How Digital Marketing Is Becoming A Game Changer In Lead Generation

How Digital Marketing Is Becoming A Game Changer In Lead Generation

An underlying fact every businessman is aware of is continuous lead generation translate into higher sales. A fresh lead calls for action in terms of pitching the services or products to someone who is in need of the same and is all set to pay if their requirement is met.

In most industries, 10% of new leads make a purchase. Clearly, greater the lead generation, the greater will its revenue be. In the current times, businesses are looking to surge the lead counter by using digital marketing.

Digital marketing proves to be an effective way of lead generation for a variety of reasons some of which are described below.

Digital Marketing Is Affordable

A traditional marketing campaign executed on print, TV, and radio is frightfully expensive. The expense of such campaigns exceeds lakhs and in some cases over 1 crore may need to be spent. Despite such high costs, a traditional marketing campaign doesn’t guarantee to deliver the expected results.

This is because such campaigns reach a wide audience, an overwhelming majority of who have little reason to purchase the product or service advertised. Therefore the large expense of traditional marketing campaigns is unjustified because they are grossly inefficient at lead generation from the quality aspect.

Digital marketing can easily be crafted to reach segments of consumers likely to buy what’s marketed. The first step to reach a niche audience is identifying the traits of those likely to buy a product or service. Young single men who’re shown adverts of stuffed toys and premium chocolates before Valentine’s Day are likely to buy them for their girlfriends.

Because digital marketing reaches a narrow audience it is affordable and produces results superior to those of traditional marketing campaigns. Before digital marketing, it was difficult for new brands to attract loyal customers.

The only way to reach a nationwide audience was through TV, newspaper, magazine, and radio. Hence the number of brands in the consciousness of consumers was small. Since the introduction of digital marketing, many new brandshave found tremendous success and there has been an increase in the number of brands stored in the psyche of consumers.

Everyone Is Always Online

It’s no secret that smartphone addiction is commonplace. An average person checks his or her smartphone approximately 70 times a day. Among younger people, spending time online has usurped time spent with friends and family. Many free apps have been downloaded by millions and earn revenue only through digital advertisements. Across urban and rural India people of all ages spend at least an hour using their smartphone. This makes online platforms an ideal way to reach consumers.

Nearly 30 crore Indians own a smartphone and data is abundant and cheap. Smartphones are always connected to the internet and always within the reach of their owners. This makes digital marketing very effective in lead generation because consumers likely to be interested in a brand can be reached daily.

Measuring the Effectiveness of Digital Campaigns is Simple

Money spent on traditional marketing can seem akin to dumping money into a black hole. A company may spend many lakhs of rupees on a traditional marketing campaign, yet the campaign may not only be unsuccessful but also present inaccurate or vague data that doesn’t reveal consumer sentiment about the product or service advertised.

Over the years many companies spent astronomical sums on traditional marketing yet they failed. What’s worse they never understood what they did wrong.

The beauty of digital campaigns lies in their precise metrics that reveal their effectiveness. Real-time tracking of the campaign is a stellar feature of digital marketing. This allows companies to tweak unsuccessful campaigns so they have a better chance of success or repeat successful campaigns.

The ROI of such campaigns can be measured to the last rupee and because digital campaigns are so affordable, multiple campaigns can be run at a fraction of the cost of traditional campaigns.

Digital Campaigns Offer Variety Suited to Needs

The subtle and obvious differences between companies and their requirements mean some marketing strategies are likely to be more successful than others. For instance, some businesses may not need to pay for a robust digital marketing campaign.

This is possible when they use organic strategies that highlight their brand but don’t require them to spend. A well-executed organic strategy will allow a brands message to be shared with audiences seamlessly.

Some companies may find paid campaigns more suitable. A paid campaign will highlight brands advert when users request products or services sold by the brand. The ecosystem of paid digital marketing campaigns is vast and companies may choose those that suit them best.

Experts Understand Conceptualising and Executing Campaigns

A digital marketing campaign doesn’t need a large team to implement or execute it. Because of this, the cost of a digital marketing campaign is low. However, despite the fact that a digital marketing campaign can be executed at low cost using a small team, expertise in conceptualising and managing a digital marketing campaign is required for it to be a success.

Such expertise is provided by a number of competent digital marketing experts who know how to create successful campaigns. Using their services a company can be confident its digital campaign reaches as many as possible and generates ample leads.

