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Online Marketing

10 Ways to Improve Your Online Marketing Efforts

by Loknath Das
written by Loknath Das

There are so many different ways to market your business online. You need to have your own website, a social presence, and maybe even a video strategy.

Members of our small business community have plenty of experience with these methods. Read on for some of their tips in this week’s Small Business Trends community news and information roundup.

Make a Lasting First Impression

(nancyrubin)

Your landing page is often the first thing people see when they get to your website. So its job is to create a positive first impression and a clear call to action. If your brand is having trouble converting online customers, consider these tips for creating an effective landing page from Adam Groff.

Create Social Media Graphics That Spread Like Wildfire

(Rebekah Radice)

Visual marketing has become incredibly important in recent years thanks to social platforms like Pinterest and Instagram. If you want to be successful on those platforms, you need to know what kinds of images are likely to gain attention. Rebekah Radice shares some tips for creating shareable social images. You can also see conversation about the post in the BizSugar community.

Use These Best Practices for Design and Conversion

(Marketing Land)

Great web design doesn’t always lead to the best conversion numbers. But designing specifically to increase conversion doesn’t always lead to great design. However, there are a few things that Web designers and conversion optimizers can agree on, as Jeremy Smith shares.

Avoid These Writing Mistakes

(Kapow Content)

Whether you’re creating content for your blog, social media channel or other outlets, great writing is key. You don’t need professional training to write great content for your business. But tips from Wendy Johnson can help you avoid some common writing mistakes.

Don’t Automatically Write Off Pop Ups

(Spin Sucks)

Most people hate pop ups on websites. However, when used in the right situations and for the right customers, they can actually be pretty effective. Laura Petrolino shares some tips for implementing pop ups. And BizSugar members shared some feedback as well.

Understand Your Video Presentation Options

(The SEM Post)

Video presentations can be some of the most effective ways to get the attention of your customers and teach them about what you have to offer. But there has been quite a bit of change in the online video presentation market lately, as Greg Jarboe explains. So it can help to know your options before getting started.

Understand These Realities of Blogging for Business

(Busy Blogs Plus)

Pretty much anyone can start a business blog. But it takes practice and hard work to actually keep it going and make it successful. Amanda Lynch shares these and other realities of business blogging. The BizSugar community also discussed the post.

Connect with Your Employees Online

(Biz Epic)

Virtual businesses are becoming more and more prominent. That also means that there are a lot of online tools available for business owners to communicate with their employees who work remotely. Ivan Widjaya shares some tools and tips for virtual businesses to connect with their employees.

Learn These Lessons from Successful Entrepreneurs

(CorpNet)

You don’t get to be a successful entrepreneur without learning a few lessons along the way. So less experienced business owners could do well to listen to some of that wisdom that their more experienced counterparts have to share. Nellie Akalp shares some of those business lessons from successful entrepreneurs.

Find Marketing and Additional Resources Online

(SMB Stash)

There are so many different resources available online, it can actually be difficult to keep track of them all. But this new online directory is now available to give small and medium sized businesses a place to find a huge variety of resources that can help them with marketing and more.

[“Source-smallbiztrends”]

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Online Marketing

Step Up Your Online Marketing Efforts with These 10 Tips

by Loknath Das
written by Loknath Das

Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.

Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.

Make Your Way with Social Media

Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses here. And Strella elaborated on these suggestions in a conversation in BizSugar community here.

Super Charge Your Local Search Results

Even for local businesses, online marketing can make a huge difference. Local search, for example, can help to bring new faces to your store, restaurant or other local business. To make the most of your local search marketing, check out this Inc article by Small Business Trends CEO Anita Campbell.

Think About These Things for Your Website’s Social Sharing Features

Letting customers or followers do some of your online marketing for you can really help out and save you time. But you need to make sharing your content easy for them. So in this article at the Social Media Week, Larry Alton suggests some things you should think about when incorporating social sharing buttons into your website.

Keep Up with Marketing Technology Trends

Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.

Grow Your Website Traffic

Content creation can be a key part of your online marketing strategy. But you need to build traffic in order for your content to be effective. This post on the official dlvr.it blog by Bill Flitter includes a playbook for growing traffic to your content.

Expect These Things When Joining Social Media

As a small business owner, the idea of joining various social media sites and regularly using them as part of your online marketing plan can seem daunting. But if you know what to expect, the process can be a bit easier. Here on NutsPR, Corina Manea shares some things you should expect when joining social media as a small business owner.

