Guest blogging is an integral part of my brand’s digital marketing strategy. After years of guest blogging on a wide variety of sites, I know firsthand the incredible benefitsthat come from using this strategy: the increased referral traffic, the authority that comes from contributing well — to well-known sites, and the sales that will invariably follow quality work.
One thing I’ve learned over the years is that you need to start small, and work your way up. If you’re a relatively unknown entity in your industry, contacting Forbes or Harvard Business Review will not help you and isn’t worth the effort. In fact, it may even hurt your chances later on down the road.
Instead, start off by focusing on highly-targeted niche blogs. These are blogs that have a good reputation in your industry, but that likely won’t boast huge numbers of blog visitors or social media followers. The upside to guest posting on these types of sites, however, is that the traffic you do attract will be highly relevant and therefore more likely to convert.
Once you’ve been published on a number of these smaller blogs, you can expand outwards and upwards. Choose bigger niche sites, and work your way up to large national publications. Publishers at each tier will be looking to see which sites you’ve been contributing to. Once you get a regular gig at one publication, you will be able to expand your reach to other publications.