Both small and large companies benefit from digital marketing campaigns. Most large companies already use digital marketing extensively not only to create awareness about their products but also to gauge consumer sentiment. Swift feedback from digital advertising makes possible the latter.

Small companies using digital marketing are making inroads into new markets and challenging incumbents. It’s not uncommon for small companies to find success simply as a result of thoughtfully planned and executed digital marketing campaigns.


How Blogging Has Changed For The Better In The Past Decade

How Blogging Has Changed For The Better In The Past Decade

Blogging has definitely come a long way since its proliferation a few decades ago.

Before Snapchat, Facebook and other online communication networks, there were blogs. Let’s take a journey to a timeless content platform that’s still as relevant as it was when it first appeared on the world wide web.

The First Blog

In 1994, an individual named Justin Hall created the very first blog.

The site was called, and it centered around links and personal dispatches. Soon, everyone wanted to have a “weblog” of their own so they could share their interests, thoughts and lives to their online friends.

From Weblog to Blog

Programmer Peter Merolz then shortened it to “blog”, and the name stuck. Then in 2002, the medium shifted from mere words to videos. The same year saw an astounding rise of the medium and the launching of Google Adsense, a monetization platform that served relevant ads within the blogger’s website.

The rise of communities centered around parenting continued, and spilled onto the YouTube platform in 2005. Media companies started moving their content to the internet in the form of opinion posts, expert advice and articles that gathered aggregate articles. People started going online just to read, watch and comment on these posts.


Microblogging soon followed after the rise of social media sites Twitter, Facebook and Instagram. Curating feeds, tweets and posting videos soon became the norm. Blogging didn’t die out, but rather served a different, more specialized need.

Professional Success

Successful bloggers like Sourajit Saha filled in a niche that centered around the needs of their audience. Readers benefit from informative content such as comparison guides, ultimate buyer’s list, product reviews, recipe collection, tech and gadgets.

Businesses saw the potential and started hiring digital marketers and SEO companies to do their bidding. Bloggers soon experienced fulfilling careers going their own path or being hired by multinational companies.

Following the trend, we can safely say that blogging has indeed a bright future!


How technology is helping teachers redefine education

Vineeta Garg, an educator at the SRDAV Public School in Delhi, uses virtual reality (VR) to make teaching more impactful for her students.

“VR helps me to take my students anywhere in the world – from Mount Everest to the Statue of Liberty,” she said. “My students could easily learn history by visiting stunning ancient ruins in Greece or significant war sites in Vietnam without leaving the classroom.”

Garg was one of the educators selected to attend the Microsoft Innovative Educator (MIE) in Paris in recognition of her use of technology in education.

VR field trips

Similarly, Mohammed Fazil uses virtual reality to take his students in Bengaluru on virtual field trips. The students explore the Taj Mahal and national parks, go on underwater expeditions and then write about their experience. He also uses a Microsoft Kinect controller to get the students to play motion-sensing math games such as Jumpido.

Technology in education is also making an impact in rural areas. In a zila parishad school in the Warud village of Maharashtra, a 31-year-old schoolteacher, Amol Bhayur, has not only deployed Amazon’s Alexa, but also installed the device inside a self-designed robot to pique the curiosity of the students.

“Armed with a power bank, a mannequin, an Echo smart speaker, and a mobile hotspot in the absence of wireless internet infrastructure, Amol was now ready to debut Alexa into the classroom,” said the company’s blog. He has realised that Alexa could be a game changer for education, the blog said.

“The emergence of technology has had a profound impact on the educational landscape, especially in rural India,” said Lloyd Mathias, senior technology executive and former Asia Marketing Head of HP. “It has helped in learning. It helps students have an active engagement with the learning material. By using the internet, students can research real issues, keeping their learning contemporary and relevant. The internet or software tools can help them create virtual communities that connect them in real-time with other students and teachers,” he said.

Tech solutions for the world

India is one of the first few countries to receive grants from’s $50-million global commitment to support non-profits that are building tech-based solutions to tackle challenges in education in developing countries. “We are committed to enabling and democratising access to high quality, world-class education to everyone. Our objective is to ensure that India’s large developer and student community can equip itself with all the latest technology, and inspire them to not only build products to solve the needs of users in India, but also for the world,” said the company.

The Microsoft Innovative Educator (MIE) Expert programme, created to recognise global visionaries in the field of education who use technology to pave the way for their peers in the effective use of technology for better learning and student outcomes, has a community of 660 educators from India.

