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Business

Three Company Optimization Methodologies That Will Enhance Business Growth

by admin April 4, 2024

written by admin

If business growth is at the top of your company’s priority list, know that you can make ongoing expansion a reality for your organization. The key to success is being consistent and strategic in your approach to realizing the objective. Here are three methodologies you can implement now to get the business optimization process off to a great start:

1. Shop Online For Commercial Equipment.

One great way to keep your business growing is by shopping online for the commercial equipment you need. This technique is effective because it helps you avoid the hassle of driving to a physical store and dealing with pushy sales people. In some cases, you can even get discounted rates on your products when you shop online. If your company makes regular use of broadband equipment, you can obtain new items from companies such as Werlatone. This company offers a wide range of products, including the rf directional coupler.

2. Implement SMART Goals.

Another strategy that will help you really get your company moving forward is implementing SMART goals. The acronym SMART stands for Specific, Measurable, Attainable, Realistic, and Time-specific. Implementing SMART goals will empower you by ensuring that you can establish clear objectives and then move forward with tools and strategies that help you realize the goal. An example of a good business-related SMART goal would be “We will hire two salespeople for the summer season to increase conversion rates by 23%.” Remember to ensure that your goals are written down. Ideally, they should be placed in a conspicuous region of your office so that you are constantly thinking about them.

3. Update Your Marketing Campaign.

If you’re really serious about keeping your company in a state of growth, make sure that you update your marketing campaign. Doing so will empower you to interface with members of your target market in an ongoing, interactive manner that accelerates brand awareness and promotes conversion. There are multiple marketing modalities you can implement to achieve these outcomes, including the use of PR services like social media optimization, press releases, and content marketing.

Conclusion

If you’re ready to implement company optimization strategies that will keep your business on the path to perpetual expansion, you can get the process underway right now. Some of the techniques you may find particularly useful include shopping online for commercial equipment, implementing SMART goals, and updating your marketing campaign.

April 4, 2024 0 comment

News Update

Finding Confidence in Materials You Need for Your Business

by admin April 4, 2024

written by admin

When you buy products online, you may wonder to some degree if the items that you are buying really have the quality that you need and expect. If you are buying materials that you plan on using in your own factory, you need to have confidence that choices like 2219 aluminum and other metals can live up to the expectations that your own clients place on you. Before you finalize your purchase of these materials, you can find out more about their quality by doing some research on the supplier’s website. You can find out what standards they are held to and other details that can put your mind at ease.
Product Standards
You are not able to physically touch and handle the alloys and metals that you buy online. You may be unable to judge their quality just by looking at pictures of them on the website. However, you can know what kind of standards they are held to when you click on the quality link at the top of the page and then view the standards that the company uses when selling its line of materials.

The quality standards include industrial certifications and practices that guarantee that the metal is of the highest quality possible. Some of these standards include GIDEP, ORCA, and DFARS compliancy. They also include compliant packaging and raw materials handling standards that make them safe for you and your own staff to handle.

Customer Relations Quality

Along with ensuring the quality of the materials that you plan to buy, you also may want to know that the relationship that you establish with the supplier will be of the highest quality possible. You can read about the supplier’s guarantee of service and quality on the website.

You can also reach out the company to ask questions or to vet concerns when you use the contact options listed on the website. The company has three separate locations in California and Florida. You can email or call the locations to speak with representatives from the supplier. You can also visit the actual locations, as their addresses are listed on the website.

Shopping online for raw materials bars you from handling and seeing the materials up close and personal before you buy them. You can have confidence in the level of quality when you check out the quality standards on the website.

April 4, 2024 0 comment

When Do You Need To Upgrade Your Business Telephone System

by admin April 4, 2024

written by admin

Business owners always look for ways to make their businesses run and function in a successful manner as well as generate significant revenue. In order to achieve this, organizations have to upgrade a lot of their aspects, especially when it comes to technology. If we talk about technology, the business telephone system of an organization is of utmost importance and hence only the best, the latest, and the most profitable system must be used.

