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Free apps make millions of dollars – here’s how they do it

by Loknath Das April 5, 2024

written by Loknath Das

Free apps make millions of dollars – here’s how they do it

Instagram, Clash of Clans, Tinder, and Snapchat are all free. In fact, 90-percent of apps are free because people expect them to be free. So how do developers stay in business?

In-app advertising

In-app advertising is the most popular and profitable way to monetize an app. Because everyone spends massive amounts of time scrolling, watching, and engaging, in-app advertising is the fastest growing form of mobile advertising. App-install ad revenue is estimated to grow to more than $100 billion by 2020, according to BI Intelligence.

The concept is simple: advertisers pay for impressions and clicks, and the developer profits from it.

Remember Taco Bell’s sponsored Snapchat Lense? That campaign raked in 224 million views, and cost Taco Bell tens of millions of dollars. Fortunately, it paid off, because, in addition to a whopping 224 million views, Snapchat stated that the time users spent messing around with the filter was the equivalent of 12.5 years of play ー in one day.

In-app purchases

If you’ve ever impulsively bought a Candy Crush Bundle, you’re a victim of the in-app purchase. These are tempting offers developers strategically create to crack open your wallet. These in-app purchases take the disguise of add-ons, power ups, boosters, extras ー you name it.

A little over 5-percent of users spend money on in-app purchases, yet how much money these customers spend is 20x greater than what companies earn from all other users combined. In-app purchase revenue is projected to reach $37 billion by the end of this year ー which speaks to how desperate people are to reach that next level.

Freemium

This method of monetization is similar to in-app purchases but has a slight difference. To access the complete feature set, you need to cash out for the premium version.

According to Apple:

In the freemium business model, users pay nothing to download your app and are offered optional in-app purchases for premium features, additional content, or digital goods.

Spotify is a great example of a company utilizing the freemium model. If you refer to the comparison below, the average broke Spotify listener is very limited when it comes to using the app. On the other hand, Premium listeners have access to every feature available.

The music streaming app pushes its users to become Premium users pretty aggressively. Almost every ad is about upgrading to premium or trying the 30-day free trial ー and it works. Of Spotify’s 75 million Monthly Active Users, 20 million are paying customers. For context, the average freemium conversion rate is 2 to 4-percent, but Spotify’s is 27-percent.

Subscriptions

Productivity and content-based apps (newspapers) typically use subscriptions to create recurring revenue. Because this revenue model typically requires a lot more cash and data from users, it’s not as popular as other monetization methods. But the apps which do use this strategy pull it off well.

Apps that utilize subscriptions earn 2-3x more than apps that rely on advertising or paid downloads. They also earn 50% more compared to apps that offer in-app purchases.

Take the meditation app Headspace for example. To truly “unlock the full Headspace experience,” one must commit to an annual subscription of a mere $7.99/mo.
The company’s annual revenue is more than $50 million and is valued at $250 million. Not bad for a free app that helps you breathe.

[“Source-thenextweb”]

April 5, 2024 0 comment

News Update

Peacock does not do sex: Rajasthan’s judge remarks torn up on twitter

by Loknath Das April 5, 2024

written by Loknath Das

Peacock does not do sex: Rajasthan's judge remarks torn up on twitter

New Delhi: Rajasthan High Court judge Maheshchandra Sharma said while the last day peculiar note of their service, “Peacock (national bird) do not have sex …” and then the micro-blogging website has stalled on Twitter … Judge because of this comment Honor Twitter user hours are glued to their laptops and mobile phones, and responses to such …

Indeed, Rajasthan High court judge Maheshchandra body Ma had suggested on Wednesday that the cow should be given the status of India’s national animal … argues in favor of his suggestion, he compared to cow ‘More’, and the species of both animals as “holy” … peacock was to describe in detail the sanctity of honor said, “More eternally (lifelong) celibate lives … she does not ever have sex with peacock … the peahen pregnant peacock drink tears Ti …

