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Infidelity Website Ashley Madison Facing FTC Probe, CEO Apologises

by Rajdeep
written by Rajdeep

Infidelity Website Ashley Madison Facing FTC Probe, CEO Apologises

The parent company of infidelity dating site Ashley Madison, hit by a devastating hack last year, is now the target of a US Federal Trade Commission investigation, the new executives seeking to revive its credibility told Reuters.

The breach, which exposed the personal details of millions who signed up for the site with the slogan “Life is short. Have an affair”, cost Avid Life Media more than a quarter of its revenue, Chief Executive Rob Segal and President James Millership revealed in an interview, the first by any senior executive since the incident.

“We are profoundly sorry,” said Segal, adding that more could perhaps have been spent on security.

The two executives, hired in April, said the closely held company is spending millions to improve security and looking at payment options that offer more privacy.

But it faces a mountain of problems, including US and Canadian class action lawsuits filed on behalf of customers whose personal information was posted online, and allegations that it used fake profiles to manipulate some customers. The site’s male-to-female user ratio is five to one, the executives said.

An Ernst & Young report commissioned by Avid and shared with Reuters confirmed that Avid used computer programs, dubbed fembots, that impersonated real women, striking up conversations with paying male customers.

Avid shut down the fake profiles in the United States, Canada and Australia in 2014, and by late 2015 in the rest of the world, but some US users had message exchanges with foreign fembots until late in 2015, according to the report.

Another dating site paid $616,165 (roughly Rs. 4.1 crores) in redress for similar practices in an October 2014 settlement with the FTC.

Avid said it does not know the focus of its own FTC investigation. Asked about the fembot messages sent to US customers, Segal said: “that’s a part of the ongoing process that we’re going through … it’s with the FTC right now.”

An FTC spokesman declined to comment.

Reinventing existing brand
Ashley Madison got plenty of media attention before the hack, taunting and celebrating politicians and celebrities accused of cheating. Former chief executive Noel Biderman styled himself the “king of infidelity” and boasted of a $1 billion (roughly Rs. 6,737 crores) valuation.

Segal acknowledged that the company is not worth that much and said Avid still doesn’t know how the attack happened or who was responsible.

It has hired cyber-security experts at Deloitte, and expects to reach the first level of Payment Card Industry compliance, an industry standard, by September.

“We had to basically reinvent their security posture,” said Robert Masse, who leads Deloitte’s incident response team. His team, hired by the company in late September, found simple backdoors in Avid Life’s Linux-based servers.

Avid Life is on track to record roughly $80 million in revenue this year, with margin on earnings before interest, taxation, depreciation and amortization of 35 to 40 percent, said Millership. Its 2015 revenue was $109 million, with a 49 percent margin.

The executives said the Ashley Madison name would endure, though they are moving some focus away from infidelity.

“We certainly feel that the Ashley Madison brand can be repositioned,” Segal said, promising “a vastly different approach to how she is marketed.”

Millership said they have roughly $50 million to spend on acquisitions or partnerships with like-minded “discreet dating” sites.

But Serge Saumur, a lead plaintiff in the Canadian civil case, is no longer interested. Saumur, who is single, said he joined the site in early 2015 and spent around C$100.

“Whatever they are going to do to prove to me that they are safe or anything, I wouldn’t put no more money in there,” he said.

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News Update

Hillary Clinton’s Website Joins in Subway Swipe Joke With ‘404’ Message

by Rajdeep
written by Rajdeep

Hillary Clinton’s presidential campaign has enshrined her faltering attempts to swipe a New York City subway card last week on its own website — as an error message.

IMAGE: Clinton campaign 404 page

As cameras whirred and clicked, Clinton tried five times to swipe a card to enter the subway Thursday — earning the derision of the local tabloids and “Saturday Night Live.”

Since then, she’s been trying to defuse the gaffe by poking fun at it. Saturday, she showed up at an annual New York charity event to appear in a skit asking Mayor Bill de Blasio to “please fix these MetroCard slots in the subway.”

And now Clinton’s campaign website is displaying a gif of her failing to get through the subway turnstiles when you try to go to a page that doesn’t exist — the dreaded “404: page not found” message.

“Trying to get where you want to go? This page isn’t it,” the site says.

Then it asks for campaign volunteers.

