In 1995, Bill Gates made these predictions about streaming movies and fake news on the internet

Today, pretty much everyone regularly uses the internet to read breaking news and stream the latest blockbuster films. But in 1995, the internet was still in its infancy, and many Americans weren’t even online yet.

Bill Gates — as the co-founder of Microsoft (which made Internet Explorer, one of the first web browsers) — likely knew as much about the potential of internet technology as anyone in the mid-90s, however. So it’s not shocking that in 1995 Gates would be asked for his predictions on what the internet might look like a couple of decades into the future.

That’s exactly what happened when Gates sat down with author and journalist Terry Pratchett for an interview that appeared in the July 1995 edition of GQ magazine’s UK version. At the time, Gates was 39 and the world’s richest person with a net worth of $12.9 billion (he’s now second to Jeff Bezo with a $99.6 billion net worth, according to Forbes).

Gates’ conversation with Pratchett recently resurfaced online when writer Marc Burrows, who is working on a biography of Pratchett, tweeted two screenshots of the magazine interview (Gates is identified in the interview screenshots as “BG” and Pratchett is “TP”).

Not surprisingly, Gates had a couple of predictions for the future of the internet — one of which would turn out to be eerily prescient, while the other one seems to have come up short.

View image on Twitter

View image on Twitter
Streaming movies

One prediction that Gates nailed was that the internet would forever change the way we consume entertainment, like movies and television shows. At the time, most people’s idea of a home entertainment system was a television hooked up to a VCR (electronic devices that played VHS tapes for anyone too young to remember), though video discs like DVDs were beginning to be introduced by the mid-90s.

In the interview, Pratchett is astounded when Gates tells him that “VCRs will be obsolete within ten years.”

“What? Completely obsolete?” asks Pratchett, who then asks if discs will be the primary home video format.

“Oh, they’ll be replaced by a disc player within four or five years,” Gates says. “I’m talking about access to media across the network.”

In other words, Gates is describing our ability to watch movies, TV shows and other streaming videos online. Gates, who complained that VCRs had “the world’s worst user interface,” went on to explain: “Everything we’re talking about will have screens to guide you and when you pause there’ll be a built-in personality that’ll immediately jump in and help you.”

Gates’ prediction ended up being pretty much on the money, as online video technology continued to improve over the next decade to the point where the now-ubiquitous video streaming platform YouTube was founded in 2005, 10 years after this interview took place. In 2007, Netflix announced plans to start streaming full movies and shows online. Today, Netflix has nearly 150 million streaming subscribers around the world, while more than two billion people watch videos on YouTube every month.

Pratchett also wanted to know if Gates thought that the internet would eventually make it easier to spread misinformation to large groups of people.

“There’s a kind of parity of esteem of information on the Net,” Pratchett remarked to Gates in the interview. “It’s all there: there’s no way of finding out whether this stuff has any bottom to it or whether someone just made it up.”

As an example, Pratchett proposed a hypothetical situation where someone purporting to be an expert promoted a theory online claiming that the Holocaust never happened. That theory, Pratchett argued, could be propped up on the internet and “available on the same terms as any piece of historical research which has undergone peer review and so on.”

While Pratchett’s biographer, Burrows, argued on Twitter this week that Pratchett had “accurately predicted how the internet would propagate and legitimise fake news,” Gates’ response is worth noting for the fact that the Microsoft co-founder failed to foresee the same negative effects of online misinformation.

Gates agreed with Pratchett that misinformation could be spread online, but “not for long,” the billionaire reasoned. For instance, Gates argued, the internet could contain fake news, but it would also create more opportunities for information to be verified and supported by appropriate authorities, from actual experts to journalists and consumer reports.

“The whole way that you can check somebody’s reputation will be so much more sophisticated on the Net than it is in print today,” Gates tells Pratchett.

Of course, we know now that many online platforms — from social media sites like Facebook to online video sites like YouTube — have struggled to squash the spread of misinformation and fake news on the internet. Even Gates himself says today that he’s concerned about the spread of misinformation online, admitting that “it’s turned out to be more of a problem than I, or many others, would have expected.”

But Gates also said, in a 2018 interview with Quartz, that he remains optimistic that the internet will continue to become more sophisticated as an information source over time, and that the benefits of having access to such a wealth of information on the internet will eventually outweigh the “challenges” of separating fact from fiction online.

