Opportunities for Leading SAFe Certified Professionals Across The Globe

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SAFe stands for Scaled Agile Framework and is basically a set of workflow patterns that guide companies in scaling lean and agile practices. The framework was introduced in the year 2011 by Dean Leffingwell.  It leverages Agile software development, lean product development and system thinking in order to promote alignment, collaboration and delivery across a large number of agile teams. It centres on essential principles that include:-

  • Taking an economic approach
  • Applying systems thinking
  • Assuming variability and preserving options
  • Building incrementally with fast learning cycles
  • Basing benchmarks on an objective assessment of working systems
  • Visualizing and limiting WIP (Work-in-Progress)
  • Applying measures and synchronizing with cross-domain planning
  • Motivating skilled workers
  • Decentralizing decision-making process.

SAFe Certification

SAFe (Scaled Agile Framework) Certification is a professional program that provides a consistent and valid method of evaluating and using SAFe skills, knowledge and mindset. Certified SAFe professionals are reckoned for their expertise to support the successful transformation of companies into Lean-Agile organizations.

Eligibility for Enrolling in a SAFe Training Course

To acquire a SAFe certification, professionals must complete the two-day training course. However, in order to be eligible for the SAFe certification exam, a candidate must have at least 5 years of working experience in the field of software development, business analysis, testing, or product or project management.

Who Will Benefit from SAFe Agilist Certification?

Following professionals are will gain high career benefits from this certification:-

  • Executives, directors, VPs, and CIOs
  • Program and project managers
  • Enterprise, system, and solution architects
  • PMO and process leads
  • Development, QA, and infrastructure managers

Types of SAFe Certifications  

There are three types of SAFe Certification programs that professionals can acquire based on their expertise and preferences. These certifications include:-

  1. SAFe Practitioner (SP) Certification

SAFe Practitioner Certification offers a comprehensive knowledge of every aspect of the Agile framework. It is also the most basic form of SAFe certification. Obtaining this certificate ensures that the professionals possess a high-level of skills to work or lead a process-centric development model based on an Agile framework. This demonstration of skills increases the chances of acquiring the positions of manager, training specialist or coach within an enterprise.

  1. SAFe Program Consultant (SPC) Certification

Acquiring SPC certification validates the qualification of Agile professionals to launch an Agile Release Train (Agile team) and educate the members who want to become Agilist or SAFe practitioners. Additionally, it trains professionals to identify and use the right technique to execute various Agile programs. To obtain SPC certification, professionals are recommended to first gain SP certification along with three years of working experience in an Agile environment.

  1. SAFe Product Manager or Product Owner (PM/PO) Certification

This certification program is designed specifically to facilitate better Agile management as it emphasizes on the importance of SAFe framework for the product manager or product owner. It covers important scaling agile aspects such as enterprise backlog management, stakeholder management, and delivering features.

Opportunities for SAFe Professionals

Scaled Agile Certification promotes the personal growth of the professionals by extending a catalogue of role-based training programs. It allows professionals to strengthen their Agile knowledge and offers the following opportunities:-

  1. Competitive Edge in the Global Job Market

Presently over 70% of the US Fortune 100 companies are using SAFe framework, making it the most popular method used for scaling Agile. Evidently, the demand for skilled SAFe certified professionals is increasing at a tremendous pace. The role-based curriculum within the Scaled Agile training program allows professionals an advancement from entry-level SAFe practitioner to SAFe specialist.

Additionally, employers are looking out for professional candidates who hold SAFe certification as it demonstrates their expertise and proficiency in working within a SAFe environment. Presently, the average salary of leading SAFe certified professionals is USD 68.667 annually. Therefore a SAFe certification can prove highly beneficial for professionals who wish to boost their career opportunities.

  1. Access to Digital Badge

SAFe certified professionals acquire a digital badge, which is a convenient and shareable version of the certification that allows them to display their accomplishments in digital resumes, email signatures, and social media networks, etc. This digital badge provides better visibility and ensures that the professionals have been verified, manifesting their expertise and qualifications as a SAFe certified professional.