 

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Tech Update

Adult website Pornhub to offer ‘realistic’ videos with VR: Report

by Rajdeep
written by Rajdeep

Adult website Pornhub to offer ‘realistic’ videos with VR: Report

Virtual reality (VR) has captured the fancy of many. Cashing in on the opportunity, adult website Pornhub is adding a new dimension to its videos with VR. Pornhub has partnered with VR porn store BaDoink to offer more realistic videos.

As this report notes, the adoption of VR by the porn industry can give the technology the momentum is needs to gain mainstream appeal. Samsung, HTC, Sony, Facebook’s Oculus and other tech companies are making headsets, but the consumers are still on the fence and can’t seem to be making the decision to just go out and buy one. Calling porn’s adoption of virtual reality a technological game changer, the CNET report notes that Americans’ love for XXX entertainment fueled the early adoption of VHS players in the 1980s and cable television in the 1990s. Maybe VR could go down the same road. “After decades of kicks and starts, virtual reality is finally hitting its stride,” believes Todd Glider, chief executive of BaDoinkVR.

India can be a key market for this content and technology. Just last year, India knocked out Canada to grab the third position, after the US and Britain, in visiting Pornhub. In its annual review of how people around the world watch porn, Pornhub found that while the US added 11 seconds to their average time spent on watching porn, India – at 9 minutes 30 seconds – recorded a higher average time with a one-minute increase in the duration of each visit.

[Source:- Firstpost]

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Internet

ICICI Bank to Sell Indian Railways Tickets on Its App, Website

by onkar
written by onkar
ICICI Bank to Sell Indian Railways Tickets on Its App, Website

ICICI Bank Wednesday tied up with railway’s e-ticketing platform IRCTC to sell rail tickets through its website.

The largest private sector lender will soon introduce the facility to book rail tickets on its mobile banking application and prepaid digital wallet, it said in a statement.

Users will have to first register on the website of Indian Railway Catering and Tourism Corporation (IRCTC), where it primarily sells rail tickets, and then do a one-time registration on the bank’s website to avail of the facility.

The statement also said the facility is not limited to ICICI customers as any other bank’s customer can also use the facility. The payments for the purchases can be made using the online banking facility, debit or credit card of any bank.

In the past, IRCTC has tied up with websites, primarily those catering to the travel segment, to sell tickets and this is the first time any bank is offering the tickets for sale on its website, it said.

Users can search for trains, book an e-ticket, cancel a reservation as well as check their PNR status among others.

The website will display latest information for services including train options and ticket availability by connecting directly with the reservation system of the Indian Railways on a real time basis.

[“source-gadgets.ndtv”]

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Internet

What is a Blog and How is it Different from a Website? (Explained)

by Loknath Das
written by Loknath Das

Often readers ask us about what is a blog, and how is it different from a website?

If you are thinking about starting a blog or a website, then understanding these terms will help you meet your goals.

In this beginner’s guide, we will explain what is a blog, and what’s the difference between blog vs websites. We will also talk about usage scenarios, with real-world examples, and their benefits.

What is a blog and how is it different from a website?

What is a Blog?

A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”.

Blogs are typically run by an individual or a small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content.

Typical blog posts also have a comments section where users can respond to the article.

History of Blogs

Blogs evolved from online diaries and journals in the mid-90s. At that time, internet users were already running personal web pages where they published regular updates about their personal lives, thoughts, and social commentary.

The term web log was first used during the late 90s, which later became ‘weblog’, then ‘we blog’, and finally just ‘blog’.

Due to the growing number of such web pages, several tools started to appear, which made it easier for users to create online journals and personal blogs. These tools helped popularize blogging and made the technology accessible to non-technical users.

In 1999, the popular blogging website Blogger.com was launched, which was later acquired by Google in February 2003.

The same year, WordPress released its first version as a blogging platform in May 2003.

Today, WordPress is the world’s most popular blogging platform powering over 41% of all websites on the internet.

What is The Difference Between Blog and Website?

Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first).

Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic, and it is usually updated more frequently. Some bloggers publish multiple new articles a day.

Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers.

You can use WordPress to create both, a website and blog, that’s why a lot of business owners use WordPress to build their small business website.

In simple terms, all blogs can be a website or part of a website. However, not all websites can be called blogs.

For example, WPBeginner is a blog and a website. Our website has other content which is published in a non-blog format like glossary, about us, and contact pages.

