How Digital Marketing Is Becoming A Game Changer In Lead Generation

How Digital Marketing Is Becoming A Game Changer In Lead Generation

An underlying fact every businessman is aware of is continuous lead generation translate into higher sales. A fresh lead calls for action in terms of pitching the services or products to someone who is in need of the same and is all set to pay if their requirement is met.

In most industries, 10% of new leads make a purchase. Clearly, greater the lead generation, the greater will its revenue be. In the current times, businesses are looking to surge the lead counter by using digital marketing.

Digital marketing proves to be an effective way of lead generation for a variety of reasons some of which are described below.

Digital Marketing Is Affordable

A traditional marketing campaign executed on print, TV, and radio is frightfully expensive. The expense of such campaigns exceeds lakhs and in some cases over 1 crore may need to be spent. Despite such high costs, a traditional marketing campaign doesn’t guarantee to deliver the expected results.

This is because such campaigns reach a wide audience, an overwhelming majority of who have little reason to purchase the product or service advertised. Therefore the large expense of traditional marketing campaigns is unjustified because they are grossly inefficient at lead generation from the quality aspect.

Digital marketing can easily be crafted to reach segments of consumers likely to buy what’s marketed. The first step to reach a niche audience is identifying the traits of those likely to buy a product or service. Young single men who’re shown adverts of stuffed toys and premium chocolates before Valentine’s Day are likely to buy them for their girlfriends.

Because digital marketing reaches a narrow audience it is affordable and produces results superior to those of traditional marketing campaigns. Before digital marketing, it was difficult for new brands to attract loyal customers.

The only way to reach a nationwide audience was through TV, newspaper, magazine, and radio. Hence the number of brands in the consciousness of consumers was small. Since the introduction of digital marketing, many new brandshave found tremendous success and there has been an increase in the number of brands stored in the psyche of consumers.

Everyone Is Always Online

It’s no secret that smartphone addiction is commonplace. An average person checks his or her smartphone approximately 70 times a day. Among younger people, spending time online has usurped time spent with friends and family. Many free apps have been downloaded by millions and earn revenue only through digital advertisements. Across urban and rural India people of all ages spend at least an hour using their smartphone. This makes online platforms an ideal way to reach consumers.

Nearly 30 crore Indians own a smartphone and data is abundant and cheap. Smartphones are always connected to the internet and always within the reach of their owners. This makes digital marketing very effective in lead generation because consumers likely to be interested in a brand can be reached daily.

Measuring the Effectiveness of Digital Campaigns is Simple

Money spent on traditional marketing can seem akin to dumping money into a black hole. A company may spend many lakhs of rupees on a traditional marketing campaign, yet the campaign may not only be unsuccessful but also present inaccurate or vague data that doesn’t reveal consumer sentiment about the product or service advertised.

Over the years many companies spent astronomical sums on traditional marketing yet they failed. What’s worse they never understood what they did wrong.

The beauty of digital campaigns lies in their precise metrics that reveal their effectiveness. Real-time tracking of the campaign is a stellar feature of digital marketing. This allows companies to tweak unsuccessful campaigns so they have a better chance of success or repeat successful campaigns.

The ROI of such campaigns can be measured to the last rupee and because digital campaigns are so affordable, multiple campaigns can be run at a fraction of the cost of traditional campaigns.

Digital Campaigns Offer Variety Suited to Needs

The subtle and obvious differences between companies and their requirements mean some marketing strategies are likely to be more successful than others. For instance, some businesses may not need to pay for a robust digital marketing campaign.

This is possible when they use organic strategies that highlight their brand but don’t require them to spend. A well-executed organic strategy will allow a brands message to be shared with audiences seamlessly.

Some companies may find paid campaigns more suitable. A paid campaign will highlight brands advert when users request products or services sold by the brand. The ecosystem of paid digital marketing campaigns is vast and companies may choose those that suit them best.

