprises should use an optimized search engine. Accessing Uganda’s businesses, company’s portals should be provided and visible in the search engines. This will subsequently increase online customer traffic since the ability of a customers to perform online transactions is based on how reliable and stronger the portal it could be.

Significantly, email marketing is an outstanding potential strategy that Ugandan business operators need to employ to plough more returns on investment because it is affordable and reliable, which makes it easy for online customers to get right information concerning online products/services. Instantly, the business operator needs to start collecting Data from the existing online customer bases or cites, like social media platforms and other new existing online business opportunities. From there, even a simple content newsletter would still encourage repeated purchases on the business sites, increasing online customer engagement with the brands thus keeping the brand onto the client’s mind.

Designing a well-organised Web page, which is up to date, entrepreneurs in Uganda need to use websites easy to read, up-to-date, directive, attention-grabbing, interesting and most of all, user-friendly. No matter how much a business operator invests in designing a web site, losing customers will be continuous if the business website is complex and complicated to online customers.
Lastly, businesses in Uganda need to start offering contests and giveaways to customers to effect on line business. This is simply because many customers love contests and giveaways. Anytime a businesses can encourage marketing through exchanging of free products or services with customers (incentives). Undoubtedly, Ugandan entrepreneurs will realise an upsurge in online purchases, orders and connections.

Conclusively, through proper personal branding, modest content marketing, optimised search engine, availability of portals, email marketing, use of web pages, which are up to date and well design, offering contests and giveaways, there is one other key advantage these strategies offer since they all work together.
If Ugandan business operators and entrepreneurs complement the above efforts across their businesses, then higher potential returns will be realised and recorded.