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Online Marketing

Don’t Measure The Easy When It Comes To Internet Marketing

by Loknath Das
written by Loknath Das

Are you focused on the easy when it comes to Internet marketing? Clicks, views, subscriptions, and followers when measuring your marketing success with websites, blogging, and other social media.

Rather than focusing on something easy, widely respected marketer, author, and speaker, Seth Godin suggests that you ask:

What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build?

Focus on the real goal — where do you want to be at at the end of the day, not on numbers, per Godin.

An easy but inaccurate measurement will only distract you. It might be easy to calibrate, arbitrary and do-able, but is that the purpose of your work?

I know that there’s a long history of a certain metric being a stand-in for what you really want, but perhaps that metric, even though it’s tried, might not be true. Perhaps those clicks, views, likes and groups are only there because they’re easy, not relevant.

Law firm business development and marketing will always be measured by growth in business. The same is true with Internet marketing.

  • What business have we retained from existing clients?
  • What new business have we realized from existing clients?
  • What business have we realized from new clients?
  • What business have we gleaned from new industries or areas of law we have not worked in before but for which we developed a strategic plan to get after?
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Blogging

When and Where Bloggers Blog

by Loknath Das
written by Loknath Das

Image result for When and Where Bloggers BlogMost bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

The report was based on data from a survey conducted in 2016 of 1,055 bloggers from around the world who create content in a wide range of verticals.

Most respondents (64%) say they write blog posts during business hours.

Some 35% write blog posts at night; 35%, on the weekends; 29%, in the early morning; and 29%, after business hours:

Some 79% of respondents say they blog from home and/or in a home office; 41% blog in an office outside their home; 21%, in coffee shops; 6%, from co-working spaces; and 16%, from other locations:

Some 36% of respondents say none of the posts they create are guest posts; 6% say more than three-quarters of the posts they create are guest posts:

About the research: The report was based on data from a survey conducted in 2016 of 1,055 bloggers from around the world who create content in a wide range of verticals.

[“Source-marketingprofs”]

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Blogging

7 Blogging Ideas For When You’re Stuck, Tired, and Can’t Write a Thing

by Loknath Das
written by Loknath Das

 

7 Blogging Ideas For When You’re Stuck, Tired And Can’t Write A Thing

Every year, I greet January with new resolutions. Often, I never end up fulfilling them. But that doesn’t stop me from making new ones every year.

One of the resolutions I made at the start of 2017 – one I thought would be easy to keep – was to write a blog post every week on WordPress.

Easy, right?

But it’s May already and I am way behind schedule.

Not that there isn’t a heap to write about – there’s U.S. politics, the immigration debate, racial justice and healthcare rights. There’s easily enough to have me raring to go every morning. But like I said, I am failing miserably.

What’s the big deal about slacking off from time to time, you ask?

Well, I recently came across a WordPress statistic that says its users produce almost 80.7 million new posts every month. I will admit that made me feel pretty slack!

So a bit of introspection, research and discussion with like-minded bloggers inspired me to come up with this list of ways to motivate yourself to blog when you really don’t feel like it.

Without further ado, here are seven quick ways to generate blogging ideas when you’re seriously stuck, tired or unmotivated.

1. Choose to write on a topic that you know

If you think writing on a trending topic will help you gain followers and industry respect, think again. You won’t provide sound advice or commentary unless you know what you’re talking about, and you may get stuck at the research end of the process to boot.

 

Try to blog on what naturally interests and engages you – not what you think will get clicks and shares.

For instance, artificial intelligence and cloud software are concepts most marketers and technology buffs are keen to prove they’re super up to date on. But unless they’re industry leaders, they’ll probably have trouble finding anything new, informative or even original to say.

That’s not to say writing on pertinent and current issues isn’t important – but blog on topics that appeal to you as an individual.

If you are a tennis enthusiast then sharing your views on Steffi Graf and Serena Williams’ record would be an ace idea (pardon the pun!).

I am an ardent and passionate reader so both fiction and nonfiction writing appeals to me. This means writing a book review for my blog is much less intimidating than writing about artificial intelligence (and I know which one I’ll do a better job on!).