Experts Understand Conceptualising and Executing Campaigns

A digital marketing campaign doesn’t need a large team to implement or execute it. Because of this, the cost of a digital marketing campaign is low. However, despite the fact that a digital marketing campaign can be executed at low cost using a small team, expertise in conceptualising and managing a digital marketing campaign is required for it to be a success.

Such expertise is provided by a number of competent digital marketing experts who know how to create successful campaigns. Using their services a company can be confident its digital campaign reaches as many as possible and generates ample leads.

Both small and large companies benefit from digital marketing campaigns. Most large companies already use digital marketing extensively not only to create awareness about their products but also to gauge consumer sentiment. Swift feedback from digital advertising makes possible the latter.

Small companies using digital marketing are making inroads into new markets and challenging incumbents. It’s not uncommon for small companies to find success simply as a result of thoughtfully planned and executed digital marketing campaigns.


Amazon, Google Lead Global Smart Speaker Market, With Apple at Fourth: Strategy Analytics

Amazon, Google Lead Global Smart Speaker Market, With Apple at Fourth: Strategy Analytics


  • Amazon and Google accounted for 70 percent share of shipments
  • Apple sold 600,000 HomePods
  • With 43.6 percent share, Amazon shipped four million smart speakers

Amazon and Google accounted for 70 percent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report said on Friday.

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter.

With 43.6 percent market share, Amazon shipped an impressive four million smart speakers during the quarter though its global market share nearly halved from the same period in 2017.

Google (26.5 percent market share with 2.4 million sales) and Chinese e-commerce giant Alibaba (7.6 percent market share) consolidated their number two and three rankings, while Apple with six percent share became the fourth largest smart speaker brand worldwide.

“Amazon and Google accounted for a dominant 70 percent share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84 percent in Q4 2017 and 94 percent in the year ago quarter,” said David Watkins, Director at Strategy Analytics.

This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent.

“Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five,” he added.

Today’s smart speakers are by no means the finished article but they have captured the consumer imagination.

“We are clearly heading towards a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen,” Watkins said.



Trump Promotes Neutrality Opponent Ajit Pai to Lead FCC

President Donald Trump promoted a critic of net neutrality on Monday to chairman of the Federal Communications Commission, the agency responsible for enforcing those regulations.

In a statement, Ajit Pai, a telecommunications lawyer whom President Barack Obama appointed to a Republican seat the FCC in 2012, said he was looking forward to working with his colleagues, thew Trump administration and Congress “to bring the benefits of the digital age to all Americans.”

Pai worked at Verizon Communications Inc. as an associate general counsel for two years, but much of his career has been spent working in government, bouncing among the Justice Department, the Senate Judiciary Committee and the FCC.

Image: FCC Commissioner Ajit Pai and FCC Chairman Tom Wheeler testify at a House Appropriations Financial Services and General Government Subcommittee hearing on Capitol Hill in Washington on March 24, 2015.
FCC Commissioner Ajit Pai, lect, and Chairman Tom Wheeler testify at a House hearing in Washington, D.C., in March 2015. Kevin Lamarque / Reuters

In 2015, he voted against the agency’s net neutrality regulations, which mandated that cable, cellphone and other telecom companies should providing internet service like a public utility, without favoring particular providers over others.

(NBC News is a division of NBCUniversal, which is owned by Comcast Corp., the largest internet provider in the United States.)

At one point, while the agency was still considering the rules, it received nearly 4 million comments, with 99 percent in support, according to the Sunlight Foundation, an open government advocacy organization.

The FCC approved the rules, but Pai accused the agency in a 67-page dissent of “turning its back on internet freedom” in favor of government regulation because Obama ordered it to.

“The courts will ultimately decide this order’s fate,” he said. “And I doubt they will countenance this unlawful power grab.”

Pai added that the order’s “days are numbered.”

At a gala held last month held by the Free State Foundation, a free market think tank, Pai said he was more confident than ever in that prediction.