  1. Membership in the SAFe Community Platform

A SAFe certification also allows professionals to be a member of the SAFe Community platform that manages their credentials and provides access to a wide range of resources, keeping them updated with SAFe knowledge and SAFe Communities of Practice (CoPs).

Additionally, certified SAFe professionals can also grant access to a specific CoP that can be viewed by all members of the SAFe Community Platform. This privilege offers them with numerous networking opportunities with experienced professionals.

SAFe Certification – A Step Towards Professional Advancement

The business domain is increasingly adopting an Agile framework in order to optimize the workflow and sustainability in this ever-evolving and competitive marketplace. While a highly productive framework, implementing agile in the development process can be complicated. Scaled Agile Framework offers a streamlined roadmap to companies that strengthen the Agile methodology and allows the team to constantly deliver high-value results.

Evidently, the prominence of Scaled Agile framework is growing and so is the demand for skilled and certified Scaled Agile professionals. A SAFe Agilist certification can allow professionals to verify their expertise of working in an Agile environment and pave way for career opportunities, that hold higher monetary, as well as professional benefits.

Three Tips to Finding Your Interior Designing and Decorating Styles

Home décor and design is important because your living space is meant to be your happy place. You know, the sanctuary you return to after an arduous morning of work and exhaustion.

However, finding your décor and design style goes hand-in-hand with self-decorating your home. You don’t want to go off half-cocked. Hence, this article gives you some inspiration on how to find your décor and design styles before you take on the tasks of home renovation.

Flip Through a Magazine—Which Styles are You Drawn to? What Kind of Décor Do You Love?

When you see an image, your brain automatically forms an opinion of whether that image appeals to you or not. This can be said for interior design. Ergo, you should flip through a magazine or online design website to find styles that you are drawn to. Write down décor ideas that you love. Some websites are interactive in that they allow you to pick and place your own design ideas into simulated rooms. No computer access? You can do the same with a memory board, magazines, glue, and a pair of scissors.

Explore Homes via Real Estate Open Houses—Or Take Tours of Loved Ones’ Homes for Inspiration

Most real estate agencies strive to create the perfect atmosphere in homes that are on the marketplace. Of course, not all are furnished, but the décor is still swept, painted, and spiffed up to appeal to your design senses. Take a few tours around modern furnished homes during open houses to get a sense of the interior designs that you’d want to replicate.

Learn About Color Psychology and Build onto Your Tonal Favorites

Color psychology is the direct link between your mind and emotions and the colors you see. For example, some people get happy when they see blue because it reminds them of the oceans, robin’s eggs, other beautiful things found in nature, etc. Whereas, some people are disgusted by the sight of yellow because it reminds them of glaring sunshine, migraines, and other stomach-churning elements.

What’s your favorite color and why? Decide this and then build your interior design tones through color psychologies.

PS4 Pro – Best gaming choice for you

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Sony play stations have been dominating the gaming market since their launch and they have provided better and better models with amazing graphics and gameplay. Sony PS4 Pro was recently launched and it’s highly suitable for those gamers who already have a 4k HDR television or the ones who are planning to get one. With a TV having 2160p resolution, gaming with PS4 Pro will be a delight. It will deliver amazing color reproduction and clarity with perfect contrast and sharpness. With a combination of a HDR 4k TV and Sony PS4 Pro, games will seem spectacular. Let’s take a good look at its features and whether it will be worth a buy this year or not.