” By the way, the judge had also included God in the information given by him, and had said that since the peacock is Brahmachari, that is why Lord Krishna used to place his wings on his mirror …

just what was then. After this there was a flood of messages that came to Twitter, who informed that the reality is that peacocks and peacocks also reproduce the same way as all other creatures, and some users have proven their reasoning and Posting to the video …

Twitter users have created a ruckus about the views of the judge, and #brahmacharipeacock and #sanskaaripeacock hashtags appear on many posts on the micro-blogging website … What was that again … Then on Twitter went flood of messages, who informed that the reality is that the peacock and peahen only remaining breeding like all creatures, and some users are limited to prove their case conducted post videos … Twitter users are limited to creating uproar ideas of honor, and micro-blogging come #brahmacharipeacock and #sanskaaripeacock Shortcuts look at many posts website Gay … What was that again … Then on Twitter went flood of messages, who informed that the reality is that the peacock and peahen only remaining breeding like all creatures, and some users are limited to prove their case conducted post videos … Twitter users are limited to creating uproar ideas of honor, and micro-blogging come #brahmacharipeacock and #sanskaaripeacock Shortcuts look at many posts website Gay …

Image result for Peacocks do not have sex" and that BIOLOGY DIED A TRAGIC DEATH. Rest in peace Biology
Click here to read other ‘ Just Go ‘ news .

[“Source-ndtv”]

April 5, 2024 0 comment

Internet

What do Indians do on the internet?

by Loknath Das April 5, 2024

written by Loknath Das

Exploring the world wide web. (Reuters/Shailesh Andrade)

Internet-savvy Indians are hooked to Google, Facebook, and Amazon, a report released by media management company GroupM says. An average Indian with internet access spends over 200 minutes monthly on search engine Google, the report says.

Titled Interaction 2017, the report is based on a survey of digital advertising growth forecasts in 46 markets, tracking technology developments, media trends, and consumer behavior.

Here are the top websites where Indians spend the most time. However, it is unclear what they were looking for on Google.

On average, India’s internet users spent 1.41 hours online daily in 2016. In China, the number was almost double at 3.38 hours; in the US it was 3.57 hours.

India remains an attractive market for new-age internet companies

On average, India’s internet users spent 1.41 hours online daily in 2016. In China, the number was almost double at 3.38 hours; in the US it was 3.57 hours.

India remains an attractive market for new-age internet companies waiting to exploit its large digitally connected population. After all, in 2017, some 450 million Indians are expected to be online. The country is also home to the world’s second-largest smartphone user population.

Yet, the market is riddled with challenges as internet connectivity remains poor. A bulk of India’s netizens still use less than half-a-GB of data per month, the report said.

[“Source-qz”]

