OnePlus 7 Pro receives exclusive update that improves camera, fixes other bugs

The OnePlus 7 Pro was launched earlier this month.

ONEPLUS 7 PRO CAMERA IMPROVEMENTS: OnePlus 7 Pro has started receiving OxygenOS’ newest update that fixes some camera issues and ambient display problem. The OxygenOS 9.5.4 is exclusive to OnePlus 7 Pro, meaning other OnePlus devices would not receive this update. The update is being rolled out in stages so it might not be available on every OnePlus 7 Pro device at the moment. You may expect it in the coming weeks.

OnePlus launched the OnePlus 7 Pro earlier this month. The smartphone was praised for the features it brings at a reasonable price tag, but some users complained about its camera quality. The company promised an update in about a week’s time to fix the issues.

According to the official changelog, the v9.5.4 update fixes issues like unnatural smoothness in beauty effect, lack of details, smudgy areas in telephoto images and more. The update also fixes white balance issue in pictures as well as focus issue in several scenarios.

Apart from this, the update also improves system optimization. That includes a fix for the ambient display, double tap to wake the screen, audio delay with the Bluetooth headset during gameplay and other general bug fixes.

The OnePlus 7 Pro is currently available in two variants – 6GB/128GB priced at 48,999, 8GB/256GB priced at 52,999 in Mirror Grey colour. The OnePlus 7 Pro will be available in an all-new Nebula Blue colour in 8GB/256GB priced at 52,999 and 12GB/256GB at 57,999 from May 28, 2019 on

It features a 6.67-inch Fluid AMOLED display panel with a QHD+ resolution and refresh rate of 90Hz. The display is notch-less and has curved edges, much like the Samsung Galaxy S10 and Huawei P30 Pro. It is powered by Qualcomm’s new Snapdragon 855 SoC paired with three RAM and storage configurations that max out at 12GB/256GB. It comes with a “RAM Boost” mode that allows app to load from RAM memory instead of ROM, hence reducing app load times. It is also the first smartphone to ship with UFS 3.0 memory which offers speeds up to 79% faster than the previous UFS 2.1 standard.

At the back it sports a 48MP+16MP+8MP combination. The 16MP and 18MP sensors have wide angle and telephoto lenses respectively. The front facing pop-up mechanism houses a 16MP camera. The phone is backed by a 4,000mAh battery.


11 SEO strategy trends that are set to dominate digital marketing

Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even more challenging with trends that change without a moment’s notice. Google is anamorphous search engine which is popular (and even notorious) for rolling out changes in its search algorithms pretty often.

The year 2019 brought fresh updates from Google – some radical enough to ensure a swift departure from the usual SEO effortsused by professionals in the past. From the V’s (Video, Voice, and Vernacular) to the emphasis on local queries, Google is bringing a lot of changesas perthe changing internet consumption.

Let’s look at some of these changes and what they mean:

1.      Content is still the dominant factor

To offers users authentic, detailed, and complete information, websites’ content will continue to be Hobson’sChoice for boosting SEO efforts. Digital marketers and SEO stalwarts need to emphasiseon unique content that appeals to readers. Content must be in the realm of context and should not deviate from the main line of industry events. It shouldn’t be a smug illustration devoted to self-appreciation and highlighting limited virtues of business.

Further, content needs to be so detailed that a promising content cluster should appear to readers who look for securing comprehensive informationon given topics and all its aspects.

2.     Mobile apps to complement SEO strategy

Sterling mobile apps offering a range of featuresand giving impetus to business objectives among target customers will call the shots from this year onwards. However, a slight alteration in Google ranking factors will be the element of importance and popularity. Such apps are developed to gather users from social media and through online forums.

A heads-up to the SEO community: stress on building exclusive business apps, finely tuned with business ads. These apps should enable easy lead generation and sales full throttle.

3.     Local queries and Google My Business to amplify results

Google wants us to come of age and start looking forward to local business interests with intent. For a small business or an SMB with limited scope of business, getting registered onGoogle Mapsis essential. Having a business profile with Google My Business adds another level of authenticity and boosts results with local search queries.

4.    Multiple languages to provide information on website

Google has gained credibility as being the ultimate source of information across the world. To promote the idea of globalisation, websites exhibiting information in multiple languages are given preference across geographical quarters.

In other words, the website should be translation-friendly to cater to a global audience. Therefore, to generate a greater number of clicks and address users’ preference, SEO professionalsshould consider tweaking their websites to enable multiple languages.