Now, let’s take a look at another example. This time a website called Awesome Motive. It is a business website and belongs to WPBeginner’s management company.

It does not have a blog or any content published in sequential order. It uses pages to organize and present information about a business and collects user feedback by adding a contact form.

You can also say that blogs have articles that are organized using categories and tags. On the other hand, websites use pages to organize and display content.

Blog or Website – Which One is Better?

As a beginner, you may be wondering whether you should start a blog or publish a website, which one is better? To be honest, the answer to this question really depends on what your goals are.

Many small businesses around the world have traditional websites made up of just pages and no blog. Such small websites are often made to create an informational web presence for a business, organization, or individual.

On the other hand, more and more businesses are realizing the potential of a blog in their overall marketing strategy. Business owners are adding a separate blog section to their traditional websites and using it to get more traffic from search engines.

That’s because blogs are proven to improve search engine optimization (SEO).

Blogs also come with a RSS feed feature which allows users to stay updated with your latest posts. When a new post is published, the RSS feed is updated automatically.

Smart marketers often connect the RSS feed with an email newsletter or web push notification to send their users a notification alert about recent posts, product announcements, and more.

Take OptinMonster, it is a lead generation software and their website has traditional sales pages showcasing their product and features.

They also have an informational blog where they teach users how to improve conversions and get more leads. This helps them cover their industry keywords to get free traffic from search engines and make more sales.

Whether you are a business, a non-profit organization, or a professional, adding your own blog to your website can help you attract your target audience, grow your email list, and sell products.

What is The Difference Between Blog Posts and Pages?

WordPress is the most popular blogging platform and a powerful content management system. By default, it comes with two content types: posts and pages. Often beginners get confused between the two.

Blog posts are displayed in a reverse chronological order (newest to oldest) on your blog page because they are timely content which means your users will have to dig deeper to view older posts.

Static pages are “one-off” type content such as your about page, contact page, products or services landing page, home page, and more.

To learn more, see our beginner’s guide on the difference between posts and pages.

Pages are usually used to create a website structure and layout. Even blogs can have pages alongside them (See our list of important pages that every blog should have).

Why Do People Blog? What are The Benefits of Blogging?

Each individual blogger has their own motivation for blogging. Many of them use it as an alternative to keeping a diary or journal. Blogging sites provides them with a venue to share their creativity and ideas to a wider audience.

Top brands and businesses create blogs to educate their customers, share news, and reach a wider audience. Blogging is an essential part of online marketing strategy for many businesses.

Following are just a few benefits of blogging.

  • Provides an avenue to organize your thoughts and ideas
  • Allows you to showcase your skills, creativity, and talents
  • Help individuals become an authority in their industry
  • Helps you socialize with interesting like-minded people online
  • Many bloggers make money blogging using various monetization methods
  • Businesses use blogging to bring more potential customers to their websites
  • Non-profits can use blogs to raise awareness, run social media campaigns, and influence public opinion

What are Some Examples of Good Blogs?

Blogging is huge!

Millions of individuals and businesses from all over the world have blogs. This means that there are blogs on just about any topic you can think of.

Here are some popular blogs that you can check out as an example. We have hand-picked the best blogs in different industries to give you an idea of how diverse blogs are.

1. Pinch of Yum

Pinch of Yum is one of the most popular food and recipe blogs online. Started by Lindsay, a high school teacher, the blog allowed her to quit her day job and become a full-time blogger.

2. WeTheParents

WeTheParents is a popular parenting blog run by Neve and Keane (the parents). They share parenting tips for moms and dads and while doing so they make money by earning commission on products they recommend.

3. We Wore What

Started by Danielle Bernstein, We Wore What is a popular fashion blog. With more than 1.5 Million followers, it covers everything from fashion to interior design to menswear.

4. Nerd Fitness

A fitness blog started by Steve Kamb, Nerd Fitness is dedicated to helping people stay fit. It provides fitness advice, motivation, support, diet and exercise tips.

5. Lost With Purpose

A popular travel blog run by Alex, who shares her journeys while offering travel tips, advice, and guides for other backpackers.

6. Tiny Buddha

Tiny Buddha is a personal development blog created by Lori Deschene. The blog publishes content on happiness, love, relationships, mindfulness, spirituality, simplicity, minimalism, letting go, and more.

There are many more great blogs out there on many different topics. See our list of the most popular types of blogs for some more ideas.