Unless you are passionate about a topic and know it in great detail, it is unlikely that you’ll have anything ‘extra’ to add to the noise on the internet. You’ll be wasting your time, other people’s time, and the creative energy that could be put to better use elsewhere!

2. Get inspiration from social media

In this article on Social Media Today, it was revealed that the average person has five social media accounts and spends almost 1 hour and 40 minutes a day browsing through their different feeds.

Turning to social media for ideas is like digging in a gold mine. People are constantly sharing, discussing and debating their views as well as enthusing about their interests and passions.

Join a few groups on Facebook that are based on your interests. You’ll not only meet like-minded people, you’ll generate ideas and views through discussion.

If you join a group aimed at writers or bloggers, you’ll also gain a channel for creative inspiration and be able to improve your online presence by actively participating in posts shared by fellow group members

It may surprise you what pops up to dislodge an idea in your brain. I’m a member of ‘Mad Over Marketing (M.O.M)’ on Facebook. They shared an image of a Nike ad a few months ago – and it actually inspired me. Take a look.

image: http://cdn.business2community.com/wp-content/uploads/2017/05/7-Blogging-Ideas-For-When-You%E2%80%99re-Stuck-Tired-and-Can%E2%80%99t-Write-a-Thing-blogging-ideas.png

The quirky intelligence of this ad aside, it generated the gem of an idea for a blog post called ’11 Ads That Will Make You Smile’ that could easily lead into a second blog post titled ‘How Brands Inspire People To Get Fit Via Marketing’.

See? A single ad shared in a Facebook group generated two different ideas in my head for two different blogs. Impressive, but so easy!

3. Use web tools to brainstorm

Web tools exist to help people out – especially when we are stuck.

Let’s pretend you already have a pretty good idea of what you want to write. Say it’s a piece on email marketing or social media marketing. You can start by looking at sites like BuzzSumo, Alltop and SocialAnimal to see what’s trending and what’s being shared by users.

Once you have an idea of what people are clicking on, use a tool like HubSpot’s Blog Topic Generator to help you take your idea to the next level and generate some potential titles.

Personally, I don’t just use one particular site. I look up 3-4 sites until I come up with a topic or title that resonates with me.

Have a look at this topic Portent’s Content Idea Generator suggested for email marketing.

Recommended for YouWebcast, May 29th: 5 Growth Hacks To Double Your Revenue Using Social Data

image: http://cdn.business2community.com/wp-content/uploads/2017/05/2-5.png

What a perfect topic! It’s catchy, it talks about something my audience wants to know about (email marketing), it contains my keyword, it cues familiarity because it mentions a celebrity and it gives me ample creative scope!

There’s absolutely no shame in using web tools to brainstorm and generate ideas for blog posts. In fact, they could provide you with just the prompt you need in dire, uninspired times.

4. Format blog posts as lists

The whole reason I’m writing this blog arose from my 2017 New Years’ Resolutions, so it’s fair to say I’m a big fan of lists.

But in this instance I’m not talking about aspirational lists, but listicles.

Listicles are articles or blog posts structured in the form of a list: for example, ‘7 Best Productivity Apps For Android Phones’.

Not only do people love reading listicles, their thematic structure makes the writing process a whole lot easier.

Next time you are stuck over what to write, contemplate whether your content could form a series of items presented as a list.

The internet is filled with listicles so just try not to make them too clickbait-y.

Also, be as specific and positive as possible. Instead of writing ’13 SEO Trends To Watch Out For In 2017′, try ’13 Things Your Business Should Be Doing For SEO In 2017′.

5. Follow people who influence your industry

Duh, right?

But following influencers, industry and thought leaders, as well as daily news sites is a great way to come up with new blog ideas and writing inspiration.

For instance, I follow Virgin Group on LinkedIn and they made the two posts below on their page.

image: http://cdn2.business2community.com/wp-content/uploads/2017/05/3-3-1.png

It inspired me to explore the link between mindfulness and productivity. I knew I could either either use each idea separately or combine them into one, for example, ‘Why The Happy Employee Next To You Is 12% More Productive’ or ’11 Ways To Improve Mindfulness and Productivity At The Same Time’.