Design:

PS4 Pro is wider, deeper, and taller as compared to the recent model of PS4. One X is a bit taller than it, but PS4 Pro is deeper and wider. It has the same matte plastic, which is throughout the design. Along with it, it has the same rounded corners, and the similar parallelogram profile. The difference is that, it now has 3 levels of deck to it’s portray. There are two USB ports found in the front, which is handy for charging of the controllers, and to connect the PSVR. It also is helpful to USB hard drives. On the other side, it has a particular connector, which can be connected to the PlayStation camera. It also has an HDMI-out, Ethernet out, and a digital optical output. Earlier, the smaller PS4s would be powered by a slim figure-eight cable. But, PS4 Pro needs a chunky kettle lead. You can choose to place order for PS4 Pro online at amazing rates by using AliExpress Coupons India for electronic items.

Specifications:

There has been a great real benefit of PS4 Pro. And that is an update spec. Even though it has the identical eight-core AMD Jaguar CPU as the vanilla version, but the difference is that it is now running at 2.13GHz, rather than 1.6GHz. The primary architecture of the system is similar, that is the 8GB of GDDR5 RAM. The number of its Graphics Core Next Computer Units now contain 36 rather than 18, and clocked up to 911MHz in the place of 800. All this advances the raw performance of the graphics to 4.2 teraflops. Earlier it was only 1.8 teraflops.

HDR, one of PS4 Pro features doesn’t use the additional power.

PS4 Pro Controller:

The controller for new PS4 Pro is the similar one that also will be transported with all systems of PlayStation 4 going forward.

Minor changes have been made. Now, it can be used in different wireless modes, as well as in wired mode. Light bar is joined to the front. It can also switch easily between wire mode and Bluetooth when joined through USB cable.

Distinction between PS4 Pro and PS4:

Though there is not much distinction between PS4 Pro and PS4, as both of them enables you to play the similar games, in which you can use the same stuff and peripherals. Also, you access the alike store of PlayStation. Even after this, when we come to feeling and looks of the game, it totally gives a different and distinct experience. As we all know that, PS4 is Sony’s latest greater premium console. The thing that interests the gamer the most is that it runs the game in 4K that is higher resolution. This makes it more costly and expensive as compared to PS4. This is because it uses a bit more distinct hardware, which is used to get better outcome and performance.

Pros:

One of the main thing that attracts the user is that it has its first 4K HDR Sony console. The second thing, which draws the gamer on its side is its larger 1TB hard drive. The best pro mode game appears grand.

Cons:

The thing that takes the interest of the user away is that it does not have 4K Blu-ray player. Its pro mode support varies also. If you are willing to explore some other best online games then you can choose to grab with good offers by using Tata Cliq Sale for electronic gadgets.

Conclusion:

If we conclude everything that we had mentioned earlier, we already know that it’s not for everybody. As we can assume that PS4 Pro is almost an overkill for those users who does not have a 4K television installed. But, if you already prepared for HDR gaming, 2160p, or if you plan to do so in future, then it is surely a must buy thing. It will definitely give an amazing experience.

Check Top Directory in the USA for SEO Companies and Learn More on How to Combine SEO and Web Design

We all know that one of the most critical methods of reaching organic visitors and improving your online presence is through search engine optimization.

Of course, the first step is to have a responsive and user-friendly website that looks amazing and serves as a place where customers will reach you.

Most people do not know that optimization should start during the web designing process and that you should implement specific methods for it while building your site.

It is one of the most vital aspects of SEO, and if you overlook it, you will find it challenging to get it off the ground in a reasonable amount of time. That will ultimately affect your web traffic and reduce the return on investment that you’ve planned in the long run.

If you wish to check more information on specific SEO companies that are best on the market, you can do it on Directory SEO official website.

We all know that SEO tends to be an overwhelming part of digital marketing, but it is an integral part that you have to implement if you wish the success. Therefore, you should plan your site to match ever-changing algorithms that search engines are using.

That way, you will be able to achieve better ranking on your website than before, and will ultimately lead you towards generating new customers. This will help you stay ahead of competitors and grow your business in overall.

As you can see in the introduction, you have to think about optimization during the web design process and create a strategy in the earliest stages of website building.