“By leveraging the power of technology, these passionate teachers are adopting new approaches to teaching and learning, and are reinforcing critical skills in today’s youth in India,” said Manish Prakash, Country Manager – Public Sector, Healthcare and Education,Microsoft India.


How To Start Blogging: Here’s All You Need To Know

There are many reasons to start a blog – as a creative outlet, a means to improve your writing, to find a community, a launchpad to your dreams of becoming an author, and maybe even to finally quit your corporate job and work from home full time! To understand the art of blogging and to find out how to blog better, Blogchatter hosted a panel discussion at SheThePeople.TV Women Writers’ Fest in Delhi last month.

The panel comprised of bloggers Purba Ray, Neha Sharma, and Shinjini Mehrotra, and was moderated by Richa Singh, the co-founder of Blogchatter.

Talking about her blogging journey, Purba said that she started blogging back in 2010 after she quit her job as a high school teacher and was wondering how best to fill her time. Back then, blogging was a passion more than a profession, and people connected with one another for the sheer joy of finding and reading well-written blogs. After years of blogging success, she moved on to becoming a columnist at websites because she didn’t want to deal with the headache of constant blog promotion and website maintenance.

Neha, on the other hand, started her blog just about a year and a half ago as a way to deal with post-partum depression. She soon found a loyal readership who could relate with her experiences. As she emerged from the fog of depression, she realized that she had interesting parenting insights to share. New parents with similar concerns became her audience base, and she has gone on to share her parenting tips with her readers and work with brands.

New parents with similar concerns became her audience base, and she has gone on to share her parenting tips with her readers and work with brands.

Shinjini’s blogging journey started in 2006, back when blogs were the new kids on the block and social media was still in its infancy. While she started her blog on a whim, over the years, her blog evolved with her. From being a platform to share vacation stories with friends, it evolved into an exploration of living a life of meaning, and currently combines her passion for art journaling, tarot, and mindfulness. Unlike other bloggers, who focus on working with brands to make an income from their blog, she spoke about turning her passions into courses as a way of sharing her expertise and experience with as wide an audience as she could.

All of these stories make one thing clear: everyone’s blogging journey is different and where you want to take your blog will depend, ultimately, on what your goals are.

The other aspect of blogging better is social media. Like it or hate it, social media is here to stay. More than SEO (search engine optimization), which is what you will hear a lot of people talk about, SMO (social media optimization) is the way to grow.

Richa shared a funny anecdote of when her idea of viral content was having ten people read your blog. Now, of course, viral content has the potential to reach millions of people around the world.

More than SEO (search engine optimization), which is what you will hear a lot of people talk about, SMO (social media optimization) is the way to grow.

So what is SMO and how does one go about it?

It is one of the best and most effective ways is to build a community around your blog and idea. And that is the raison-de-etre of Blogchatter. What started as a weekly Twitter chat on blogging, evolved into a platform for connecting bloggers to each other and to brands.

Speak to bloggers, and you’ll hear stories of blogger cliques – group of bloggers who only share one another’s content. Speaking out against this trend, Purba stressed on the importance of reading widely and being authentic in your sharing and commenting.

Social media is also an effective way of building your blog and your personal brand. Explaining the distinction, Shinjini spoke about using the real-time nature of Twitter as a way of keeping in touch with her tribe and allowing people to get to know the person behind the blog. Given that her focus is on art journaling, which is a highly visual medium, she focuses also on Instagram, which is more like a gallery of her work. And while there is a myriad of social media channels, you really cannot do justice to all of them, and it’s best to not spread yourself too thin!

Social media is also an effective way of building your blog and your personal brand.

There was an interesting discussion with the audience on working with brands and on the trend of buying followers and likes. While that is part of the underbelly of blogging and influencer marketing, Richa spoke about how Blogchatter is making an effort to educate brands and get them to focus on more relevant metrics like engagement and reach. It’s a hard and slow road, but just as blogging was for fun when it started, there is hope that marketers will soon understand just how hollow fake follower numbers are!

All told, there were some interesting insights and tidbits of information for the audience, a majority of whom did not blog, but hopefully were inspired to consider blogging, and blogging better!


Tax guide for YouTube bloggers: Here’s how to determine your income tax liabilities

The recent years have witnessed the emergence of a new profession—video blogging—more popularly called as vlogging. YouTube is its main medium. Many of you might be ardent followers of such YouTubers who give quirky life lessons, offer fashion tips, review books or movies or just repost clips from popular movies among others. India can now boast of its own YouTube stars with millions of subscribers.

