Online Marketing

Search Engine Optimization is an essential part of social media and PR services management. Most Search Engine Optimization agencies are writing at least 30 to 40 articles and blogs every week for their clients, not including the landing pages. Each article helps generate traffic or viewers to their site.

Posting fresh and quality contents regularly on your website is one of the best ways to market and promote your brand to new clients and customers. You can’t throw out a bunch of keywords on an article and expect traffic to visit your website automatically.

Search Engine Optimization experts knew that the only way to attract traffic to your site is to build your site the right way.  In this article, we will discuss some secrets professional SEO services, and content writers do when they write articles.

Do keyword research

If you are going to post articles on your website or your blog, you need to make sure that search engines like Google will take notice of all your efforts. You need to find out the phrases and keywords people are looking for and what keywords your site is competitive in. Make a list of all the relevant keywords. Make sure you track the number of times you have worked on them in your contents and utilize the right software and tools to monitor the ranking of your keywords. 

Put keywords to work

In the past, being a Search Engine Optimization content writer means you need to put a bunch of keywords into your articles, but that’s a thing of the past now. While it is a nice idea to put your target keywords in your article, putting them in a forced way is not a good thing, it will hurt your website more.

As is the case with any Search Engine Optimization strategy, you need to be more tactical and plan everything the right way. You need to put your keywords in your article’s first paragraph, title, and the first H1 or H2. You need to use different kinds of variation of your keywords to be more effective. As an added tip, you should not force your keywords into your articles, make it more natural.

You need to remember that people use keywords and phrases in search engines like Google to look for products and services that they want to buy or use. You have to give them what they are looking for. It is one of the oldest tricks that most Search Engine Optimization article writers use.

(To know more about H1 and HTML elements, visit https://en.wikipedia.org/wiki/HTML_element#heading.)

Write articles that your target market care about

Before you do Search Engine Optimization writing, you need to ask yourself: Do your target market care about the topic you are going to write? Most of the time, most content writers just put out contents for no particular reason and no real action plan behind it. Most writers forget that people need a reason to read articles.

You should not write for Google algorithm’s sake, but for the sake of your readers. No matter search engine-friendly your article is, if there’s no one reading it, then you are doing it wrong. When you are writing an article, you need to look for some value on your customers. What can you offer them that no other writers can? What unique services you can provide? Is there anything knowledgeable you can offer them?

No one knows your website better than you; you need to use everything to your Search Engine Optimization advantage. If you are in doubt, take a look at the list of your Search Engine Optimization keywords and analyze what kind of link bait, list or in-depth article you can use the keywords into. Don’t be afraid to talk to some SEO experts for any advice. It is always better to have an extra brain for your articles.

(To know how Google algorithm work, click here.)

Know basic technical Search Engine Optimization

All those keyword optimizations are useless if search engines do not index your site or your blog. As a content writer, you are not supposed to know everything about how to migrate a website or enable HTTPS across your domain. You don’t have to know how to stretch a crawl budget or minifying a JavaScript.

But knowing the basics of technical Search Engine Optimization is what will make a good SEO content writer, stand out from the rest of the pack. You need to understand how search engines crawl pages and how they hand out link authority. After all, SEO content writing is not all about writing one article, and it is all about writing a lot of them.

While choosing the best company that will represent and manage your search engine optimization, you have to conduct comprehensive research so that you can reduce the hassle. You have to type online “best SEO Company,” and you will find a wide array of possibilities, and the question is how you should choose the best one for your specific needs.

You can choose SEO agency, company or an independent person to help you along the way. However, following these tips will provide you with relevant information so that you can understand the mechanism that SEO consulting work features.

It is crucial to find someone that will understand your needs because search engine optimization is vital for your business. It does not matter if you wish to check an SEO in Chichester, or any other city, because finding the appropriate person will have a significant impact on your business and you will be able to improve your visits and profit for 50% if you create a quality campaign.

We are here to present you the most common mistakes that you should avoid when selecting an SEO agency and what should you do to find the perfect candidate for your industry.

