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10 Important Reasons to Work Seriously On Your Small Business Blog

by Loknath Das
written by Loknath Das

10 Important Reasons to Work Seriously On Your Small Business Blog

How the heck do they do it?

You know who I’m talking about. I’m talking about those successful small business entrepreneurs who get tons of business and engagement online.

Sure, they hustle just as much as you do. They attend the same networking events. But there’s a difference.

They seem to have much more business than you do. They’re closing more deals. They’re generating more leads through their website.

So what’s the difference between you and them?

They’re probably blogging. They’re probably using their small business blog to build an online audience that is engaged with their brand.

If you’re a small business entrepreneur or solopreneur, you have probably heard of content marketing, right? No doubt you’ve heard of the importance of creating valuable content for your website. But maybe you haven’t taken that first step yet.

A small business blog is one of the most-used and effective content marketing tools at your disposal. Simply put, if you’re not blogging, you’re leaving money on the table.

Here’s some stats for you:

  • Marketers that use blogs get 67 percent more leads than those who don’t.
  • 81 percent of U.S. online consumers trust information and advice from blogs.
  • Companies that blog have 97 percent more inbound links.
  • 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
  • 60 percent of consumers feel more positive about a company after reading custom content on its site.

If you’re an entrepreneur, you need to consider how you’re connecting with your audience. Since you might not have the huge marketing budget of a mega-corporation, you will have to use other means to build and connect with your audience.

One of the best ways to do this is by blogging. It’s been shown to be highly effective at generating quality leads for your business.

Many business owners overlook the potential rewards that blogging can provide. But you’re a savvy entrepreneur, so you’re not going to make this mistake, are you?

This post is going to give you ten benefits that a small business blog can provide for your business. When you read through this post, you will learn various ways you can use your blog to generate more business, earn more credibility and make it easier for prospects to find you online.

Why You Should Have a Small Business Blog

1. Market Research

Having a blog with many articles allows you to more effectively understand what your audience really wants. From the back end of your site, you can spy on what pages people are viewing the most, and this gives you an idea of where their interest lies. When you know what types of content perform the best, you know what types of content to continue to create.

Also, you can use your blog to request feedback from your audience. If you have an engaged following, it’s very likely that they will be happy to answer the questions you have.

2. Search Engine Optimization (SEO)

As you probably know, there’s not much of a point to having a killer website if nobody can find it. One of the biggest keys to getting more traffic is making sure that people will find your site when they use search engines. As a  matter of fact, search engines are the no. 1 driver of traffic to content websites! SEO is something that you can’t ignore if you want to have a viable online presence.

The more relevant content you have on your website, the more likely it will be that you will rank for certain keywords. This is where a small business blog comes in. Consistently publishing high-quality content on your blog will do wonders for your search engine optimization efforts.

When you produce useful content, Google’s algorithms will rank your site higher. Over time, your site will make its way to the front page of search results. Not only that, but when people read high-quality content, they’re more likely to link back to it. Earning quality backlinks from other high-authority blogs will do wonders for your SEO efforts.

3. Customer Engagement

Engagement is immensely important for any online business. It’s not enough to just create great content. You also need to interact with your audience as much as you can. You can’t have any success by just talking at your audience. You need to have ongoing conversations with them. It will help you know your audience better. It will help your audience know you better.

That’s what you want.

If you enable comments on your small business blog, you can discuss topics and get feedback directly. This can tell you a lot about your customer base. Not only that. It shows your audience that you are interested in interacting with them. This will increase loyalty and help you form a deeper connection with your audience.

4. Communicating Your Mission

One of the most important components of effective branding is purpose. Connecting with your audience means embracing a unique brand perspective that can give your audience something they can connect with on an emotional level.

This is where blogging comes in.

Your blog is a place where you can communicate your brand purpose. This is important because establishing a strong brand is an important part of encouraging customer loyalty. When you communicate a brand purpose that goes beyond what you sell, it helps you stand out from your competition.

For example, if you are a business that sells vegan meat substitutes, you can express your brand’s purpose by posting animal welfare material on your site. This shows your audience that your company is focused on something more than just making money.

5. Communicating With Customers

If there’s something going on with your service — for example, there will be a planned outage or lack of availability — you don’t have to keep your clients in the dark. Having a centralized place to post announcements is extremely important because people don’t always read their email.

6. You Can Offer Promotional Material

A small business blog is also a great place to offer occasional promotions. If you already have an engaged audience that consumes your content, they will be able to see what discounts or promotions you are offering. It’s a great way to keep your customer base informed.