Use These Best Practices for Twitter Polls

Twitter’s polling feature can help you to gain insights and interaction from your followers on the platform. And the microblogging site has now revealed some of the best practices that people should use when running polls, which Matt Southern covers in this Search Engine Journal article. BizSugar members also chime in with their own thoughts here.

Consider Starting Your Own Podcast

Lots of businesses have websites and social media accounts. But starting your own podcast can really help you to stand out in today’s business world. Here, Ileane Smith shares some of the benefits that businesses could realize through starting a podcast.

Create a Content Anchor

When creating content for an online audience, the length and quality of your content can make a big difference in how many people see and interact with it. In this post on Blogger Sidekick, Will Blunt discusses the concept of a content anchor and how it could help your online marketing strategy.

Use Influencer Marketing That Works

Influencer marketing is a relatively new concept to a lot of businesses. But it can really jumpstart your online marketing efforts if used correctly. Here, Ann Smarty discusses how small businesses can use influencer marketing in a way that should work both now and in the future.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  [email protected].

[“Source-smallbiztrends”]

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Online Marketing

5 tips on how SMBs can get the most bang out of their online marketing efforts

by Loknath Das
written by Loknath Das

Small businesses often don’t have much budget or time to spend on marketing, but there are many free and inexpensive tools that you can utilise to help market your business. For instance – fully harnessing the power of the internet.

Today the digital world provides many influential online marketing tools that can help your business be visible to more potential customers.

Here are five simple tips you can implement to help ramp up your online marketing and get the most out of your efforts.

1. Domain Name

Today, a key component of your marketing strategy will be how to promote your business in the digital world. While creating a website might seem like the obvious first step when establishing your online presence with, the first step is actually choosing a domain name that best describes your small business. Your domain name can become a unifying element throughout your marketing. Just as your company name is crucial, the domain name for your website is that all important first impression to the online world.

A domain name represents your brand online and can convey critical information to potential visitors who may be deciding whether or not to click through to your site, driving crucial search traffic. As well as portraying your brand, your domain can inform your audience about the content they can expect (eg adding .news) or where your organisation is based (eg. adding .Sydney or .Melbourne).

When approaching your domain name it’s important to remain consistent; many businesses use the same name for their domain and business email address to streamline communications and communicate to customers using a professional identity. It’s also an opportunity for you to be creative and express your brand’s personality.

This could be through using the last word of the name as the extension rather than the entire business name before a .com extension or adding a touch of humour to appeal to customers of a similar mind. Be sure to think long term when you’re choosing a domain name and pick one that will be relevant for the lifetime of your brand, not one that’s just trending now.

2. Content

Once you have your chosen domain it’s time to draft the content for your site. Your website should serve as an information hub for your customers; featuring relevant content and a clear, concise message that supports your marketing. Think about the kind of information your customers would be looking to find when they come to your website; support and advice, location and contact details. You’re the expert in your field, so share your knowledge with those who value it. The key to good content is knowing who your audience is and communicating with them directly. It’s important to understand what attracts and interests your customers in order keep them coming back to your pages.

Great content deserves to be seen, so it’s important to ensure your website ranks highly in search engines, like Google, using basic SEO. You can master SEO by ensuring you have a relevant title tag. To put it simply, think about what your customers will type into their search engine if they’re looking for a product or service like yours and include these same search terms throughout your website, website tags and your website’s URL itself.

3. Social Media

Linking your Facebook, LinkedIn, Instagram, Twitter and other social media platforms to your website and vice versa creates a chance to build a concrete brand and engage with your customers, and when fully integrated can represent an important element in your overall marketing strategy. Your website and social platforms is where you can express the essence of your brand with the world.

Images can enhance posts and grab readers’ attention quicker. Your social posts need to be compelling enough that they only have to be looked at for a few seconds until the reader takes action. Ensure you’re regularly posting and interacting on your businesses social platforms for continual brand exposure which your audience will notice, prompting them to get in touch and learn more about you and your business, and visit your website often.

4. Email Marketing

Sending newsletters directly to your customers’ inbox is one thing, but to get them to open your email is sometimes the tricky part. Be witty and concise with your subject line, 33% of email recipients decide whether or not to open an email based on subject line alone (HubSpot, 2016), which means you only have a few words to convince your customer to click on your email. Once they have clicked your email, ensure your content is just as enticing as its heading. Keep your content short and sweet, and consistent with your marketing messages.