There are certain signs, or we can say, indications, which tell us in a direct or an indirect manner that whether we need to upgrade our telephone system or not. First of all you have to evaluate that most of your time is devoted to which system- your telephone system or your business management. If it’s the former, you should get your telephone system immediately upgraded.

Does your telephone system increase your productivity?

You should see if your telephone system is assisting the operations of your organization or just being a hindrance to them. Check if your employees can smoothly access the emails, calls of the clients and voicemails or not. Your telephone system must help your organization in becoming flexible, easily communicable and social. If you can’t achieve these things with your current business telephone system, just upgrade it to a better and more efficient version.

Your telephone system must be capable of augmenting your bottom line by making you employees and, in turn, organization more productive and efficacious. One or more of applications like ERP, ATS, CRM, etc. must be integrated in your system. You must be able to evaluate the performance of your employees, optimize their levels, offer quality customer services and calculate your market expenditure with the system. If not, then upgrade it.

If your telephone system is not available everywhere for your operations and you can’t provide the best services to your customers and clients, you should update it so that accessibility becomes easier for you and call transfers between co-workers are smooth. Don’t forget to check if your system is the most suitable and relevant equipment for your organization.

Indications for the requirement of an upgrade

If your employees are not able to access their phone calls once they go outside your office. If your telephone system can’t be used by them in remote locations, you should get it upgraded to a version which can be used anywhere to contact customers, otherwise it will create obstacles in the path of the success of your business.

If you require multiple systems for your multiple locations, you should just opt for a cost-effective way out which will not only improve your communication but also enhance your productivity and customer services.

If your company has to use each and every available phone line constantly.

If your office is not capable of accommodating new technology.

Benefits of using cloud PBX systems

When you perform cloud PBX Installation and configuration, there are various benefits which can be acquired from it for your organization. You don’t need USB drives, phone cabling, cumbersome rewiring or reprogramming, etc. Also, when you have to move your business, just relocate the whole system and reinstall it at the new location.

April 4, 2024 0 comment

Online Marketing

Why Digital Marketing is Important for Small Business

by Loknath Das November 28, 2021

written by Loknath Das

Why Digital Marketing is Important for Small Business

When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.

Let’s look at the benefits of digital marketing and the ways online platforms can be used to help grow your business.

Benefits of Online Marketing

The potential customers you can find online is a much larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable.

Some of the key benefits of digital marketing include:

The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better!
The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital
Target the right audience at the right time – personalization is simpler with digital marketing
Communicate with your prospects at every stage of the buying process
Save money and reach more customers for less
Get to know your audience and drive engagement to create brand loyalty. Get some inspiration from the power of customer loyalty schemes.
Track and monitor responses to your marketing efforts easily and instantly

Getting started on digital marketing for small businesses

With endless opportunities, digital marketing can seem intimidating if you’ve never used it for a business before. There are a variety of platforms and digital marketing terms that may make it seem like a bigger project than it is.

Small businesses can believe they don’t have the time or money to compete online. As a result, many prefer to take things slowly and stick with one or two forms of traditional advertising, assuming that their business will evolve as time passes.

The fact is the marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find your business unless you show up in the places they spend time. After all, 4.6 billion people use the internet for many reasons. That’s 60% global internet penetration according to Digital 2021: Global Overview Report.

So delaying building a presence online is not an effective approach. The best way to ensure success is to promote your business on a global scale and use targeting to attract customers that are interested in your service or product.

Realize Your Customers Are Online

When someone is interested in your business, whether it’s in your niche or they are curious about your brand, the first thing they will do is research online and see what they can find out about you.

In today’s digital age, customers expect to find a website and social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. For local businesses, 87% of consumers read online reviews – a growth of 6% from 2019 to 2020.

So if a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.

Tip: Find out 10 Ways Small Businesses Can Improve Their Social Media Presence.