Sure, you can spread your coupons around Facebook, but it’s better to get into the habit of compelling your audience to visit you at your own site, especially if it’s an ecommerce site. Keep them coming back for more by posting your promotions on your blog.

Here’s a caveat: you don’t want to overdo this. While blogs can be great for offering promotions, it shouldn’t be used solely for this purpose. Most of your content should focus on offering informational value to your readers. If you only post promotional content, your audience will not continue to visit your blog.

7. Showing Your Human Side

People want to know that there are actual human beings behind the business that they buy from. Post some personal stories and talk to your customers through your blog.

This is an opportunity for you to let your personality shine through. When you’re writing blog posts, don’t smack your reader in the head with a bunch of “corporatespeak.” Nobody wants to read that. No really, they don’t!

It’s much better to write in an informal style that people can relate to. When it comes to blogging, it’s not just about what you say, it’s about how you say it.

8. You Can Become a Source of Value

The key to effective blogging is providing value. Nobody is going to read your content unless they get something out of it, right?

If you want to build influence, you have to be valuable. You can do this by providing helpful information to your readers through your blog.

Arjun Reddy, the founder of Super Baby, builds credibility with his website’s “resources” section by giving actionable tips to his visitors.

“Our visitors are parents who are looking for fun ways to help their children become smarter. The advice we give in our resources section is designed to provide helpful parenting tips for our readers.”

The reason Reddy is enjoying success is because he’s providing value up front. When you do this, you show your potential clients that you are valuable to them. That’s why content marketing works. When you’re creating content, you should be asking yourself what your reader is going to get out of that particular piece of content. Each piece of content should be designed to inform, educate, or entertain. If possible, you should do all three!

9. Networking!

When you have built an audience and gained some notoriety, it can attract other entrepreneurs to you. For an entrepreneur, networking is important, isn’t it?

If you’re able to grow your readership effectively, you will gain more credibility. This will attract other influencers in your niche. You never know who might be paying attention right?

This could lead to other opportunities for your business. You might be able to take advantage of the key relationships that you form through your small business blog.

10. Building Credibility

Having a small business blog gives you a presence in your niche. A blog is a record of quality value and experience that you are bringing to your audience. This will give you instant “street cred” when someone finds your content.

Lissette Palencia, CEO of Sleeping Angels has built a steady stream of clientele by using her blog to provide valuable information to her website’s visitors.

“As you can guess, when you run a nanny agency, your clients are parents who are concerned about the safety of their children. They want to do the research first. When they visit our website, they find tons of valuable information that helps them make the right decision for their family. Not only does it inform them, it makes them more comfortable with doing business us.”

This is essential for your business. Your blog is a tool that you can use to establish credibility in the minds of your potential clients. Prospects will read your content and gain value from it. Then, they will become far more willing to buy from you because you have already given them a significant benefit through your blog.

Conclusion

Here’s the thing. If you’re looking to expand your online presence, you need to be creating high-quality content on a consistent basis. A blog is one of the best ways to do this.

These are just a few reasons to keep a blog if you’re an entrepreneur, but there are much more. Just remember that anything that can bring value to your audience is something that you should consider adding to your business.

Blogging Photo via Shutterstock

[“source-smallbiztrends”]

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Blogging

3 Reasons Why You Should Engage With Micro-Influencers

by Loknath Das
written by Loknath Das

3 Reasons Why You Should Engage With Micro-Influencers

Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American baseball athletes, meanwhile, were even featured on collectible cards in the “Kodas” cigarette brand in the early 1900s.

Social media, however, has dramatically up-ended the modern influencer game; as a crowd-sourcing tool, it’s changed how quickly brands can make an impression (or millions of them) through online advertising using celebrity influencers.

However, costs and competitive terms have intervened to make it more difficult for businesses to work with celebrity endorsers. And that’s prompted marketers to take a new approach by using “average” people who have built an above-average following on social networks.

There are a number of advantages and benefits to creating micro-influencer campaigns, including the ability to mount promotions that are more frequent (and affordable) than those that work with celebrity influencers. Today, smart marketers are taking a second look at “mommy” or family bloggers, wellness and lifestyle writers, recipe podcasters and video bloggers as potential sources for attentive and affordable new audiences.

Here are three reasons why companies should engage with these micro-influencers.

1. Micro-influencers are more affordable.

There is no questioning the fact that celebrity endorsements have a powerful influence on the purchase decisions of consumers worldwide. From fashion to food to beverage products, brands pay significant advertising rates for product placement in the social feeds of some of the best-known celebrities who impact millions of followers on platforms like Instagram or Twitter.

