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Amazon Serves Up Tennis to Its UK Prime Members With ATP Deal

by Loknath Das
written by Loknath Das

Amazon Serves Up Tennis to Its UK Prime Members With ATP Deal

Amazon.com will exclusively stream 37 top men’s tennis tournaments from 2019 to its Amazon Prime Videosubscribers in Britain and Ireland after it won the ATP broadcast rights from pay-TV group Sky .

The deal underlines Amazon’s ambition to challenge traditional pay-TV providers by using exclusive sports and entertainment content to attract people to its video service.

Amazon will also be the pay-TV partner for the season-ending Nitto ATP Finals at The O2 in London, and from 2018 the Queen’s Club Championships and the Eastbourne International, ATP said.

Amazon Prime, which also offers music and free delivery for Amazon purchases, costs GBP 79 ($104) a year in Britain.

ATP said the deal, which covers the top competitions outside the four Grand Slams, would take tennis to a bigger audience and enable fans to watch how and when they wanted.

“This is really the first time that a major sport in a key market has awarded its rights to an Over-The-Top provider,” said Stuart Watts, chief operating officer of ATP Media.

ATP said a “golden generation of players” and a global platform of tournaments had increased the appeal of the game.

“We are looking to attract a new generation of fans who really are demanding a greater flexibility to be able to decide the time and place they tune in to watch their favourite content,” said ATP Executive Chairman Chris Kermode.

ATP declined to say how much Amazon was paying for the rights but said it had secured a higher price than in the last auction. Sky paid about GBP 8 million ($10.6 million) a year, according to reports.

Amazon said it would offer fans on-demand replays and highlights as well as live matches.

“It’s the next step for Amazon and live sports following up on the deal we have currently in place with the NFL, where we are streaming 11 games,” said Amazon Video’s Head of Sport Jim DeLorenzo.

Tennis TV, ATP Media’s direct to consumer streaming service, will also be available for subscription on Amazon’s Channels for Prime members in the United States from 2018, ATP said.

Earlier this month Amazon streamed all 16 Next Gen ATP Finals matches during the inaugural men’s 21-and-under showcase, after announcing it had won those rights in September.

[“Source-gadgets.ndtv”]

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Internet

UK Internet Usage Forecast: More Mature, More Mobile

by Loknath Das
written by Loknath Das

Image result for UK Internet Usage Forecast: More Mature, More Mobile

The UK is one of the most advanced markets for internet usage in the world and has little room for further growth. But uptake among older consumers and a greater number of mobile-only internet users will help drive a slight increase, according to eMarketer’s latest report, “UK Digital Users: eMarketer’s Updated Estimates for 2017.” (Subscribers to eMarketer PRO can access the report here. Nonsubscribers can purchase the report here.)

The UK internet audience will see slow growth this year, climbing just 2.4% to 54.8 million people, or 82.6% of the country’s population. But eMarketer has slightly increased its projection for the overall number of UK internet users throughout the forecast period, based on data showing higher-than-expected usage among people ages 45 and older.

UK Internet User Share, by Device, 2016-2021 (% of total and millions)

This forecast also includes eMarketer’s first estimates for the total number of UK mobile-only internet users. In 2017, roughly 7.5 million people, or 13.7% of UK internet users, will go online using only a mobile device. This represents a 14.1% increase over 2016, mainly due to a shift away from desktop/laptop use among individuals ages 34 and under. This trend is expected to continue: By 2021, 9.9 million people will access the internet exclusively via mobile device.

Among mobile users, smartphones’ presence will continue to increase, albeit more modestly than in the past. The UK’s smartphone user base will swell 5.2% this year to 42.5 million, but the annual growth rate will dwindle to just 1.5% for 2021. During the forecast period, growth will come primarily from older people upgrading their feature phones, encouraged by affordable models, improved device functionality and larger screens.

Annual growth rates for tablet use will be consistent but even slower—increasing just 3.1% this year and by 1.1% in 2021.

Social networking will be a key activity for UK internet users regardless of device used to go online. More than two-thirds (67.1%) of UK internet users will spend time on a social network this year. Facebook will remain the most widely used platform, but Instagram and Snapchat use will grow at a faster rate.

Instagram’s user growth will outpace Snapchat’s, increasing by 34.8% to 16.7 million users in 2017, while the latter will jump 20.2% to total 14.0 million.

[“Source-emarketer”]

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