NEW DELHI: Sales and marketing solutions platform, Benddit has raised $250,000 in seed capital from industry leaders. Benddit will use this round of funding to accelerate product development, expand its team of experts, on board service providers and bolster its marketing initiatives.
The platform, founded by Vani Gupta, Venkatesh Rangachari, and Vipul Gupta, allows companies and startups to find the best fit solution provider for their specific marketing and sales needs, according to a release. The co-founders have worked across companies including PepsiCo, Airtel, Practo, and Accenture.
Companies of all sizes need outsourced expertise at the right price, which are innovative and flexible, and comes with high service standards. Benddit offers ‘expert intelligence’ enhanced by technology to match client requirements to service providers. Its algorithm matches the requirements of its clients seeking specific solutions in sales and marketing to the specialised service providers on the basis of parameters including complexity, stage, relevance, cost, etc.
The algorithm scans through Benddit’s database of service providers and suggests the best fit names of service providers with ‘scores’ to reflect the degree of the ‘match’ between the two and then facilitates a call between the company and the selected provider, the release elaborated.
“Every business today is looking at agile, creative service providers across a spectrum of services where they are assured of quality and timely service. Our blended model using technology and expert to support and hand hold both the clients and service provider alike ensures that we deliver impactful results,” says Vani Gupta.