In 2016, AdWeek published data from D’Marie Analytics, revealing the top six social influencers as Selena Gomez, Rihanna, Beyoncé, Taylor Swift and Kendall and Kylie Jenner. For just one cross-platform image or mention of a product or service (on social media) of a brand, experts quoted in the article estimated that Selena Gomez might be receiving as much as $500,000.

Related: 8 Do’s and Don’ts of Influencer Marketing

That’s all very well, but for most successful marketing campaigns, more than one mention is required to impact sales. While the exposure is useful to launch a new company or product and create consumer recognition, advertising experts agree that multi-channel marketing with multiple influencers is more effective.

And for this purpose, micro-influencers are more affordable and enable brands to create long-term campaigns for market penetration and measurable impact.

2. People relate authentically with micro-influencers.

It can be difficult for celebrity influencers to be convincing to consumers about utilizing certain products or services.  For example, could you see Taylor Swift endorsing a brand of dish soap? After all, we would all likely agree that as a celebrity superstar, Taylor Swift probably doesn’t do her own dishes. So, there is a plausible disconnect between celebrities and many common products and services that the average consumer uses daily.

Micro-influencers, on the other hand, are mere mortals (like the rest of us). The social following that micro-influencers gather is therefore directly related to their approachability or the strong connection that consumers will feel to an “average person.” Consumers in fact find tremendous value in micro-influencers’ product endorsements, and these people influence purchase decisions in an honest way: by simply sharing the products and brands that they love.

3. Micro-influencers are easier to engage.

Celebrity influencers have multiple facets to running their respective entertainment enterprises. Despite the opportunity to earn advertising revenue from endorsements, they still have a full-time job maintaining their popularity and resonance with fans.

Nothing is more damaging to a celebrity’s social media ecosystem, then, than filling it with blatant product or service endorsements; fans will notice that; and they don’t like it.

For this reason, celebrity influencers are extremely selective about what companies they will work with and the products they will endorse. The advertiser must also fit the crafted brand that celebrities have created for themselves.

If you are imagining a “line-up” of brands waiting to work with any influential celebrity, that image is accurate. And the list of brands that are declined for endorsement is equally as long.  Getting approval is a long process and usually involves an extensive advertising contract (such as an annual campaign), which represents a large financial commitment.

Micro-influencers however, are not approached as often by advertisers. Many micro-influencers may not realize that they can monetize their blog with affiliate advertising, paid endorsements or other revenue generating opportunities.

What’s more, they tend to be friendly, and eager to work with brands that align with the online community they have built around their blog or social networks. So, why not give micro-influencers a try?

[Source:- entrepreneur]

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Blogging

Osayi Emokpae Lasisi: 5 Reasons You Need Blog as an Entrepreneur

by Loknath Das
written by Loknath Das

When I wrote my first book, many people thought it was a miracle. They couldn’t imagine how I had the time to write the book, especially since I was a practicing attorney at the time. They would always ask me how I even decided to write about that topic, and how I knew that people would read it.

Well, all of that came about because of blogging; and not only was I able to launch my first book internationally through blogging, but I was also able to launch an online business and slowly build it off and on over the years.

So why do I think that blogging is important for your business?

First of all I want to bust a few myths.

Myth 1: You need to write a blogpost every single day
Depending on your audience, you may not need to blog everyday, but you need to be consistent whenever you decide to blog.

Myth 2: You can’t make money blogging anymore
While things have changed, truth is that you can still make lots of money blogging, and many people are doing so.

Myth 3: Nobody reads blogs anymore
Well, the fact you’re reading this on this site is proof that people are still reading blogs; and as a matter of fact, blogs are one of the top ways that people get their information today.

So let’s get into 5 reasons why you need to be blogging as an entrepreneur

Blogging shows your potential client what you’re capable of
It’s like the person that wants to help me build my Twitter list, but they don’t have any Twitter following. If you want people to believe that you know what you’re talking about, then a blog is a good way to share a few examples.

You can test what people really want to know
With your blog you can ask questions, see what people are resonating with, and what people don’t care about, so that you can create products around that.

Connect with people who care about what you care about
As an entrepreneur I’m sure you know by now that your business is not for everyone. Not everyone will like you, not everyone will care about you, but some people will, and your blog is a good way to attract people who care about what you care about and connect with them.

Your blog is you home and you can do whatever you want to do there
Social media is amazing, but it belongs to someone else, you have to run by their rules, but on your own blog you get to make your own rules and make decisions that are best for you and your business.

Of course you can make money from your blog
Because you’ve attracted the right people, and you’ve tested and you know what kind of content people are looking for, you can easily make money for your business with your blog.

What are your thoughts? Do you currently blog? What are your challenges with blogging?