Keep in mind that 40% of emails will be opened on a mobile device first, so you will want to help ensure the content included in your email is optimized for mobile device viewing. Contests, sales, coupons and freebies can encourage your audience to take action and increase their engagements across other platforms, like social media.

You can help speed up the process of building your brand, by utilising the free and inexpensive online marketing tools available to you. The internet has the power to help bring potential customers to your business, so use it to your advantage as a key part of your ongoing marketingstrategy to help showcase and grow your business online.

Tara Commerford is the Managing Director, GoDaddy Australia & New Zealand

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[“Source-anthillonline”]

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News Update

Why you need spin bikes to boost your weight loss efforts?

by admin
written by admin

For a lover of fit and healthy body and a person who does regular workout, spinning is one of the best activities which he can do. Spinning on a spin bike has lots of advantages. If you are looking to lose some weight, then working on a spin bike is surely one of the best things you are going to do for yourself. Working on a spin bike is one of the most excellent waysin order to burn some calories, besides relieving some stress. To start the spinning workout, you will require a stationary spin bike having various tension levels. If you work on a good bike, you will also be able to track your progress. It can keep you motivated to continue and work towards accomplishing your fitness and weight loss goals. The following are the advantages which you get through working on a spin bike which will overall help you in losing some weight.

Spin Bikes help in BurningCalories

Working on a spinningbike for around 45 minutes allows you to burn an approximate of 500 calories. This is a huge amount of calories which you will lose and no other workout can help you in losing this many calories in 45 minutes. Although, it is a fact that the amount of calories which you will burn will largely depend on the intensity of your workout. Therefore you will need to adjust your bike in accordance with the intensity which you desire. Losing calories is the best way to lose weight. And hence, spinning bikes are a wonderful source to push up your weight losing efforts.

It Builds Your Muscle Tone

Working on a spin bike can help you to build some muscle tone. By increasing and decreasing the tension of the bike, you can work your thighs and calves. By maintaining the correct position on the spin bike, you will also work on your abdominal muscles. And on pedalling faster, you are more than likely to burn fat. Hence working on a spin bike will make your muscles stronger besides burning fat and having strong muscles can be beneficial for doing other activities with which you could lose some fat.

Increases Cardio Endurance

If you choose to do regular spinning on spin bikes, then you can build increased cardio endurance. This is very beneficial in the long run, especially if you feel weak.Many people who try to lose weight start panting even after making just an insignificant effort. But spin bikes will increase the cardio endurance, hence making it easy to work towards losing weight.

It’s a multi-beneficial Low Impact Exercise

Working on a spin bike is a low impact exercise. Due to this, you will not have to put much pressure on knees and joints, as some other aerobic or running exercises do which you do for losing weight. Hence it is easier to lose weight with spin bikes.

Relieve Stress

Losing weight is a stressful activity. Although many exercises are known to relieve stress, but working on a spin bike can be a more efficient and better stress reliever. This is because the workout is intensive yet soothing. Hence you will be stress free and can improve on your efforts to lose weight.

Reduced Risks of Injury

Running and jogging are considered to be the best activities for losing weight. But these come with a high risk of injury. But working on a spin bike is easy and you are less likely to suffer any injuries with it if you stretch properly before working on a spin bike.

Track Your Progress

Many spinning bikes come with preinstalled devices which can track the amount of calories which you burn and at which rate, along with your mileage and even your pulse. So by this, you can track your progress and motivate yourself to achieve your goals toward losing weight.

Final Say

To conclude, we can say that if you are trying to lose some weight, then spinning on spin bikes is one activity which you should do on priority. It has various advantages and all these can help you in your efforts to lose some weight. So hop on a spin bike now.

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Online Marketing

8 Digital Marketing Tips To Improve Your Marketing Efforts

by Loknath Das
written by Loknath Das

Digital marketing is an effective channel that delivers satisfying results if you use the right strategy to promote your business and generate leads. Several startups, small and medium-sized businesses have a low budget or limited resources for online marketing, but you will need not to spend a lot every time if you have proven tools and techniques to implement.

Thus, if you are one among them, who are working hard to improve their online business, learn here how Internet marketing strategy boosts your marketing efforts.