[“source=cnbc”]

5 steps to make your blog rank higher on Google

SEO

Blogging can be a complicated task to take on thanks to the always fluctuating landscape of search engine indexing, like Google. Here are five things every blogger should be doing to stay at the top of the results page.

Websites with blogs rank higher on search engines like Google than those without because they’re an immensely powerful on-page SEO asset. This makes blogging an indispensable tool for any marketer or website owner who wants to grow their organic traffic.

Blog writing comes with its own set of challenges, however. It’s not about getting a couple of paragraphs on a page just to have something there. There’s a lot of planning and thought, not to mention strategy, that goes into creating high-ranking blog posts. Therefore, it is important to do it right from the start. Or risk wasting hours toiling over something that won’t pay off.

This article won’t cover everything there is to know about blogging and SEO. Rather, the list below contains five basic steps that every writer and blog owner should already be following.

1. FIND SOMETHING RELEVANT AND IMPORTANT TO SAY

Google has been emphasizing the importance of intent within blog posts in recent years. This means that they not only look at long-tail keywords but also at LSI keywords. They then factor in how relevant the blog is to the reader (through their search keywords, but also other online habits and location).

The reader’s experience is now a priority for search engines like Google, and every blog should share that sentiment. Which means finding topics that the reader cares about and providing them with interesting content.

2. INCLUDE MAIN KEYWORDS IN THESE PLACES

Keywords are still one of the most influential factors in a blog’s ability to rank in searches. But keyword stuffing has become a major issue, which has led to a change in the way Google looks at them.

Instead of placing keywords as often as possible, place them in these six strategic areas:

  • The Title Tag: This is the title of the blog and is the first thing a reader will see. It’s the piece of text that will show up in the search results and on the opened browser tab.
  • The Meta Description: The meta description is a paragraph of text that shows up under the title in the search results. It describes what the post is about.
  • The URL: The primary keyword or long-tail keywords should always appear in the URL, so Google’s crawlers can easily index the post.
  • The Header: This is the title of the blog post that shows up on the page and other places on the website.
  • The First Paragraph: It’s important that the primary keyword(s) of the post feature in the first few sentences of the text.
  • The Body of the Text: The primary keyword(s) should feature again once or twice in the rest of the blog post.

All in all, keywords shouldn’t feature more than two or three times in the text.

Google
Be sure to go back and update old blog posts.

3. ALWAYS KEEP OPTIMIZING

It’s such a shame to keep old blog posts unchanged when they get outdated as search engines evolve. These posts can still be relevant, and a lot of effort was put into creating them.

Blog owners should go back and update their old posts to optimize them for current SEO trends.

4. USE A DEDICATED IP TO GET AN SSL CERTIFICATE

It’s not a hard rule that websites should move to HTTPS, but it is very beneficial for them to do so. An SSL certificate helps keep a website’s visitors safe from outside attack. Making it not only important because of security reasons but also for search engine ranking. Because Google has stated that they care about online safety and this factors into their SEO decisions.

Getting an SSL certificate requires a dedicated IP address, so make sure to get one.

5. NARROW DOWN BUT DON’T OVERLAP

It’s important to keep blog posts related to each other and the business’ interests. Most people do this through blog tags and interlinking. But it’s important to differentiate between each blog post and their topics because Google penalizes duplicate content.

Do not use tags that are too similar to one another, like “run, running, and runner.” Instead, focus on using tags that are related but not the same. Such as “advertising, marketing, and social media.”

IN CONCLUSION

Search engine optimization can be complicated, but blogging doesn’t have to be. Save time by following these and other expert tips to start creating engaging and SEO-focused content right now.

[“source=techaeris”]

Tips about blogging on Instagram

In this article, we will give you some tips about blogging on Instagram. Obviously, we cannot tell you everything about Instagram in just one article, but we will do our best to highlight the most essential tips to adequately blog on Instagram. We will start with what you should do with the text space you got. Next, we will talk about how you can create a photo album on Instagram, which is a very important aspect of your account. Thirdly we will give you tips on content creation.  After that, we have some tips on how to maintain and promote your Instagram account. Lastly, we will talk about how to make a book blog on Instagram.