How Do Bloggers Make Money?

Usually, people think of bloggers as hobbyists. While some people have lifestyle blogs, a large number of bloggers make money from their blog websites. This enables them to focus more on their blog, quit their day jobs, and build successful online businesses.

The more successful blogs can make six-figure, seven-figure, and even eight-figure incomes in a year.

Below are a few ways that most bloggers use to make money from their blogs:

The most common and probably the easiest way to make money online is by displaying ads. However, as a new blogger, you will not be able to contact advertisers directly or manage them on your own.

This is where Google AdSense comes in. It takes care of finding ads, displaying them, collecting payments from advertisers, and sending you those payments for a small cut.

Many bloggers also make money through affiliate marketing. Basically, they recommend products on their websites and earn a commission when users buy those products. For example, you can share your favorite Amazon products and earn a referral fee when users purchase using your link.

Other common monetization methods include memberships, selling online courses, or adding an online store (eCommerce) to the blog.

See our list of proven ways to make money online from your blog for some more examples.

We also have a list of “easy-to-start” online business ideas that you can check out.

Can Anyone Start a Blog?

Yes, anyone who wants to start a blog, can easily do so.

In the early days of blogging, users needed HTML and PHP coding skills to even update their blogs.

Now, there are plenty of blogging tools like WordPress, Tumblr, Medium, Blogger, Wix, Squarespace, etc that allow you to easily create your first blog without ever writing code.

Basically, if you can point-and-click, then you can build a blog within minutes.

With that said, choosing the wrong blogging platform to start a blog is the most common mistake that beginners make. But, since you are here, you will not be making this mistake.

We recommend using WordPress. It is the world’s most popular blogging platform and website builder. Over 41% of all websites on the internet are built using WordPress, just so you can get an idea of how popular it is.

There are two types of WordPress: WordPress.com, which is a limited hosting service, and WordPress.org also known as self-hosted WordPress. See our guide on the difference between WordPress.com vs WordPress.org for more details.

We recommend using WordPress.org because it is open source which means you get instant access to all the powerful WordPress features. It also allows you to easily make money from your blog without any restriction.

Want to learn more about WordPress? See our complete WordPress review for detailed breakdown of its functionality.

You will need the following things to start your own WordPress.org blog.

  • A domain name (This will be your blog’s address and what users will type in their browser to visit it. For example, wpbeginner.com)
  • Website hosting service (This will be home of your blog’s files)
  • 20 minutes of your time

Normally, a domain name will cost you around $14.99 per year and website hosting $7.99 per month. Now if you are just starting out, this seems like a lot of money.

Thankfully, Bluehost has agreed to offer WPBeginner users a free domain and discount on web hosting. They are one of the biggest hosting companies in the world and are officially recommended by WordPress.

[“source=wpbeginner”]

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Online Marketing

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

by Loknath Das
written by Loknath Das

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic.

Content marketing

Content marketing gives you dozens, if not hundreds, of creative ways to focus on the core problem your business — or a product — solves. It includes online articles, blog posts (including guest blog posts), infographics, ebooks, white papers, case studies and audio or video productions.

Content marketing is effective. In fact, it generates three times as many leads as traditional outbound marketing but costs 62 percent less. So what’s the secret to content marketing? Adding value to everything you create. If you’re not sure how you can add value through content marketing, ask your existing customers or list members what kind of content would be helpful to them.

The key to content marketing success, according to Jim Yu, the CEO of content marketing firm BrightEdge, “is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.” And be sure you’re publishing frequently and consistently. If you cover one topic, publish at least once a week. If you cover two topics, publish at least twice a week. If possible, publish every day on the content categories that will attract the right audience.

Related: 10 Laws of Social Media Marketing

Influencer marketing campaigns

Influencer marketing is marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.

Why choose this strategy? It’s effective for over 80 percent of marketers who’ve tried it using social media influencers. And customers acquired through this channel are retained at a 37 percent higher rate than those acquired through other means.

“Influence will lead marketing efforts by 2020,” says Ted Coiné of TalentCulture. “It’s the most effective form of ‘advertising’ there is, and when coupled with a solid content strategy, no TV or Facebook ad buy can even compare.” So how can you find influencers? Free tools, such as followerwonk from Moz or BuzzSumo, can help. Fee-based research tools are also available, such as Kred, Klout, PeerIndex, GroupHigh, Little Bird and Keyhole.