And seeing it on Virgin Group’s feed meant I knew there would be research and studies to back it up.

6. Ask questions on message boards

How else will you learn?

Take advantage of the pool of users on sites like Quora and Reddit to explore topics that interest you in depth, and no doubt pick up a few interesting and inspirational facts along the way.

Start by choosing a basic search term or keyword and looking through the conversation threads on it to see what you find.

Your natural interest in particular ideas will help you identify an appropriate topic to write on.

Then ask questions if you have them.

For instance, say you want to write about a trip to Hawaii. You can log into Quora and post a question to get an alternative point of view to your own.

Based on the response you get, you can come up with your new blog topics, such as:

  1. Do’s + Don’ts While In Hawaii
  2. What To Pack For Hawaii
  3. 5 Things You Will Learn In Hawaii

7. Look inside yourself

This is the part where you get to be you. You don’t have to look outside but think about your own personal insights and experiences, and how best to share them.

You can share personal insights and experiences in many forms: learning lessons, success stories, failure admissions and more.

Wrapping up

Blogging is not as easy as it is made to sound. It’s easy when you consider that it’s just words – but daunting when you think about what you want those words to mean and the ideas behind them.

My initial problem with writing is always starting.

Fortunately now, using the above steps, I usually find a way.

And I am certain that if you try them too, you will be able to wrestle yourself out of your rut.
[“Source-ndtv”]

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Education

When schools hit children, rather than targets

by Rajdeep
written by Rajdeep

There’s a lot to say about how Scottish schools could improve. But let’s not let that mask just how far we’ve come over the last few decades

I’m just about old enough to have had a school friend who was hit by his teacher. Andrew (we’ll call him) was in P3 in the early 1980s. He hadn’t misbehaved, he just couldn’t do his sums.

An impasse was reached: Andrew tried to work out the answers in his green SPMG textbook but got stuck each time. Any attempt to ask the teacher for help was rebuffed – he had to do the work himself, she said. Finally, after two weeks marooned at the same point, the teacher tired of his protestations and rapped him over the knuckles with a wooden ruler.

Andrew had had enough. The next morning in the playground, he told his best friend that he was going to avoid another run-in during maths by running home instead. Little Andrew wandered the four miles back to his house, calmly following and crossing busy commuter roads with no sense of the panic now seizing various adults.

He thought his mum, sitting at home on her own, would be delighted to see him earlier then she usually did on a weekday. But she had taken a call saying that Andrew had disappeared; as a non-driver, and in a time before mobiles, there was little more she could do than sit sobbing by the phone, hoping for another, happier, call.

When Andrew appeared on the doorstep, his mum’s blind panic collided with searing relief and he got another tongue-lashing from an adult – Andrew thought he just couldn’t do anything right.

But he was lucky. After his parents learned about what had happened over the past fortnight, the school became the focus of their ire. Then his dad, a scientist, set about giving Andrew a crash course in arithmetic. Decades later, that effort more than paid off: Andrew became an actuary.

Improving picture

You don’t have to look far to find things to complain and worry about in Scottish education in 2017. Flick on a few pages and you’ll find pieces about teacher pay and the recruitment crisis in schools. But a new BBC Two documentary series starting next Thursday at 9pm, Growing Up in Scotland – A Century of Childhood, suggests that Scottish schools are far better places than they were a few decades ago.

A nuanced picture of Scottish education emerges. Yes, Scotland was a pioneer of universal education, and Scots long prided themselves in having one of the best education systems in the world. But from vox pops with myriad people who came through that system, another picture emerges: Scottish schools were, for a long time, highly authoritarian and failed the many children not equipped to navigate their rigid demands.

Scottish schools were, for a long time, highly authoritarian and failed many children

School exerted a form of “social control”, we hear, a selection test at 11 acting as a “sieving of the working class”, as one contributor puts it. Obedience was valued over initiative and, recalls author and former bishop Richard Holloway, school was “something you had to get through” – you made it to the other side, if you were lucky.