5.     Searches through video, voice, and vernacular

Since the estimation of users hunting for specific product or services stands at a whopping 320 million across the globe, Google has decided to take a stride in this arena. As a strong hint to our ever-insightful SEO executives, the websites will be located through voice searches against a given set of keywords spanning industries. Websites need to program the lines of code accordingly to decipher and process voice-based queries.

Furthermore, according to a recent study, internet users in vernacular languages have seen immense growth. More than 70 percent Indians prefer surfing local languagecontent.Video has a similar story to tell and is responsible for 75 percent of total mobile traffic in India. More than 95 percent of video consumption online is in vernacular languages.

The entire digital ecosystem is changingand there’s more focus on the 3V’s of digital medium: video, voice,and vernacular.

6.    Online forums and communities with ingenious reviews

Businesses and websites are manipulated for ranking through real-time user reviews. Working on such a principle, explicit algorithms are written where metadata drawsin user reviews targeting a product range or a service. Such an idea is pretty broad; it entails recording opinions in favour or against a particular product on online forums.

Here, as a notion for SEO efforts, we need to heed what people think about us in forums and what perception our company or website enjoys. Adequate steps should be taken to refine it gradually.

7.     Image optimisation is crucial

Google searches are largely seen inundated with images, forcing SEO professionals (especially those working for ecommerce websites) to derive immense fortunes from such a perspective.Further, as Google also taps machine learning to uncover images, we need to post pixel-perfect, real-time product images imbibing relevance regarding their texture.

8.    Revisit the most crucial ranking parameters again and again

In general, backlinks are rightly reckoned to be a prominent effort affecting searches. Since they have a significant impact on searches, they are highly exploited and are one of the most prominent black hat SEO practices. Thus, as an antidote to such a menace, users’ behaviour on any of the navigational links is put under constant scanner.

For engineering the SEO, such an aspect can hardly be overlooked.It is important to crafta content cluster in a given context whereby websites are searched against a given query.

In the same way, links need to be built from an array of websites that dominate a given niche and not the other way around. Further, unwanted traffic should be avoided at all costs. A content strategy should align perfectly with the demands of the target audience.A good content strategy will be one that offers solutions to the customer’s queries and doubt at each stage of the purchase process.

9.    Videos bringing the next shift

While looking for information, one generally develops a solidified and widely integrated knowledge through videos rather than reading volumes of data as textual representation. In other words, Google is all set to manage data by placing a number to every aspect of video interaction. Number of views, likes or dislikes received, video sharing, comments, and so forth willbe calculated.

This tectonic shift in favour of videos should alert SEO executives to empathise with video explanations highlighting any process in a given industry. Furthermore, objects discussed in media content are generally captured through advanced machine learning as deployed by Google for such an underlying reason. For SEO, videos that are simply another version of contentthat should be given priority,followed by a briefsummary of information.

10. Quick results and faster ROIthrough customised searches

User preferences and past actions play a deciding role, as one’s interactions against a given keyword are manipulated. As such, those sailing in the ever-expansive SEO ocean, need to be tactful enough to capture at least (and at best) single interaction with all clients/customers categorised as hot leads in a specific geographical area.

In such an effort, PPC campaigns should be executedwhile giving Facebook ads a boostto enable traction among the crowd to click on the website in any given industry. The underlying benefit is that when the search is for a keyword or any such query, website pages relevant to the keyword or search query will start showing up in SERP organically.

11.   Lay copyrighted and third-party multimedia content to Rest

Google is getting better at all sorts of multi-media context, including music and videos. To ensure a draw of great luck and fortune for our websites, we also need to sail along the tide of originality and should restrict putting up videos and multimedia that are copyrighted or owned by others. For best results, proficient graphic designers should be roped in for carving out and stockpiling images with company name and logos.

In the same way, artists can be contacted on platforms such as SoundCloud for consent to use their work. They usually agree because it cross-promotes them. Finally, upcoming artists and talent should be given a thumbs-up by including their work onto the website. In short, under all circumstances and in all weather, originality needs to be accentuated, and duplicity and dubious play of things should be discouraged as Google’s eyes and sight are improving.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.) 


Update your Google Chrome NOW – tech giant warns over dangerous bug ‘that lets hackers hijack your computer’

GOOGLE is warning Chrome users to update their browsers immediately due to a security bug that could let hackers hijack your computer.