From planning, launching, and ability to update changes, optimization should be the first thing on your mind, apart from aesthetic appeal, and that it also significant optimization success. You should consider these aspects of SEO in your web design procedure:

  1. Optimize URLs

One of the first intersection of SEO and web design starts when you decide to optimize URLs and everything that goes with it. When you create a unique and exciting page name, that will help you boost your optimization and ranking.

For instance, imagine that you have a page where you wish to promote event planning services. You should find an appropriate keyword that will go within your websites such as party planners New York, or something like that and use it throughout your content, especially URLs.

Try to think on what your target audience and customers will search when they are online and want to find a solution for some issue and problem within your industry niche. The less competition you have on a specific keyword, you will be able to attract more visitors than before.

It is much more likely for them to reach you if you implement keyword in URL especially when compared with the scenario where you avoid this particular optimization method.

Everything depends on the type of business that you are leading, but you should also include the location in URL. For instance, if you have a plumbing service or restaurant, you depend on local guests and visitors, so you should find a way to reach more people that are close to you.

Therefore, you can incorporate URLs such as the one we’ve mentioned above for event planners New York, so that people that are searching for similar service could find you more accessible than before.

  1. Make Everything Appealing and Fast

Most people think that web design is all about aesthetics and the ability to create something visually appealing. However, you can neglect the beauty if your website is not responsive enough.

Therefore, you should avoid focusing only on visual aspect and content, and think about mechanics that are driving your website features and functions. That is the main reason why you should make it fast and furious so that customers could stay on it longer.

If you have poorly and slow performing website that will create an impact when it comes to ranking and search engines will treat it as the lousy website, even though you have informative and relevant content on the other hand.

If you wish to check a guide that will help you see what you should do to speed up your website, you just have to visit this link: https://www.wikihow.com/Speed-Up-the-Load-Time-of-Your-Website for more information.

Search engines will use different metrics as well as algorithms that will analyze your website and determine which sites are best ones when it comes to customer satisfaction. It means that you should think about keywords, page load time as well as links on it.

If you have a website that loads too slowly, search engines will give it a penalty and consider other ones instead. The most common issues that are leading to the slow site can be different based on your preferences, but some social sharing buttons, JavaScript plugins have to be optimized too.

You should also consider high-quality hosting, and do something about it because you do not want to be penalized due to these, essential but simple to solve issues from the very start.

Five Tips To Identify The Cycle of Failure and Stand Out

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When success is on the line (or maybe the fence), there comes a time when all the expertise from every guru in the world doesn’t seem to be fixing your problem. You may be left to throwing your magic wands in the air in frustration or banging your head against a cubicle. This is precisely when it’s time to start taking notice of the pattern of your office experience. You will probably begin by identifying the repetitive nature of your pain and motivate yourself to take action. That’s the perfect place to start. My job is to track the pain to the root. Treating symptoms doesn’t work in medicine, and it sure doesn’t work in business. But first, it is important to insure that you are not just facing a simple missed opportunity with a turn-key solution such as the need to develop a solid strategy or take a refresher course in cold calling. Once we know that the traditional solutions have been exhausted, we can hone in on an exact diagnosis and begin a treatment plan. Are you experiencing any of the following?

All arrows point to the same issue, but you can’t get the issue to change. That ‘issue’ may in fact be a person. A supervisor, a key administrator or a subject matter expert. Regardless, the more you try to control someone or something, the less control you have! Lots of times this is simply down to people. The lifeblood, and often bane, of a company. Get your recruitment interviewing techniques honed and you’ll find yourself with people that will help your business, not hinder it.

Wash, rinse, repeat. Wash, rinse, repeat. You and your team are in a vicious cycle, and no matter how much you try to clean it up, the issue just keeps resurfacing – oftentimes with greater vigour than the time before.

There’s no easy fix. Everyone on the team has an opinion, and sure enough they will talk about it among themselves. No doubt in the hallways and behind closed doors. Nevertheless, the real problem is that if it were as easy to solve as the gossip insinuates, you wouldn’t need to read this article. Just go do whatever it is everyone thinks you should do. If it fails, come back and finish reading.