Find Out What Your Competitors Are Doing Online

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Don’t think of your competitors as someone to beat, but as people who have something to teach you.

When you look at what your competitors are doing online, you will get some idea of what is and isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content do they use, is there a blog, or do they promote visual content such as videos?

How do they communicate their brand and what makes them unique? How well do they engage with the audience? Can you do better?

A great way to find out what your competitors are doing is to conduct research. Find out what platforms they use, do they focus on keywords, are there influencers they use to drive traffic? Luckily there are some great online tools that can help you do this:

Semrush – great for keyword ranking and keyword traffic
Ahrefs – useful for discovering competitors’ most linked content
Moz – another platform for keyword ranking
BuzzSumo – track popular content types and influencers
Google Alerts – a tool for tracking mentions of any competitor your choose to track
Ontolo – a great tool for backlinks and content marketing

There are also some awesome tools for customer insights to feed into your persona development and content marketing.

Be Accessible to Your Customers

As we already discussed, your business needs to be present where your customers and that’s online. Whatever product or service a person looks for, they will most likely start their search with Google. If you have no online presence, then you won’t be found, and you can’t compete.

If you have an online presence but your competitors are easier to find as they rank higher in search, you still might not be found. Along with creating a website, learning what Search Engine Optimization (SEO) is and why it’s important will help you outrank competitors by being the first name that a prospect finds on a Google search.

Keywords are crucial in making this happen so make sure you understand the best keywords (long-tail and short-tail) for your business. Use this simple infographic to guide you through the five steps of keyword research.

You should also include simple questions prospects may want quick answers to, such as where you are located, your opening hours, and details of your product or service. By looking at your website and competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more to make the best decision for them.

We’ve developed this handy guide to SEO for small businesses if you need help getting started.

Let Customers Come to You

Think of digital marketing as a way to make yourself accessible to the people you’re trying to target. The reach of your business can reach well beyond your locality and scalability becomes a reality.

Through a web presence, your business is open for business even when you’re not! You can create an environment where your customers can contact you day or night.

This means that customers and prospects can send you emails with questions, make purchases and browse your inventory in a few simple clicks. In addition, potential customers who have no way of physically coming to you can still do business with you through an e-commerce function or simply by using social media.

Get to Know Your Target Audience

The beauty of digital marketing is that it allows you to engage with prospects. You can get to know them and their pain points to provide a solution. On social media or through a blog you can start a conversation or run a survey to gain insights. Pay attention to any comments or survey responses.

By interacting with people online, you can start to get to know what they’re looking for. What are their pain points of issues? What keeps them up at night? Use this information to offer solutions through your product or service. Using digital marketing helps you take the guessing out of who your customers are so you can personalize communications and refine targeting.

By doing this, you will build a relationship with your customers. You become much more than a business, you become a trusted partner. Remember, people are also more likely to buy from businesses that they have already bought from and had a good experience with.

Do more marketing for less money!

Few forms of advertising are as cost-effective as digital marketing. Small businesses and start-ups are always trying to achieve as much as possible through their marketing on a budget.

Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people that would never buy from you – saving you time and money!

The key with advertising on social media is to select the platform that will work best for you and your brand. Don’t pick TikTok just because it’s trending or advertise on LinkedIn when you’re not trying to generate B2B interest. Research social channels, check out a guide on social media demographics to find one that matches what you’re looking for and run some simple tests to see what messaging and content works.

If you need help with budgets, check out this great digital marketing budget toolkit.