The tech firm was forced to make an announcement because hackers managed to uncover the bug before Google found it – which is a major cause for concern.

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Chrome users should update their browsers immediately

Google regularly fixes bugs that can exploit your computer software and reduce computer security.

But sometimes, these bugs are known as ‘zero-day’ – that’s when cyber-crooks work out how to exploit the glitch before Google itself.

It means the firm had zero days to prepare to tackle the problem because they didn’t know it could happen.

That’s the case with this latest bug, which means hackers have had a head-start – and that’s bad news for you.

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Cyber-criminals could exploit the vulnerability to remotely take over computers

Chrome users don’t need to panic though as they can simply update their browser to protect themselves.

Detailed information about what will happen if users don’t update their software has not yet been revealed.

Google said: “Access to bug details and links may be kept restricted until a majority of users are updated with a fix.

“We will also retain restrictions if the bug exists in a third party library that other projects similarly depend on, but haven’t yet fixed.”

However, some tech experts are theorising that the security vulnerability could allow hackers to implant malware without any warnings or popups, read files and potentially even take over computers remotely.

Chrome security researcher Justin Schuh wrote on Twitter: “Also, seriously, update your Chrome installs… like right this minute.”


Supreme Court Backs Ban That Virtually Outlaws Cryptocurrencies in India

Supreme Court Backs Ban That Virtually Outlaws Cryptocurrencies in India


  • SC refused to overturn RBI ban on dealing in cryptocurrencies
  • India is going a step further in cracking down on peer-to-peer money
  • Abu Dhabi, South Korea are creating rules to allow secure crypto-trading

India’s top court refused to overturn a central bank ban on lenders from dealing in cryptocurrencies, a move that effectively outlaws the nascent industry in Asia’s third-largest economy.

A bench headed, by Chief Justice Dipak Misra, said the Reserve Bank of India’s directive prohibiting banks, financial institutions and other regulated institutions from providing any services related to virtual currencies will remain implemented. In a circular dated April 6 and effective since then, the regulator gave banks three months to exit operations.

India is going a step further than most countries in cracking down on peer-to-peer money. While the central bank – the nation’s main financial regulator – is defending its turf for managing electronic money and also trying to cut off an avenue for crimes using digital coins, many nations such as Abu Dhabi and South Korea are creating rules to allow more secure crypto trading.

In the legal challenge before India’s Supreme Court, the central bank told the top court that Bitcoinscannot be treated as currency under India’s existing law that mandates coins to be made of metal or exist in physical form and stamped by the government. The court directed RBI to consider representations by cryptocurrency platform providers.

In India, the finance ministry has yet to make a final ruling on a formal ban, but the recent volatility in cryptocurrency markets has only emboldened policymakers around the world to take a more sceptical view of the trade. Investors and technology platform providers for cryptocurrencies are worried as uncertainty looms over future of digital currencies.

“Nobody is able to price the risk currently. The minute you have clarity on exchanges and whether digital currencies can be used as a medium of exchange or payment, or if it is a commodity, there will be less speculation and much more stability in pricing,” said G.V. Anand Bhushan, a partner at law firm Shardul Amarchand Mangaldas & Co.

The top court was hearing a public-interest litigation, akin to class-action lawsuit, filed by advocate Dwaipayan Bhowmick seeking regulations on use of cryptocurrencies. Start-ups providing virtual currency trading platforms, like Flintstone Technologies and Kali Digital Ecosystems, had appealed to various high courts and challenged the central bank’s ban on banks from providing services to users, holders and traders of virtual currencies.

A European Parliament-commissioned study on the issue came to the conclusion this month that regulators should not ban virtual currencies.

“Given their global, trans-border character, it is recommended to harmonise such regulations across jurisdictions,” the report by the Center for Social and Economic Research concluded. “Investment in VCs should be taxed similarly to investment in other financial assets.”

3 Blogging Secret Weapons (that are actually common sense)

Image result for 3 Blogging Secret Weapons (that are actually common sense)

Blogging is a great way to share valuable information with current and potential clients. Blogging is also a way to improve your sites SEO ranking and humanize your brand.

Sometimes when I’m writing I may get the infamous writer’s block or I might want to publish a new post but am crunched for time. Luckily, I have a few secret weapons that help me in these predicaments and I’m going to share them with you today!

