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Best tech books to read when launching your start-up business in 2018

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Staying ahead is critical in business, but especially in an industry like tech that must cope with advances in products and services that seem to happen overnight.

Learning and developing are both essential in the tech sector, and the only way to do this efficiently is by amassing knowledge from experts in the field. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, these books can teach you a lot about entrepreneurship and tech…

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Curious as to what the world will look like in 30 years? Then, this enlightening book that forecasts the products and services we’ll enjoy in three decades time is perfect. Written by the former executive editor of Wired magazine, the best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

How we live, purchase goods and shop will apparently change drastically — including everything from home-based VR to manufacturing-focused AI. This book’s author, Kevin Kelly, discusses the long-term effects of technology and how they could affect how we live, work and buy. So, prepare your company now for the business landscape of tomorrow.

The Industries of the Future

Right now, countless tech companies are morphing and adapting with changing trends and advancing products. If you want to know more, read The Industries of the Future. A New York Times bestseller, Alec Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

As the once senior advisor for innovation to the former Secretary of State in the US, Hilary Clinton, Ross’ book is insightful and learned. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

How Google Works

Google is an awe-inspiring company with a captivating backstory. How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand.

This firm is famous for its innovative approach — although, it isn’t immune to the odd setback (rememberWave?). This glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Your One Word

Would you want to get an insider’s view if that insider had created and sold his biotech firm at just 19 years old? Evan Carmichael, who wroteYour One Word, offers his reader handy tips on how to emulate his success, which is why this needs to be the next title on your reading list.

This book helps you scrutinise your company, solidify your business aims and realiseyour potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

Networking Like a Pro

Written by Ivan R. Misner, Networking Like a Pro is the ideal read for anyone new to business and wishing to succeed fast — whether in the tech industry or not. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Regardless of your sector, networking and making business contacts is critical for aspiring business people. From reaching out to those who can helpdevelop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

Bold: How to Go Big, Create Wealth and Impact the World

If you’re searching for an inspiring but easy-to-digest guide to developing your company, thenBold, by Peter Diamandis and Steven Kotler,is perfect. Split into three parts, this book is designed for new business owners. Within the first section, you receive an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Next, find informative commentary and trade secrets from the world’s most revered business people, including Richard Branson, and finally you reach the section that might interest you the most. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top.

The Lean Start-Up

Eric Ries’ The Lean Start-Up offers you a fresh approach to business that many are currently adopting across the globe. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition, and offers real examples of setting up a new business. With this book, you get a great insight into how to make a success of your business and avoid the typical pitfalls and it’s essential for anyone who wants to remain innovative as their company grows.

The Upstarts

Often, the best way to learn is by looking at real-life examples, and this is how The Upstarts by Brad Stone is written. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

The Upstarts shows us how the most standard of practices — such as how we commute and how we choose accommodation — can transform purely due to the innovation of a new business. What can your business do to change the world?

Conscious Capitalism

The idea of capitalism and its benefits or drawbacks is a contentious issue. However, the authors of Conscious Capitalism— Raj SisodiaandJohn Mackey — use this book to claim that capitalism can benefit everyone.

Treating your staff, shareholders, consumers and associates well is the foundation of a solid and successful business — so try and learn everything you can about how to do this. Referencing leading companies — such as Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can inject positivity into your business environment for the optimum workplace culture (an essential component of Google’s success).

You never know; your workplace culture might attract the same positive comments as Google’s currently does one day.

This article was researched and created by Where The Trade Buys, a top print company based in the UK that offers quality booklet printing services.

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