Avoid Using These Mistakes

• Using Google As Your Only Filter – Even though it is logical to assume that you should search online for the best SEO agency that could help you, but that is because you are thinking simplistically. Most people believe that good SEO Company will appear in the first five results in SERP. However, unfortunately, that is not the case; because the ones that are in high demand and have perfect, referrals will not appear in local SERP. Since they feature numerous clients all the time, they use reference as the process of finding a new Therefore, by choosing some agency from the local SERP, you will see numerous examples, but you cannot determine which one is the best for your needs.
• Trust Top SEO List – Most people will start by searching for the best SEO companies, or agencies, and they will find websites according to their search query. However, numerous sites on the market are just aggregators, and their business model depends on the ranking terms that you will search before that. Some of them even pay to be in the first place, and that is not the fact that you should consider because it does not mean that they will finish a job for you.
• Do Not Believe In Tricks – Getting at the first page and top of the list on search results is not a piece of cake, and there are no tricks that could help you do it with ease. Therefore, when you find someone that states that you will be able to reach top results in a matter of days, have in mind that it is a fraud. Optimization requires consistent work and maintenance, and both you and the company you choose have to patient and consistent if you want to achieve results. At the same time, you should ask the company to explain what they will do to help you gain the better rankings, and if they avoid telling you by stating that it is a secret, you should avoid them too. SEO is transparent, and most agencies that will not tell you what they are doing are implementing black hat SEO, which could help your website gain fast results, but it can also mean your downfall due to penalties that you will get by performing this particular technique.

How to Choose an SEO Company?

Establish Your Goals

The first thing that you should do before you make up your mind is sitting with your employees and team so that you can figure out what you wish to achieve by getting a professional SEO company. Why do you need it? Then you should figure out how much money you are willing to spend on this particular service.

Create a List of Five SEO Agencies

It is essential to evaluate each agency that you meet so that you can determine whether they can help you along the way. When you conduct a list of goals, you should assemble a record that will help you find an appropriate agency.

You can create various criteria that will narrow your search, for instance, if you want to find an agency within your area, which is much better than outsourcing an agency from another state or country. It may be cheaper, but you should talk in person to evaluate goals and to see what techniques they will use to help you reach them promptly.

If you want to learn more on SEO and its importance for your business, you should click here.

It is essential to consider these criteria during your search and list at least five agencies based on your specific goals. Then you should have interviews with them so that you can evaluate which one will prove best for your need. That way, you will narrow your search and find an appropriate agency with ease.

How to Make a Choice?

You should make a choice based on these factors:

• The Trust – The first thing that you should consider is the amount of trust you established during the interview and conversation. That is the main reason why you should create general meetings that will help you determine the best choice for your specific needs.
• Communication Style – In case that your communication style is right, then you should start by asking them questions and see whether they fit with your goals that we’ve mentioned above. If you feel frustrated during an interview, you should avoid them altogether. On the other hand, if conversation flows smoothie, then you should choose them because communication and transparency are the two most important factors when choosing SEO agency.
• Contract Structure And Price – Most SEO companies feature a contract structure that will have a certain length of time. You should pay some money up front, and create an appropriate monthly fee that will fit your budget and their wishes. It is similar to any other services and types of agreements, so you should construct your decision based on your capabilities and other factors that we have mentioned above.

When it comes to website optimization, you will be able to implement a few steps that will help you create a high-performance website that will reach top rankings.

The primary goal of search engine optimization is to increase your rankings because search engine spiders will enter your website and check relevance and usefulness of your content so that you can reach higher rankings.

However, the process of optimization is something that is continuously changing, which means that you have to think through it all the time and tune it, maintain it and test it so that you can remain on the same place as before.

Before you check this link: https://www.georgiaseoexplosion.com/, that will provide you the possibility to find appropriate marketers that will help you along the way, you should understand steps that will help you create a strategy to increase and maintain your SEO.