A few tips on writing on Instagram

Whenever you post something on Instagram you need to make sure that you give a large block of information. You can never ever post an empty canvas! Remember this. You also need to break the message into essential pieces. Keep the following rule: One paragraph – one thought. And do this with a line break. Remember that there should be no space at the end of the phrase.

If you have trouble with inspiration or remembering where you wanted to talk about, you should consider to either use notepad or notes on your phone to write small notes for ideas every time something pops up in your head. By doing this you will make it yourself a lot easier to format your posts. You just have to write – copy, insert emoji in the part where it is an essential emphasis. And the emojis can also help you to make up lists.

Another essential tip for writing: If you ever have so much text that it does not fit properly, type the remaining thoughts in a regular editor, take a screenshot and add to the gallery together with the primary picture.

Remember the golden rule: ”Write naturally, inspiring, even if you have a complicated and dangerous topic.”

How to create a photo album for Instagram

Visual perception of your Instagram page plays a significant role in its development. Still, Instagram remains a network for visual media. Buy Instagram comments to increase your credibility as an artist. To make a beautiful picture is not as difficult as it seems. The main thing to study the theory of composition, lighting and a lot of practice. There are free mobile photography lessons on the Internet. View pages of famous companies or people and notice interesting details.

It is better to post pictures every day, one or two during the activity of your target audience. Try to identify this part of the day with a practical method, publishing during the week at different hours: in the morning, in the afternoon and in the evening. The results of the experiment are well seen in the statistics of the account. The button is located in the upper right corner.

Content Creation Tips

  • Look for unfamiliar angles. Any object will look unusual and beautiful if you approach the matter with fantasy.
  • Process images in the same style: color, image and text sequence (chess format), frames.
  • Do not overload the picture. It should have one main idea.
  • Products and landscapes dilute portraits of people, animals.
  • Take multiple shots at once. They will come in handy on the day when shooting is not possible.
  • Use backgrounds, decorations. It could be anything. Even an old sweater, if only it is photogenic.
  • Stroll through the city, coffee shops, parks, to catch unusual and beautiful moments in the collection of materials for the posts.

Successful applications for picture development:

  • Vsco cam
  • Snapseed
  • Diptic

Do not forget about the useful tools of video and Instagram story. Both the first and second are popular among users and advertisers. The Instagram videos are short, but make up a plot or a logical sequence for them. Look for unusual angles, break the shot frames of the surrounding reality, details. Add the right music.

Another tip on maintaining and promoting an account

If your ultimate goal is monetization, be sure to go beyond your audience and profile. To find new followers it is sometimes enough to write regularly insightful comments on posts on more well-known pages.

Also, do not leave the questions of your followers unanswered. Put a moderate amount of hashtags with your post. Check out your competitors and invent your personal hashtags that you can write together with each post.

How to make a book blog on Instagram

Such profiles can create stories of book lovers. This direction is now gaining momentum. These pages are especially loved by enthusiastic readers. The account maintenance itself is not much different from any other. The requirements are the same: a beautiful visual series, edited, readable, exciting text.

What you can write about:

  • Feedback on the work.
  • A story about the novelties.
  • Moments from the biography of writers.
  • Myths associated with any publications.
  • News.
  • The roles in books.
  • Reading techniques.
  • Congratulations on the different holidays.
  • And much more.

Photo series depends entirely on the fantasy of the page creator. There are various ideas with beautiful objects, scenes, unusual angles,…

Book, as well as the rest, is monetized. If you lead it with a soul and you already have at least a thousand followers, write to the publishing house with a proposal for cooperation. Tell about yourself, give a link to the profile, show the statistical data and tell them with what conditions you want to work with. Participate in contests, write specific hashtags, thematically related to your work.

Conclusion

We told you how to start and adequately blog on Instagram, we looked at topics for its maintenance. This article does not cover all the secrets of this social network, but we gave essential tips. Using them, you will be able to master the social media networking site called Instagram.

[“source=thesportsdaily”]

What is the right way to ask neighbours for help on the internet?

Small trees, shrubbery beds and tables and chairs with city buildings in the background

Viral internet content, whether meme or catastrophe, burrows into our minds, because that is its way. But occasionally, rather than being replaced by something meaner or madder, a piece of it will set up home there, put the kettle on, never leave. And then I must work out… why.