Blame is no longer a game. It’s a way of life. You’re blaming yourself. The team is blaming each other. Someone is blaming you and another is blaming your boss. Someone else is blaming the former administration and another is blaming his/her own predecessor. The bottom line is that no one knows what the real problem is, much less how to fix it.

A low quality of work life has become a norm. Just like a body ailment that goes untreated, over time you just get used to it. And then one day someone comes along and states the obvious: “This is not acceptable.” Oh yeah, you think to yourself, it probably isn’t.

Your MBA isn’t helping, the training your team mastered isn’t cutting it, and none of the leadership skills you learned in all your seminars is making a difference. What then? That’s when you know that there’s an unconscious pattern in your environment. A deep-seeded belief that probably started with one person and like a virus, infected the entire vicinity until it changed the group dynamic.

Beliefs drive behaviour, and over time it is the marriage of the two that wreaks havoc on the environment and your team’s inability to break through to measurable success. It may be true that you can’t change what you don’t own. The real problem is when you don’t know what to own. That’s when it’s time to identify the pattern of your pain. Then follow the trail down the rabbit hole. You and your team will have to challenge – and probably change – your beliefs. And while this is no small task, it will not only stop your vicious cycle. It will create a victorious one.

The Intersection of Social Media and Crowdfunding: Building a New Marketplace

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The change in the consumer landscape is apparent. Think about how the Internet has changed the way you choose what to buy. Say you’re in the market to buy a new bike. Are you going to watch TV or listen to radio ads to figure out what brand is the best? Odds are you’ll type something along the lines of “What’s the best bike to buy?” into Google and end up reading bike blogs and consumer reviews. This more communal take to product buying is what has influenced the Triberr Influencer Marketing Campaigns, a program in which influential bloggers are paid to promote products.

Because the Internet has changed the way consumers buy things, it has subsequently changed the way products are marketed. Social media has given people from across the globe the ability to connect instantly, creating a globalized marketplace that is accessible to just about anyone. An accessible globalized marketplace gives average people — entrepreneurs, innovators, and artists — the means to access consumers and build and promote their own brand without the backing of a more prestigious and institutionalized company.

With the proper usage of social media, an average person can accrue a following, build their own brand and even become an influencer or industry leader. The ease of global connection creates a world where everyone has the capability of becoming his or her own branded business and now, emerging technology has found a way to provide these people with a way to raise funds for their product ideas or creative projects.

Crowdfunding and social media

Crowdfunding is a relatively new concept that many people are still unfamiliar with. Crowdfunding is a means for businesses, entrepreneurs, innovators and artists to raise funds for their business or creative projects prior to their creation. The ability to crowdfund from an existing network and fan base allows branded people and businesses to mitigate some of the financial risk associated with the production of a new product or creative project. Furthermore, crowdfunding also allows them to gauge the initial market viability of the project. Crowdfunding is most successful when used by people who have branded themselves on the Internet. People who have used social media to connect with their audience, build a loyal following and become an influencer in their industry will be able to utilize their connections to fund their project.

Most crowdfunding platforms operate on a rewards system, which means the creator of a crowdfunding campaign creates rewards levels — various different incentives a supporter receives in exchange for their monetary pledge towards the campaign. Now we have a model where consumers are not just helping to fund the products they want to see produced, but they are often times receiving the product as a reward at a later date, almost like advanced purchasing.

With the introduction of crowdfunding, the global consumer marketplace is evolving once again. Now, consumers have the ability to become the gatekeepers, deciding what products they would like produced. This invert of the consumer pipeline does come with it’s troubles. People who have had unexpected success funding their product are often unprepared for the fulfilment – from badly formatted excel spreadsheets tracking customers to production scheduling that is non-existent. It’s a new world for someone who is usually fairly unprepared.