Target Business Analysis

Analysis and reports are vital components that will help you create an effective SEO. However, analysis of keywords, Meta sets, visible codes, and texts will determine how well you will position afterward.

When it comes to competitive analysis, you should analyze content keywords as well as present engine rankings from other websites within your industry niche so that you can determine the effective positioning strategy. You can start by checking the top five results on Google so that you can see what they have, and what should you do to get closer to them.

You should also create a list of targeted search terms that your potential customers will use on your market segment and customer base. The question is what your visitor will type in the search bar to reach your website as soon as possible. This particular analysis will help you determine the way you should implement new techniques and forms.

Click here if you want to learn more on search analytics and everything that goes with it.

Keyword Development and Research

Everything will keyword analysis because after you check all relevant websites within your niche, you should go even further and identify a targeted list of phrases and keywords so that you can reach high results.

The best way to do it is to audit and review competitors within your industry so that you can find synonyms and best unique keywords for your content. By creating this particular list, you will be able to determine the number of search engine queries, and how many websites are competing for specific keywords.

By prioritizing phrases, keywords, singulars, plurals, and misspellings, you can create a unique perspective, especially if most visitors tend to misspell throughout their search.

On the other hand, you should also understand where you rank right now so that you can accurately affect your future rankings. Enter the Excel sheet before you start this particular process, and we recommend you to check on a weekly basis.

After you reach some rankings, you should check results and how it affects visitors on a monthly basis. That way, you will be able to determine improvements in website traffic, which is one of the leading indicators that your keywords are effective.

Some optimizing experts will state that rankings are not necessary. However, conversion and traffic are essential, but you will be able to improve these two factors with optimization, which is why it is an indispensable part of digital marketing.

At the same time, you have to clearly define your objective in advance, because only that way you will be able to measure your return on investment especially after you start with the campaign.

You may decide that to increase the number of visitors by 100% from current statistics, and you should give yourself some time to see whether you will achieve that number. For instance, say to yourself that you will track the number of daily visitors for the next month.

You can start with current conversion rate and check what will happen in the future and how much time you will need to reach your goals. However, for those purposes, you should drill through specific pages that will promote and improve your business sales, services, and products.

You Have To Submit and Optimize High-Quality Content

Everything starts with page titles because they have to be based on specific keywords so that you can establish direction and theme of your website and pages, which will affect overall rankings. At the same time, most people neglect meta-tags and meta-description, because they can also influence the number of visitors that you reach.

You should also place and integrate specific and selected keywords inside your website source code as well as in existing content on pages that you have. It is vital to apply a guideline that uses three phrases or keywords per content, and do the same thing to all pages that your website features.

You have to ensure that all related words feature some connection with target keywords, because that way, you will help search engines to determine what your page is about quickly. The best thing that you can do is through the original report.

We all know that in the past, the overall number of words within content was between 100 and 300 words. However, today, you should present a more informative and comprehensive approach than before, which means that pages between 800 and 2000 words will always outperform short contents.

You should also develop sitemaps for various search engines because that way you will make more natural for them to index your website. That way, you should create both HTML and XML versions, but the first step should always be an HTML version.

Check this website: https://www.wikihow.com/Learn-HTML to learn more on HTML coding and how to make your website efficient.

Professional marketers will not submit URL to major search engines, but you will be able to do it. The faster way to reach your website is by adding links that are indexed on search engine results. However, it is important to submit it to directories other than Google, so that you can reach people that are using other search engines too.

That will allow you to gain priority, but everything depends on the content quality and usefulness, which is why you should start thinking about it before you start.

It is challenging to trace a history of something that started at the same time as search engines, but we know that everything has to have a beginning. Even though we are not spending too much time thinking of its origins, because we are concerned about new forms and rule that search engine, provide us.

However, unlike other things that we cannot differentiate and locate throughout history, SEO is young, and it frequently changes, which is why it is challenging to talk about it. According to most experts, the birth of search engine optimization started somewhere in 1991, which means that it appears to be a millennial.