A symbol of these times was the dreaded Lochgelly tawse, inflicted on pupils not only for bad behaviour but also when they came up short academically. To see some of today’s primary pupils holding a tawse in the BBC programme, turning it over like some alien artefact with no idea what it was for, is a powerful reminder of the progress that has been made.

Scotland’s current policy mantra of “getting it right for every child” is in danger of becoming a cliché – but it’s worth remembering that such an aspiration was not always a given in our schools.

[Source:- tes]

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News Update

Oyorooms-Save on the hotel you want, when you want!!

by admin
written by admin

Image result for Oyo Rooms,Safe,on,the,hotel,you,want,when,you,want

Gotta stay away from home for sometime and worried about choosing a reliable and perfect hotel with proper amenities?? Not to worry!! OYOrooms are here. It is the fastest growing site with a wide range of budget hotels in all the major places in India. This online store features plenty rooms under one roof. Currently their services are extended to major cities like Delhi, Noida, Gurgaon, Pune, Goa, Hyderabad, Bangalore, Chennai, Jaipur etc.

 Make finding hotel rooms hassle-free and fun with the OYO App. The app allows you to book a hotel room in no time. Be spoilt for choice as you can find over 50,000 rooms across 200+ cities in India listed on the app.

Oyorooms provides travelers a state-of-the-art lodging website which offers travelers the lowest hotel rates on the Internet. Clients enjoy typically 10 to 25 percent less price. There is full disclosure about the property at time of booking including the hotel name and exact location.

Created in 2013, OYO rooms offer you the very best values at hotels and other types of lodging in major destinations countrywide. They understand that finding the right hotel is important to you and getting a great offervalue can mean more savings for you to enjoy your trip.Whether you plan to travel for short or long trips, OYO rooms will be there as a resource for you to search, find, review, and book exactly what you want, at the best value. The mission is to offer you the best rooms at the best values!

OYO also offer a large number of flash sales daily. Flash sales are special sales for limited periods of time.You must book the hotel within the flash sale booking window. This causes consumers to make a decision quickly to take advantage of the great deals and fills a large percentage of the hotel rapidly.

REASONS TO CHOOSE OYO ROOMS:

  • Sunrise Check-in: guaranteed early check-in, starting from 6 AM without any extra charge in most of the hotels.
  • Make bookings on the go – Find an OYO near you or anywhere required and make bookings on the go and enjoy your pleasant stay.
  • Be calm and relaxed– You can browse through pictures and specifications to choose an option best suited for you.
  • Happy stays at best prices: Get standard rooms with free Wi-Fi, AC, TV, complimentary breakfast at affordable prices. You can also check out the latest deals and flash sales on accommodation bookings across India. You can order room service, order beverages and pay through mobile wallets.
  • Good hospitality services: You can now enjoy best hospitality from around every corner. Did not like the hospitality or not satisfied? Oyo App takes great care of the reviews that you give and works on that instantly to give you a better experience and to maintain its relation with you.
  • Easy cancellations – No hassle, no calls to make. In case you change your plans, go for one-tap cancellation.

Oyo rooms take care of a pleasant stay for every age group. Be what your age, OYO rooms have rooms for all as per your requirements-be it the number of rooms, quality and quantity of amenities and facilities or the degree of privacy you would want to maintain. Recently to attract a large set of young and unmarried customers, Oyo Rooms, has introduced a new feature that allows couples whether married or unmarried to book rooms showing their local identity proofs. It was started as a pilot project and is a great success this launch, OYO Rooms make sure couples can identify and check-in to their OYO without any hassle.

So what are you waiting for? Go grab the exotic deals provided by OYO rooms, book a room and enjoy your stay whenever and wherever and whichever way wanted.

https://www.oyorooms.com/?show-home=1

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Internet

Google Revamps Mobile Search UI When Looking for Recipes to Add Suggestions

by Rajdeep
written by Rajdeep

Google Revamps Mobile Search UI When Looking for Recipes to Add Suggestions

Google is trying to make its popular search engine easier to use by the day. The company over the past few months has been improving its search engine to add more information and depth when searching for a particular topic. In September, Google tweaked its search interface to make shopping easier, now the company has added a feature that lets you refine searches for recipes.

