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Rio 2016 Olympics: Google to Showcase Events, Results, and More in Search

by Rajdeep
written by Rajdeep

Rio 2016 Olympics: Google to Showcase Events, Results, and More in Search

Google on Tuesday unveiled a set of enhanced features to bring alive the Olympic mood among Indian fans which will help them to know more about their favourite athletes and sports disciplines.

On Google, when you search for “Olympics” or a similar query, an in-depth search result will be displayed at the top of the Search page or in your Google app, allowing you to get information for a specific country, sport, event or athlete.

You can also discover the event schedule, medal counts, results and trending athletes on Search page, the company said in a statement.

Google will also showcase some Olympics-based search trends and insights with data visualisations.

With Street View in Google Maps, even if users are far away, they can preview the places where the athletes will make history and explore the beauty of Brazil.

To give a glimpse into the Games, you can watch video highlights on YouTube from official broadcasters in more than 60 countries around the world.

As an added bonus, YouTube is sending 15 top creators to the Games, giving users a taste of what it’s like to be in Rio with mobile live streaming.

[Source:- gadgets.ndtv]

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Tech Update

Newly discovered planets may boost search for life beyond Earth

by Rajdeep
written by Rajdeep

This artist's impression shows an imagined view of the three planets orbiting an ultracool dwarf star just 40 light-years from Earth that were discovered using a specialist telescope at ESO's La Silla Observatoryin Chile, according to new findings by an international team of astronomers, May 2, 2106. ESO/M. Kornmesser/N. Risinger/Handout via Reuters

The discovery of three planets that circle a small, dim star could bolster the chances of finding life beyond Earth, astronomers said on Monday.

The Earth-sized planets are orbiting their parent star, located in the constellation Aquarius relatively close to Earth at 40 light years away, at a distance that provides the right amount of heat for there to be liquid water on their surface, a condition scientists believe may be critical for fostering life.

The discovery marked the first time that planets were found orbiting a common type of star known as an ultra-cool dwarf, the scientists said.

“If we want to find life elsewhere in the universe, this is where we should start to look,” Michael Gillon of the University of Liege in Belgium, lead author of the research published in the journal Nature, said in a statement.

The discovery was made using Europe’s Transiting Planets and Planetesimals Small Telescope, or TRAPPIST, located at the La Silla Observatory in Chile.

The telescope finds planets by looking for changes in the amount of light coming from a star that may be caused by a planet passing by the telescope’s line of sight. The smaller the background star, the easier it is to detect and measure these transiting planets.

Though the newly found planets are about the size of Earth, their host star is just 8 percent of the size of the sun and less than a half a percent as bright, the scientists said.

So far, astronomers have found more than 2,000 planets beyond the solar system and are developing techniques to scan planets’ atmospheres for gases related to biological activities.

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Online Marketing

Search Optics joins new Mazda online marketing co-op program

by Loknath Das
written by Loknath Das

Image result for Search Optics joins new Mazda online marketing co-op program

SAN DIEGO – 

Search Optics has been named a preferred provider for Mazda North American Operations’ recently launched Mazda Digital Certified Program (MDCP).

The new program offers Mazda dealers new online marketing solutions designed to increase qualified website visits, attract more traffic to showrooms and provide customers a consistent shopping experience.

“At Search Optics, results always come first – and for MDCP, our priority will be to create customer demand and increase the flow of qualified traffic to Mazda dealer websites and dealership locations,” Search Optics chief executive officer David Ponn said in a news release.

“As a Mazda preferred provider, our qualifications are second to none and include unparalleled experience with the Mazda brand, an innovative mix of integrated technology, and a staff that has earned the automotive digital marketing industry’s highest number of Google certifications,” he continued.

Search Optics’ collaborative business relationship with Mazda spans nearly a decade.

As one of Mazda’s original preferred co-op program providers, Search Optics has worked with the automaker to develop and implement dealer group websites, according to the company.

“In supporting Mazda and its dealers as an independent digital marketing agency, Search Optics has always steered clear of cookie-cutter digital marketing solutions,” said Ponn. “Instead, we’ve focused on customized approaches that drive stronger results and improve sales. We’re very excited to continue our tradition of success with Mazda as a preferred provider, and we congratulate them on the launch of the new program.”

Additionally, Search Optics also recently worked directly with both Google and the Mazda Western Region to implement a market-wide paid search initiative.

As a result of the initiative, Search Optics said Mazda dealers quadrupled their campaign click-through-rates on Google search pages.

The global digital marketing provider received Google’s 2016 and 2015 Google Channel Sales Mobile Champion Award last year.

Each year, Google presents the award to companies it determines has the highest levels of real-world results based on several quality metrics.

[“Source-autoremarketing”]

 

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