The world is becoming smaller and social media, blogging, and now crowdfunding will continue to change the landscape of how businesses are created, products are funded, and art is produced. Global accessibility provides average people with the means to do extraordinary things if they use the proper tools in an effective manner. What has been your experience with crowdfunding successful or otherwise?

Everything You Should Know About Local NYC SEO

It is vital to understand that more than 85% of people that want to purchase some product or service will use search engines. If you are a business owner, it is essential to create your online presence and to take advantage of the internet and everything that it can offer to your business.

That is the main reason why you need an appropriate online marketing strategy that will help you improve online presence and make your local business stand out when compared with other competitors. The best way to do it is to implement a local SEO, which is an integral part of raising brand awareness.

We recommend you to check this link: http://www.primedigitalseo.com so that you can learn more on how to optimize your website with ease so that you can rank better than before. Local SEO is a marketing method that requires you to optimize your site so that you can reach local customers.

It will also give your potential customers and client’s ability to find you with ease through search engine results, social media and business listings that are available through Google and other services.

Website Optimization

The first thing that you should do when it comes to making your online promotion is to optimize your website so that you can display your services and products. The site is still a crucial part of your online presence and one of the essential tools that will help you attract leads.

You should start by optimizing your website so that it can rank appropriately for local search. For instance, if your business is located in the New York City and you are offering air conditioning and HVAC repairs, you will be able to combine your services with location and keywords so that you can reach a broader audience in your locality.

Have in mind that keywords in combination with location should be used both in your content as well as in meta-description and title. At the same time, you should implement keywords in content moderately, because if you overdo it that will be considered as spam, and that will hurt your rankings.

If you wish to insert appropriate combination into your meta-description, it is vital to ensure that you are making something that is close to your tag and keywords. At the same time, you should think about which keywords you wish precisely to use and which one is on your service page link.

That way, you will be able to show your business in SERP so that people that are looking for air conditioning services in New York City could reach you faster than before. If you want to learn difference between local and general SEO, you should click here.

Google My Business Page

If you wish to increase your online presence when it comes to local people, you should create a profile page on Google My Business, which is a free business-listing directory that will allow you the ability to reach a wider audience.

It is a vital part of your optimization because it is a useful tool that will allow people to claim and add their businesses and services by using Google Maps. That way, your potential clients and customers will be able to get a virtual tour of the company.

You can also share phone number, hours of operation as well as address so that your customers could find you whenever they wish. You can also share photos of your products and services so that you can display them to your visitors.

If you combine this particular tool with Google Street View tool, you will be able to hire professional photographers that will take the 360-degree photos of your business. You can also upload these pictures so that you can offer a virtual tour, which will be appealing to customers.

Visit this website: https://www.wikihow.com/Get-Your-Business-Onto-Google-Streetview-with-Google-Business-Photos and you will be able to learn how to get your business onto Google Street View.

As soon as you decide to optimize your page, listings will be available through Google maps, and your search results will also increase if you do it correctly. The idea is to optimize the GMB page by using clear business descriptions, categories and types of payments that you are accepting.

You should also fill every single section of your profile so that you can become more transparent and so that people could reach you quickly. This is an excellent way to increase your services in the end because you will be able to boost your in-store traffic and online visibility.

Marketing Insight: Can Print and Digital Exist Together?

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Online advertisement and digital platforms are currently soaring and enjoying a lot of hype. But does that mean print methods are out of touch and on their way out? Far from it… In fact, printed materials achieve something that can’t quite be accomplished online: personal touch. Some experts believe that neither print nor digital can excel without the other. To explore the subject further, UK commercial print company: Where The Trade Buys, is here to offer their insights…

Digital is dominating marketing campaigns

Many campaigns today are lost without digital. With more consumers than ever before spending time on the internet, businesses would be foolish not to get involved with online marketing.

Search engine marketing is one area of advertising that companies are becoming more involved with. As the name suggests, this side of digital marketing focuses on driving a business’ site to the top of the search results around relevant target phrases — from corporate keywords like ‘personalised selfie frames to more fashion-focused targets like ‘dresses’. As a result, this can increase brand exposure and site traffic while improving sales figures.