Related: 4 Ways to Market Your Business for Free

IP-specific online advertising with geo-targeting

What we’re really talking about with IP-specific advertising is geo-targeting: the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her current location, such as country, region or state, city, or metro code or zip code; organization; IP address; internet service provider (ISP) or other criteria.

You can use geo-targeting to increase engagement and conversion rates of new marketing campaigns. Geo-targeting allows for measurement and personalization at a more complex level than possible with traditional media. Here are a few good starting points for using location-based targeting:

  • Offer incentives (sales, discounts, promotions) to visitors in a specific geographic area.
  • Target messaging to visitors based on proximity to a store, physical office location or competitor’s location.
  • Share marketing messages that are specific to local advertising media markets.
  • Customize the language for a specific geographical location.

Related: Use These 5 Steps to Create a Marketing Plan

QR codes

Quick response (QR) codes provide another way to gather contacts for your traffic-driving efforts. QR codes act like bar codes and pro­vide a smartphone or tablet user with immediate access to a given web page where the user can read the message and take the next step. You could say the QR code is your invitation to a user to begin an offline-to-online transition.

Marketing with QR codes is one of the easiest mobile marketing strategies to get started with, according to Jamie Turner, co-author of Go Mobile (Wiley 2012.. It does, however, require you to have a mobile website (in addition to a standard version) to direct smartphone users with a QR code.

Before the QR code comes the plan: Where are you going to send users and what do you want them to do when they get there? You’ve got to know the answers to those questions before you start a QR code marketing campaign. In addition, the QR code needs to be big and clear enough that even low-quality phones can scan it. And there should be a clear indication of which types of mobile devices can use the QR code. If it’s for Android only, iPhone users will be irritated if they try to scan it and get poor results.

Creating the QR code you’ll use is perhaps the easiest step in the process. And it won’t cost you anything because there are free QR code generators online, such as QR Stuff and Kaywa QR Code.

What are some ways you can use QR codes? Try these:

  • Add a QR code to the Contact page on your website so visitors can download your contact information to their smartphones.
  • Add a QR code to your business card so people can instantly download your contact information (or respond to a lead-generating offer).
  • Include a QR code, or codes, as part of a webinar presentation for audience engagement.
  • Add a QR code to your LinkedIn and Facebook pages to pull people into your website.

You can also use QR codes on direct-mail pieces to help you gain useful information from your campaigns. The scans can tell you which offers are working best and which geographical areas are responding the most. This knowledge can guide you in refining your next campaign.

[“Source-entrepreneur”]

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Online Marketing

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

by Loknath Das
written by Loknath Das

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.”

With that in mind, let’s dig into five ways you can drive traffic to your site.

Affiliate marketing

This doesn’t just mean you should become an Amazon Associate or Click­Bank affiliate and use that status to drive traffic to your indepen­;dently owned website. Instead, you should start your own affiliate program, where you partner up with people who’ll promote your product or service — generating revenue for both of you and building your email list in the process.

How exactly do you go about finding an affiliate and convincing them to promote your product? All you need to do is set up a page on your website that explains the benefits of promoting your product. In addition to detailing how big of a cut they’ll get from each sale, you’ll also explain how they’ll benefit from being associated with your brand. Include a sign-up form to make it simple for them to contact you. Then, promote the page to individuals and a wider audience in a targeted niche.

Co-registration

This traffic generation strategy has to do with online advertising. It’s a process for collecting subscribers by co-advertising along with other site owners or companies collecting opt-in subscribers. Here’s how it works: When the user opts in to receive an offer from the other participant(s), they’re given the option to subscribe to your information as well.

Co-registration allows you to target a specific demographic or customer subset. Depending on whom you partner with, co-registration can be less expensive than other types of marketing. Also, with co-registration, building your email list doesn’t depend on the amount of web traffic you’re able to generate.

There are two major players in co-registration: Opt-Intelligence and CoregMedia, and many choose to work with them. But, there are also smaller companies worth looking at, such as AfterOffers and BirdDogMedia.

Email

Just a few years ago, the average ROI for email cam­paigns was 4,300 percent. That fact alone should inspire you to focus attention on email marketing.

Because 56 percent of customers are more likely to buy with a personalized experience, you want to personalize your email marketing messages. In fact, the average open rate for emails with a personalized message was 18.8 percent, as compared to 13.1 percent without any personalization, in 2016.