Several budding vloggers, who make a mint by uploading popular videos (ideated by self or from credited sources), are uncertain about their tax implications. Let us explore this in detail. Before getting into tax rules for YouTubers, it is important to determine the source of income of such vloggers.

Nature of income of YouTubers

One aspect that attracts entrepreneurial minds to vlogging is that there are no age constraints and everything you make will be owned by you. It doesn’t require a lot of investment. Many YouTubers have started with uploading videos shot on their mobile phones. Many even keep their regular jobs until they get a breakthrough. Here are the kinds of income made by YouTubers.

-Payment from YouTube for audience engagement (assessed based on the number of reach, views and comments)
-YouTube advertisements
-Consultancy services on video making, designing and optimisation

-Affiliate sales or other freelance income from YouTube

Tax Implications for Income from YouTube

You will be taxed as a sole proprietor unless you register your business as a company, LLP or Partnership Company. Tax provisions applicability depends on the source and nature of income. Here, a YouTuber’s income is considered as business income.

Being a service sector business, the assesses can only opt for normal provisions under the Income Tax Act,1961. If the gross total income exceeds Rs 1 crore, then section 44AB i.e., tax audit will be applicable to the YouTuber. Additionally, Tax Deducted at Source(TDS) provisions will also be applicable to you on every receipt of payment. You can view your TDS amount through 26AS, which can be generated electronically.

If your gross turnover is below Rs 1 crore, then you have to follow the normal tax provisions to calculate taxes and maintain books of accounts. But if your gross total income exceeds Rs 1 crore, you must follow all bookkeeping requirements under Rule 6A and get your accounts audited by a Chartered Accountant(CA) under section 44AB of Income Tax Act,1961. You will have to pay taxes on the net taxable income after considering all the business expenses and depreciation as per the income tax slab applicable to you.

You may also have to pay advance tax if your total tax liability is more than Rs 10,000 in a financial year. You have to pay advance tax in four instalments given your tax liability is more than Rs 10,000 in a financial y year (FY).

Starting from June 15 , 15 percent of the advance tax has to be paid. Then by September 15, you should have paid 45 percent, by December,  75 percent of the advance tax liability and by March 15, 100 percent of it.

You have to pay your advance tax liabilities by the due date after considering the amount of TDS that has been already deducted from payments made to you. This TDS can be cross-checked from Form 26AS.

Don’t forget to claim the below expenses

a. General Expenses: If you can submit the required bills, expenses directly related to earning your income are fully deductible. It includes your internet bill, costs incurred for computer or camera maintenance and any other cost for creating and uploading the videos.

b. Other Expenses: Costs to promote and market your video expenses.

c. Depreciation: Please remember that the expenditure of assets cannot be deducted completely deducted against your income. For instance, you can only claim 15 percent depreciation of the camera price and 60 percent depreciation of the cost of the laptop.

In case you have calculated your taxes under normal provisions and tax audit does not apply i.e., your gross total income is less than Rs 1 crore, you will have to file your income tax return by July 31 of the assessment year. For assesses who are subject to tax audit, the return filing deadline is usually September 30 of the assessment year.




How Digital Marketing Can Be Beneficial For An SME India?

SME India

Digital marketing can be very beneficial for an SME India. It is vital to run the business successfully. With the advent of digitalization, there has been a recent shift from the traditional path of buying to a conventional method. Thus, it is not only a smart idea but also the need of the hour to turn your SME India into a digitally empowered one which will only succeed in the coming time.

So, invest in digital marketing and see your business grow. However, first let’s take a look at four prime reasons why digital marketing would definitely be very beneficial for your business.

Customer’s Online Presence

SME India


With easy access to the internet and almost every person having a phone, about 97% of the customers search online for the products they need. Simply put the customers are digital savvy. So, with SME India having an online presence, the customers can access your business from any location and at any time.

The internet has an interactive nature that provides the businessman with an opportunity to obtain the needs and requirements of the target customers. This helps in creating better products and services and optimizing them according to customer requirements. So, a social media platform will help you create a strong customer base and establish a good relationship with them. A good and easy to access website attracts digitally savvy customers and also ensures high rate conversion.

Customer Expectation

SME India


In order to keep the business running, it is important to engage customers online with different strategies. With the presence of other competitors in the market, the customers tend to change their mind. They expect to have a more accessible and interactive connect. So, developing an interactive medium is imperative to meet your customer’s expectation.