1. Leveraging Popular News 

If I ever get into a spot where I want to write a blog post but haven’t had anything inspire me for a post yet, I always check to see what news is already popular. I usually check Google News, LinkedIn’s What People Are Talking About or LinkedIn’s Daily Rundown. Not only is there always endless content to choose from but writing about popular news puts your article and thoughts in the middle of an already trending topic. This gives your post the opportunity to be seen by more people.

2. Learning from trends

While Popular News focuses more on “right now” learning from trends means making sure you know about general topics that have continued to stay relevant. Last week everyone one was talking about the Yanny Vs Laurelvideo. However, that’s already old news. Creating articles with timeless information will make posts relevant no matter what and you will always be able to re-post the content.

3. Leveraging found content

Another blogging secret weapon of mine is leveraging found content. If I’m browsing the web and see an article that piqued my interest I will create a new blog post, featuring that initial article while giving credit to the original author, and also include my own thoughts as well. Another term for this is News Jacking and a tool that makes this process extremely simple is PostHaste.

Here are some other blogging tips you might want to check out:

View image on Twitter

View image on Twitter

View image on Twitter

Do you have any blogging secret weapons? If so, leave a comment about it!


YouTube Kids to Get Whitelisted Version That Shows Only Curated Content: Report

YouTube Kids to Get Whitelisted Version That Shows Only Curated Content: Report


  • Users said to get option to turn of algorithmic recommendations
  • The app will then show videos handpicked for children
  • It whitelisted version may be released in the coming weeks

YouTube is said to be planning to release a new version of its YouTube Kids service that gives parents the option to turn off algorithmically recommended videos and only display those suitable for children handpicked by a team of curators.

“The whitelisted option of the app could be released within the coming weeks. It’s designed to give parents an option where they can feel comfortable letting their kids watch videos on their own, without worrying that they might end up in the dark corners of the internet,” BuzzFeed reported on Saturday citing a source familiar with the company’s plan.

By giving parents the option to turn off the algorithmically recommended videos, the new “YouTube Kids” plans to curb conspiracy theory videos such as sexually explicit language, profanity and paedophilia jokes that were surfacing on the channel previously.

The Google-owned video platform did not deny its plans for the app but it told BuzzFeed News: “We are always working to update and improve ‘YouTube Kids’ however we don’t comment on rumour or speculation.”

In November last year, YouTube stepped up enforcement of its guidelines for videos aimed at children, the unit of Alphabet’s Google said on Wednesday, responding to criticism that it has failed to protect children from adult content.

The streaming video service removed more than 50 user channels in the week leading up to the announcement and stopped running ads on over 3.5 million videos since June, YouTube vice president Johanna Wright wrote in a blog post.

“Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies,” Wright said. “These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge.”


Redmi Note 5 Pro: A Pro that actually isn’t

Xiaomi released the Red Note 5 Pro in the Indian market. Luckily, we got one on our hands to try out. The smartphone comes equipped with a spanking new Qualcomm Snapdragon 636 chipset with an Adreno 509 GPU. But we will get to that part later. Let’s first list out the whats and wheres.

Display on this phone is a 18:9 ratio 2160×1080 p resolutions, which makes it a HD+ display unit. But there are still massive bezels, both top and bottom. The top bezel has a 24 MP Sony built sensor for a camera with an LED selfie light assist. The back camera is a dual 12 + 5 MP camera setup. Note 5 Pro comes equipped with a 4000 MAh battery, which is surprisingly efficient. The operating system on this phone is a Mi O9 standard which gives it all the Mi smart features that are available on their entire line up of phones. In addition to the standard app running, this phone has new features like dual app running mode and a reading mode.

There is a consensus in the tech space in India, that the Red Note 5 Pro should have been the upgrade to the Redmi Note 4, and we totally agree. The Note 5 was a needless and pointless “slip in” that the Xiaomi treated as a transition device.

Coming back to the new chipset that occupies the core of this phone, Snapdragon 636 is not a good bet. Like most new tech, this chipset has flaws that were either ignored or were just put in to test it out in the market real time. The reason we say this is, because the 636 heats up. And that is when the manufacturer has saved it from functional loads. And there in lies the biggest bummer. This phone DOES NOT SUPPORT FAST CHARGE. And this phone DOES NOT HAVE 4K VIDEO SHOOTING CAPABILITY. Read that in caps and bold.