Photo Credit: Olena Yakobchuk | Dreamstime.com

[“Source-bellanaija”]

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Blogging

10 Important Reasons to Work Seriously On Your Small Business Blog

by Loknath Das
written by Loknath Das

10 Important Reasons to Work Seriously On Your Small Business Blog

How the heck do they do it?

You know who I’m talking about. I’m talking about those successful small business entrepreneurs who get tons of business and engagement online.

Sure, they hustle just as much as you do. They attend the same networking events. But there’s a difference.

They seem to have much more business than you do. They’re closing more deals. They’re generating more leads through their website.

So what’s the difference between you and them?

They’re probably blogging. They’re probably using their small business blog to build an online audience that is engaged with their brand.

If you’re a small business entrepreneur or solopreneur, you have probably heard of content marketing, right? No doubt you’ve heard of the importance of creating valuable content for your website. But maybe you haven’t taken that first step yet.

A small business blog is one of the most-used and effective content marketing tools at your disposal. Simply put, if you’re not blogging, you’re leaving money on the table.

Here’s some stats for you:

  • Marketers that use blogs get 67 percent more leads than those who don’t.
  • 81 percent of U.S. online consumers trust information and advice from blogs.
  • Companies that blog have 97 percent more inbound links.
  • 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
  • 60 percent of consumers feel more positive about a company after reading custom content on its site.

If you’re an entrepreneur, you need to consider how you’re connecting with your audience. Since you might not have the huge marketing budget of a mega-corporation, you will have to use other means to build and connect with your audience.

One of the best ways to do this is by blogging. It’s been shown to be highly effective at generating quality leads for your business.

Many business owners overlook the potential rewards that blogging can provide. But you’re a savvy entrepreneur, so you’re not going to make this mistake, are you?

This post is going to give you ten benefits that a small business blog can provide for your business. When you read through this post, you will learn various ways you can use your blog to generate more business, earn more credibility and make it easier for prospects to find you online.

Why You Should Have a Small Business Blog

1. Market Research

Having a blog with many articles allows you to more effectively understand what your audience really wants. From the back end of your site, you can spy on what pages people are viewing the most, and this gives you an idea of where their interest lies. When you know what types of content perform the best, you know what types of content to continue to create.

Also, you can use your blog to request feedback from your audience. If you have an engaged following, it’s very likely that they will be happy to answer the questions you have.

2. Search Engine Optimization (SEO)

As you probably know, there’s not much of a point to having a killer website if nobody can find it. One of the biggest keys to getting more traffic is making sure that people will find your site when they use search engines. As a  matter of fact, search engines are the no. 1 driver of traffic to content websites! SEO is something that you can’t ignore if you want to have a viable online presence.

The more relevant content you have on your website, the more likely it will be that you will rank for certain keywords. This is where a small business blog comes in. Consistently publishing high-quality content on your blog will do wonders for your search engine optimization efforts.

When you produce useful content, Google’s algorithms will rank your site higher. Over time, your site will make its way to the front page of search results. Not only that, but when people read high-quality content, they’re more likely to link back to it. Earning quality backlinks from other high-authority blogs will do wonders for your SEO efforts.

3. Customer Engagement

Engagement is immensely important for any online business. It’s not enough to just create great content. You also need to interact with your audience as much as you can. You can’t have any success by just talking at your audience. You need to have ongoing conversations with them. It will help you know your audience better. It will help your audience know you better.

That’s what you want.

If you enable comments on your small business blog, you can discuss topics and get feedback directly. This can tell you a lot about your customer base. Not only that. It shows your audience that you are interested in interacting with them. This will increase loyalty and help you form a deeper connection with your audience.

4. Communicating Your Mission

One of the most important components of effective branding is purpose. Connecting with your audience means embracing a unique brand perspective that can give your audience something they can connect with on an emotional level.

This is where blogging comes in.

Your blog is a place where you can communicate your brand purpose. This is important because establishing a strong brand is an important part of encouraging customer loyalty. When you communicate a brand purpose that goes beyond what you sell, it helps you stand out from your competition.

For example, if you are a business that sells vegan meat substitutes, you can express your brand’s purpose by posting animal welfare material on your site. This shows your audience that your company is focused on something more than just making money.

5. Communicating With Customers

If there’s something going on with your service — for example, there will be a planned outage or lack of availability — you don’t have to keep your clients in the dark. Having a centralized place to post announcements is extremely important because people don’t always read their email.

6. You Can Offer Promotional Material

A small business blog is also a great place to offer occasional promotions. If you already have an engaged audience that consumes your content, they will be able to see what discounts or promotions you are offering. It’s a great way to keep your customer base informed.