Transform the marketing capabilities of your small business

Are you looking to develop a website that can generate leads? Or maybe you want to set up a Facebook campaign to see the results. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business. DMI’s Professional Diploma in Digital Marketing will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

[“source=digitalmarketinginstitute”]

November 28, 2021 0 comment

Blogging

10 Innovative Blogging For Business Ideas Guaranteed to Resonate With Readers

by Loknath Das October 19, 2021

written by Loknath Das

Blogging for business is one of the best things you can do to grow your target audience and number of consumers. As such, it’s essential that businesses include it in their content marketing strategy. Among the benefits, as told by Danielle Winski from Three Girls Media, are that blogging can:

“Boost your company’s visibility online through search engine optimization (SEO)
Position you and your business as go-to experts in your field
Give you access to a global audience
Establish credibility for your potential consumers
Amplify awareness and recognition of your brand”

While most will agree that blogging for business sets your company up for success, it can be a very time-consuming process, especially when you run into writer’s block (which you inevitably will). The Three Girls’ blog has discussed this previously and has many tips for overcoming this particular obstacle.

But what if you are struggling to discover what it is that your target audience would be interested in? You’ve got the energy and creativity, but you just don’t know which path to direct it toward. In this blog article we discuss ten blogging ideas guaranteed to resonate with the most readers as possible.

1. Ask Your Target Audience What’s Important To Them

If you truly don’t know what your target audience would be interested in reading about, ask! Create posts on your social media channels encouraging your audience to suggest ideas for blog articles they would like to read from you. This is not only a great way to create a list of blog post topics to write about, but it also increases engagement on your social media. Additionally, it shows your audience that you care about what they want and that you’re listening. You may be surprised with how many ideas you can come up with from just one simple post!

If you find that not many people respond to your social media request for ideas, look for other places to consult your customers. If you have a physical store, ask people when they come in to shop. If you have an e-newsletter, ask them to respond to that. Utilize what you have to communicate your need to your audience. You could even come up with some sort of contest where they win a prize for coming up with a blog post topic!

6 Ways to Optimize Your Blog Posts for SEO – OpenVine Solutions, Inc.

2. Blog About What You Know

It’s no secret that it’s easier to write about something when it’s a topic that is familiar to you. The words come more naturally and you don’t have to look up a lot of information. For this reason, when blogging for business, always start with what you know. Tell the story of how your business came to be, explain something about your business that may be hard for your consumers to understand or try to teach your audience something related to your business. Just make sure that you avoid jargon as much as possible or explain it in easy-to-understand language.

Whatever direction you take it in, make sure that you actually are an expert in whatever you’re blogging about – or that you consult reputable resources that will help guide and inform you. Readers (especially those who are familiar with the topic) will be able to tell if you don’t know what you’re talking about.

3. Create A Step-By-Step Guide

One of the best things you can do when blogging for business is to create a step-by-step guide for something related to your industry. Not only is this helpful for your audience, but it is also something that is quick and easy to read. Not everyone has time to sit and read a heavy, long blog article, but when it is split up into manageable chunks and tips readers usually find that it’s been worth the time and effort.

Think about something you can explain in the realm of your business or industry and go from there! There are bound to be several topics you can come up with that your readers would be excited and interested in learning about!

Top 20 Must-Have Skills to Put on Your Resume | FlexJobs

4. New Information Related To Your Field

Businesses and consumers alike prefer to stay in the know about what is going on around them. Stay current on industry best practices, breaking news, new technology – basically anything that is going on in the world related to your business. When something new comes up, write a blog post about it!

One of the advantages to writing about new information when blogging for business is that you have the potential to be one of the first to share your insight about the topic. This gives your business a chance to present yourselves as experts and innovative thought leaders in the field, giving you an edge over your competitors. This is also a great way to enhance your SEO about particular topics related to your industry.

5. Mistakes You’ve Made

Consumers like to know the brands they are loyal to are real people with real experience. What better way to show this than blogging about mistakes you’ve made and the lessons you’ve learned from them? Being relatable and showing you’re human with your blog posts will not only help your audience engage with you, but it can also teach them something in the process.

Writing about your flaws or mistakes is a great way to help other people not make the same mistakes as you. Sometimes it’s hard to be honest, especially if the mistake was particularly egregious, but being transparent can go a very long way in engaging customers and showing people that your brand is one to be trusted. You may even find that this reflection causes you to learn something about yourself and your brand as well.