What it does have is better “bump up” on the optics. Meaning a decent amount of dynamic range on the rear cameras, in addition to the “almost as good as One Plus 5T” portrait mode quality. We would also like to agree that this camera gave better selfie results than the 5T. But the camera function of this phone is not quite 10/10. The camera app UI is still the “same old …albiet outdated.” This is a phone that sports the Pro badge but sadly doesn’t have a “Pro Mode” built in the camera UI. Tsk Tsk.

The 4000 MAh battery performs okay, with an average of 7~ 8 hours of continuous “screen on” time. So the battery should last you almost a full day of usage. Though in the year 2018, it still doesn’t support fast charge. Meh.

The Redmi Note 5 Pro is supposed to be the upgrade of the Redmi Note 5, which was the upgrade to the Redmi Note 4. Funnily enough, (yes, funnily. Conscious effort has been put in using that term), the Redmi Note 5 Pro doesn’t support 4K video shooting. Its restricted to 1080P. The younger sibling, Redmi Note 5, is the smarter one of the lot, as it does have 4K Video. So maybe calling Note 5 Pro an upgrade might be an over statement!?

One last thing that also stood out in the list of “Don’t have” is the fact that this phone is still rocking the hybrid SIM tray. That wasn’t a good idea when the hybrid slot came out, it surely isn’t any better now, specially in the day & age we live in. I don’t understand how much of cost cutting do companies that give hybrid slots achieve by doing so. Its literally a matter of few millimetres of aluminium. Talking of cost cutting, maybe you, can also cost cut, buying this phone. There are two variants with the following configuration.

4 GB RAM + 64 GB internal space which costs INR 13999/- 6 GB RAM + 64 GB internal space which costs INR 16999/-

So go ahead and save some money and buy a One Plus 5T instead.


IBM Says That Multi-Tiered Security Is the Need of the Hour

IBM Says That Multi-Tiered Security Is the Need of the Hour


  • Security requires a combination of passwords, biometrics, more
  • Multi-tiered security is more reliable than one layer of strong security
  • People are likely to be lax about security on social media

Security and privacy are both topics that have been gaining in importance of late, and it’s a trend that makes sense as more of our lives migrate to the Internet. But getting people to use good passwords and follow strong security protocols remains a challenge. IBM – among other companies – has studied this problem and has worked on a report to figure out what the future of accessing identity online is going to be. Gadgets 360 chatted with Kartik Shahani, Integrated Security Leader IBM India and South Asia, to learn about the study.

“The study was to understand how data breaches happen, what is the unique way that people break and spoof identity?” Shahani explained. “The intent was to figure out, what IBM should do to be future-ready?”

Part of the problem isn’t that there aren’t enough security solutions at hand, he added, but rather that the correct use of security solutions is not taking place. “There is a whole bunch of technology to be used where appropriate, the way people will access information via the Web or mobile platform, and there are other technologies as well,” he said. “These look at user based anomalies and give detailed response. Even the small things like the way you type and the speed at which you type or the way you move the mouse, is a form of multi-factor authentication that is not using biometrics.”

According to the study carried out by IBM, security needs to rely on multilayered authentication options, rather than a single layer of security for all purposes. It adds that the security requirements for different kinds of data varies, and for this reason, a one size fits all approach – whether it’s passwords, or biometrics, or any other form – is not going to work.

hacking password keyboard

“There is a set of technologies used by people, depending on what you’re accessing,” said Shahani. “When the access is for financial transactions, companies and people are very careful about their IDs and passwords. When it comes to social media, it’s a very different way of looking at it, where convenience is more important.”

However, this in itself presents a cause for concern. Many popular services that house sensitive information, like delivery services, online shopping and dating apps, encourage users to log in using their social accounts. Therefore, if one of these social/ email accounts is compromised, there could be a domino effect on how many additional accounts may also fall into the attacker’s hands.

With biometrics, on the other hand, Shahani pointed out that the concern lies in privacy, and how that biometric data is collected and stored. Trusting organisations to keep biometric data secure varied greatly by industry, with banking leading as the most trusted, according to IBM. Forty-eight percent of people would trust a major financial institution the most with their biometric data, while only 15 percent would trust that data to major social media sites.

However, that doesn’t necessarily lead to better security. “Security is all about multi-tiering. What slips through one tier may be caught by another tier, or another one,” said Shahani. “Triaging is very very important in security. I don’t think there is a silver bullet, so the trick to it is to try and have multiple layers of security triaged so it gets better and better at detection and response.”