April 5, 2024 0 comment

News Update

What Do You Mean By Vacuum Coating

by admin April 4, 2024

written by admin

Image result for What,Do,You,Mean,By,Vacuum,Coating

Vacuum coating involves deposition techniques that are on the whole very interesting. One reason is the look and feel of the finished product. Another reason that earth-conscious people will appreciate is the environmental impact is greatly reduced when using this highly versatile process.Characterizations of Vacuum Deposition TechniquesAll vacuum deposition techniques are characterized in the following manner:
Parts set aside for coating are usually placed in an evacuated chamber until the pressures reach 10-5 mbar.
Vapors of the materials that are placed inside the chamber form the actual coating.
Vapors then diffuse as they reach the substrates and condensate.Condensation typically happens when the process of gas being introduced into the chamber occurs in a controlled mode. It works because this allows the condensation to be accompanied by chemical reactions, leading to the formation of a different compound substance.Often, the deposited layer is subjected to the intense barrage where gas ions or vapors collide, which delivers remarkable positive effects on the properties. Finally, the coating begins to form while imperfect molecules that are not absorbed are eliminated.Instead, the materials are mechanically compacted to the entire coating. The result is the formation of defect-poor, dense and adhering coatings.Advantages to Using These TechniquesThere are multiple advantages to using vacuum deposition techniques such as:
Vacuum is a clean, environmental-friendly technique with ambient that reproduces easily. These coatings will only contain elements or molecules that are introduced into the chamber for preparation. This ensures a high-quality coating for different surfaces.
Devices used for the vapors only work within the vacuum.
Conditions necessary for proper deposition means the majority of materials are oxidized in conventional atmospheres.
The average free hop of vapor molecules takes less than a millimeter and cannot reach the substrates.Overall, there are two main families in which vacuum deposition techniques are divided: Physical Vapor Deposition and Chemical Vapor Deposition. Known by the acronyms PVD and CVD respectively, each technique serves its own purpose.For PVD techniques, vapors condense to form a film from sputtering or heating means. With CVD techniques, instead of vapors being obtained from condensing, they are obtained by dissociation of gaseous species.Many different techniques are involved with both of these families. PVD techniques are often performed through evaporation that occurs from an electronic gun, the sputtering, a molecular beam epitaxy or evaporation from the cathodic arc. CVD techniques include a plasma activated process or through thermal means.

April 4, 2024 0 comment

Education

National offer day: What to do if you fail to secure a place at secondary school

by Rajdeep April 4, 2024

written by Rajdeep

A file photo of British students doing homework in the classroom

As national secondary school offer day arrives, what can you possibly do if your application for school admission has not been successful?

Sadly, for both you and your child, the period of uncertainty and anxiety will continue for some time as you embark on the somewhat difficult journey of having to negotiate the school admission appeals process, with often varying degrees of success.

However, there is a lot that you can do that will significantly improve your chances of reversing the decision through the statutory appeal process.

The admission authority, which may be the school governors or the local authority depending on the type of school, will make arrangements for appeals to be heard as soon as possible, but in some cases, appeals may not take place until the latter part of June or even July 2016.

Statistics show that only one in three appeals will be successful; this success rate will vary depending on the local authority where you live and also the school in question. So what can you do to improve your chances of a successful appeal?

1. Be prepared

It is important that you carry out research about your preferred school so that you can question the case at the appeal. You will need to ask a series of questions in advance to try and establish if the school has admitted pupils above their published admission number in the past and, if so, what have been the implications.

These questions will help to provide valuable information about the school to establish whether an additional pupil can be admitted without causing problems for the school

2. Make a strong written personal case

Make sure that you submit a well written and well researched case. Establish the reasons why you want your child to attend a particular school and back this up with written evidence.

For example, if there are strong medical or social reasons to attend a particular school, make sure that you obtain written support from a doctor, consultant or similar professional.

Such supporting letters will need to explain why your child needs to attend this particular school and the letter will need to say why the professional supports the appeal and the implications if your child attends a different school.

If you accept an offer at one school you will still be able to appeal at another

3. Rehearse, rehearse, rehearse

Knowledge breeds confidence and so do not be afraid to carry out thorough research about the school to prepare for the appeal.

Before the hearing, go through what you want to say and make notes so that you can refer to these to ensure you do not overlook something. If you think of something after the appeal it will be too late. Rehearse what you want to say and stay focused. Do not repeat the same point over and over again; the panel will get the point the first time.

4. Be polite

It might seem like an obvious point to make, but always treat the clerk, the panel members and the presenting officer with respect.

Treat them the way that you would expect to be treated. You do not want to lose the appeal before you have even started.

5. Stick to the facts

The appeal panel will reach a decision based on the facts of the case, so stick to them. It is understandable that you will become emotional but the outcome of the appeal will be based on the facts of each and every case.

In most situations, the appeal panel is unable to make comparisons between competing appeals because each appeal is determined on its own merits.