Sure, you can spread your coupons around Facebook, but it’s better to get into the habit of compelling your audience to visit you at your own site, especially if it’s an ecommerce site. Keep them coming back for more by posting your promotions on your blog.

Here’s a caveat: you don’t want to overdo this. While blogs can be great for offering promotions, it shouldn’t be used solely for this purpose. Most of your content should focus on offering informational value to your readers. If you only post promotional content, your audience will not continue to visit your blog.

7. Showing Your Human Side

People want to know that there are actual human beings behind the business that they buy from. Post some personal stories and talk to your customers through your blog.

This is an opportunity for you to let your personality shine through. When you’re writing blog posts, don’t smack your reader in the head with a bunch of “corporatespeak.” Nobody wants to read that. No really, they don’t!

It’s much better to write in an informal style that people can relate to. When it comes to blogging, it’s not just about what you say, it’s about how you say it.

8. You Can Become a Source of Value

The key to effective blogging is providing value. Nobody is going to read your content unless they get something out of it, right?

If you want to build influence, you have to be valuable. You can do this by providing helpful information to your readers through your blog.

Arjun Reddy, the founder of Super Baby, builds credibility with his website’s “resources” section by giving actionable tips to his visitors.

“Our visitors are parents who are looking for fun ways to help their children become smarter. The advice we give in our resources section is designed to provide helpful parenting tips for our readers.”

The reason Reddy is enjoying success is because he’s providing value up front. When you do this, you show your potential clients that you are valuable to them. That’s why content marketing works. When you’re creating content, you should be asking yourself what your reader is going to get out of that particular piece of content. Each piece of content should be designed to inform, educate, or entertain. If possible, you should do all three!

9. Networking!

When you have built an audience and gained some notoriety, it can attract other entrepreneurs to you. For an entrepreneur, networking is important, isn’t it?

If you’re able to grow your readership effectively, you will gain more credibility. This will attract other influencers in your niche. You never know who might be paying attention right?

This could lead to other opportunities for your business. You might be able to take advantage of the key relationships that you form through your small business blog.

10. Building Credibility

Having a small business blog gives you a presence in your niche. A blog is a record of quality value and experience that you are bringing to your audience. This will give you instant “street cred” when someone finds your content.

Lissette Palencia, CEO of Sleeping Angels has built a steady stream of clientele by using her blog to provide valuable information to her website’s visitors.

“As you can guess, when you run a nanny agency, your clients are parents who are concerned about the safety of their children. They want to do the research first. When they visit our website, they find tons of valuable information that helps them make the right decision for their family. Not only does it inform them, it makes them more comfortable with doing business us.”

This is essential for your business. Your blog is a tool that you can use to establish credibility in the minds of your potential clients. Prospects will read your content and gain value from it. Then, they will become far more willing to buy from you because you have already given them a significant benefit through your blog.

Conclusion

Here’s the thing. If you’re looking to expand your online presence, you need to be creating high-quality content on a consistent basis. A blog is one of the best ways to do this.

These are just a few reasons to keep a blog if you’re an entrepreneur, but there are much more. Just remember that anything that can bring value to your audience is something that you should consider adding to your business.

Blogging Photo via Shutterstock

[“source-smallbiztrends”]

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Gadgets News

4 Reasons to Buy the 2016 MacBook Pro

by admin
written by admin

Image result for 4,Reasons,to,Buy,the,2016,MacBook,Pro

Apple has launched a yet another addition to its line of laptops, the 2016 MacBook Pro. This new Macintosh computer is both powerful and beautiful, making it one of the greatest innovations of the company to date. Packed with great features and specifications, you will surely love the latest MacBook Pro.

Apparently, the MacBook Pro has two variations, the 13-inch and 15-inch models. It has a sleek design and is lighter and thinner compared to the previous generations. More so, it features a Retina display, Touch ID, and the all-new Touch Bar.

Hence, here are the top reasons why you should purchase the 2016 MacBook Pro:

Better battery life

Since battery performance has always been a vital feature to every gadget, the 2016 MacBook Pro offers a better battery life. Both models include 10 hours battery life, which means an all-day power to users. The new display utilizes less power although it incorporates new innovation and is brighter. As compared to the 2015 model, this one has an hour advantage. Even if you might not like the changes made in its ports, you can now charge it with a single cable that connects with USB C screens or in any of the USB C ports.

New design and the touch bar

One of the major factors why many people look forward to the 2016 MacBook Pro is because of its new design. It is smaller, slender, and lighter than the previous MacBooks. In fact, Apple cut off half a pound of each model, making it thinner without compromising the screen size, battery life, and performance. Also, the newest addition to this innovation is the touch bar, which is a multi-touch-enabled strip of glass found on the keyboard. You can now access the tools you want to browse easily by simply using this bar.