“Also, there isn’t one technology vendor whose technology is used to do all things,” he added. “Access control, Web interface, security could all be coming from different companies. So it’s very difficult to say that it’s completely covered at all places.”

To that end, IBM suggests that risk based authentication is the correct approach to take for organisations. With risk-based authentication, the company explained, authentication attempts are automatically evaluated based on contextual data and behavioural cues determined by administrators. When risk scores are elevated, the system can prompt the user to prove that they are who they say they are via an additional factor, which could be a biometric or another mechanism of choice.

“So what happens is, depending on the criticality of the application, you will grade it and depending on that, you will do a step up authentication,” Shahani explained. “You may just use a user-name and password, for the next level ask a question, next level biometric, and so on, adding complexity, to allow you to get access. When it comes to financial sites, people will use the highest level of authentication, for the simple public domain stuff, people will use only the basic stuff.”


7 Online Marketing Trends That Will Dominate 2018

What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences that force the online marketing world to evolve.

As a daily participant in the industry, I can’t help but be excited about the changes to come. New tech and new trends keep me on my toes, and prevent my job from ever getting boring. Still, it’s easy for some opportunities to slip past, and it’s sometimes hard to predict exactly what trends will manifest in the near future—or how fast they’ll develop.

Accordingly, I like to spend the end of each year researching and brainstorming to solidify a list of trends I think will take the online marketing world by storm in the next year.

These are some of the most important trends I see developing in 2018:

1. Big, big data. Big data’s been a big trend for many years now, but it’s mostly been confined to big businesses and major players. With the prevalence of big data now—after all, there are over 6 million developers working on big data projects—and its growing accessibility thanks to machine learning and AI, big data will become more available to small- to mid-sized business owners. With more advertising platforms and marketing outreach methods incorporating big data into their usual infrastructure, it’s going to be hard to stay competitive if you aren’t tapping into the thousands of customer data points that are now available.

2. Non-visual experiences. Nobody expected the smart speaker industry to blow up the way it did in 2017. By 2022, smart speakers are expected to be a staple part of more than 55 percent of US households, and they’ve already sold more than 20 million units this year alone. People are starting to interact with these devices as a part of routine, daily life, using voice commands and listening back to results. Consumers are gradually getting used to interfaces that require no visual surface or physical inputs, and that’s going to have a huge impact on how marketers communicate with them.

3. App capitalization. There’s an app for everything now. And yes, there’s been a diversity of apps available for the past decade or so, but now, consumers rely on certain apps—like map, transportation, and review apps—as part of their daily life. They’ve become as ingrained as Google as a primary search engine, and therefore represent strong real estate in which a brand can grow. I think in 2018, we’re going to see more app capitalization—more brands purchasing ads and making deals to earn exposure on other, highly popular apps.

4. Native ads and smart content. Native advertising is expected to drive more than 74 percent of all ad revenue by 2021. With a more natural placement and formatting, native ads tend to get more exposure and more engagement than traditional banner ads—and are less annoying for consumers. The only problem is, native advertising requires a fundamentally different approach to copy—one that can capitalize on the unique preferences of the people seeing the ads. In 2018, we’ll definitely see increased spending on native ads, and we’ll also see the rise of “smart content” for those ads, able to adapt to audiences using cookies and an in-depth understanding of target audiences.

5. Micro-moments. Google defines micro-moments as any moment that drives a customer to use their mobile device on the fly, whether they want to learn something, go somewhere, do something, or buy something. In 2018, the brands that spend the most time trying to learn, understand, and capitalize on these micro-moments are going to have the highest possibilities of success. It requires deeper demographic research and a mobile-intensive strategy, but with the new tools I think we’ll see develop, it’s going to be easier to approach for modern brands.

6. Content and influencer networks. Content marketing has been a top strategy for a long time, but we’re running into a problem: oversaturation. Every brand with a website has some kind of content strategy, and social media networks are full to bursting with content producers fighting for visibility. That’s why in 2018, I think we’ll see a major shift in investment; rather than trying to keep fighting for new space, marketers will capitalize on space that’s already taken. In other words, I think we’ll see more brands trying to increase their visibility and grow their own influence by capitalizing on influencers who have already built an audience and a reputation. These influencer networks will be less expensive to manage, can reduce the sheer volume of content being produced, and can give brands a leg-up in online visibility.