For you, the appeal will represent the last opportunity to secure a place at the school of your choice. Why risk the consequences of an unsuccessful appeal by not preparing thoroughly?

Attending appeals has been described as similar to taking a driving test or a public examination. It can be a very nervous experience. Your children deserve the best and so ensure that you give them every chance of success.

Things to remember:

If you accept an offer at one school you will still be able to appeal at another, so make sure you immediately get your name on the waiting list of your desired school.
The ‘Notice of Appeal’ form you need to use to appeal a decision should be included with your letter from the local authority – make sure you read the instructions thoroughly
There’s normally a deadline, so make sure you familiarise yourself with it, and then start proceedings as soon as possible. [Source:- Telegraph]

April 4, 2024 0 comment

Gadgets News Tech Update

When Do You Need To Upgrade Your Business Telephone System

by admin April 4, 2024

written by admin

Business owners always look for ways to make their businesses run and function in a successful manner as well as generate significant revenue. In order to achieve this, organizations have to upgrade a lot of their aspects, especially when it comes to technology. If we talk about technology, the business telephone system of an organization is of utmost importance and hence only the best, the latest, and the most profitable system must be used.

There are certain signs, or we can say, indications, which tell us in a direct or an indirect manner that whether we need to upgrade our telephone system or not. First of all you have to evaluate that most of your time is devoted to which system- your telephone system or your business management. If it’s the former, you should get your telephone system immediately upgraded.

Does your telephone system increase your productivity?

You should see if your telephone system is assisting the operations of your organization or just being a hindrance to them. Check if your employees can smoothly access the emails, calls of the clients and voicemails or not. Your telephone system must help your organization in becoming flexible, easily communicable and social. If you can’t achieve these things with your current business telephone system, just upgrade it to a better and more efficient version.

Your telephone system must be capable of augmenting your bottom line by making you employees and, in turn, organization more productive and efficacious. One or more of applications like ERP, ATS, CRM, etc. must be integrated in your system. You must be able to evaluate the performance of your employees, optimize their levels, offer quality customer services and calculate your market expenditure with the system. If not, then upgrade it.

If your telephone system is not available everywhere for your operations and you can’t provide the best services to your customers and clients, you should update it so that accessibility becomes easier for you and call transfers between co-workers are smooth. Don’t forget to check if your system is the most suitable and relevant equipment for your organization.

Indications for the requirement of an upgrade

If your employees are not able to access their phone calls once they go outside your office. If your telephone system can’t be used by them in remote locations, you should get it upgraded to a version which can be used anywhere to contact customers, otherwise it will create obstacles in the path of the success of your business.

If you require multiple systems for your multiple locations, you should just opt for a cost-effective way out which will not only improve your communication but also enhance your productivity and customer services.

If your company has to use each and every available phone line constantly.

If your office is not capable of accommodating new technology.

Benefits of using cloud PBX systems

When you perform cloud PBX Installation and configuration, there are various benefits which can be acquired from it for your organization. You don’t need USB drives, phone cabling, cumbersome rewiring or reprogramming, etc. Also, when you have to move your business, just relocate the whole system and reinstall it at the new location.

April 4, 2024 0 comment

Gadgets News

ZTE wants to do display holes for the earpiece now

by Loknath Das December 3, 2018

written by Loknath Das

The hate for notches and the push for higher screen-to-body ratios are about to create the latest craze of punch holes in the displays. There aren’t smartphones with camera holes in their front panels yet Samsung, Lenovo and Huawei are about to launch a trio of those next month. And now we learn ZTE is looking into holes in the display for tackling another problem – the earpiece. Although, to be fair, Huawei might have thought about that first.

Anyway, going by the latest patent from ZTE, the OEM is trying to reduce the upper bezel and potentially eliminate the need for a notch by making a hole for the earpiece. The patent doesn’t picture the front-facing camera which could mean there isn’t one to begin with – like the ZTE nubia X – or it will hide behind the display.

