Japanese imaging firm Fujifilm is targeting Rs. 120-crores sales next fiscal from its Instax range of instant cameras in India and expects the country to contribute 8 percent to its global sales in this segment.
Fujifilm, which was earlier one of the global leaders in the photo films is trying to come back through instant cameras. The company today launched its three models under ‘instax mini’ series ranging between Rs. 8,900 to Rs. 14,500.
Fujifilm is targeting the young generation through its ‘instax mini’ camera and smartphone printer and is aiming to sell up to 1,00,000 units in India this fiscal. “We would have a sales of Rs. 60 crores this financial year from our instant cameras. This would be doubled to Rs. 120 crores in FY 2016-17,” Fujifilm India Managing Director Yasunobu Nishiyama told PTI.
He further added, “These products are designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of the young customers.”
Presently, instax cameras are available in around 300 stores and Fujifilm is adding between 50 to 100 stores every month to expand its sales network. Apart from that, Fujifilm is also exploring online space to boost sales of its instant cameras and is available at all leading e-commerce portals.
“Our one-third sales would come from online channels apart from brick and mortar stores,” said Nishiyama. The company is expecting that Indian market would contribute up to 8 percent sales of global sales of instax range of cameras in the next five years.
It has launched its instant camera in 60 countries and has received good sales response from developed markets like the US and Europe and also from emerging economies such as China.
“India is one of the fastest growing market and percentage growth is higher here as compared to large markets of the US and Europe,” Nishiyama added.
This fiscal, Fujifilm is expecting to sell 5 million units of instax cameras globally. Established in 1934, Fujifilm had $21 billion (roughly Rs. 1,37,671 crores) turnover in FY 2015 and about 79,000 employees globally.