7. Individual communications. The internet is a busy place, so it’s easy to get lost in the shuffle. That’s why more consumers are favoring individual, personalized experiences, including one-on-one communications with brands. Obviously, a purely one-on-one approach isn’t sustainable, but that’s why more brands are turning to chatbots as a cost-effective alternative. Chatbots have started to grow more intelligent and more customizable, and are getting more popular with brands and consumers alike. By the end of 2018, chatbots will become even more of a norm—and a practical necessity if you want to give your customers a large-scale yet personal experience.

These aren’t the only trends we’ll have to look forward to in 2018, but they are some of the biggest and most currently established. If you haven’t yet, this is a perfect time to audit your 2017 strategies, and start preparing a budget for 2018—with all the new twists and turns the year will have to offer.

Five Startups That Caught Our Eye at CES 2018

Five Startups That Caught Our Eye at CES 2018


  • CES 2018 was held in Las Vegas, Nevada
  • One of the startups is an Indian robotics company
  • Two of them make really useful healthcare products

CES 2018 was full of exciting gadgets, many of which gave us a peek into the future of technology, while some were just too bizarre for our liking. There were plenty of Indian companies displaying their waresat the expo too. Several startups were showing off their latest gizmos, some of which solve first-world problems such as folding clothes, while others aim to solve healthcare problems that affect the entire world. Here are five products made by startups that caught our eye at CES 2018.

Miko Plus

miko plus ces 2018 gadgets 360 Miko Plus

Mumbai-based robotics company Emotix’s robot for kids — Miko — is getting an upgrade. The startup is going to address one of Miko’s limitations with the refresh, which is called Miko Plus. While Miko requires you to use a smartphone to issue commands to the robot, Miko Plus will allow you to issue voice commands directly, with no smartphone involved. The prototype we saw at CES 2018 looked promising and Emotix is aiming for a mid-2018 launch. Also, Miko Plus will be available in multiple colours as opposed to Miko’s white, and it’s going to be more expensive than the Rs. 20,000 that the original one costs.


nuraphone ces 2018 gadgets 360 Nuraphone

We also got a chance to try a pair of headphones that adjusts itself to your hearing abilities. The Nuraphone is a Kickstarter project that was successfully funded and you can now get yourself a pair for $399 (roughly Rs. 25,600) plus shipping and Customs duties. It uses a pair of over-the-ear cups with in-ear headphones built inside, giving it a distinctive design. There’s an app that tunes the audio to your ears, by playing different tones into your ears and measuring the response, which we couldn’t test properly due to poor connectivity on the crowded show floor, but we did like the sound quality of this pair of headphones.


foldimate ces 2018 gadgets 360 Foldimate

Tired of folding clothes after washing them? Perhaps a machine that folds your clothes could ease your pain. FoldiMate could be that machine, as we observed in a post on our Instagram page. It claims to be able to fold your clothes in around four minutes, but there are a lot of riders. It can’t fold small clothes such as underwear or socks, and with large clothes, you’ll have to button up your shirts before you put it in the machine. There’s also the fact that it’s not going to be shipping until 2019 and it’s expected to cost roughly $980 (roughly Rs. 63,000).

Sensio Air

sensio air ces 2018 gadgets 360 Sensio Air

Thanks to the overwhelmingly toxic air in many Indian cities, many of us have started using air purifiers in a bid to keep the air clean inside our homes. At CES 2018, we spotted a similarly useful gadget called Sensio Air. It monitors the air in your home and claims to be able to identify various pollutants and potential allergens too. In theory, this could help those suffering from chronic allergies identify their triggers, but the pre-order price tag — $999 (roughly Rs. 65,000) — is not going to make Sensio Air accessible to everyone.

Siren Diabetic Socks

siren diabetics ces 2018 gadgets 360 Siren Diabetic Socks

Another healthcare startup on this list, Siren makes smart socks for diabetics. If you’re suffering from diabetes, Siren Diabetic Socks can detect any foot injuries you might be suffering from and inform you via a smartphone app or text messages or phone calls. The company claims that its product can detect foot ulcers and that helps people treat them quickly, which in turn prevents a rise in body temperature and helps diabetics. It ships in pairs of seven for $179 (roughly Rs. 11,500) and the company recommends that you replace the socks once every six months.

Which are your favourite CES gadgets? Let us know via the comments.