His appointment Monday was welcomed by conservatives, including fellow Republican Commissioner Michael O’Rielly, who said in a statement that it “makes sense that President Trump handpicked him to carry out the administration’s broad vision.” Republican Sen. Marco Rubio of Florida, wrote on Twitter that he looked forward to seeing the FCC’s “proper role restored.”

 “We are concerned that Commissioner Pai may take steps to undermine net neutrality protections,” Corynne McSherry, legal director of the Electronic Frontier Foundation, told NBC News in a statement. “If so, we — and millions of Internet users — will do what is necessary to defend a free and open Internet.”

Pai succeeds Tom Wheeler, whom Obama appointed chairman in 2013. Open internet advocates also had reservations about Wheeler, a former chief lobbyist for both the cable and the cellphone industries — which are among the leading opponents of net neutrality.

But Wheeler surprised many observers, personally leading the FCC’s sweeping charge to open the telecommunications sector to competition and emerging as an ally to his onetime critics.

On Friday, his last day in office, Wheeler tweeted: “Upon my @FCC departure, I would like to sign off with 3 words of wisdom that guided me well: competition, competition, competition”

[Source:- nbcnews]

Analysis: Independents lead the way, a north-south divide and four other things we learned from the GCSE and A Level results

Students taking exams

The latest raft of GCSE and A Level results have been released by the Department for Education, with this year’s figures revealing several long-standing national divides.

At the same time, there have been some tweaks to the tables, especially at Key Stage 4 level. Whereas previously a school was judged by how many of its pupils achieved five or more GCSEs at grades A* to C, the government’s latest measures seek to assess how well pupils progress as well as how well they perform in exams.

Progress 8, the new metric for GCSEs, measures a pupil’s performance at KS4 against that of pupils who achieved similar results at KS2. Attainment 8 measures the average grades achieved across the same eight subjects.

While these changes make it hard to compare the figures with previous years, there are still several things we can learn from them – including where in England performs the worst, how independent…

 [Source:- telegraph]

Email and Messaging Lead Enterprise SaaS Adoption: Survey

The good news, at least for cloud providers, is that organizations are increasingly relying on the cloud to conduct business. The bad news is that their users are having a tough time holding onto their data.

In a survey of over 1,000 IT professionals in the U.S. and U.K., Spanning, an EMC subsidiary that specializes in software-as-a-service (SaaS) data backup, found that cloud email and messaging were top services (50 percent) they have already deployed or plan to deploy within the next 12 months. The study also found that financial, human resources and customer relationship management (CRM) cloud apps are in high demand.

Spanning’s findings are encouraging for enterprise SaaS vendors, but meanwhile, their customers are wrestling with data loss.

The leading cause of SaaS application data loss was accidental deletion by users (70 percent U.S., 66 percent U.K.). User error, not hackers, disgruntled employees or company insiders with malicious intent, is the main reason users may find that their cloud CRM records are missing or their inboxes have been mysteriously emptied out. In total, 43 percent of organizations in the U.S. and 41 percent in the U.K. suffered data loss from SaaS applications.

 Fortunately, the vast majority of businesses recognize the importance of SaaS data backups, observed Jeff Erramouspe, vice president and general manager of Spanning. “This survey not only validates the accelerating adoption of SaaS, but also that U.S. and U.K. IT professionals understand the importance of having a backup and recovery strategy for SaaS application data with only 7 percent and 8 percent, respectively, not planning or using any form of backup and recovery for their SaaS applications,” he said in a statement.

Just don’t expect cloud application providers to bail users out when they mistakenly delete crucial business data.

“When it comes to SaaS data protection, however, the survey shows misplaced confidence. SaaS providers are not responsible for recovery of data lost due to user error, yet that continues to be its leading cause,” cautioned Erramouspe. “It demonstrates the need for cloud-to-cloud backup and restore solutions.”

Generally, enterprises expect their SaaS providers to provide backup and recovery services (49 percent U.S., 42 percent U.K.). About a third of organizations are currently using cloud-to-cloud backup and recovery solutions or plan to use them within the next 12 months.

[Source:- Eweek]