This will provide extensive engagement and attract potential customers as well who prefer to shop online.

Seasonal Trends

SME India


With the use of various online marketing tools, missing out on any seasonal business is absolutely inevitable. Different research shows that an effective digital marketing strategy used by an SME India tempts buyers to shop online. You can lure them with different strategies and send discounts and offers via emails and social media.

With the help of digital marketing, you don’t waste any time, interact with your customers fast, and progress in a way that you make your customers interested in what they want to buy.

Customers are Mobile

SME India

Smartphones these days play an active part in changing the customers’ viewpoint – what they want to buy or what not. Customers can search for solutions to their problems in one go and in a convenient way from anywhere. Some research claims that mobile digital media time is higher than the desktop time with the former being 51% and the latter being 42%.

So, it can be concluded that digital marketing is the need of the hour for an SME India. They can optimize their website for mobile viewing to get better results – it will help in greater sales. Also, you can register the business with digital business directories and rank high in Google and another search engine.

It can be said that digital marketing is essential for a business to survive and thrive in today’s world of cutthroat competition. Internet will expand in the time to come and it certainly is capable of attracting an audience and luring it will different offers. So, investing in digital marketing can be a vital step for your business.


How to Make Money Blogging in 2019 (+Easy Ways to Start Today!)

Image result for How to Make Money Blogging in 2019 (+Easy Ways to Start Today!)

The year is 2019. Influencers, bloggers and even racist YouTubers are making money — millions of dollars, in some cases — hand over fist.

Well, not everyone is necessarily making millions, but they can make a lot of money, and you can, too!

Monetization strategies aren’t just advertisements and sponsorships anymore, either. In fact, some aren’t even relying on the website builder software typically associated with the space. Internet personalities have revolutionized and expanded the methods by which they make money on their content.

So, once you’ve learned how to start a blog, you should start thinking about how to make money doing it. In this article, I will cover how to monetize through advertising, selling products, affiliate marketing, and providing services.

How to make money blogging

Many internet personalities will use a blend of different monetization methods rather than just relying on one. They opt to cherry-pick options that align best with what they can handle and are best for their brand. This results in a much more robust, diversified income stream that is more resilient to fluctuation.

Big disclaimer here, friends: while it isn’t necessary to have a large following to monetize a blog, having a large fanbase and a thriving professional network will garner more from the monetization solutions discussed here.

However, bloggers who choose some of the options below stand to make more money sooner compared to those that don’t employ any monetization strategies until they have a substantial readership. Bloggers who start early will be more familiar with the tools of the trade and will typically give themselves more time to think of a long-term monetization strategy.

These steps are the backbone to getting your blog up and running. There will be tips toward the end concerning content posting, but for right now we’re just going to focus on getting your blog online and ready for use.


Advertising is the most popular monetization tool used by internet content creators. From YouTubers to bloggers, advertisements lend themselves to easy money from popular content. Since online advertising has become widespread, the process to set up advertisements on most content sites has become streamlined. There are a few different ways to advertise:

CPC, CPM and CPA ads

In this day and age, it’s impossible to go anywhere on the web without seeing an ad. But not all ads are created equal, and understanding their differences as a blogger is important when considering which kinds to host on your site.

CPC (“cost per click”) ads, sometimes called PPC (“pay per click”) services, are typically images in the sidebar or header of a webpage. If the content is written, the ads can also appear between bodies of text. For this type of ad, an amount is paid every time a visitor clicks the ad.

CPM (“cost per mile”) ads work similarly to CPC ads in terms of their appearance on a webpage, and an amount is paid for every 1,000 impressions, or times, people have clicked the ad.

CPA (“cost per action”) ads are among the least popular for content creators because an advertiser must either receive a sales lead or make a sale for the creator to make money on the ad. While this is a better model for the advertiser, it can mean missed ad revenue opportunities for content creators.


In some cases, advertisement-based monetization systems are built into some platforms, notably YouTube and However, there are extra hoops to jump through for creators themselves to access that income stream, and until they meet certain criteria like paying for an advanced plan, the platform itself will reap the rewards.

Alternatively, content creators can turn to supply side (SSP) platforms to monetize their site for them by selling ad space on their site in real time.

Private ads and sponsorships

Popular content creators will often be directly approached by advertisers if they drive enough traffic. Content creators also have the option to contact advertisers themselves if they feel so inclined. Either way, working directly with advertisers removes the middle man and allows creators to set their own ad rates.