8 Digital Marketing Tips To Improve Your Marketing Efforts

1.Invest In Website Design

Web design is an important marketing tactic that influences users to access your page. A website is a center of your digital marketing efforts, and if the images are not clean, difficult to navigate, slow to load and less attractive, it will not be able to attract the users. Hence, if you design or redesign your website, it should look visually appealing, and content should be easy to find and accessible on multiple interfaces.

2.Increase Your Website Visibility In Search Engines

You should frequently and consistently publish high-quality web content keeping it compelling and reducing the keyword stuffing. Since your website’s ranking on SERPs is your primary aim to attract the visitors and prospects, you should create relevant content to improve ranking on SERPs. Keep the following things in your mind when creating content:

  • Quality content at the top level of your website pages will help the search engine crawlers to find your best rather than having to search deep in your site.
  • Make sure to assign names and add an alt-tag description to the images in your website.
  • Use descriptive anchor text for hyperlinks that lead visitors to other pages of your site. The microcopy that you utilizes for clickable links should focus on increasing conversion rates.
  • Give unique meta descriptions to each of your web pages and describe why the visitors should reach out to you.

3.Engage With Customers On Social Media

Social media is an integral part of online marketing strategy that gives an opportunity to share & promote your product and services. Identify and participate in various social channels where you can get more customers and prospects. For this, follow the below things:

  • Continuously refine your social strategy because social media trends are shifting and evolving consistently.
  • Consider investing in video advertising.
  • Use social media to gather customers feedback to work on these.

4.Optimize Your Website For Various Devices

Every day millions of Android devices are activated. On average, more than 40 apps are installed. Mobile marketing is becoming the must-have to achieve maximum reach. Be sure to:

  • Find responsive themes to design your website that is mobile ready.
  • Consider for a well-designed mobile app to provide your customers with better user experience.
  • Check how your website appears on various devices including iOS, OSX, Windows and Android.

5.Capture & Measure Business Growth Metrics

You are investing and working hard for your website, blog & email campaigns, bounce rates, conversion rates, etc. To monitor your business ROI and success, you have to place the web analytics tools. If you haven’t incorporated them yet then here are a few metrics for different marketing channels:

  • For Website: Moz Analytics, Google Analytics and Webtrends
  • For Social Media: Facebook Page Insights, Twitter Analytics and Hootsuite
  • For Email Marketing: MailChimp, Campaign Monitor, VerticalResponse

6.Develop Email Marketing

Email marketing is another digital marketing fundamental strategy. Use automated messages to build a relationship with your subscriber. You can also use the email responses and clicks to the segment for your list. For example, when someone clicks on a link, they clearly show an interest, and thus, you can tag the users to market them later.

7.Affiliate & Associate Programs

With the help of an affiliate program, your loyal consumers will share information and grow your market on various commission based platforms. However, an affiliate or associate program is not for every type of online business, but if anyone includes this in marketing efforts can get success faster.

8.Maintain Blogs

Your blog posts are used for several reasons, so you should consistently post for new keywords as well as optimize your search engine strategy. Furthermore, if you find your blog post can deliver vast knowledge, you should offer a suggestion and share bits of information that impress your consumers. Remember, a blog is something that establishes a lasting relationship with your customers.

If you are ready to begin with your marketing strategies, include the tips mentioned above in your marketing efforts. To know more or to get the professionals assistance, reach out us at Impact Interactive.

[“source=yourstory”]

 

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Online Marketing

How Your Offline Efforts Can Help Your Online Marketing

by Loknath Das
written by Loknath Das

Story image for How Your Offline Efforts Can Help Your Online Marketing How Your Offline Efforts Can Help Your Online Marketing from Promotion World (press release)

Online marketing has practically become the main way people advertise their products and services. Just think about it for a second – how much time do you spend, per day, browsing the web, and how much time watching TV? Just compare and contrast YouTube and Facebook ads, SEO, pop-ups, banners… with TV commercials and real, physical banners. In fact, it seems any and all IRL marketing is falling to the wayside. We, however, would argue something a bit different.

Namely, the very fact that offline marketing has become less popular in the past several years means it has become something of an untapped market. While the online marketing market is becoming oversaturated, offline can give you some room to manoeuvre, and to actually enhance your online marketing efforts.