Unlike the camera pinholes this is still at the patent stages of its development so it will take way longer to materialize. If at all.

[“source=cnbc”]

December 3, 2018 0 comment

Online Marketing

Do Your People Own Their Commitments/Responsibilities?

by Loknath Das November 2, 2018

written by Loknath Das

A sales manager was whining to me, “My sales people don’t do what I tell them to do! How do I get them to do the things I want them to do?” He went on a rampage describing how they weren’t meeting their commitments, how they weren’t doing the things that drove the best results, how they were not meeting the organization’s priorities. He was actually right, many of the people weren’t meeting their commitments.

I asked, “Have you asked them what they think they should be doing and what they want to do?”

He gave me one of those cross-eyed looks, I suspect he was thinking, “What BS is he talking about, doesn’t he realize I’m the boss, I need to get them to do what I want them to do!”

This is actually where there are great disconnects between managers and their people. As managers, as much as we expect our people to do the things we want them to do, but until they own it for themselves, they won’t get it done!

The challenge becomes, “How do we get our people to own the things critical to the organization and performance?

Until our people internalize what we are trying to achieve, until they own these things for themselves, it is unlikely they will meet commitments and responsibilities.

How do we do this?

It’s actually not that difficult, but it takes time on the part of the manager to invest in helping people understand and to coach them (you had to know there would be a catch).

First, each person has to be very clear about what their job is and the expectations we have of their performance. It’s not just telling them what it is, but it’s engaging them in conversations to help them understand. Give examples of what good performance looks like, also examples of what bad performance is. Make sure they are engaging you, pay attention to the questions they are asking, be wary if they aren’t asking questions.

Ask them to give examples of things they might do to achieve the expectations of the role. It’s insufficient to for them to say, “I’ve got to make my numbers…” Instead, ask them to think about the things they should be doing to make their numbers. Don’t give them the answers but through your own questions encourage them to start to give examples.

The process of them figuring out what they need to be doing and how to do it starts creating commitment on their part.

Agree on the most important things they should be doing.

Then have them set goals for doing those things. Make sure they are being realistic, walk them through what it will take them to achieve those goals. Help them connect the dots between the things they need to be doing every day to achieve the goals you have agreed upon.

Now they’ve figured it out, make sure they document these into an action plan. Where possible leverage tools like your CRM system so you both can track progress.

The process doesn’t stop there.

Thing will distract or derail them on the way. Here’s where your coaching comes in. Help them understand what’s working and what’s not working. Help them figure out to how to bet back on track.

It’s not complicated.

It works–virtually 100% of the time.

But it takes your and their commitment to doing the things that cause them to own and execute the things they need to do.

You might be tempted to fall back into bad habits, telling them is so much easier and takes much less time. But it doesn’t work. Isn’t it insanity to commit to doing the things that don’t work?

[“source=gsmarena”]

November 2, 2018 0 comment

Gadgets News

iOS 12 Update Said to Bring Animoji on FaceTime, Revamped Do Not Disturb, and More

by Loknath Das February 14, 2018

written by Loknath Das

iOS 12 Update Said to Bring Animoji on FaceTime, Revamped Do Not Disturb, and More

Apple’s annual software upgrade this fall will offer users plenty of new features: enabling a single set of apps to work across iPhones, iPads and Macs, a Digital Health tool to show parents how much time their children have been staring at their screen and improvements to Animojis, those cartoon characters controlled by the iPhone X’s facial recognition sensor.

But just as important this year will be what Apple doesn’t introduce: redesigned home screens for the iPhone, iPad and CarPlay, and a revamped Photos app that can suggest which images to view.

These features were delayed after Apple concluded it needed its own major upgrade in the way the company develops and introduces new products. Instead of keeping engineers on a relentless annual schedule and cramming features into a single update, Apple will start focusing on the next two years of updates for its iPhone and iPad operating system, according to people familiar with the change. The company will continue to update its software annually, but internally engineers will have more discretion to push back features that aren’t as polished to the following year.