The goal of email marketing is to convert an interested customer into a paying customer by driving traffic to sales pages. You can increase clickthrough and conversion rates by making sure the email and the sales page it hyperlinks to are promoting the same offer.

Google and Bing pay-per-click advertising

Pay-per-click advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Es­sentially, PPC gives you a way of “buying” visits to your site, instead of earning those visits organically.

Search engine advertising through Google or Bing is one of the most popular forms of PPC advertising. You’ll bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to the advertised offering. PPC success is achievable if you focus on:

  • Keyword relevance. Develop PPC keyword lists of terms relevant to your audience. Use these lists to write keyword-driven ad text.
  • Landing page quality. If you’re sending people to a landing page, optimize it with persuasive, relevant con­tent and a clear CTA, tailored to specific search queries.
  • Quality score. Both Bing and Google offer quality scores, which rate the quality and relevance of your keywords, land­ing pages and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.

Lead magnets

A lead magnet is a free content offer — an ebook, white paper, case study, e-course or checklist. Your lead magnet should be so relevant to your prospect’s needs or problems that they can’t help but ex­change their contact information to get it.

Of all the possible offers — ebooks, white papers, you name it — which are the most effective lead magnets? Here are five:

  1. The cheat sheet. The problem-based specificity of the cheat sheet, also called a tip sheet, makes it very appealing to pros­pects (and it’s fairly easy to create).
  2. Free templates. These are extremely popular and generate lots of leads, but make sure the template doesn’t replace your service or product offering. Templates can be in Word, Excel or any other common program.
  3. Free training videos, workbooks or a combination of the two, delivered through daily emails. Think about problems that require multiple steps for your customers to solve. These can make ideal step-by-step training products for your lead magnet.
  4. The swipe file. This is a collection of tested and proven copywriting elements (such as headlines and email subject lines) or creative ideas the recipient can use to simplify a project.
  5. Tool kits. These can be a little more complex to create, but because they’re filled with resources, they can make excel­lent lead magnets. You can use existing resources, blog posts and other content to complete your tool kit. Common tool kits include a variety of content types, such as ebooks, worksheets, checklists and video.

[“Source-entrepreneur”]

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Gadgets News

OnePlus 5T Sandstone White Variant Sold Out, Removed From Website Within Two Hours of Launch

by Loknath Das
written by Loknath Das

OnePlus 5T Sandstone White Variant Sold Out, Removed From Website Within Two Hours of Launch

OnePlus recently launched the Sandstone White variant of its latest OnePlus 5T, only in the US, Canada, and China. But it seems like excitement for OnePlus fans was extremely short-lived as the smartphone was sold out in about two hours of release. Add to that, the variant has also been removed OnePlus’ website entirely, except on the portal for China. Some reports suggest that the variant might not make a comeback anytime soon. An India launch has not yet been announced by the company.

As we mentioned, OnePlus took to Twitter to announce that the Sandstone White variant of the OnePlus 5T had sold out in less than two hours of its availability. According to a report by Android Police, OnePlus has confirmed that the variant has been “completely sold out in North America” and removed from the website entirely.

The Sandstone White variant was announced earlier this month. It looks a lot like the Star Wars limited edition variant, albeit without the branding and custom wallpaper, and features the ‘sandstone’ finish that the company made famous with the launch of the OnePlus One. If you were hoping to buy the Sandstone White variant of the OnePlus 5T, it looks like you’re out of luck, unless you buy the model from China where it is still listed. There’s no telling how long those stocks will last.

Recently, OnePlus was involved in a situation wherein customers reported fraud transactions on their credit cards. The transactions were reported by users who made purchases on the official OnePlus website. OnePlus said that it is currently investigating the matter.

The company also announced the launch of a new Lava Red OnePlus 5T variant in India last week. The variant uses anodic oxidation processes and AF coating to maintain a consistent texture.

Just to briefly recap, the OnePlus 5T sports a 6.01-inch full-HD+ (1080×2160 pixels) Full Optic AMOLED display with an 18:9 aspect ratio. It is powered by a Qualcomm Snapdragon 845 processor, paired with 6/ 8GB of RAM and 128 inbuilt storage.

Features of the phone include a 16-megapixel + 20-megapixel rear dual camera setup, Face Unlock, and Dash Charge support.

[“source=gadgets.ndtv”]

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