With




3 Keys to One-to-One Engagement With Consumers

New partnerships in data-driven marketing continue to come fast and furious. For example, the recent announcement from IBM and Facebook. The agreement integrates data analytics and the IBM marketing cloud, which is trying to make…


Intentionally In-Tune With U.S. Hispanics

As the U.S. Hispanic demographic continues to grow, companies are learning that they need to diversify their marketing efforts. This demographic is about 17 percent of the U.S. population, and streams more content via digital…