Software chief Craig Federighi laid out the new strategy to his army of engineers last month, according to a person familiar with the discussion. His team will have more time to work on new features and focus on under-the-hood refinements without being tied to a list of new features annually simply so the company can tout a massive year-over-year leap, people familiar with the situation say. The renewed focus on quality is designed to make sure the company can fulfil promises made each summer at the annual developers conference and that new features work reliably and as advertised.

“This change is Apple beginning to realize that schedules are not being hit, stuff is being released with bugs – which previously would not have happened,” when Apple was a smaller company with fewer engineers, customers and devices to manage, says one person familiar with the company. Apple declined to comment.

The shift is an admission of what many customers have already come to notice: Some Apple software has become prone to bugs and underdeveloped features. In recent months, users have complained about text messages appearing out of order, the iPhone X registering incoming phone calls late and frequent app crashes.

Apple has also recently released features later than it expected, as the rush to meet the annual deadline overtaxed engineers and created last-minute delays. For example, last year’s iOS release didn’t initially include previously touted features that would let consumers send money via iMessage or synchronise full text message histories among Apple devices.

The decision to formalize the process and give engineers more time to perfect software is a major cultural shift. For years, the company hasfunnelledd its energies into quick-turnaround, splashy upgrades that are designed to wow the faithful and make rivals seem slow-footed.

The strategy has paid off handsomely because the feature-packed upgrades keep customers tied to Apple’s ecosystem and prompt them to use more of the company’s lucrative services. More than 90 percent of Apple customers use either of the last two major iOS updates, compared with 30 percent of Android users who have downloaded the two latest versions of Google’s mobile OS, according to data from both companies.

But the feature-packed upgrades place huge demands on Apple’s beleaguered engineers. At Google, teams update apps on their own schedule and aren’t tied to the annual Android release. At Apple, all new features are tied to a big release in the fall, when Apple rolls out its splashiest new software, and a more modest update in the spring. Individual apps aren’t updated on their own, and everything is driven by the release schedule.

Under the previous system, a person familiar with Apple says, “inevitably, some things will be late because you underestimated how long it would take. Some things have to be cut, some things have to be rushed. It’s the result of having thousands of people working on the same schedule.”

The first test of the new development strategy will come in the fall, when Apple debuts the next iPhone and iPad software upgrade. Internally code-named “Peace,” it will likely be called iOS 12.

The change that will cause the biggest stir: making it possible for a single third-party app to work on iPhones, iPads and Mac computers. The upgrade will be folded into the upcoming macOS 10.14 (known internally as “Liberty”) and could involve bringing to the Mac some of Apple’s own iPhone apps, including Home, which controls smart appliances.

Apple’s popular Animojis will get new characters and a more easily navigated menu. The animated emojis will also come to the iPad; the company is working on a new model that will have the required Face ID camera. Apple plans to integrate Animojis into FaceTime, letting people put virtual faces over themselves in video calls. (Technology to bring multi-person conferencing to FaceTime video calls is being explored but might not be ready for this year.)

Also in the works for this year: a redesigned version of Apple’s stock-tracking app and updated version of Do Not Disturb that will give users more options to automatically reject phone calls or silence notifications. Apple is also working to more deeply integrate Siri into the iPhone’s search view, redesign the interface used to import photos into an iPad on the go and make it possible for several people at once to play augmented reality games.

Consumers will have to wait until 2019 for significant iPad-focused software upgrades. Among them: A feature that will make it possible to run several windows in one app and click between them just like tabs in a web browser (the Mac got this feature a couple of years ago) and a related enhancement that lets two screens from the same app run side-by-side. Other updates that have been pushed back include new features for the Apple Pencil stylus and a toggle in the email app that will mute notifications from specific threads.

