In light of ever-shrinking advertising budgets and human resources, marketers are under mounting pressure to do more with less so increasing ROI has never been more critical in keeping executives at bay when the monthly financial reports are published. But how do we do more with less? We get smarter.
Using Analytics to Measure Success
While this seems basic, some marketers neglect to create an analytics plan at the beginning of a campaign. Identifying key data points e.g., page views, qualified leads, sales conversions to name a few; and selecting the proper tools based on the expected data capture, will ensure accurate measurement of each tactic.
Laser-focused Targeting
A key to any marketing program is knowing who your audience is and what appeals to their expressed interests. Undoubtedly a daunting task if you consider the size and diversity of your customer base not to mention the myriad interests at play. Sure, gender and age are a great place to start, but you need to target them with laser-focused messaging to motivate responses and close sales. Leveraging the appropriate tools and programs at the onset will ensure accurate measurement of your success but keep in mind that you may need to test and adjust once your campaign is underway.
A/B and Multivariate Testing
Refine your audience one step further withA/B or multivariate testing. Just as its name implies, A/B testing is using two distinct variations on a marketing theme such as different subject lines in an email, different images, varying colors, etc., to see which resonates more. Multivariate testing is similar but with more than one element changed and presented. While the former does seem constraining, the latter may be a challenge in identifying which component they responded to.
ROI measurement has never been more important than now. With careful application and management of your marketing campaigns, you’ll be on the road to success in no time.
[“Source- starmark”]
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. 
Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: “We’re all here because of the power of the stories that need to be told. Sometimes that’s enough. Thank you.”
12, 980 to compete with the big player Moto X. Nevertheless, the company did not reveal the price of the other smartphone Y31, as reported by the Tech Vorm.
BANGALORE: Competition stiffens up as action cameras compete with each other, GoPro in a bid to come out successful, it has brought in two new devices within a span of just 3 months. The latest one of the two being Hero+ Wi-Fi model at $199.99, reports Techshout.This newest models serves as the perfect fit between entry-level Hero ($129.99) and Hero+ LCD ($299.99) which offers both LCD display and Wi-Fi. The Hero+ Wi-Fi was target for those consumers who were keen on Wi-Fi for their new GoPro but are also ready to give up the LCD for a smaller price.The Wi-Fi support enables the users to connect to the camera through their smartphones like a remote control. They are also provided with the option of wirelessly transferring images and videos onto their phone.The remainder of the specs of Hero+ Wi-Fi is similar to the base model, capturing 1080p and 720p videos at 60fps and can click images at 8MP. Other features of this device is that it is waterproof down to 40 meters while it maintains Time Lapse clips but not for the slow motion.It is quite evident that The GoPro Hero4 Session released this year in July was a bit overpriced at $399.99. Nonetheless at present there has been a reduction in price by $100, making it more affordable. Although GoPro is said to be the smallest till date, it still maintains a good review in its functioning.
