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Alibaba Group Expands Presence in Australia, New Zealand

by Rajdeep
written by Rajdeep

Alibaba Group Expands Presence in Australia, New Zealand

Chinese online retailer Alibaba Group opened its Australian and New Zealand headquarters in Melbourne on Saturday, its first expansion in the region as it seeks to tap growing global demand for products from the two countries.

The group’s billionaire founder Jack Ma, who spent time in Australia as a young man, said he hoped the e-commerce giant would help Australian and New Zealand businesses “share their world-famous products with billions of customers around the world”.

There are more than 1,300 Australian and 400 New Zealand brands on Alibaba’s Tmall and Tmall Global, the company said in a statement.

“Alibaba Group’s vision for the ANZ region is to build the entire operating infrastructure needed to enable local businesses to expand globally,” Maggie Zhou, the group’s Australian and New Zealand Managing Director, said.

Further growth is planned in the areas of cloud computing, payments, digital entertainment and logistics, she said.

Alibaba also signed a memorandum of understanding with Australia Post aimed at streamlining logistics between Australia and China and developing the first Australian marketplace within Alibaba’s Lazada eCommerce Network in Southeast Asia.

Ma met with Australian Prime Minister Malcolm Turnbull in Sydney on Friday where the pair discussed trade, small-and-medium businesses and young business people.

[Source:- gadgets.ndtv]

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Gadgets News

Xiaomi to Have Presence at MWC 2018, Mi 7 Launch Expected

by Loknath Das
written by Loknath Das

Xiaomi to Have Presence at MWC 2018, Mi 7 Launch Expected

Alongside some long-standing exhibitors such as Samsung and Sony, Xiaomi is joining the Mobile World Congress (MWC) 2018 in Barcelona, Spain. There are speculations that the Chinese smartphone maker will launch the Mi 7 as its next flagship at the forthcoming MWC, which is happening between February 26 and March 1. Notably, the company skipped the last year’s MWC but came to the MWC 2016 to preview the globally-focused Mi 5.

The official Mobile World Congress site confirms Xiaomi as one of the exhibitors at MWC 2018. The Shenzhen-based company will host its offerings at Stand 6B30 in Hall 6. However, it is unclear whether the offerings would include some new models or just the old launches. There are rumours that the company will bring the anticipated Mi 7 at the exhibition to grab some attention from what companies like Samsung, Sony, and Lenovo-owned Motorola are set to showcase at the venue.

Last month, Xiaomi at the second annual Snapdragon Technology Summit in Hawaii announced that the Mi 7 will be the first smartphone to feature Qualcomm’s Snapdragon 845 SoC. “Xiaomi is committed to making devices that combine cutting-edge innovations in technology and beautiful design while defying price expectations, and we have chosen Snapdragon 845 to power our next flagship smartphone,” Xiaomi founder and CEO Lei Jun had said while announcing a close relationship with Qualcomm.

Apart from the Snapdragon 845 SoC, the Xiaomi Mi 7 is rumoured to sport a proprietary face unlock feature and abandon the traditional fingerprint scanner. Unlike software-based face unlocking functionality that is widely available in the current market, the Mi 7 is said to have a 3D face sensing technology to map users’ faces to unlock the screen. This would be similar to what Apple designed for its Face ID feature that is so far exclusive to the iPhone X.

There are also reports that are claiming the presence of a 6-inch bezel-less 18:9 OLED display on the Xiaomi Mi 7. Further, the smartphone is likely to come with a dual rear camera setup. It will come as an upgrade to the Mi 6 that was debuted with a 5.15-inch LCD display.

The launch of the Xiaomi Mi 7 at the MWC is expected to accompany the likes of the Samsung Galaxy S9 and Galaxy S9+, Moto X5, Sony Xperia XZ Pro, and the LG Icon.

[“source=gadgets.ndtv”]

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Online Marketing

5 Things You Need To Have A Strong Online Marketing Presence

by Loknath Das
written by Loknath Das

webdesign.jpeg

The modern world has seen a massive surge in online shopping. Most of the consumers tend to surf online for services and products. Hence, it is imperative for a business to maintain an enviable online presence.

So, what exactly is a strong online presence? In a nutshell, an online presence can be deemed as the identities that have been created online to drive and promote business. The stronger the presence online, the broader the reach of the brand. Therefore, if you want to spread brand awareness, it is important to have a strong online marketing presence.

And, here are 5 things you need to have a strong online marketing presence. Hiring the services of professional web design firms can help you maintain a strong online presence.

1. Pay attention to your website design

It goes without saying that your website must be attractive, alluring, and easy to navigate. The consumers seek for interactive experience from the websites they surf. Hence, it is imperative for you to fill your website with interesting images and videos.

The web site must also be user-friendly and easy to navigate. You must make it easy for the consumers to find the information they are looking for. Therefore, the links to the important pages must be placed strategically.

2. The implementation of proper SEO techniques

In order to have a strong online presence, it is necessary to implement strong SEO techniques. These techniques play an instrumental role in luring more visitors to the site by ensuring that the site ranks high in search engine results.

If you want your site to be prominently shown in Google results, you must ensure that your URLs are short, you must use the target keyword and modifiers in the title of your content, use as many relevant images, videos, and graphs as possible, ensure that the target keyword is included in the first 50 words, and ensure that your content contains a minimum of 2000 words.

3. A hosting platform that is reliable

You wouldn’t want hackers to gain access to your online information and confidential files now, would you? If such a thing happens, you will lose the trust of your customers.

That’s why it is of paramount importance for you to invest in a secure hosting company that is reliable and trustworthy. The hosting company must be competent enough to ward off the bad guys and keep your content operating smoothly.

4. Social Media Marketing

You must use the benefits of social media platforms to improve your online presence.  People in the modern era are no longer swayed by non-traditional methods of marketing. Social media marketing allows you to share your product, content, and services with sites and platforms that are relevant, enabling you to connect and reach your customers and target audiences.

Hence, it is necessary for you to connect to your customers and target audiences through platforms such as Facebook, Twitter, and Instagram. And, unlike non-traditional marketing, social media marketing provides a better return on investment simply because of the fact that it requires little to no investment.

5. Compatibility of your site

If you want your business website to be successful, it must be compatible with all platforms including desktops, laptops, smartphones, and tablets. Your site must also load quickly and be responsive.

Reliable reports indicate that more than 50% of smartphone site visits are abandoned when the pages take more than 3 seconds to load. Let´s be honest here—who here doesn’t get frustrated by slow loading sites?

[“Source-techdigest”]

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