What Does HR Do? 5 Frequently Asked Questions about HR - AIHR

6. Answer Frequently Asked Questions

Using your blog articles to answer frequently asked questions is not only a quick and easy thing to write about, but it’s incredibly helpful to your audience. Many businesses have FAQ pages on their website, but there isn’t often a lot of space to fully explain the answer. A great idea for blogging for business is to take some of these FAQs and explain the answer in more detail.

You may find that as you write about frequently asked questions, your readers will submit their own follow-up questions. This not only creates engagement on your posts, but also helps you to identify different topics to write about in the future.

7. The Future Of Your Industry

When blogging for business it’s helpful to look ahead. What changes do you see coming for your industry, or what do you hope will change about it in the future? This information is helpful to your audience, and it also shows them that you’re as up to date in your field as possible. Remember, in this type of blog post it isn’t necessary for the idea to be something that is achievable now. The idea is to dream about what your industry could become in the future.

Webinars, in-person workshops (once available) and new articles from reputable sources are helpful ways to discover where your industry expects to find itself in the future. As long as you commit to being a life-long learner in some form, you’ll be able to stay on top of what is happing in your field.

8. Link Roundups

One thing that many businesses do when blogging for business is to create roundups of current news and articles that are relevant to your field. This type of blog post is easy to write as it requires less content creation for you, but it does necessitate some research into which articles you want to share.

One way to help with this is to create google alerts for certain topics. Search Engine Journal explains what google alerts are, why they are helpful and how to set them up. Setting alerts allows you to be notified by email when a relevant article or link matches your alert terms. Keep a spreadsheet or folder to collect this information so that every couple of weeks you are able to write a blog post featuring several of the articles and a small write up about each one.

Top 7 Ways to Promote Your Local Business - Databae Systems Web Design

9. Promote A Local Business

Sometimes it’s a good idea when blogging for business to stray away from talking solely about your own industry topics and instead promote a local business near you. Writing about local businesses not necessarily related to your own field has several advantages. One is that it shows your readers that you’re invested in the community and want to help it succeed. Another reason it’s a good strategy to blog about local organizations is that it shows them (the businesses you feature) you’re looking out for them and care about their success as well.

One last benefit to writing about local businesses is that it can increase your exposure. When businesses know you’ve written about their brand, they are likely to share your link on their social media or on their own business blog. Their audience has now become your audience.

10. Promotional Content

Here at Three Girls Media, we encourage you to be mindful about the amount of promotional content you share and to not focus on only selling to your customers. In fact, we typically subscribe to the 80/20 rule, where 80% of your content should be nonpromotional and only 20% promotional in nature.

However, it is appropriate from time to time to write blog articles about the services and special offers your company may have.

As long as you have a healthy balance of each, it’s fine to promote your business occasionally. It might be tempting to try to sell yourself as much as you can, but it can be annoying to consumers if they feel like you’re only trying to sell to them. It’s hard to create brand loyalty and consumer trust if they feel like all you want out of them is a sale.

Blogging for business can have a very positive affect on your brand. It establishes your company as a leader in your field, increases your brand’s visibility and potentially gives yourself a global audience. While it does take time and effort, it is something that is well worth it in the long run.

Source:- business2community

October 19, 2021 0 comment

Blogging

Behind the Seams with Courtney Smith: The Business of Blogging

by Loknath Das February 17, 2019

written by Loknath Das

IMAGE.ie and Samsung are delighted to join Courtney Smith on her mini-series ‘Behind the Seams’, where she meets Ireland’s brightest sparks in the world of fashion, to shine a light on the vast spectrum of opportunities in fashion and what it takes to truly make it.

In this week’s episode, Courtney is focusing on an area of the fashion industry that many dream of, but few can really turn into a successful career: fashion blogging. While still a relatively new industry in Ireland, there is a cohort of hugely popular bloggers on the scene who have made waves both at home and abroad. In this week’s Behind the Seams, Courtney chats to three of them, asking about how they carved their careers in such a competitive area of the fashion world.

