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Now, Pay at McDonald’s With Your Mobile via FreeCharge

Digital payments platform FreeCharge announced its exclusive partnership with Westlife Development Ltd, owner of the master franchisee of fast food chain McDonald’s west and south India operations. This will allow McDonald’s customers to make offline…


The Evolution of Marketing: Then and Now

Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is, the modern consumer has a broader set of expectations and…