Utilize AR and VR

Saying that technology is progressing rapidly is pretty much a cliché at this point. Still, that doesn’t make it any less true. And one of the best and most evident points where this can be seen is tied to AR and VR functionality.

Augmented and virtual reality sets and elements have slowly but surely been carving themselves a piece of the advertisement and marketing pie. Namely, companies like IKEA, for example, have developed apps that tie their products with AR. Here is how they work. You get the appropriate app, or access a feature on their website, with your phone. Then, the product you want to buy, let’s say, a couch, will be superimposed over your phone’s screen, while your actual phone will be directed at your living room. You can then see how the piece of furniture will fit in your room, understanding its shape and size, as well as its colour.

And there is good reason why this is happening. First of all, AR and VR is just fun. The possibilities are limitless, and just being in another world (or augmenting your own world) is exciting. Couple that with a bit of shopping or original marketing, and you got a recipe for success. Not to mention the fact that this is still new and unique tech that will still advance and move forward greatly.

Offer consultations and demos

You should go out there, and offer some samples, or live consultations. So, if you, for example, own a bakery, going around town and offering samples is a great way to get people to become familiar with your brand and your work. If you, on the other hand, own a small accounting firm, handing out free advice and consultation (by setting up a booth in a high-traffic area) can serve as a unique and effective way of getting potential buyers.

Make an event of it all if you can, let the word go out you are handing out free stuff and professional advice. Getting good event banners and setting them up around town, or contacting the local newspaper, will surely get the ball rolling.

Try out guerrilla marketing

Guerrilla marketing is a special type of marketing, relying solely on originality and on your creativity. It is based on unconventional methods that are very cheap, but that can give you great results. It’s all about going out in public and creating a unique experience in the minds of potential consumers. Guerrilla marketing is only limited by your imagination. Still, searching for some inspiration can help push you into the right direction. One of the things you can do is set up scavenger hunts, set up a flash mob, making interesting flyers and stickers, and distributing them around your city…

Network

You should network as much as possible. In fact, learning how to network may be one of the most important things you can do if you want to stay in business. Now, we are not saying you should schmooze and flatter people you don’t like. What we are saying, however, is that you should actually get to know people who are tied to your line of work. You can make business contacts, partners, as well as get quality advice. But, more importantly it will let people know you exist.

Creating contacts can lead to anything from a simple recommendation, to a full-blown goods and services contract that can keep you in the black for some time. People will learn that you are not just an abstraction, a simple brand and a company, but actually a person behind an enterprise.

Seek out conferences and trade shows, get a booth (or even a speaking deal) arranged. You can promote your goods and services, and get to know some people. Often potential clients attend these things, and this may prove to be the perfect opportunity to make an impression on a lot of people. However, keep in mind that you will most likely need to pay for this booth, and that the speaking opportunity will most likely be free. Think of these things as marketing investments, which they, for all intents and purposes, actually are.

Conclusion

Offline marketing can help boost all your marketing efforts and strategies. It’s a segment many companies nowadays sacrifice in order to invest more resources into online advertisement. However, you can see amazing results with things like the uniqueness of guerrilla marketing and the newest AR and VR technology. Networking with people, handing out samples, actually showing that you exist in the real world, all of this can help you stand out and get your name and brand out there.

[“source=promotionworld”]

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Online Marketing

SIX WAYS BIG DATA CAN REFINE YOUR DIGITAL MARKETING EFFORTS

by Loknath Das
written by Loknath Das

Image result for SIX WAYS BIG DATA CAN REFINE YOUR DIGITAL MARKETING EFFORTS

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing your marketing strategies.

Enterprise leaders want to monetize their digital assets, promote an information-driven culture and leverage the full potential of their big data systems. However, most marketers fail to achieve these objectives because they deploy their data scientists poorly. In addition, they don’t devote enough attention to their data-driven initiatives and cast their data science specialists in ineffective, mismatched roles.

Other executives view the innovative resource from the wrong perspective; they mistakenly believe big data projects are solely a technical, administrative organizational feature — rather than a mission-critical operational undertaking. Still, others, fail to recognize that veteran executives may be resistant to change and neglect to position their unwitting data science team for a successful big data project launch.

The Numbers Reveal the Strength of Big Data

According to management consulting firm McKinsey & Company, core offerings generate 75-percent of most enterprises’ revenues — of which marketing executives undervalue and underprice at a rate of 30-percent. To understand how this impacts overall revenues, realize that a 1-percent across-the-board price hike would generate 8.7-percent in increased gross profits with no impact on sales volume.