Private ads are particularly popular in videos or podcasts, where hosts can be heard verbally advertising a product or service before they begin their show. However, it’s not uncommon for bloggers or writers to shout out an advertiser in their works. This type of relationship can be thought of as a sponsorship of sorts. Bloggers that advertise products or services sometimes host giveaways of whatever they’re advertising. (Who doesn’t love free stuff?)

Selling products

As a staple of capitalist society, selling products is an excellent way to make money. Bloggers and influencers are known for advertising products, but many also produce their own products depending on the type of content they’re recognized for. Bloggers with large followings have fanbases interested in buying physical or digital products they create.

With the advent of Patreon and similar fundraising software, it’s easier than ever for internet content creators to host tiered membership systems, with members at each level receiving different products. (If you aren’t familiar with Patreon, it is a membership platform that allows artists to run a subscription content service.)

While it was intended for artists, creators from every corner of the internet have found ways to use Patreon, and with good reason. The intent of the platform was to give artists a viable monthly income in return for things like exclusive digital art, how-to’s and even lessons.

There are examples of each product type below. However, creators should absolutely get creative about their product marketing. Standing out and selling something unique is a great way to generate income and draw more attention to your brand.

Physical products

Everybody loves merch, and a significant following can make physical products a viable stream of income.

  • Merchandise — Many internet celebrities will start producing merchandise related to their content, including items like apparel, mugs and posters. Merch can serve a dual purpose, both driving revenue and serving as advertising.
  • Crafted goods — Many blogs are focused on art or other crafting hobbies. Well-known members in the space can put their goods up for sale on their private websites, e-commerce platforms, or marketplaces like Etsy.
  • Books — Plenty of bloggers end up consolidating some of their work and expanding it into a full, published book. Similarly, sometimes artists will create physical magazines or compilations of their work and distribute them both on- and offline.
  • Branded goods — It’s not uncommon for bloggers and influencers popular in specific spaces like makeup or fashion to start producing their own lines after they’ve become critically successful. While this option usually occurs after some time, it can cement a personality as a more permanent fixture within a space and as an expert.

Digital products

Bloggers and artists are known for their digital bodies of work. Putting some of it up for sale or offering related digital commodities seems like the perfect segue into monetization.

  • eBooks — Many published bloggers will offer eBooks in lieu of, or alongside, physical copies of their books. eBooks are easier to offer since the author doesn’t have to worry about producing, distributing or shipping a physical book.
  • Art — This option is particularly, and not surprisingly, popular among creatives. While many artists will post their work on blogs or online portfolios, they can also take commissions or sell premade works for private use.
  • Online classes and courses — Online classes, offered either in real time or on demand, can be an excellent option for bloggers who are well-known for being particularly good at their craft.
  • Apps, plugins or themes — Plenty of content creators are known for their coding or digital design prowess. Those designing themes, for example, will often put a watermark or a link to their website or page in a corner of their theme to continue to draw traffic.
  • Exclusive podcasts or music — Plenty of podcasters or musicians will sell their works digitally. Others also offer exclusive tracks or podcasts with a paid subscription plan or a one-time payment.

Affiliate Marketing

Affiliate marketing is the process of earning commissions for promoting another person or a company’s products. It’s similar to a sponsorship, but instead of being paid for a shout-out in a video or podcast, the content creator is paid for every person referred to the product or service via a special banner, link or promo code. Moreover, it’s an easy way to advertise products or services that one has personal experience with and can therefore safely vouch for their quality.

affiliate marketing

Providing services

Popular content creators become leaders in a space, and as a result, can be asked to host a variety of services to supplement the monetization options tied directly to their website or work.

  • Public speaking and meetups — Content creators are frequently asked to speak at conventions and seminars. Often these presentations or talks are recorded; posting them online can serve as a great reference to their work and drive more awareness of it.
  • Workshops and classes — While some bloggers will turn to offering online courses, some prefer hosting them in person. The chance to meet a famous blogger and learn from them is a lot more enticing than just viewing a recorded online seminar.

How long does it take to make money blogging?

That’s a hard one, sport.

A blogger, artist or internet personality will need a substantial and/or devoted following to reliably make money this way. It’s unrealistic to expect that you’ll be able to quit your day job after a few months of blogging. Some bloggers say that you should expect to wait a year or two before making a healthy full-time income — provided you’ve done a good job monetizing your blog.

