The tech company announced that, starting Wednesday, it will begin unearthing search results from mobile apps that don’t have a website to make their mobile search results more efficient.
So, if you have a specific app installed on your smartphone or mobile device, Google will provide what it calls deep links that take Android users inside the app relevant to their search instead of a website. If you don’t have the specific app installed on your smartphone, Google will still allow you to stream the content.
As examples of the upgraded feature, the tech corporation uses the ability to book a hotel for a last-minute trip via Hotel Tonight or for checking details about a scenic drive from Chimani, the national parks app, without having to download either app.
“It’s significant because it’s going to allow people to find things through the ease of a Google search that they would only discover if they downloaded and installed an app,” Danny Sullivan, founding editor of Search Engine Land, told USA Today.
Obviously, the overall driving force behind the more in-depth mobile searching capabilities is the massive shift of Google searches taking place on mobile devices. That being said, the company is providing this newest update as part of its way to enhance the overall search function.
“This helps Google because Google’s search business is predicated around helping you find useful content. If more and more of that useful content is only located within apps, it becomes more difficult to deliver on that mission,” Sullivan continued to explain to USA Today.
In a way, this announcement was two years in the making, as Google began amassing its index of content from mobile apps in 2013.
This is another way for Google to further corner the search engine market … if that was even possible.
“The bottom line is that useful content can appear in either apps or on the Web or both,” Patel told USA Today. “This is part of our strategy to get the best user experience and to get the best content for users as quickly as possible. We want to make sure wherever the content lives, it’s accessible to Google.”