How to choose the best digital marketing channel for your business

Is digital marketing relevant to my business?

Would Facebook be relevant for my products and services or should I start with LinkedIn?

Will I be able to reach out to my target audience with the help of digital marketing?

As a small business owner do you often find yourself grappling with these questions? Most small business owners are confused whether digital marketing would work for their business or not. We are doing business in times when the audience is constantly glued to the Internet, especially, social media channels. You can easily find any type of information online. This trend poses a huge opportunity for businesses to reach out to their audience, quickly and effectively.In the days of traditional media, businesses used to (and until now) have a very vague idea of the type of audience they were targeting.Television and print do not provide an accurate picture of campaign reach.