Social media marketing is another area of business activity that wasn’t popular a few years back. From paid adverts to viral campaigns, the digital world has opened up many doors for small and medium companies in particular — exposing themselves to an audience that may not have known they existed and in turn, generating mass interest.

The digital world has made room for businesses to begin analysing their audience, allowing them to gain a greater insight to their general behaviour and spending patterns. From tracking analytics, whether this is across social media platforms or the main website, marketing managers are able to identify key areas of interest and create campaigns around this to drive sales.

There are many methods businesses can follow to hook an online audience and stay ahead of their competitors. Through a combination of search engine and social media marketing, many brands are beginning to run competitions and deals that are only exclusive to an online following. These low-cost campaigns will benefit from extensive reach.

The unique benefits of choosing print marketing

Although more businesses are beginning to take their focuses online, they shouldn’t neglect the power of print and the opportunities that can come off the back of it. Print very much has a place in modern advertising as it can offer a personal touch unlike no other and generally has a longer life cycle which is always beneficial for the exposure of your brand. Take printed leaflets for example, once they have been posted through the door, whoever picks them up will have to acknowledge your materials!

As well as door-to-door print advertising, business merchandise has not taken a backseat since the sprout in popularity of online promotions. Brand image has never been more important for businesses and shouldn’t be ignored — as a result, more companies are making investments in personalised products that represent what they stand for. Whether this is to help them externally, with the likes of outdoor banners, or internally for your office with the likes of customised calendars.

Although printed goods can often be higher in price, they can drive exceptional ROI to your campaign and create a memorable experience for the receiver which should be a core focus for your print campaign. This can be achieved through eye-catching designs and a choice of luxury materials which will lead to a meaningful engagement.

Print can enhance a digital campaign

Although online and offline advertising are two entirely separate entities, they can work well together, and some brands are already utilising such methods.

Take QR codes for example, more businesses are trying to audiences in the real world to their online solutions. As QR codes are unique and can entice people to be more inquisitive, they can drive immense traffic to online campaigns when printed on banners. Through this method of advertising, marketing departments can track success and gather data on users when they’re interacting with the code. With the data collected from campaigns like this, businesses can record contact information (such as email addresses) if users decide they want to opt-in.

When looking closer to news publications, many of them still offer printed versions of their product — blurring the line between print and digital. With an understanding of the influence they have online, they’ve been able to merge two channels together and to distribute stories to a wider audience.

Near field communication is another area that should be further looked into when it comes to the relationship between online and offline platforms. Essentially, near field communication is a type of technology that has the ability to connect two smart devices — often with the help of a print medium. For example, a section of a poster can be tapped with a mobile phone which will then take the user to the ecommerce site for a specific product.

Digital firms believing in the power of print

Online hospitality marketplace, Airbnb has made huge waves in the way that we now book our holidays. Predominantly a digital business with its own website and downloadable app, the company decided to launch its own magazine for registered hosts (those who advertise their property) which is around 18,000 people. This magazine included personal stories of hosts and their accommodation, encouraging interaction with the digital business through print. Although the magazine production has been put on hold since, it’s a good example of how an online business can promote its services elsewhere.

Remember those iconic Coca Cola bottles that had labels with your name on? The printed labels for the Share A Coke campaign allowed the drink manufacturer to become more personal with its customers and as a result, buyers then shared their bottles on social media which made it an integrated campaign.

As we can see, digital and print both play huge parts in the mar

What are the benefits of frequent computer preventive maintenance?

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Unlike curative computer maintenance that only occurs when the failure or incident is there, preventive computer maintenance serves to prevent problems and optimize the operation of the tool. Whatever the business area of the company, good IT management, including a common preventive maintenance policy, has many advantages.