First up is Ciara O’Doherty, who has been blogging for over eight years. As Ciara explains, because the blogging industry is still so new, there is no rule book — if you want to start a blog of your own, do what feels right for you. She also shows Courtney some exclusive tips on how to achieve those Insta-perfect snaps that seem so elusive when scrolling online.

If you want to find out more about the business side of blogging, look no further than Erika Fox (or Retro Flame, as you’d know her online). Erika has built an international following with her blog, which has seen her through college, making the move from Kerry to Manhattan, and garnering over 136,000 followers on Instagram. She cites a business-minded approach as the reason behind the success of Retro Flame; office hours, scheduling, and plenty of planning has turned her blog into what it is today.

And finally, it’s Tar Mar (real name Tara Marzuki) who originally hails from Ireland but has also made the move to NYC to blog full time. She’s often praised by her fans for her honesty and down-to-earth blogging style, and her trend-setting way of using YouTube to express herself has set her apart from many of the Instagram set. Tara goes through her journey to blogging success, and what makes the perfect pitch when collaborating with clients.

[“source=image”]

February 17, 2019 0 comment

Online Marketing

Google My Business App Redesigned, Brings New Features for Small and Medium Businesses

by Loknath Das December 22, 2018

written by Loknath Das

Google My Business App Redesigned, Brings New Features for Small and Medium Businesses

Google on Wednesday released a revamped version of an app – Google My Business – meant to help small and mid-size businesses (SMBs) manage profile on-the-go and boost customer engagement.

The Google My Business app is a simple and free tool for SMBs to start their digital journey through listings on Google and keep their business presence up-to-date on Google Search and Google Maps, the company said. The new app allows businesses to update their profile, converse with customers on-the-go. It is now available for Android and iOS.

New features such as the new post button, a customer tab and the bottom navigation bar, allow businesses to follow and message customers directly from the app, enhancing engagement between both the parties.

“The new Google My Business app deepens our commitment to help businesses grow online. The new app will encourage businesses to manage their presence on Google in real time, make their profiles more appealing and interact with customers,” Shalini Girish, Director, Marketing Solutions, Google India, said in a statement.

“For instance, if you’re a restaurant owner and have a packed house on a Friday night, the app allows you to create a post with a picture of the restaurant to engage with prospective customers on Maps and Search,” Girish said.

“It’s this real-time presence that we hope will go a long way in helping businesses attract new customers and bring back existing ones,” Girish added.

[“source=ndtv”]

December 22, 2018 0 comment

Internet

HTC is not leaving the mobile business, plans new phones for next year

by Loknath Das November 23, 2018

written by Loknath Das

You’ve not seen the last of HTC yet – the company plans to introduce one new device before the end of the year and to continue innovating in 2019. The company plans to integrate AI, blockchain and 5G technologies to strengthen its mobile portfolio.

But that’s for next year, this year (near the end of December) we’ll see a 6GB/128GB version of the HTC U12 life. The phone is currently only available in a 4/64GB configuration. It does support microSD expansion, but it has a hybrid slot, which doesn’t work for those who need the dual SIM functionality.

HTC will also continue building its VR/AR platform and deliver more content. It sees the headsets and mobile phones as related technologies. The screens certainly are, but carriers are also keen to push 5G for VR/AR use (where low latency is vital).

As for the blockchain, the Exodus 1 is set to ship next month. It packs hardware and software features related to cryptocurrencies and is aimed squarely at enthusiasts – you can only pay for it in crypto.

[“source=marketingweek]

November 23, 2018 0 comment

Online Marketing

10 Reasons why your business is starving for digital marketing

by Loknath Das October 30, 2018

written by Loknath Das

PlayStation VR

Digital marketing has become a dominant part of marketing activities and the people who know about its importance will never count it out as an additional expense or activity because it is in the modern world the core of your business and without it, the competitors will never let you survive in the market.