44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies, according to marketing consulting firm Forrester Research. Furthermore, according to a report released by Boston Consulting Group (BCG), 58-percent of chief marketing officers (CMOs) believe that search engine optimization (SEO), as well as email and mobile communications, are the areas where big data systems are having the largest impact on their organizations.

Here are six ways that big data can help enterprise leaders avoid these mistakes and position themselves to refine and improve their marketing efforts.

Use the Right Keywords With the Help of Big Data

If you don’t understand your customers’ behaviour, then how can you effectively market your products? The use of big data can help identify how visitors are finding your website and what keywords they used to get there. Understanding this information will allow you to explore related keywords and focus on the ones that drive the most traffic.

Big data can also help you optimize your website so that when potential customers arrive, they see the products that interest them most. With this in-depth understanding, you can select which products to show different segments of your consumer base and effectively optimize sales.

How Successful Was Your Last Campaign?

Big data can help you identify the success of your last marketing campaign. The online marketing landscape has changed relatively recently, and the number of businesses participating in this change has never been greater.

Each year over 5.3 trillion display ads are served to internet users. In order to stand out, your advertising initiatives need to pop. Using big data will help you to streamline your campaigns and target customers who are most likely to respond so that you can make the most out of your marketing budget.

Use Data to Load Your Content with Statistics

Content can serve as an initial touch point that funnels consumers toward a desired action. When creating content, you need to know what your customers might look for and what they might find interesting.

Using data, you can discover key insights into customer behaviour that helps you to create quality content and increase audience engagement. For instance, if your audience consists of a younger demographic, you want to use language that appeals to that generation.

Use Data Analysis to Choose Marketing Channels

Americans look at their phones an average of 47 times a day. Potential customers shop differently when they are on a mobile device rather than a desktop. Analyzing mobile user data will help refine your customer acquisition process and increase your mobile shopper conversions.

Technology and big data have changed the process of finding new customers. Business leaders who understand how to use data analysis will be able to stay on top of technological trends such as mobile marketing.

Uncover New or Potential Target Audiences

In order to grow your enterprise, you need to do more than keep your existing customers happy — you need to find new business. Big data can help you find new audiences and determine which groups are more likely to buy.

When evaluating new potential audiences, it’s important to know their intent. Understanding this will help you to develop relevant content. For example, are they using your app to relax or are they actively looking to buy a product or service? Using big data can help you to customize your content accordingly.

Real-time data is extremely valuable and can provide you with insights that further your understanding of the intent and mindset of your audience. Using tools like Quantcast can help business owners find relevant target audiences and grow that asset to create a larger customer base.

Better Analytics Lead to Optimal Design

With big data providing key insights into user preferences, business owners are now able to create optimal designs at a lower cost. This improves their ability to influence consumers.

Artificial intelligence and machine learning technology, as well as access to volumes of data about consumer preferences now, allow you to discover how to optimize branded items, such as customized logos with colours and font styles that boost consumer engagement. With data analytics optimization you can lower design costs and increase revenues.

By utilizing these six methods, you can be sure to refine your marketing efforts and optimize your current campaigns. But don’t think that the job is done there. Once optimized, be sure to continue analyzing the data and making continual tweaks.

[“Source-gadgets.ndtv”]

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Online Marketing

Step Up Your Online Marketing Efforts with These 10 Tips

by Loknath Das
written by Loknath Das

Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.

Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.

Make Your Way with Social Media

Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses here. And Strella elaborated on these suggestions in a conversation in BizSugar community here.

Super Charge Your Local Search Results

Even for local businesses, online marketing can make a huge difference. Local search, for example, can help to bring new faces to your store, restaurant or other local business. To make the most of your local search marketing, check out this Inc article by Small Business Trends CEO Anita Campbell.

Think About These Things for Your Website’s Social Sharing Features

Letting customers or followers do some of your online marketing for you can really help out and save you time. But you need to make sharing your content easy for them. So in this article at the Social Media Week, Larry Alton suggests some things you should think about when incorporating social sharing buttons into your website.

Keep Up with Marketing Technology Trends

Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.

Grow Your Website Traffic

Content creation can be a key part of your online marketing strategy. But you need to build traffic in order for your content to be effective. This post on the official dlvr.it blog by Bill Flitter includes a playbook for growing traffic to your content.