Fast connectivity choices

The most recent rendition of USB C from Intel incorporates Thunderbolt 3. This basically implies you can utilize a USB C port to connect to hard drives as well as drive various screens at incredible velocities. The 2016 MacBook Pro now uses this type of connectivity to handle each connection quickly aside from headphones. In addition, this powerful port allows 10Gbps connectivity and you can power up to two 4k or 5k displays.

More performance

With dual-core and quad-core Intel Core i5 and i7 processor options as well as new AMD Radeon Pro and Intel graphics choices, the 2016 MacBook Pro performs faster. It incorporates better graphics support and processors, thus, it delivers better power. If you are to use it for work, then you will be able to save more time and money in the long run.

On the whole, the 2016 MacBook Pro is unquestionably one of the most iconic laptops Apple has created. It is perfect for every professional out there and this product is worth the price. Though it might be costly, its features and specifications equal its price. So, if you are to purchase a new laptop, choose the MacBook Pro and you won’t regret anything about buying one.

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Online Marketing

Some Important Reasons Why Instagram Should Be Used for Your SEO

by admin
written by admin

Instagram is one of the most popular social networking platforms in the world. It boasts a community of over 80 million users. Its fan base is constantly growing. A versatile and mainstream networking site could contribute immensely to the SEO efforts of any business or company trying to grow and make its presence felt online.

As far as Instagram is concerned everyone seems to be a professional photographer. More than 50 million pictures are shared every day on Instagram. As more and more people are coming to know about this unique photo-based platform they are incorporating Instagram in their way of life. You could use Instagram for promoting your brand thereby, increasing web traffic organically. Here are a few reasons why Instagram should be used for your SEO.

Helps in Boosting Brand Awareness

Instagram is a platform where an ordinary picture could be transformed with the help of vintage filters, as well as, effects. Moreover, hashtags are allowing users to effectively narrow down searches. On Instagram brands could create advertisements on a much more personal level.

Instagram is equally open to high-quality DSLR photos to the simple selfie. It welcomes all sorts of photos. You can easily create and maintain an Instagram account for your precise brand. However, there are a few things to keep in mind before joining Instagram.

First of all, you need to have the willingness to click pictures. You do not need to employ a professional photographer for doing this. You simply need to click pictures on your own provided you could produce high-quality pictures that boost your brand frequently. It is pretty obvious that the more natural the photos look; the better would be the response. It should not look like any advertisement as nobody would be interested in advertisements.

Find out if the brand that is being promoted is actually visually engaging spontaneously. In case it is not, you need to figure out an efficient way of incorporating it into your pictures. You could consider using the profile information for promoting your brand or company with a picture of yourself or a logo representing your precise brand. Include a link to your precise website. If Instagram users appreciate your content, they would try to learn more about it.

Effectively Aids in Managing the Posts’ Frequency

Spamming is never welcome and you must always keep that in mind. While using Instagram, keep track of how frequently you are posting pictures. If you are going on flooding the Internet with your pictures at every opportunity possible nobody is going to appreciate that. Try maintaining a proper schedule regulating when photos are to be uploaded instead of forcing and overdoing your brand on Instagram. This would prove to be quite effective and time-saving. Your profile should have quality images featuring your brand or products in a smart and appealing manner. It is a better idea to do that consistently and not jamming your profile with photos that make no sense.

Best Platform for Holding Photo Contests

An easy way of boosting your presence on the platform is by organizing a photo contest which would be necessitating contestants to use your specific products. This is truly an effective way of promoting your brand and also, interacting with your Instagram followers. By using a precise hashtag you could inform your followers regarding the photo contest maybe a few days in advance. Everybody participating in the event would automatically promote your brand. You could boost participation by offering winners enticing prizes. You would land up with more followers than you had ever before. When people are uploading their photos with the relevant hashtag, their followers would be noticing your brand and would like to take part in the activity.

Great for Engaging Audience and Promoting Organic Traffic

You could effectively engage your audience by using fun contests and quality pictures. Instagram is a wonderful platform for expressing creativity and sharing memories. If you have an eye-catching brand or product and wish to really make the most of the photo-sharing app, start replying to comments and staying involved and connected with your followers. Use hashtags just like you would be using SEO keywords. Consider terms and phrases that aptly describe your brand or product and use them effectively. Instagram is definitely the place to be in if you have a picture-worthy product.

Conclusion

Do not undermine the role of Instagram in promoting your brand. Instagram helps you to stay connected with millions of people and helps you to completely revolutionize the outcome of your brand or business.