Even though it has a short life, it evolved quickly due to billions of people that are searching for something using search engines. Today, most people tend to hire and find appropriate SEO company that will help them optimize the website so that they can reach top rankings and gains more potential visitors, and clients.

However, before we enter into the core of optimization, we want to present you the very beginning of SEO. For those reasons, we have to start by explaining the idea of search engines first, so that you can understand everything completely.

History Of Search Engines

The first idea that people should have a current archive to find relevant data that would be useful for that started back in 1945, after the end of World War II.

Dr. Vannevar Bush, who was director of Office of Scientific Research and Development, stated that collection of observations and data, as well as extraction of material from existing idea, is the thing that will be utterly alive in the future.

We have to fly several decades later when Alan Emtage created Archie, which was the first search engine that used the philosophy that Bush stated. You should click here if you want to learn more on Archie search engine.

Of course, some experts are still debating whether this was the first search engine or not, but the main idea of Archie was to help his friends to find information from other servers by using the internet. It was primitive operation when we compare it to nowadays, but still, it had to start somewhere.

The ’90s were a time when things changed rapidly, and we can state numerous pivotal developments that created a shape of today’s search engine and everything that goes with it. For instance, Six Stanford students decided to create Architext, which became a search engine called Excite.

This particular search engine revolutionized the way they cataloged information, which allowed people that used them to sort results based on specific keywords, which required some optimization.

During those times, numerous search engines entered the market and disappeared afterward, but only Google stayed as well as other engines such as Bing, MSN and many more. That is the main point when SEO entered the scene.

Since search, engines were the best way to find something you need, people that owned websites wanted to cheat it by taking actions and manipulating so that they can reach top results.

Even though these results were not quality ones when we compare with ones today, but as soon as someone decided to use some tactics and methods to improve their rankings, that was the birth of search engine optimization.

What About SEO?

The ’90s

Since search engines entered the scene, more and more people decided to connect to the internet and to use them to find relevant information that they needed in the first place. However, the main problem was to differentiate quality information from lousy ones.

Search engines used keywords as well as matched words, and it was just limited to it, which means that most website owners used a technique called keyword stuffing, which required from them to repeat keywords repeatedly, with the idea to improve rankings.

However, everything changed when two students from Stanford decided to change a game.

When Brin and Page started Google, the optimization was the primary problem that they wanted to solve. Check this link: https://support.google.com/webmasters/answer/66358?hl=en to see what Google thinks about keyword stuffing.

They wrote in one article that the primary business model for search engines is advertising, but since advertising requires money from websites, that was not useful for visitors that wanted to learn something and find the appropriate site that will answer their criteria and query.

That is the main point when they created and mentioned PageRank, which was the technology that Google used to rank search results based on quality content that will be useful to searches, and not by keywords. That was the first thesis that created SEO that we know today.

The New Millennia

Google took over all other search engines due to their efficient business model, and the main idea is that this particular one did not care about advertisements as others, but the idea was to create usefulness to potential visitors.

That was the point when they started to provide guidelines and rules for white hat SEO. We are talking about regulations that websites should stick to if they want to reach high and top results. However, it was challenging to implement guidelines in the algorithm that Google used, so most websites did not follow them strictly.

The main reason for that is that PageRank was based on some links that one page had, and more links meant higher rankings. However, they still did not know how to measure the authenticity of links.

The algorithm entered the scene in 2003 with the Google update, which caused numerous websites to lose their rankings. It was the first time when sites got penalties due to keyword stuffing, which signaled everyone that guidelines are important and that they have to follow them completely.

The biggest year was 2005 because that was the point when Google united with MSN and Yahoo and created Nofollow Attribute, with the idea to reduce the number of spammy links. That was the moment when people and website owners understood that only by following guidelines they could reach the top rankings.

Algorithms are frequently changing, which means that search engines are still fighting with spammy websites, but today, we have entirely general ideas on what should and what shouldn’t be the part of the website. It is simple as that.