The time between starting your blog and making decent money with it isn’t easy. Making a living off blogging or creating content requires patience, creativity and a lot of effort.


How Your Offline Efforts Can Help Your Online Marketing

Story image for How Your Offline Efforts Can Help Your Online Marketing How Your Offline Efforts Can Help Your Online Marketing from Promotion World (press release)

Online marketing has practically become the main way people advertise their products and services. Just think about it for a second – how much time do you spend, per day, browsing the web, and how much time watching TV? Just compare and contrast YouTube and Facebook ads, SEO, pop-ups, banners… with TV commercials and real, physical banners. In fact, it seems any and all IRL marketing is falling to the wayside. We, however, would argue something a bit different.

Namely, the very fact that offline marketing has become less popular in the past several years means it has become something of an untapped market. While the online marketing market is becoming oversaturated, offline can give you some room to manoeuvre, and to actually enhance your online marketing efforts.

Utilize AR and VR

Saying that technology is progressing rapidly is pretty much a cliché at this point. Still, that doesn’t make it any less true. And one of the best and most evident points where this can be seen is tied to AR and VR functionality.

Augmented and virtual reality sets and elements have slowly but surely been carving themselves a piece of the advertisement and marketing pie. Namely, companies like IKEA, for example, have developed apps that tie their products with AR. Here is how they work. You get the appropriate app, or access a feature on their website, with your phone. Then, the product you want to buy, let’s say, a couch, will be superimposed over your phone’s screen, while your actual phone will be directed at your living room. You can then see how the piece of furniture will fit in your room, understanding its shape and size, as well as its colour.

And there is good reason why this is happening. First of all, AR and VR is just fun. The possibilities are limitless, and just being in another world (or augmenting your own world) is exciting. Couple that with a bit of shopping or original marketing, and you got a recipe for success. Not to mention the fact that this is still new and unique tech that will still advance and move forward greatly.

Offer consultations and demos

You should go out there, and offer some samples, or live consultations. So, if you, for example, own a bakery, going around town and offering samples is a great way to get people to become familiar with your brand and your work. If you, on the other hand, own a small accounting firm, handing out free advice and consultation (by setting up a booth in a high-traffic area) can serve as a unique and effective way of getting potential buyers.

Make an event of it all if you can, let the word go out you are handing out free stuff and professional advice. Getting good event banners and setting them up around town, or contacting the local newspaper, will surely get the ball rolling.

Try out guerrilla marketing

Guerrilla marketing is a special type of marketing, relying solely on originality and on your creativity. It is based on unconventional methods that are very cheap, but that can give you great results. It’s all about going out in public and creating a unique experience in the minds of potential consumers. Guerrilla marketing is only limited by your imagination. Still, searching for some inspiration can help push you into the right direction. One of the things you can do is set up scavenger hunts, set up a flash mob, making interesting flyers and stickers, and distributing them around your city…


You should network as much as possible. In fact, learning how to network may be one of the most important things you can do if you want to stay in business. Now, we are not saying you should schmooze and flatter people you don’t like. What we are saying, however, is that you should actually get to know people who are tied to your line of work. You can make business contacts, partners, as well as get quality advice. But, more importantly it will let people know you exist.

Creating contacts can lead to anything from a simple recommendation, to a full-blown goods and services contract that can keep you in the black for some time. People will learn that you are not just an abstraction, a simple brand and a company, but actually a person behind an enterprise.

Seek out conferences and trade shows, get a booth (or even a speaking deal) arranged. You can promote your goods and services, and get to know some people. Often potential clients attend these things, and this may prove to be the perfect opportunity to make an impression on a lot of people. However, keep in mind that you will most likely need to pay for this booth, and that the speaking opportunity will most likely be free. Think of these things as marketing investments, which they, for all intents and purposes, actually are.


Offline marketing can help boost all your marketing efforts and strategies. It’s a segment many companies nowadays sacrifice in order to invest more resources into online advertisement. However, you can see amazing results with things like the uniqueness of guerrilla marketing and the newest AR and VR technology. Networking with people, handing out samples, actually showing that you exist in the real world, all of this can help you stand out and get your name and brand out there.


How Will Blockchain Impact Digital Marketing?

Marketing, and levels of data transparency, may take strides forward thanks to blockchain.

