Abstract The research builds upon the literature in electronic commerce and past research in marketing with the objective of understanding factors that impact a product’s adaptability to online marketing. A review of marketing channel choice…
Gameplay footage from Rockstar’s upcoming remaster of its PS2-era Grand Theft Auto trilogy has appeared online, after gameplay footage was apparently uploaded from early copies. VGC has collected together three YouTube uploads and one Reddit post, which between them show over an…
Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new…
The digital revolution has brought a lot of innovations and dramatically affected all businesses including education. The digital revolution has brought a lot of innovations and dramatically affected all businesses including education. Traditional institutions will…
NEW DELHI: Sales and marketing solutions platform, Benddit has raised $250,000 in seed capital from industry leaders. Benddit will use this round of funding to accelerate product development, expand its team of experts, on board service providers…
As part of their ongoing commitment to teach companies how to self-promote, online marketing agency, fishbat, shares three tips on utilizing hashtags to grow your brand. Social media has changed the very nature of how we…
Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the…
By Robert Ssenkasi The Internet has radically transformed how we build and promote businesses. With this trend, entrepreneurs have access to far more resources and far more potential than ever before. However, so many of…
Online marketing has practically become the main way people advertise their products and services. Just think about it for a second – how much time do you spend, per day, browsing the web, and how…
The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example — while costs vary, it is…