The new UI was spotted by Alex Chitu of the Google Operating System unofficial blog who posted screenshots of the new interface taking ‘avocado mayo’ as an example. While the older interface showed recipes for the food being searched for, the new interface also provides search suggestions – such as salad, sandwich.

If you tap one of these suggestions, it shows a massive list of related recipes that can be scrolled, along with bigger cards with larger thumbnails and longer descriptions. This same carousel can be triggered if you tap on the ‘View All’ option at the top-right of the original search.

So far, a Google search for a food would show a good list of recipes with a small preview. But the new UI looks to improve on that. Suggesting keywords will help users find exactly the kind of recipe they’re looking for as well as provide more options than was previously given. Google is aiming to give as much information within its search engine as possible so that users will not have to leave the page.

As of now, these new changes appear for mobile only while one may have to wait for the new interface to show up on the desktop. While several US publications are reporting seeing the feature, we are not yet seeing it here in India – implying the global rollout will be conducted in a phased manner.

[Source:- gadgets.ndtv]

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Internet

Google Revamps Mobile Search UI When Looking for Recipes to Add Suggestions

by Rajdeep
written by Rajdeep

Google Revamps Mobile Search UI When Looking for Recipes to Add Suggestions

Google is trying to make its popular search engine easier to use by the day. The company over the past few months has been improving its search engine to add more information and depth when searching for a particular topic. In September, Google tweaked its search interface to make shopping easier, now the company has added a feature that lets you refine searches for recipes.

The new UI was spotted by Alex Chitu of the Google Operating System unofficial blog who posted screenshots of the new interface taking ‘avocado mayo’ as an example. While the older interface showed recipes for the food being searched for, the new interface also provides search suggestions – such as salad, sandwich.

If you tap one of these suggestions, it shows a massive list of related recipes that can be scrolled, along with bigger cards with larger thumbnails and longer descriptions. This same carousel can be triggered if you tap on the ‘View All’ option at the top-right of the original search.

So far, a Google search for a food would show a good list of recipes with a small preview. But the new UI looks to improve on that. Suggesting keywords will help users find exactly the kind of recipe they’re looking for as well as provide more options than was previously given. Google is aiming to give as much information within its search engine as possible so that users will not have to leave the page.
As of now, these new changes appear for mobile only while one may have to wait for the new interface to show up on the desktop. While several US publications are reporting seeing the feature, we are not yet seeing it here in India – implying the global rollout will be conducted in a phased manner.

[Source:- gadgets.ndtv]

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News Update

The Importance of a Travel Adapter When Travelling Overseas

by admin
written by admin

Image result for The,Importance,of,a,Travel,Adapter,When,Travelling,Overseas

When you travel abroad, keeping a travel connector helpful is dependably an or more. It keeps you on the go and not misses a solitary minute to converse with your cherished one at home, or take a photo of an incredible view – in light of the fact that you’re on low-bat. Travel connectors are one of the essentials you should not neglect to consider when you go on a trek abroad.

The nation you are going to visit may work on an indistinguishable voltage from yours, yet their electrical outlets won’t not be of a similar shape. You have to know the sort of electrical container and the voltage of the nation you need to visit. This will empower you to carry the proper travel connector with you on your trek. In any case, in the event that you have a set that fits global norms, that would improve things.

What’s the contrast amongst connectors and transformers?

You ought not get mistook for connectors and transformers. These contraptions are unique in relation to each other and every one of them is proposed for a particular reason. You can’t utilize one to supplant the other.

A connector is just a connector that has a male fitting that matches the state of the “outside” outlet. It has a female attachment that matches the male fitting of your PDA, portable workstation or camera to empower them to revive their batteries. Connectors don’t change over current or change voltage. They just permit you to interface with the divider outlet to make your contraptions work.

On the off chance that the voltage prerequisite of your charger is not the same as the power provided, you will require a transformer to make your contraption work regularly. For instance, if your charger requires 110 volts and the power supply is 220 volts, you have to connect to a transformer that uses an info force of 220 volts and a yield of 110 volts.