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

According to Statistica, in the telecommunications, media, and technology sector, blockchain research is well underway. Of this group, 40 percent noted they are in the awareness phase or becoming educated on the technology. Thirty-nine percent said they are experimenting with blockchain or creating proofs of concept, and 12 percent are already deploying blockchain technology and using it in their business.

Since blockchain is so synonymous with finance, many wonder how marketers would even use this technology. Is there a place for blockchain technology in marketing? It turns out, yes, there is. Blockchain has the ability to change how marketers collect and use data, how they address customers and how they manage ads. Here’s a look at the impact blockchain will have on digital marketing.


Actor Edward Norton is trying to change how the TV industry measures viewership

Edward Norton in a panel discussion at the Clinton Global Initiative Annual Meeting, in New York City on September 29, 2015; The panel also included Sean Parker, Chairman, The Parker Foundation and J. Craig Venter, Co-Founder, CEO, and Chairman, Human Logevity, Inc. -

Adam Jeffery | CNBC
Edward Norton in a panel discussion at the Clinton Global Initiative Annual Meeting, in New York City on September 29, 2015; The panel also included Sean Parker, Chairman, The Parker Foundation and J. Craig Venter, Co-Founder, CEO, and Chairman, Human Logevity, Inc. –

During Edward Norton’s long acting career, the Golden Globe Award winner has enjoyed a side gig backing tech start-ups like Uber, data analytics firm Kensho and crowdfunding site CrowdRise. He started way back in 2000 as founding investor of wastewater treatment company Baswood.

It doesn’t take long in start-up land to learn that data science and analytics are being applied to every industry, and quickly. Norton is now working to bring some of that power to his own business.

For his latest endeavor, Norton has teamed with poet Daniel Nadler and one of Facebook’s first investors on a project designed to measure in real time the effectiveness of TV ads. The company is called EDO, which stands for Entertainment Data Oracle, and its technology is already being used by ESPN, Turner, CNBC owner NBCUniversal and Paramount, providing insights into which ads viewers like or what parts of movies audiences love.

Media companies can use that data to fund shows and films that have a greater chance of financial success.

“I saw firsthand in my work in making, marketing and distributing movies that TV advertising was a huge part of marketing budgets, yet the only measurement of whether that was effective was a very simplistic measure of exposure that’s not even very reliable in today’s world,” Norton said in an interview. “We felt like EDO could bring the kind of rigorous data-driven and actionable analytics that digital advertising has had for years to the huge budgets on TV. If we did that, we felt like we’d be able to help the efficiency of the entire media ecosystem for creators and consumers.”

EDO raised $12 million last month in a round led by Breyer Capital, whose founder, Jim Breyer, made a fortune from an early bet on Facebook.

‘Legacy media companies were getting disrupted’

But it was the relationship between Norton and Nadler that got EDO off the ground. While both men are known in the arts, they met through Kensho, which Nadler founded in 2012 and sold to S&P Global for $550 million this year. Kensho’s analytics tools are used in the financial and health-care industries as well as in national security.

Norton and Nadler had been thinking about how Kensho’s machine learning and predictive analytics could work in other areas. Norton pointed to the film and television industries, specifically TV advertising, which lacked these advanced data science capabilities. The two decided to start EDO, which uses separate technologies from Kensho.

“We had seen that the legacy media companies were getting disrupted by Netflix and Amazon, who were using organic data capabilities as significant advantages,” Norton said. “At the same time, networks were facing the assertion by Google and Facebook that digital advertising was more effective, and none of the legacy measurement players were really helping them challenge that with sophisticated data.”

In addition to approaching Breyer and getting the investor’s support, Norton and Nadler brought on Kevin Krim, the former head of CNBC’s digital operations, as CEO, and former Nielsen/NRG executive Derek McLay as president. They also hired fresh graduates from Harvard.

EDO’s insights are based on information on about 47 million ads that have aired, as well as TV data from Kantar Media and Nielsen/Gracenote and its own data sets. It uses the information to predict consumer intent through online behaviors.

“Most of the emerging technology data science is focused on Twitter data,” Nadler said. “While that data is actually quite illuminating in other fields where economics are involved, where purchasing decisions are involved and where stock markets are involved, it’s not the right data set” for us, he said.

Like pretty much everyone in film and television, Norton is somewhat obsessed with Netflix. He refers back to the company’s claim that it develops and buys shows based on audience insights. It jumped into original content with “House of Cards,” a show executives predicted would be a hit because subscribers already liked director David Fincher, actor Kevin Spacey and the original British series.