Author Bio: Henry Connors is an SEO specialist who has recently taken to active blogging. He often advises his followers regarding effective ways of boosting organic traffic and increasing the number of Instagram followers. He has an impressive fan base and is an avid blogger.

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Education

3 Reasons Why Online Schools Are Good For Students

by admin
written by admin

The education system in India has seen immense changes in the last decade, especially after the introduction of online courses.Distance education has revolutionised the way people pursue their academic goals, thanks to the development of superior-quality internet and advanced technology. What are the reasons that have brought about this change and persuaded students to steer their interest towards distance education? Let’s take a look.

  1. Credibility Of Online Degrees

There was a time when online degrees were not considered valuable by employers, but now, recruiters are open to both full and part-time students. Web-based programs are tailored to meet the requirement of employers and they are well aware of it. These courses are conceived and designed by experienced professionals who ensure you learn concepts and acquire skills that can be applied in a real, working environment.

For instance, as an MBA systems grad, you’ll be aware of the latest software inventions and their troubleshooting techniques. This skill will automatically give you a leverage over your peers.

  1. Flexibility In Learning

Distance learning gives you a level of flexibility that traditional education doesn’t. Here are some of the ways in which online schools make studying easier for you.

  • You don’t have to worry about missed-out lectures as all study material and assignments will be available online.
  • The time you spend on attending regular classes can, instead, be spent in studying at home. This will help you save conveyance expenses as well.
  • No matter where you are, you can easily access your online school’s web-portal and go through recent lectures and notes to keep up with your course.
  1. Cost-Effective Education

With academic institutions hiking course fees every now and then, getting a college degree has become financially challenging. This is where distance education can help you out as it offers the same courses at much lower fees. This has proven to be a boon for students who cannot afford an expensive education. And since you won’t be paying any accommodation fees and travel expenses, you’ll save even more money.

Whether you’re a working professional or a student, distance education gives you enough exposure to manoeuvre your way through this competitive job market. And with so many advantages to its credit, distance education is here to stay.

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Gadgets NewsNews Update

5 Reasons Why Proper Security Gadgets Are Necessary For Housing Complexes

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written by admin

With the rise in the level of urbanization, people are moving towards the big cities in search of jobs, and this is visible almost across every big city in the world. Housing complexes are being built by the municipal authorities and private bodies to accommodate this rising level of population in these cities. However, security can be a major concern in these housing complexes.

As there are many residential flats in these complexes, any breach of security can cause harm to the families residing in these complexes. Merely appointing security guard may not solve the problem of less security. Installation of proper safety measures can reduce the risk of being vulnerable to any outside threat. There are several reasons for taking these measures; here are 5 of the most important reasons.

  1. Keeping the Unwanted People Out: As there are a huge number of residents staying at a housing complex, it also becomes a great revenue generation place for small shop owners and sales people to sell and deliver their goods and services. Thus, several visitors can be seen roaming around the perimeters of the housing complexes. At times, it can be exasperating, and sometimes, it can pose a serious threat to one’s life if any criminal enters the complex disguised as a salesperson. To avoid them, installing proper security measures like a bullet CCTV camera can be sufficient.
  2. Keeping the Stray Animals Out: It can be seen that many times stray animals enter the premise of a housing complex, and in due course of time, they make the complex untidy. It can be hard to control their entrance. But, if security cameras can be installed around the perimeter and a person is appointed to monitor them, and then these kinds of incidents can be controlled, if not stopped totally.
  3. Keeping the Complex Safe from Fire: Any fire outbreak in any housing complex can cause serious harm to many lives as it may not be possible for everyone to come out of their respective houses immediately after the major outbreak. Therefore, installing any fire alarm will notify the residents about the fire well in advance, and they can come out of their houses before the fire starts spreading.
  4. Peace of Mind for Residents: Any unguarded housing complex can always be open to any security risk, ranging from small theft to burglary. If the security measures are there in proper places, then the probability of any such kind of security theft can be reduced. Moreover, having proper security measures gives the residents a sense of peace.
  5. Getting hold of a cost-effective solution: Installing required security measures are not a very costly affair nowadays, as with the rise in some security appliances, their prices are coming down. Therefore, today getting hold of an effective security solution is not a costly affair.

It is the responsibility of the residents and the RWA of any housing complex to install proper security measures in that area. There are several benefits of this process, out of which only five have been mentioned. Others like intercom facilities have rather become an integral part of many societies and complexes.