Your business activities should be present online in a reputable manner and people should know what work you are doing and what is the nature of your business. The more people know about you and your company the more your business will grow and develop a goodwill in the market. For this, you have to take benefits out of the new age technologies which are easily accessible and very common in use and the utilization of the internet in this department is essential. So, there are many reasons to apply digital marketing in your business and we are here to discuss 10 from it which are as follows:

1. Monitoring

Physically marketing the product is not that easy for an entrepreneur but digital marketing is a lot easier to monitor as it is just a few clicks away. You can watch its activities online regardless of who is working on it whether these tasks are assigned to your own employees or you have outsourced these tasks to an agency.

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Monitoring Now, this activity is crucial because you can measure your benefits in numbers and compare whether a certain digital activity is beneficial for your business or it is just an additional expense which is being incurred for no reason.

2. Easy access of public

These days people are not fond of reaching outside and perform market research physically and judge a certain product to opt from which company. They rather want to research online and want their product on their doorstep. They will know almost everything about your company if you post your business activities online in a detailed manner and you can attract people by posting different offers which many people cannot refuse.

3. Economical

Economical If you compare marketing physically and digitally you will know that the digital marketing agency greatly reduces the expense incurred in marketing activities and the work procedure is not hectic at all. However, you need to be proactive online to develop business in an orderly manner. It helps a lot in making a budget for marketing activities and will ultimately have a good effect on your income because of the reduction in expense as you digitally market your company and products.

4. Mobile Phones

Almost everyone in this world own a mobile phone which they use for research, social networking, browsing, and many other activities and they are always online with their phones and in this scenario digital marketing lets you reach them instantly with the help of emails, advertisements, Google apps, SMS, social media sites or blogs etc. People tend to use the internet on mobile phones more than they use on PCs or laptops.

5. Feedback

Posting your business online helps you a great deal because you can also be advised from people in a discussion platform that what changes should be made to improve your business or what more activities can be added to the list to develop a unique reputation in the market. The common individuals are the ones who buy your product it is he who can sincerely advise which will be helpful for you and him as well.

6. Visual Experience

Visual Content You can also upload promotional photos and video clips on your website or blog and draw a great deal of attention from people which can really boost your viewership and sales. This is becoming very common in the market and almost every well-mannered company advertise their products visually.

7. Content writing

Writing good and attractive thoughts and your positive point of view and experience can also attract many people and this is how people are made brand conscious as they develop a trust on your company and they even tend to buy your product even at the times of recession.

8. Traditional Marketing

Many people think that if you digitally market your product then you cannot keep the old traditional marketing in business which not true. If your company is famous online then it will definitely help in marketing your product physically as well. People will have interest in your banner ads, newspaper ads etc.

9. Connection with customers

Customer Connection In digital marketing, you can provide personal attention to your customers through live chat or emails because people like talking about products before purchasing it at different platforms such as Facebook, Twitter, Pinterest, Instagram etc. This builds a trust and a healthy relationship with customers and they like to refer your company to other people too.

10. Competitors

To be in the competition you have to adopt modern techniques to market your product and digital marketing is the hub of those techniques and these days no business can survive in the market without it. You have to analyze successful businessmen on what they are doing and hence making a big difference between you and them. Almost every entrepreneur is extracting benefits out of digital marketing and if you do not keep up with this need then you will be thrown out from the competition.

There are too many reasons which cannot be denied by any business owner that digital marketing is essential for any business whether its selling a product or service and it also helps to know our customers and their needs and you can launch products according to their need and if it really helps them then you’re in for the competition in the market.

It is a faster and quicker approach and as compared to the traditional marketing strategies it is very cost-effective as well. Over the years, many new technologies have been introduced for digital marketing and more techniques will be introduced within a short span of time and every business would have to keep up with modern technologies to ensure their business security and flourish freely in the market.

