Why bite-sized learning is the new grazing
Mealtimes used to be full-blown affairs, where you took the time to cook a large meal, sit down with your family, and eat at a leisurely pace. To many, this is considered the norm, and…
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Why Digital Marketing is Important for Small Business
When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even…
Why Digital Transformation Is Crucial for Marketing and Sales Alignment
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can…
What is Conversational Advertising and Why Should You Care?
Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques…
Why your internet habits are not as clean as you think
It’s probable you’ve already replied to a couple of emails today, sent some chat messages and maybe performed a quick internet search. As the day wears on you will doubtless spend even more time browsing…
Why Iran’s Internet Shutdown Is A Stark Warning For Russia
With escalating public protests over steep fuel price rises, Iran shut down its internet over the weekend to prevent images and videos leaking to the outside world, and to frustrate attempts by protesters to organise themselves. The…
Why Skills Training Can’t Replace Higher Education
Much of the current media-reported posturing by policy makers and pundits about the failure of U.S. colleges and universities to adequately prepare people for the 21st workplace is either ill informed or misguided, in my opinion….
Nonprofit Blogging Tips and Why You Need to Blog
Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is…
Forced to Log Off: Why the Global Internet Shutdown Score is Not Good News for Kashmir
Srinagar: Internet shutdowns in Kashmir, perhaps, remain the missing pages in the narrative of a Digital India. A country attempting a digital revolution, while also globally leading the internet shutdown track record, undisputedly, reflects the…
5 Irrefutable Reasons Why All European Startups Should Invest in Blogging
Content sits upon the throne as the undisputed monarch of modern marketing. There are few more trustworthy avenues for generating exposure and building a customer base than through the process of setting up a digital space…