If you’re looking purely for SEO value, Quora probably isn’t going to help you to any significant degree. But if you’re looking for ways to drive referral traffic, then yes, Quora is worth trying out.

If you do decide to give Quora a try for your marketing initiative, follow these rules:

  • Make your answers authoritative. Make sure you know what you’re talking about, and answer in as much detail as you can. Your success will depend on other users affirming that your answer is the best for each question, and usually the longest, most in-depth and research-backed answer wins this distinction.
  • Link to your best pages. Link to strong, detailed content that’s relevant to the answer you give. Do not link to commercial pages on your site.
  • Don’t rely on Quora alone. Quora is a good stepping stone, and can result in significant referral traffic to your site, but it should only be one piece of the puzzle when it comes to your online marketing campaign. For a broader walkthrough on how to develop a robust content marketing campaign, see The All-in-One Guide to Planning and Launching a Content Marketing Strategy.

If you can follow these rules, you can incorporate Quora into your content marketing campaign, and start seeing the benefits almost immediately.