With a majority of crafters taking advantage of marketing their goods online through sales and social media sites, fewer and fewer booths featuring quality handmade goods are showing up at craft fairs. Some believe sales have dropped. However, it might just be that they are not effectively capturing the attention of shoppers as they pass by the booth. Smart devices add a whole different type of arsenal to the table, making it easy to grab the attention of the masses.
Gathering Leads and Customers as Followers Using QR Codes
QR codes are extremely handy when it comes to spreading the word regarding a brand. By having a scannable QR code that leads to an email submit form, social media page, or the business’ website, customers and interested potential customers can simply scan the code with their phones in order to keep in touch in the future. Repeat customers are one of the most valuable assets a business can have, so this is very helpful when customers are making quick impulse purchases.
Utilizing LED Signs to Attract Attention
One thing that is rarely seen within booths at craft fairs, flea markets, and carnivals is the LED sign. These signs scroll messages across them, and many bystanders cannot help but to wait and read the sign out of curiosity. Programmable LED signs are able to be customized and many are smartphone compatible. With a phone, the text color, speed, font, and message can all be adjusted.
Using Tablets to Display Multimedia to Consumers
There are a variety of types of multimedia that a business owner can display to attract attention and educate consumers. Photo slide shows of previously crafted merchandise or off site inventory can attract potential buyers for those products. Hot products could be modeled in attractive situations in order to demonstrate the desirable features of the item. An example of this might be a custom made modern-style clutch or shoulder bag that is accompanying a woman for a date night in an upscale restaurant. For people who create beauty products, the multimedia presentation might feature a series of “how to” clips for using the products, or they may demonstrate how the products were made.
Smart devices are incredibly powerful marketing weapons for the self employed crafter. Sadly, most people do not use their phones to their maximum potential in order to reap the benefits that they have to offer. Every entrepreneur should explore and unlock the business boosting features that smart devices have to offer.