A man in Philadelphia screenshotted and tweeted a post from nextdoor.com, a request from his pregnant neighbours for meals and favours. It included recipe ideas, their food preferences, and the detail that they’d leave a cooler for meals outside the door. The Sun headlined its piece on the Twitter thread, “YOU WHAT!?” continuing, “Fury as deluded millennial couple expecting baby ‘ask strangers to chip in cooking and cleaning’ because ‘they’ll be tired’.’’ A thousand more “YOU WHAT!?”s abounded, and a familiar kind of internet fury was unleashed, that heightened outrage, a brief sugar high.

This is what fuels the internet, of course, and many friendships, too – the mean bliss of mutual hatred, a linking of arms to form a community of righteous anger. And community is the thing that I kept coming back to, when, the following night, the couple’s cooler turned up in my dream, and the following week, when I found myself contemplating one of their recipe ideas for my tea.

I’ve written before about my own experience of Nextdoor, the website where neighbours are encouraged to share gardening recommendations and information about lost cats, a place that fosters a synthetic (if often warming) sense of community, in a time when such a thing is rare. Having spent time on this site, the pregnant couple’s request felt familiar, if only for its mundanity. But it jarred with the world beyond their doorstep for a number of reasons, the most obvious being the scope of the favour they were asking. They’d exposed themselves as needy – they’d asked for help, but… they’d asked wrong. Which makes you wonder, doesn’t it, what would be the correct way? When you are living far from family and those who love you, what is the correct way to ask for help?

When I first read it, I chuckled, I did. But as I swam deeper into the reactions my sense of unease grew, shifting quickly into a glum sort of hopelessness. I was lucky never to have to ask for help when I had a baby. It arrived in Tupperware, on tube trains, balanced carefully on laps. When I was going into labour, my friend cleaned our windows. When I was a week into a hospital stay and couldn’t bear the idea of company, my mum silently delivered meatballs then drove away again, an hour each way. Later, another friend took the baby while I had the most magical haircut of my life, an inch off the ends, spread thickly over an afternoon.

The question comes sometimes when sick or in need, “What can I do to help?” But often the true reply is gritty and dirty and dull, and few are prepared for honesty here. That exchange of love is only possible when you’re surrounded by people who know you. And today, few of us are.

These poor pregnant sods were vilified for asking for the benefits of a community. It became increasingly clear that reader outrage was based in disbelief that such benefits were a possibility. Which makes sense – it’s difficult to grasp the idea of physically taking part in such openhanded compassion, in part because we get so little respite from individual striving, and in part because the idea of community today is so nebulous and scarred.

It’s spring now, and I find myself impossibly moved by the sight of community gardens, thorn-strewn and blooming, and so departed from the rest of cities’ public spaces. Those spaces, now colonised by private money, and growing, it seems, into well-swept metaphors for the state of community today. A state where 2.4 million adult British residents report chronic loneliness. And yet, many are talking all the time, into the internet, where the possibilities of intimate connection are advertised like wartime propaganda.

There is little understanding that many of these communities are based in words, not action. It’s no wonder that Nextdoor couple got confused – like other internet spaces, they seemed to expect that if they clicked in the right place, their order for love would arrive before 9am the following day.

The international reach of this Nextdoor post has proven that today we’re all neighbours. Sometimes social media works in our favour, by aiding real conversations and providing entertainment in the dark, and sometimes it feels as if we’re pouring our entire selves into a beaker, only for it to turn immediately into steam.

But we shouldn’t deny the many possibilities for connections here, nor let the policing of favours get in the way of kindness. Real communities are often irritating, grabby of time, and require the dirtying of hands, but they are also nourishing. And they are also home. If we’re serious about ending loneliness, a neighbour shouldn’t have to ask for help – we should already have offered.

[“source=theguardian”]

Workshop on blogging and promotion for books on 27 April

image

As it happens, a publisher commissions, edits, markets and sells a book, and along with it the hundreds of other books they publish in a year. With too many books, and too little time, there is not much spotlight a book can steal for long. Thanks to technology and popular media platforms, authors and books could grab more eyeballs, for longer. The transformation from one to many has been drastic , book blogs, book trailers, influencers, reading communities, paid promotions, planned activities, and many more innovative strategies with increasing number of people making this their full-time business.

So how to stand out in this crowded space? The event plans to discuss this and other relevant topics.