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News Update

Top Reasons For Trading CFD Instead Of Share Trading

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written by admin

Are you an active investor looking for new opportunities constantly? Trading CFD is one of the best options for you in which you just have to trade on the movement of asset prices without owning any asset. CFD trading is one of the newest trading tools and is on constantly growing popularity, even more than foreign currency trading. CFD stands for contract for difference and is a contract between the two parties to exchange the difference between the opening and closing price of a contract. Trading online has some good advantages over other ways of financial trading like share trading. Let us go over some of the top reasons for trading CFD instead of share trading.

Trading CFD costs less than investing in shares

When you are trading CFD at https://www.xtrade.com/, it allows you to enjoy less cost than owing shares. In CFD trading you are not owning any share and due to this when you trade CFDs you are paying a less number of costs which apply when you own shares. The stamp duty, securities transfer tax and other taxes are reduced in CFD trading whereas they cost more for foreign currency trading. The brokerage costs are also cheaper than share trading in case of CFDs. The only thing you need is to look for a good CFD broker.

Money multiplier effect

CFDs are leveraged instruments and therefore you can take the advantage of high CFDs which can be as high as 100:1 which means for trading $10000 you just need to deposit $100 as margin money with your CFD broker. If the trade goes well in your direction you can make multiplied profits since you are trading with money 100 times more than what you have deposited.

But of course trading CFD with high leverage can also multiply the risk equal number of times as your profits are multiplied, which is different than foreign currency trading. Therefore you have to very careful when you trade with high leverages in CFDs.

You can benefit in both the directions

You can go long as well as go short in CFD trading. This means that if the price of asset you trade is falling in CFD, you can short it and this can give you benefit even in falling markets.

No expiry

CFDs do not have an expiry date which means that you don’t have to worry about the closing of your trade automatically. There is no expiry date for CFDs and you can trade as long as you want.

These were the top reasons why trading CFD can be more beneficial to you than trading on stocks or foreign currency trading. CFD trading is a newer trading method and provides many benefits to traders.  Lack of regulatory authorities for CFD trading is only a big drawback but if you trust a CFD broker and know about his history and reputation you are good to go for CFD trading with him.

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News Update

Top Five Reasons a Mortgage Broker Is Better Than a Bank

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written by admin

Mortgage-key-web

When buying a property you may be confused regarding whether to go to a bank or a mortgage broker. This is not a rare phenomenon and more often than not this dilemma reigns supreme whenever one has to borrow a considerable amount. Just like you, a lot of people are constantly weighing their options to legitimately choose between the two. It might help to know how they are different and what are the advantages and disadvantages accruing to them.

Before we tell you how and why it may be better for you to go to a mortgage broker than a bank loan officer, it might help to consider the difference between the two choices.

The options that the bank loan officer will give you will strictly emanate from the financial institution they work for, be it a credit union or bank. And even when they offer a range of different types of loans, you will still be restricted to that financial institution and their terms and conditions. On the other hand, mortgage brokers also work with multiple money lenders who are not operating in terms of irreversible rules. The money lenders are more like freelancing agents with whom you can individually negotiate and if you have a unique situation to be considered, then the relative flexibility of this option can be of help. The mortgage broker will analyse different loan options for different requirements and based on the best option available in the market, they make the borrowers and lenders meet.

Now, let’s consider the reasons why a mortgage broker will be a better consultant than a bank loan officer.

Wide Choices

This is one of the most important reasons why the mortgage broker should be a clear choice when considering loan options. Unlike the bank loan officer who is restricted to the choices offered by his financial institution, with the broker you will be able to avail the services of a range of different kinds of lenders, starting from banks to money lenders.

Experience and Long-term Accessibility

Because the banks keep shifting their employees from one department to the other, the chances are that an individual loan officer does not get to master one area with sufficient experience and time spent in one department. The bank is dealing with multiple facilities and the bank loan officer might not be dealing only with mortgage loans. But as the mortgage brokers have enough experience by helping their clients over the long haul, they are the ones you are looking for in case you want long term accessibility.

Industry Know-how

The banks do not train their loan officers to specialize in one area and they are taught to deal with a host of different loan requirements. But as mortgage brokers are strictly focused on their area they are the ones to consult for the pearls of wisdom resulting from years of experience.

Personal Touch

While for the bank loan officers you are a means to climb up the ladder of corporate success, mortgage brokers are more like the business owners who are there for the long haul. So instead of treating you like an addition in the number of clients in his list like the bank loan officer, the mortgage broker will take care of your specific and unique requirements, pruning every product to suit you.

Follow-up

We are all aware of the hindrance that red-tapism causes in any official work but an efficient mortgage broker will ensure that your files are moving at a good pace and that you do not go wrong on the technicalities of filling out a document. They will also keep you informed and updated about latest developments.

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