Set up a surveillance system

By ensuring frequent preventive maintenance operations accompanied by enterprise asset management, you limit intrusions and failures and can intervene even before breakdowns or incidents occur: this means less risk of blockages of the activity, which impact the profitability of the company and may even endanger its longevity.

Manage the IT system with relevance

With regular preventive maintenance operations:

– The life of workstations and equipment in general is optimized
– Software redundancies and system errors are detected and corrected
– The IT security of the company is at its maximum level
– The computer system is efficient and available.

Increase the productivity of the company

Thanks to the upstream interventions:

– Incidents such as breakdowns, bugs, delays, but also hackers and virus intrusions are limited: the company has fewer risks of post office and activity blocking.
– Contrary to breakdowns and incidents, the maintenance operations are programmed, avoiding disrupting the work of the teams and the smooth running of the services: thus, one can foresee interventions during the leave of the collaborators or organize themselves to assign them temporarily another post the time of the maintenance operation.
– In the event of an incident, a disaster recovery plan is activated to limit the interruption of service starting from the last backup.

Ensure the security of the company

Performing frequent preventive maintenance operations improves the security level of the company:

– Operating systems, software and antivirus are updated on desktops and servers as new releases become available: IT tools work better, faster, are compatible with the rest of the fleet, and the possibilities intrusion of a virus or hacker into the computer system is reduced.
– Security breaches are detected during interventions and corrective actions taken before an incident occurs.
– Training to raise staff awareness of safe practices and the appropriate use of IT tools, including Internet access, also helps to prevent dangerous behavior and limit the vulnerability of the system to hackers.

Limit IT costs

At first glance, you have the impression that a frequent preventive computer maintenance policy will cost you more than a curative maintenance policy alone. In fact, the opposite is true, and you can see for yourself: all you have to do is compare the cost of frequent preventive maintenance with all the expenses related to the technicians’ interventions in the event of a breakdown. We’re talking about maintenance work order software.

Managing the IT tool well and in particular implementing a preventive maintenance policy is essential for a company. If you do not have the necessary knowledge or the time to take care of it, think about outsourcing: a good management of your computer does not represent an expense, but an investment, and contributes to preserve the durability of your activity.

Common Digestive Disorders

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Like most other organisms, humans have to consume food for sustenance and growth. To process this food and convert it to energy, humans have a specialized system for digestion and absorption of food. However, pathogens, genetic predisposition, and lifestyle changes can bring about certain disorders that can drastically compromise human digestion. Following are the most common digestive disorders you should be aware of.

G.E.R.D (Gastroesophageal Reflux Disease)

When the digestive acids present in the stomach flow back up into the oesophagus, a condition called acid reflux occurs. This induces a burning sensation in the chest accompanied by pain and discomfort. This is rather common and not life-threatening, furthermore, symptoms dissipate on its own. However, when these symptoms occur with increased frequency, it might be a sign of G.E.R.D. Prolonged symptoms can cause the acids to rot teeth, pain in the chest, and burning sensation in the stomach that gets worse when lying down.

Over the counter medications such as antacids provide temporary relief, but symptoms may return if the condition is severe enough. In that case, surgery or even stronger medications H2 blockers and proton pump inhibitors.

Irritable Bowel Syndrome (I.B.S)

An estimated 10% to 15% of the world’s population suffers from this syndrome. The symptoms manifest themselves in various forms such as diarrhoea, constipation, bloating etc. Based on these forms, IBS can be of 3 types namely:

  1. IBS with diarrhoea
  2. IBS with constipation
  3. IBS with alternating constipation and diarrhoea

IBS symptoms frequent almost 3-4 times or more in a month. A patient suffering from IBS may have loose, watery stools one day, dry hard stools the next. The exact cause is still unknown, but it has been loosely linked to stress and depression.

Known treatment involves consuming food low in fat and high in fibre. Also, bacteria that live in curds are very beneficial for digestive health and upkeep. Avoiding alcohol, caffeine, spicy food, and diary products also help to aleivate the symptoms.

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