In the past, “Apple’s smaller scale helped it build better-quality software than the rest of the market,” says Steven Troughton-Smith, a veteran app developer. “But with its newfound size it has seemingly been unable to find the right balance.”

Finding a new balance between speed and quality will be tricky. On the one hand, spreading feature updates over a longer period could hurt Apple’s competitiveness in the fiercely contested smartphone market. On the other hand, sticking to what Troughton-Smith calls a “ruthlessly ambitious” upgrade cycle risks rushing out features before they’re ready and undermining Apple’s vaunted reputation for quality.

[“source=food.ndtv”]

February 14, 2018 0 comment

Online Marketing

Digital Marketing Channels are Flatlining. Here’s What to Do to Stay Afloat.

by Loknath Das October 13, 2017

written by Loknath Das

Digital Marketing Channels are Flatlining. Here's What to Do to Stay Afloat.

When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I’m building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable.

Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels.

Related: 10 Laws of Social Media Marketing

After all, when the first banner ad was created by Joe McCambley in 1994 for AT&T, it spread like wildfire. “Banner ads didn’t always suck,” McCambley explained in his article for Harvard Business Review. “My children tell me that’s like inventing smallpox.”

What was once a novelty has become a digital disease, seeing aggressive pushback from browsers such as Safari’s feature that disables cross-site cookie tracking, and Google Chrome’s built-in ad-blockers coming 2018.

“Sure, digital was exploding not too long ago — the growth seemed unstoppable — insurmountable even,” explains Ryan Urban, CEO of BounceX. “But a lot of that growth was really just people first getting online. Not the beginning of an upward trend, just a one time bounce that is leveling off. Now, that market is nearly saturated.”

In March of this year, SmartInsights found that across all ad formats and placements ad click-through-rate is just 0.05 percent. Marketers are simply unable to increase digital revenue and spending more than ever trying to.

“We can’t even leverage the decreasing amount of traffic we are able to drive and identify,” Urban says. “We bludgeon with discounts and race our prices to the ground; we email prospects to death; we created apps that no one cared about; we poured resources into customer loyalty programs that never really took off; and all omnichannel has done is get us to invest in a terrible personalization software that hasn’t increased conversions.”

Urban shares his advice for what marketers have to do to save their digital revenue, marketing strategies and (perhaps most importantly) their jobs:

1. Speed up your slow mobile website.

This will come as no surprise: If your website is slow, no one will stay on it. And if no one is on your website, no one is buying anything. Increasing site speed has to be a priority. Run, don’t walk, to your boss’s office and tell them that if you can improve your mobile site speed by 30 percent, you will grow your mobile revenue by 25 times.

2. Change your customer acquisition model.

Stop spending money on low intent prospects. Efforts should be poured into identifying who the best customers are — the ones who will spend the most consistently. That’s who marketers should be paying more to drive to our sites. Lifetime value for the win.

3. Start leveraging behavioral email.

Batch and blast emails are killing our prospect lists and aren’t helping our customers. The difference between a 0.3 percent and a 0.1 percent unsubscribe rate is death. Over the next three years, if you’re emailing at a 0.3 percent unsubscribe rate — you’re not going to have anyone left to email.

Start focusing on sending behavioral emails. Behavioral emails are the most relevant messages to specific people based on actions they’re actually taking in real-time. This includes cart abandonment, connecting them across their devices and understanding that on average it takes four to five visits for someone to purchase for the first time from your brand.

4. Unlock a new revenue channel.

People-based marketing is the future. We’re not marketing to cookies anymore, we’re marketing to actual human beings. The first step to this channel is through identification, figure out who is actually coming to your site and what they’re doing while they’re there.

Marketers who embrace change and return to a people-centric approach where humans take precedent will unlock incremental revenue across all current channels. Resuscitating their channels may not be simple, but will ultimately garner the right customers the right way.

[“Source-entrepreneur”]

October 13, 2017 0 comment