Expect These Things When Joining Social Media

As a small business owner, the idea of joining various social media sites and regularly using them as part of your online marketing plan can seem daunting. But if you know what to expect, the process can be a bit easier. Here on NutsPR, Corina Manea shares some things you should expect when joining social media as a small business owner.

Use These Best Practices for Twitter Polls

Twitter’s polling feature can help you to gain insights and interaction from your followers on the platform. And the microblogging site has now revealed some of the best practices that people should use when running polls, which Matt Southern covers in this Search Engine Journal article. BizSugar members also chime in with their own thoughts here.

Consider Starting Your Own Podcast

Lots of businesses have websites and social media accounts. But starting your own podcast can really help you to stand out in today’s business world. Here, Ileane Smith shares some of the benefits that businesses could realize through starting a podcast.

Create a Content Anchor

When creating content for an online audience, the length and quality of your content can make a big difference in how many people see and interact with it. In this post on Blogger Sidekick, Will Blunt discusses the concept of a content anchor and how it could help your online marketing strategy.

Use Influencer Marketing That Works

Influencer marketing is a relatively new concept to a lot of businesses. But it can really jumpstart your online marketing efforts if used correctly. Here, Ann Smarty discusses how small businesses can use influencer marketing in a way that should work both now and in the future.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  [email protected].

[“Source-smallbiztrends”]

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Education

Spread of fake news prompts literacy efforts in schools

by Loknath Das
written by Loknath Das

Sunshine Year Media LiteracyIOWA CITY — Alarmed by the proliferation of false content online, state lawmakers around the country are pushing schools to put more emphasis on teaching students how to tell fact from fiction.

Lawmakers in several states have introduced or passed bills calling on public school systems to do more to teach media literacy skills that they say are critical to democracy. The effort has been bipartisan but has received little attention despite successful legislation in Washington state, Connecticut, Rhode Island and New Mexico.

Several more states are expected to consider such bills in the coming year, including Arizona, New York and Hawaii.

“I don’t think it’s a partisan issue to appreciate the importance of good information and the teaching of tools for navigating the information environment,” said Hans Zeiger, a Republican state senator in Washington who co-sponsored a bill that passed in his state earlier this year. “There is such a thing as an objective source versus other kinds of sources, and that’s an appropriate thing for schools to be teaching.”

Advocates say the K-12 curriculum has not kept pace with rapid changes in technology. Studies show many children spend hours every day online but struggle to comprehend the content that comes at them.

For years, they have pushed schools to incorporate media literacy — including the ability to evaluate and analyze sources of information — into lesson plans in civics, language arts, science and other subjects.

Their efforts started getting traction after the 2016 presidential election, which highlighted how even many adults can be fooled by false and misleading content peddled by agenda-driven domestic and foreign sources.

“Five years ago, it was difficult to get people to understand what we were doing and what we wanted to see happen in education and the skills students needed to learn,” said Michelle Ciulla Lipkin, executive director of the National Association for Media Literacy Education. “Now there is no question about the vitalness of this in classrooms.”

A study published last year by Stanford University researchers also brought the issue into focus. It warned that students from middle school to college were “easily duped” and ill-equipped to use reason with online information.

The researchers warned that “democracy is threatened by the ease at which disinformation about civic issues is allowed to spread and flourish.”

In June, Connecticut Gov. Dannel Malloy signed a bill establishing an advisory council to develop recommendations that will include instructing students on evaluating what they see and read online.

Jennifer Rocca, a high school librarian in Brookfield, Connecticut, was among several supporters who urged lawmakers to pass the legislation.

Her digital literacy course, a requirement for freshmen, challenges students to evaluate the credibility of online sources so they can spot falsehoods and biased information. She requires students to cite their sources when conducting research and explain why each would have the authority to be credible.

Without stronger statewide standards, Rocca said she worries that some school districts will not do enough to develop skills that are critical for students and society.

“You should be expected to navigate the internet and evaluate the information no matter where you go to school,” she said.

Many of the state bills are based on model legislation backed by a coalition of groups, including Media Literacy Now and the Digital Citizenship Institute. Advocates say the laws are a good first step that must be paired with updates to teacher education programs, funding for professional development and other changes throughout the education system.

[“Source-Thedailynonpareil”]

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