The programme includes a three-hour intensive workshop with Arunava Sinha, the books editor of Scroll.in and 30-minute Q&A with Milee Ashwarya, publisher, Ebury Publishing and Vintage Publishing, Penguin Random House India, and Satyanand Nirupam, editorial chief, Rajkamal Prakashan.

This would be followed by networking opportunities.

The event is ideal for authors, book bloggers and reviewers, social media managers and content marketers and publicists.

Interested parties can register at jumpstartfest.com or write to [email protected]

[“source=printweek”]

Good Blogging Delivers On Its Promise

A hand on a laptop computer.Something got me thinking. We are constantly bombarded with titles like How To Be A Professional Writer and 5 Ways to Make Money Writing Online This Month, but a lot of those pieces are missing the mark. What they tell you is how to do what everyone else does. Or to do what they do.

But that’s representational. And what you really want is aspirational. And possibly inspirational. When it comes to blogging, which is what we are doing here, there is really only one thing that you must do in order to be consistently successful. You have to deliver on what you promise to.

When it comes to blogging about blogging or writing about writing, it can be even harder to deliver. Because it’s so patently obvious that half the people writing these articles are doing it for clicks, claps, followers, hearts, or whatever small sprinkles of technologically simple love that makes them feel good.

But if you want to be a good blogger. One that readers trust. One that develops a fan base. You have to deliver on the promise you make in your headline. Because if you don’t, you’re just smoke and mirrors. And the smoke fades away and when it does, it’s just you in that mirror. Only you.

“Good storytelling delivers on its promise.”

— Neil Gaiman, from his MasterClass, The Art of Storytelling

Why Your Headline is a Promise

A headline is really a title, but because of the way the Internet promotional cycle works, our titles often appear more like a headline. An introduction to something, slathered in between 10 Things You Didn’t Know About the Cast of Full House and If You Liked This, You Will Definitely Like This.

Your headline isn’t just a way to get people to click on your story. It’s the way you set up your story. It’s an introduction to you as a person. Because your headline is a promise to the reader that the forthcoming article will deliver.

You can’t control whether they enjoy reading the piece or not, but a reader will notice right away if the headline was a ruse and the story a fallacy. And every reader will take note of that writer and blacklist them in their mind.

Because if we choose to blog, we should have complete respect for anyone who chooses to read something we send out. The digital landscape is vast. Having someone, anyone, click on anything we write is fantastic. If we think we are too deserving of e-love from strangers, we may spend more time on our headline than the accompanying story. And if we do that, we have failed our readers. And ourselves.

Your headline is a promise because the only way to succeed as a creative is to get people to trust you. Not like with their wallet or babysitting their kids, but in your process. That your process is true. And you. That you are your process and you take pride in what you do. When you create a title, it’s because it serves a bite-size morsel of what’s to come.

Photo by Nicole Baster on Unsplash

How To Make Sure the Proof is in the Pudding

The proof is your writing, but also how your writing develops naturally from the title. And it’s not really about how you think they are connected. It’s about how a reader will flow effortlessly from the title to the text. The seamless transition from headline to story is all you can hope for. That is if you are concerned with this type of thing.

There is a reason that headlines were coined clickbait. The goal was a click because the click generated revenue. But on most of the sites we blog on, a click doesn’t generate anything for us. It doesn’t get us a fan. It doesn’t get us a clap. It doesn’t get us paid. So why is everyone talking about clickbait headlines online when the click is wholly irrelevant?

More so than other avenues on the Internet, here is where you definitely need to make sure the proof is in the pudding. That you can back up your boast with skill. If you tell us you have 5 Ways To Change Your Life Today, you better really have them. Because if not, we will never read anything you write again.

Because we can’t trust you. You didn’t deliver on your headline. And therefore, you didn’t deliver on your implied promise. You don’t have the proof, in your writing, that can gracefully follow the way you introduced us to the piece. So you don’t have anything. You just have pudding.

Photo by Brenda Godinez on Unsplash

When It All Comes Together

It all comes together when writers think of the headline and the story as one entity. Just like how good movie previews make you want to see the movie, a good headline makes you want to read the story. But if the preview is good and then the movie sucks, you will always remember that it didn’t live up to the billing. When it all comes together, we live up to our own billing.

Think of your relationship with your readers as an implied contract. You, the writer, cast your words off into the void and onto the screen in hopes that someone reads them. And in so doing, you open yourself up to potential criticism and applause. But it’s not a one-way contract.