For a few machines, PC and portable workstations, transformers are no more extended essential since they are furnished with multi-voltage capacity. You can utilize them anyplace.

Best Places to Buy Travel Adapters

Connectors are effectively accessible at travel stores, gear stores, and electronic supplies stores. You can likewise discover a large portion of them on the web.

While innovation has made numerous things less demanding, there are still significant contrasts between nations that you have to address as an explorer. The best thing for you to do to make your life simpler abroad is to accumulate propel data and plan what you require so that your development won’t be ruined by such things as low-bat.

Seeking the usage of high power electronic devices? Euro Plugs can help you save your time.

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Internet

When Is Google’s Birthday? Even Google Doesn’t Seem to Know

by Rajdeep
written by Rajdeep

When Is Google's Birthday? Even Google Doesn't Seem to Know

Google is officially celebrating its 18th birthday with a new animated Google Doodle on the homepage, showing theGoogle ‘G’ inflating a balloon and twisting it into the full name of the company, before flying off. Or is it? Since, if you click (or tap, if you are on mobile) the logo, you will see results for the search query “when is google’s birthday”, so it looks like the search giant wants to spread some confusion itself.

Last year, Google celebrated the 18th anniversary of the registration of the domain google.com, which is actually a full year older than the company, but there is actually a little bit of confusion about when is Google’s birthday.

Insofar as a company can be ‘born’, Google filed for incorporation on September 4, 1998, in California. The company got its start thanks to Sun co-founder Andy Bechtolsheim, who invested $100,000, and Google’s bank account was created in the same month to be able to deposit the cheque. However, for the last ten years now, the company’s doodles have been celebrating September 27 as Google’s birthday. Confusing matters further, this wasn’t always the case. In 2004, the birthday was celebrated on September 7 instead and Google celebrated its fifth birthday on September 8, 2003.

Regardless, Google is definitely 18 years old at this point – not old enough to get a drink in many parts of the world, but old enough to drive in most places. Maybe we’ll get to see those self-driving cars this year, now that Google can get a license.

Google is also holding an event today in India. The Google for India event brings together much of Google’s top leadership here, to discuss how technology can change lives, and to share Google’s vision for India. Global leaders who will be present at the event include John Giannandrea, Senior Vice President of Engineering and the man who heads Google Search, Amit Fulay, Group Product Manager of Communications which includes Google’s new messaging efforts Allo and Duo, Joanna Wright, Vice President of Product Management at YouTube, and several other Google executives.

We may not know when is Google’s birthday, but we will have more from Google executives all through this week, so stay tuned.

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Education

Studying in the US: 9 things to consider when applying to an American university

by Rajdeep
written by Rajdeep

US-flag-Getty.jpg

The number of UK students enrolled in US universities increased by 20 per cent between 2011 and 2015, and the trend is likely to continue. Places are more in demand because of increased fees in the UK and concern for value for money, as students are unable or unwilling to commit to one subject for their university experience. As well as this, there seems to be a greater awareness of international opportunities, so if you’re considering the US this A-level results day, here are the nine things you need to know:

1. Studying in the US isn’t as expensive as you may think

The higher education system in the US is different to the UK. In the US, you have one-to-one mandatory professor office hours and, on average, every student spends 15 hours in class as well as their individual sessions. So, essentially, you get more for your money in America, especially given the fee increase in the UK.

Record number of students accepted into UK universities

Everything is included in the ‘sticker price’ in the US – accommodation, subsistence, books, and medical insurance – and you may also find the university of your choice offers funds for international students, possibly based on academic merit, but possibly also based on need, athletic ability, or talent for music and drama.

2. Research and get ahead of the competition

College Board is your best source of free and unbiased information to do your research. You can narrow your search criteria by size, location, and difficulty of admission. Also, find out if you need to take SAT/ACT exams – definitely worth looking into even before you begin the application. It’s better to spend your time and money in preparation and not for re-testing.

Furthermore, let your school know you’re applying to US universities – the documents they need to prepare take much longer than Ucas applications, so the earlier you can do this, the better.

[Source:- independent]

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