[“source=TimeOFIndia”]

October 30, 2018 0 comment

Online Marketing

How to build your ecommerce business with digital marketing

by Loknath Das October 28, 2018

written by Loknath Das

Digital marketing has emerged as a frontier where ecommerce brands have engraved their success stories. A subset of marketing that relies on electronic technologies for its promotion, digital marketing has many facets as its tools constantly evolve. Digital is a fast-paced platform where one has the space to grow their brand’s share-of-voice and industry presence as well as increase consumer engagement using tried and tested strategies. As more and more people hop on to the digital wagon, ‘markets’ have become specific with niche consumer segments catching the eyes of businesses, especially e-commerce platforms which, today, offer a diverse range of products and services.

Ecommerce brands rely on the increasing smartphone and internet penetration to boost their sales. At the same time, they also rely on digital marketing to generate revenue by increasing brand value.

Digital marketing has the flexibility to adapt to shifting trends and utilise them to create opportunities. It offers the best solutions to the problems faced by online businesses. It’s all on the internet and digital marketing tools specifically target the potential of cyberspace to allow for sustainable growth of ecommerce businesses.

Role of digital marketing tools for ecommerce brands:

Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. Using an innovative amalgamation of these tools, an ecommerce brand can boost its growth quickly with maximum return on investment. For ecommerce startups, this makes digital marketing an unbeatable method to achieve success in a short amount of time. However, before deciding which digital marketing tool to use, one should be doubly clear about the objective of the plan.

Nested Bean Inc. is a success story on how digital marketing tools are used to propel the brand value in an organic manner. Today, it is one of the fastest growing ecommerce startups in a niche industry of baby products. With the objective of increasing traffic without compromising the conversion rate, the company decided to boost their pages that provide learning on baby care. They went back to the basics of digital marketing and started with a basic hygiene check, going over the blog tags, alt texts, link texts, canonicalisation, keyword cannibalisation, etc.

Barnacle SEO approach was the second step in the implementation of the digital marketing strategy. Through this method, the ranking/content/traffic of credible websites is leveraged to boost the traffic on one’s own website. Nested Bean focused on making their homepage powerful with authored posts on trustworthy websites such as ThriveGlobal, today.com, etc.

Google is a key driver of digital marketing strategies as it provides most of the tools that the new-age digital marketers bank upon. Hence, it is essential to adhere to the guidelines and limits set by the tech giant. Google indexes websites into rankings that are decided based on the amount and kind of content the website hosts. To gain more favour with Google’s web-crawlers, Nested Bean invested in many infographics and videos for their website as well as external platforms. This added to the credibility of their content, another feather in the cap for the business.

The need for customer engagement

A market is built upon the demand of its customers. A brand that is out of touch with its customers cannot achieve any remarkable growth. Apart from the official blog of the company, Nested Bean decided to invest in building communities for their consumers, which ultimately boosted the company’s engagement with their target audience as well as aided their SEO finalisations.

Nested Bean used these simple digital marketing tools dedicatedly and systematically for a designated period of time. Towards the end, the statistics of the ecommerce website had improved significantly with increase in traffic on the website by 168 percent, organic traffic up by 69 percent and increase in transactions by 57 percent; the bounce rate also improved by 8.30 percent.

These numbers are proof that digital marketing tools when utilised in an efficient and creative manner can give ecommerce startups the space they need to grow in the market.

There are plenty of other digital marketing tools such as SEM, SMM, Google keywords, Ahrefs, Audience Insights, Analytics, and even email marketing. Based on the objective of the digital marketing plan, their strategical usage is decided.

In today’s world, whether one is offline or online, there are a million things vying for the attention of the consumer. This makes it tough for any ecommerce startup to grow on its own in a short amount of time. Digital marketing helps a brand to grab the maximum slice of a consumer’s attention, with the intention to increase brand value as well as sales.

Digital is no longer the future; it is the present. As the purchasing patterns of people evolve, the ecommerce space is poised for another digital revolution.

[“source=gsmarena”]

October 28, 2018 0 comment