They, the readers, agree to read your writing, but only when the proof is in the pudding. And if it’s not, they are entitled to revoke their choice to read you and end the contract between reader and (failed) writer forever.

It all comes together when our readers know that we care because we took the time to build an effortless transition from what we told them we were going to write and what we wrote. This is good blogging.

[“source=thriveglobal”]

Trai to decide on rules for Internet calling, messaging firms soon

telecom-agencies

BARCELONA: Telecom regulator Trai will release its recommendations on the regulatory framework for over-the-top (OTT) services in couple of months, its chairman R S Sharma said Tuesday.

“We already have a paper on OTT (over-the-top). We will come out with appropriate recommendations and regulations in near future. Couple of months from now,” Sharma told PTI at the Mobile World Congress 2019 here.

The telecom sector at MWC has been displaying technology and sharing their plans around 5G services. The business of 5G will be dominated by data-related business which is expected to blur differences between services provided by Internet companies and telecom service providers.

The sector has been talking about same set of rules for companies providing similar services.

Last week, global industry body GSM Association Director General Mats Granryd said globally telecom companies should be regulated at par with Internet firms as they are planning to move beyond providing just connectivity to adopt data-centric business model with “intelligent connectivity” with 5G coming in.

He said India is the only country that has announced to gradually end mobile call termination rates — a move that will end price arbitrage between online players providing calling and messaging service and telecom operators.

Talking about evolution of new technologies and impact on regulatory jurisdictions, Sharma said, “Regulatory systems will continue to develop as technology develops. Our approach is regulator should not become hindrance.”

Besides this, Sharma said all telecom operators will have to put in place blockchain based system to curb pesky call and messaging menace from March 1 and no extension will be granted to them.

Indian enterprise messaging firm Tanla Solutions announced here that it has installed first system to stop pesky calls and messaging system as per Trai rule on Vodafone Idea network that has gone live from Tuesday onwards.

“This initiative would perhaps be the largest use case for Blockchain in the world with potential transactional volumes of above 10 billion per month. We are confident that it will empower the billion plus mobile users,” Uday Reddy, CMD, Tanla Solutions said.

[“source=economictimes.indiatimes.”]

Indians spending big on overseas trips, education

Invest-Money-2---Getty
One of the reasons for the spike in education funding may be due to the fact that scholarships have shrunk in the past few years.
Indians are taking out record amount of US dollars overseas as they splurge on investments, travel and shopping in other countries and fund education and health expenses of relatives. Outflow under the Liberalised Remittance Scheme, a liberalised route for average Indians to spend overseas, touched a record high of $13 billion in 2018, up more than three times from $4.5 billion in 2015, latest RBI data show.

Tourism, education of kids in some of the top universities, and maintenance of relatives like paying for medical costs of elders and for those suffering from critical illness were substantial portion of the spending by Indians, the data show.

“Wealthy individuals are looking at sending their children overseas for studies. It also means that the Indian household is not parking their savings back home and are looking for avenues abroad,’’ said SK Ghosh, chief economist at State Bank of IndiaNSE 1.13 %.

In February 2004, the government introduced the Liberalised Remittance Scheme (LRS) for Indians to remit overseas $250,000 a year per person for certain select current account and capital account transactions like shopping and even investments in stocks, bonds and property abroad. A family of four can thus send up to $1million abroad under this scheme.

Average monthly outflows seldom crossed $200-300 million a month until mid-2015. But the RBI broadened the scope of the scheme to include some travel related outflows and education funding expenses as well.

As a result, these two components, which account for over 50% of the outflows under the scheme which are also the fastest-growing components, have resulted in a sharp rise in outward remittances in the last three years.

One of the reasons for the spike in education funding may be due to the fact that scholarships have shrunk in the past few years.

Furthermore, Indians have also been investing more in the US and the UK as companies with technological edge and fast potential growth there provide better opportunities than companies in India.

Many investment schemes including that of mutual funds which invest overseas have holdings in companies like Google, Apple and Netflix which do not have peers in India.

“Besides, sponsoring children’s education and spending on travel, with the weakening of the (local) currency against the dollar and lack of clarity on the economic outlook, many HNIs are looking at investment opportunities abroad,” said Moin Ladha, partner at law firm KhaitanNSE -0.79 % and Company.

