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Online Marketing News: The New Influence, Facebook Trend Overhaul, Snapchat TV Style

by Rajdeep
written by Rajdeep

The Future of Influencer Marketing Research Report 2017
TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog.

Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone
Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort to help users avoid missing important news. Entrepreneur

Snapchat Offers to Bill Brands for Ads Based on TV-Style Ratings From Nielsen
Ad Age reports: “On Tuesday, [Snapchat] confirmed it would let brands plan and pay for ad campaigns using Nielsen’s digital ratings. It’s a small tweak to the ad offering, but comes as Snapchat looks to show that its ads are on par with its digital rivals and traditional television.” Ad Age

Google Developing Robust Mobile Analytics for YouTube
Google is developing a cloud-based measurement solution for YouTube, emphasizing more detailed, cross-device analytics. This means advertisers will now have more detailed insights across devices. Additionally, YouTube will be able to use Google account activity data to influence which users see which ads, and will be enabling YouTube customer match. SocialTimes

Instagram Confirms Live-Streaming Coming to All Users This Week
On Tuesday, Instagram confirmed that their new live-streaming option will roll out this week. According to Instagram, they’re “excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week.” Social Media Today

Who Searches on Bing, and Why They’re Important for Marketers [Infographic]
Bing has grown a great deal since their debut in 2009 — the Bing Network powers searches on Yahoo, Amazon and others. But who is using the Bing network, and why should Marketers care? This infographic gives more details. MarketingProfs

Publishers Made Only 14 Percent of Revenue from Distributed Content
A new report from Digital Content Next, the premium publishers’ trade group, shows that publishers are only making 14 percent of their revenue from distributing their content on third party platforms like Facebook, Snapchat, Google AMP and more. Digiday

Google’s 2016 Bad Ads Report: 1.7 Billion Ads Removed, Including Fake News Ads
Search Engine Land reports: “In its annual Bad Ads report, Google says it took down more than double the number of ads in 2016 that it did in 2015 by removing 1.7 billion ads, compared to the 780 million removed in 2015.” Search Engine Land

What were your top online marketing news stories this week?

We’ll be back next week with more marketing news. If you have something to share, please do so in the comments or Tweet to @toprank.

[Source:- Johnchow]

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Tech Update

White House Joins Snapchat Ahead of State of the Union Address

by onkar
written by onkar
White House Joins Snapchat Ahead of State of the Union Address

The White House said on Monday that it had joined Snapchat, marking the Obama administration’s latest move to reach a younger generation of Americans through social media.

The administration has made outreach through non-traditional media platforms a top focus ahead of President Barack Obama’s last State of the Union address, which is scheduled for Tuesday.

The White House said in a blog post that the addition of Snapchat to its social media arsenal was a part of its strategy of “meeting people where they are” and its effort to provide Americans with a “multitude of ways to engage with their government.”

One of the White House’s first posts on the app was a video featuring a bowl of apples on a coffee table in the Oval Office.

Snapchat, a mobile app where photos, videos and messages disappear in seconds, has more than 100 million active users, most under the age of 25.

The White House’s use of the platform may help drive some traffic to the app.

Already a social media juggernaut, the White House’s official accounts on other sites have drawn millions of followers, including more than 8.6 million on Twitter and about 1.6 million on Instagram.

Obama amassed 1 million followers in hours when he launched his @POTUS Twitter account in May and currently has nearly 5.8 million followers.

[“source-ndtv”]

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Internet

Snapchat Redesign to Launch on December 4, New UI Detailed: Report

by Loknath Das
written by Loknath Das

Snapchat Redesign to Launch on December 4, New UI Detailed: Report

HIGHLIGHTS

  • Snapchat may reveal new changes on December 4
  • New Android and iOS apps to arrive next month
  • Spiegel confirmed overhaul in earning’s report

Ephemeral messaging app Snapchat went public earlier this year though the company isn’t doing great when it’s compared to the likes of Instagram. Now, Chief Executive Evan Spiegel has revealed that there will be efforts made to make Snapchat “easier to use” with refreshed Android and iOS apps. Now, a new report claims that Snapchat overhaul can be expected to be launched on December 4.

Business Insider reports that the Snapchat overhaul will still have the app open to the camera interface though it will include some drastic changes compared to the current version. The report adds that the changes could affect “Snapchat’s publishing partners.”

Citing sources familiar with the matter, the report claims that Snapchat employees were notified about the refresh this week. It adds that the company may fall in line with Facebook-like feed, a move that could see Snapchat inspiring from its competitor. So far, several Messenger and Instagram featureshave been claimed to be inspired by Snapchat.

One of the important changes tipped include message threads between friends opening to the left camera which will also show all kind of friend-based conversations. “To the left of the camera will be all communication between friends, including message threads and the shared Stories that are currently shown to the right from the camera,” the report said. The right of the camera will likely feature all “crowdsourced videos.” The video section called “Our Stories” will show up with content from the company’s publishing partners like NBC and BuzzFeed as well as from users at various sporting events.

The overhaul will also show Stories from verified celebrities at the right of the camera. The move is said to differentiate interactions between friends and public figures. The source also added that Snapchat will use “algorithms to personalise” the video feed on the right of the camera. The report adds that whether the new changes will go in-line with over 70 media partners of Snapchat which currently produce videos for the service. Snapchat is reportedly calling the new overhaul a “democratisation of content.”

[“Source-gadgets.ndtv”]

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