While the LRS was intended to provide better facilities for some, there were allegations that it was being misused by some, leading to the RBI tightening monitoring.

“In order to improve monitoring and also to ensure compliance with the LRS limits, it has been decided to put in place a daily reporting system by AD banks of transactions undertaken by individuals under LRS, which will be accessible to all the other ADs,” the RBI said in a notification in April last year.

[“source=economictimes.indiatimes”]

Indian girl bumps into Oscar nominee Timothee Chalamet on flight. Internet goes crazy

Indian girl meets Timothee Chalamet on economy flight

e have all been in that situation where while travelling by air we dread the experience of sitting in the middle seat. But sometimes, it might just happen that a celebrity sits next to you and turn the journey into the best one of your life.

Something similar happened with this Indian woman, who recently sat next to Call Me By Your star Timothee Chalamet during a three-hour long flight.

Her Twitter thread on the whole experience, which is now going viral, is the most pure thing you will read on the internet today.

Alankrutha took to Twitter to share every single detail of her conversation with the Oscar-nominated star and it is leaving everyone on the internet very…jealous.

In her tweet she expalined that she was sitting in the Economy class of her flight and thought that the person next to her looked like Timothee Chalamet.

 

[“source=indiatoday”]

 

Online Marketing Agency, fishbat, Shares 3 Tips on Utilizing Hashtags to Grow Your Brand

As part of their ongoing commitment to teach companies how to self-promote, online marketing agency, fishbat, shares three tips on utilizing hashtags to grow your brand.

Social media has changed the very nature of how we communicate with each other and the proliferation of hashtags across social platforms shows how evident this is. Hashtags are no longer seen as merely internet jargon or a trendy marketing buzzword – they have become a vital component of social media marketing. Hashtags can create powerful brand associations, drive engagement, and also perform the essential function of organizing the millions of social media posts published every day.

Successful businesses leverage hashtags to increase social media engagements and strengthen their brand image. If your business is new to social media marketing, read on for three tips on utilizing hashtags to grow your brand.

#KnowWhereToGo
Getting the most use out of hashtags for your brand means utilizing them on the social media platforms where they will have the most impact. Your brand can use hashtags on all of the major social media platforms of course, but you will see the most engagements with hashtags on Instagram and Twitter. If you utilize these platforms in your social media marketing plan, you should include relevant hashtags within your posts.

#Instagram
Instagram is a visual-heavy platform that has fully embraced hashtags. The platform allows up to thirty hashtags on each post or comment. The ability to use a large number of hashtags is beneficial because studies have shown that Instagram posts with several hashtags get increase amounts of interactions. Be mindful of where you place hashtags on a post; posting thirty hashtags on a post’s caption can create a cluttered and distracting look. Instead, consider posting the image or video with a detailed caption and include the post’s hashtags as a comment under the post.

#Twitter
Hashtags are essential for growing your brand on Twitter. Research suggests that posts with hashtags produce higher rates of engagement versus posts without hashtags. With that being said, there is a limit to the levels of increased engagement. Two hashtags seem to be an excellent amount; more hashtags than two could result in decreased engagement.

#YourBrandNameGoesHere
Creating a custom hashtag for your brand can be as simple as utilizing your brand’s name. Just start with a pound sign (#) and follow with your brand’s name – no spaces.

It’s also a good idea to create original, custom hashtags for any unique marketing campaigns that your brand runs on social media. If your brand hosts regular contests or giveaways on Twitter or Instagram, try to come up with a hashtag that can accompany these promotions.

Not only will these custom hashtags create a stronger brand association among your followers, they will also leave a unique footprint on social media. When users search for your custom hashtags, they will presented your business’ posts in addition to valuable user-generated content that can help reinforce your brand’s message.

#JoinTheConversation
Whether you are just starting your brand’s social media journey, or you consider yourself a social media guru, it can be beneficial to take advantage of popular unbranded hashtags like #MondayMotivation, #TuesdayInspiration and #ThrowbackThursday. Social media platforms are essentially ongoing conversations with billions of people from around the globe and your brand should be an active part of the dialogue.

Not sure where to start? Check out the trending topics on Twitter to listen in on what people are saying and dive in. Be sure to include your brand’s custom hashtag along with the unbranded one to reinforce your brand’s online recognition and drive engagement.

About fishbat
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

 

[“source=prnewswire”]